Chapter 0067: Building a National Comic Champion Brand and Leading the Rise of National Comics!!!
The people on the side of the propaganda department had already felt the pressure brought by the thunderous fury of that one.
Now Leader Zhang on the Hunan side has a special big hat on their heads.
It really made them feel the taste of despair.
I also really experienced that what is called, people sit at home, and the pot comes from the sky, and they can’t shake off the pot.
After all, whether it is the ‘Jingshi Evening News’ or the Beijing TV Station, they are the units under their jurisdiction.
Making things like this, they say that they don’t know, they are all ineffective.
Therefore, they could only pursue responsibility while finding the person in charge of ‘C Table’.
made their attitude clear, so that they would be forgiven by Ding Shuo no matter what.
This side of Channel C is actually more wronged than the propaganda department.
Their attitude towards Ding Shuo was really that they almost didn’t light incense to offer Gongshuo.
He even sent a deputy director to personally receive the whole process.
But they can’t shirk their responsibilities.
Because, the Zhou Xian who wronged Ding Shuo was originally an intern on the C line.
Moreover, this thing even happened in the C line building…
The outside world has already made a mess because of Zhou Xian’s false accusation of Ding Shuo.
But Ding Shuo’s mood was not affected by this matter in the slightest.
He still woke up at seven o’clock as usual.
He was in good spirits, and even had a good luck with Wan Qianchen.
After breakfast, I arrived at Summit Media after nine o’clock.
He and Jiang Wen agreed to meet at ten o’clock, and the reason why he came so early was mainly because he wanted to come to the animation production department of Summit Media.
Ding Shuo is very clear about the value of future animation IP.
Therefore, he established an animation department in Brilliant Pictures abroad.
Now “Kung Fu Panda”, “Despicable Me” are being produced.
Even Frozen and Zootopia are in the works.
Don’t look at “Frozen”, it seems to look like Disney’s copyright.
But in fact, this is based on Hans Christian Andersen’s fairy tale “The Snow Queen”.
This thing has no concept of copyright at all.
No matter how awesome Disney’s legal department is, Brilliant Pictures can seize the opportunity to get “Frozen” out.
The requirement for the animation department of Brilliant Pictures is to account for at least half of the ten anime with a total global box office of more than one billion US dollars in the original time and space.
At present, this goal is relatively easy to achieve.
First of all, the two films of “Frozen” are the existence of more than one billion US dollars at the box office, and “Despicable Me” and its derivative “Minions with Big Eyes” are also more than one billion US dollars at the global box office.
Another film with a global box office of more than a billion dollars is “Crazy Animals.” 》
For the animation department of Brilliant Pictures, Ding Shuo has high hopes.
For the animation department under the domestic Summit Media, Ding Shuo also attaches great importance to it.
Ding Shuo is also ready to let them create some explosive anime movies around national IPs such as “Feng Shen List” and “Journey to the West”.
For example, “Nezha’s Demon Child Descends”, “Jiang Ziya”, “The Return of the Great Sage” and these.
However, at present, the upper limit of the domestic film box office is not high.
Taking out these classics ahead of time is a waste.
Take “Nezha: The Devil Child Descends”, the same quality, let it be released in 09, it will definitely not get the box office of more than 5 billion yuan when it was released in 19.
Therefore, for the animation department of Summit Media, the goal set for them by Ding Shuo in the first stage is not an anime movie.
Instead, let them make hot-blooded national comics like “Qin Shi Mingyue”, “Assassin Wu Liuqi”, “Young Song Xing”, “The Legend of the Son of Heaven”, and “Under One Man”.
It’s both about making money and building a team.
It can also raise the level of comic production of Summit Media.
Even set up a peak media production, must be a boutique” concept came out.
It can also bring confidence to the market when Summit Media produces animation movies in the future.
At the same time, Ding Shuo also asked Weibo Technology to make a bullet screen video website.
On the one hand, we know that the two-dimensional market will be a huge treasury in the future.
How big is this gold mine?
So big that the two-dimensional barrage video website overlord ‘beep station’, the market value can crush ‘love strange’ and ‘melancholy’.
It is estimated that only the penguin video listing with the penguin back can compete with the market value of the beep station.
This is the power of the second dimension.
The other aspect is a film and television company, if it does not have a sufficiently influential streaming media in hand.
After all, it is just a second-rate film and television company.
Perhaps, you will have to follow the old path of the Huayi brothers.
Therefore, Ding Shuo will set up a barrage video website at this stage.
It just so happens that it is also to maximize the traffic benefits of Weibo.
You can’t really make some money just by selling ads, can you?
If you can incubate influential products, you must incubate as much as possible.
Now launch a bullet screen video website, take the lead, and then create a bullet screen culture with heart.
This will save too much effort in the future…
In the animation department of Summit Media, Ding Shuo also convened a meeting of middle and high-level officials in order to express his importance.
After listening to the progress of various projects reported by the senior management, Ding Shuo also expressed his expectations for their work efficiency.
At the same time, he also expressed his opinion.
“Although everyone here is an elite in the field of anime.”
“But I still have to say a few words and reiterate my attitude towards anime.”
“It’s not just cartoons, it’s not just something kids watch.”
“In the future, it can form an art form that is completely different from movies and TV series, but not weakly influential.”
“At this stage, both American and Japanese comics have exploded their own influence, and can even be said to influence the world.”
“And our national comics were once infinitely brilliant.”
“Anime such as “Big Trouble Tiangong” produced by our national comic predecessors back then, that also influenced the existence of the world.”
“Even some recognized comic masters, including Gong Qijun, have many people who said in interviews that they were greatly inspired by “The Great Troubled Heavenly Palace”.”
“It’s just that later, for various reasons, the national comic declined!”
“But I want to say that our predecessors back then can create brilliance in this field!”
“Now that we are in our generation, there is no reason why we can’t create glory.”
“I hope that when you mention comics in the future, in addition to Japanese and American comics, you can also think of national comics!”
“I hope that when everyone thinks of national comics, the first thing that comes to mind is us!”
This remark has a bit of chicken soup meaning.
But it still makes everyone’s blood boil and ignite a sense of mission.
Of course, although Ding Shuo occasionally pours chicken soup into his subordinates, he is not the kind of boss who only knows how to draw cakes.
After boosting everyone’s morale, Ding Shuo threw out the cake he had prepared.
“I really value the comics department and believe in its future potential.”
“Therefore, I decided to spin off the manga department under Summit Media and set up a separate Pinnacle Animation Company!”
As soon as these words came out, everyone in the venue became excited.
After all, after the establishment of Peak Animation Company alone, it is not just as simple as the lack of a mother-in-law who does not know how to do it.
At the same time, it also means that everyone here can be promoted and raised.
The vice president in charge was promoted to president of the animation company, department manager was promoted to vice president of the company, and so on.
The rise in position definitely means the increase in salary.
Therefore, Ding Shuo’s arrival this time is not excessive to say that he brought real money to give benefits to everyone.
Ding Shuo also patiently waited for everyone to finish exciting, and then continued to talk about business.
“The establishment of the Pinnacle Animation Company, I will arrange for someone to cooperate with President Chen to do it, and it can be done in a week at most.”
“The office building downstairs, I have let people rent it, it is for you!”
“In addition, all employees will be paid by one level!”
As soon as these words came out, the scene suddenly broke out into thunderous applause.
What makes a good boss?
Bosses who are willing to create a good office environment for employees and are willing to give employees who can create value promotions and salaries are called good bosses.
Ding Shuo raised his hand and signaled for everyone to stop applauding.
He continued: “In addition, since a separate company has been established, the scope of business should also be expanded! ”
“Children’s cartoons are also a very big market with ‘money’.”
“Even, the ability to make profits is not necessarily worse than that of the Blood Country! At this point, Ding Shuo is really not talking nonsense. ”
Like the early “Blue Cat Naughty Three Thousand Questions”, and the middle and late “Bear Haunted”, “Joyful Yangyang” these very well-known children’s cartoons.
Although they follow the model of free TV screening.
But their ability to make money is not bad at all.
For example, “Blue Cat Naughty Three Thousand Questions” has created its own children’s product brand.
In its heyday, the valuation of this brand exceeded 5 billion yuan, and the annual revenue was more than 560 million.
And the IP value of “Bear Haunted” and “Xiyang Yangyang” is the existence of both exceeding 10 billion yuan.
If nothing else, it is that several anime movies of “Bear Haunted” and “Joyful” every year have to make hundreds of millions of box office back.
Not to mention the profitability of other peripheral products and image licensing.
It is estimated that this is also why, it has been said that the money of children and women is the best money to earn.
Of course, Ding Shuo’s requirement for Pinnacle Animation is to become a national comic brand
Naturally, it will not let children’s cartoons, he appeared under the name of Summit Anime.
Making money shouldn’t be a mess.
But wouldn’t it be more perfect if you could earn money without stumbling?
What’s more, the way to not bump is also very simple.
Ding Shuo directly said his method on the spot.
“For children’s cartoons, we have to get up.”
“After Peak Animation is spun off, a subsidiary will be set up to do children’s cartoons.”
“For this piece, everyone should not take it lightly.”
“Don’t think, anyway, it’s something that children watch, just do it casually0.”
“Such a mentality must be put to an end.”
“Even if it is a children’s cartoon, it must strictly control the product, and it cannot become a black spot of peak animation!”
“Especially some principled things, you must not touch the bottom line!”
The reason why I say this is because the popular IP of “Blue Cat” is to die in the matter of not controlling the product.
They don’t know if it’s because they haven’t copied it in their brains, or if it’s really dark and poked to make it bad, in short, they have touched the bottom line.
Then such a big IP, directly destroyed.
The commercial building, which had been thriving and had unlimited prospects, also collapsed.
I really answered that sentence, seeing him rise high, seeing him banquet guests, seeing his building collapse.
Since Ding Shuo knows that this phenomenon exists, he naturally has to do a good job from the beginning to eliminate the possibility of this kind of thing appearing in the peak animation company.
After issuing a solemn warning to everyone and having people record this article and distribute it to every colleague.
Ding Shuo said another of his own plans.
“Since we have made up our minds to be the existence of the national comic, we should show our due pattern and sense of responsibility!”
“So, I planned a new project called ‘That Year’s That Excuse Those Things’.”
“The relevant texts and materials have been placed on your desk!”
“This anime can play a role in entertaining and edutainment.”
“I hope everyone, with their hearts, will make it!”
“Do you understand?”
In this last sentence, Ding Shuo’s tone was very firm and unprecedentedly serious.
This made the high-level leaders of the peak animation who participated in the meeting on the spot not even have time to take a closer look at the plan planned by Ding Shuo.
They all expressed their positions in unison: “Understood!” ”
……
After announcing the things that should be announced and arranging the things that should be arranged, Ding Shuo announced the dismissal of the meeting.
As soon as he walked out of the conference room, the assistant came over to report to Ding Shuo.
“Boss, Director Jiang has arrived, waiting for you in the reception room!”
Ding Shuo nodded and said, “Take me over!” ”
When Ding Shuo arrived at the reception room, Jiang Wen was chatting with Cai Yinong.
Seeing Ding Shuo come in, both of them stood up to greet them as soon as possible.
Ding Shuo said with a smile: “Director Jiang is here?” Sorry, I was in a meeting just now, so I made you wait! ”
Although Ding Shuo is very young, Jiang Wen is also a little proud in his bones.
However, Jiang Wen only had admiration and respect for Ding Shuo.
I admire Ding Shuo’s legendary experience in his career and Ding Shuo’s philanthropic heart.
That’s right, Jiang Wen is the same as most discerning people.
They all felt that Zhou Xian’s so-called accusation was particularly nonsense.
A person with Ding Shuo’s status, not to mention whether he can look at it and look like that.
Even if you really fancy it, a hint in your eyes can make you Zhou Xian obediently kiss his toes.
Do you still need to coerce and induce you, or even what kind of coercion? What is this not?
In the face of Ding Shuo’s enthusiasm, Jiang Wen did not show the twisting of the so-called artist.
Also very respectfully shook hands with Ding Shuo and said hello.
“Mr. Ding said seriously, in fact, I arrived early, you came just right!”
Ding Shuo nodded with a smile of 3.3, and did not talk nonsense, and went straight to the topic.
“Listen to Mr. Cai, Director Jiang, you make a movie, and you almost have money, right? How much worse? ”
Such a direct talk about money made Jiang Wen still a little uncomfortable.
But he also forced himself to explain: “It’s not that I have almost funds, but I haven’t found other investors yet.” ”
Ding Shuo said: “Then don’t look for it, how much money do you need, the peak has invested in Jiang Wen’s directing ability, then there must be no need to say.” ”
The first movie helped newcomer Xia Yu “become an international actor.”
And has also made a movie such as “Let the Bullets Fly” with a double harvest at the box office
However, he is not a safe director, not willing to only make commercial films, but more like to make some literary and artistic films that people don’t understand very well.
This led to the fact that his reputation was an anti-heaven-level existence.
But his box office appeal is not too consistent with his fame.
It is easy to appear that God is one ghost and one ghost.
Like “Let the Bullets Fly” after the box office hits, “Evil Does Not Suppress Righteousness” and “One Step Away”, although the box office has exceeded 500 million yuan.
Because Jiang Wen makes movies, he burns money very much.
Even a literary film like “The Sun Also Rises” with no big scenes can burn 50 million yuan.
For blockbusters like “Evil Does Not Suppress Righteousness” and “One Step Away”, the investment is two or three hundred million.
In other words, even if the box office breaks 500 million, there is actually no big profit.
Therefore, Ding Shuo did not mean to sign Jiang Wen.
Really signed, with Jiang Wen’s status as a quack, it is not easy to arrange in the company.
In addition, Ding Shuo feels that Jiang Wen is really worth casting, and only “Let the Bullets Fly”.
He planned to accompany Jiang Wen to pay for a “The Sun Also Rises” to make Jiang Wen feel guilty about himself.
Then invest exclusively in “Let the Bullets Fly”, while making money, it also raises the pressing of Summit Media…
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