Entertainment: Angrily criticized Gege in the Beijing circle and was banned by the Beijing circle

VAM agreements have become extremely common in later generations, but in 97 this meeting, it was naturally a commercial agreement concept ahead of its time.

Director Chen of Mango Terrace doesn't even have heard of this word, let alone understand.

The eldest girl got on the sedan chair for the first time.

"This..."

Director Chen was a little embarrassed and hesitated, "Mr. Su, domestic gambling is illegal. "

Su Ye almost couldn't hold back and burst out laughing directly.

Hurriedly waved his hand and said: "The VAM agreement is actually a commercial contract, through the different expectations of the two parties on the uncertain interests of the future, to agree on the distribution mode of equity and profits, the VAM is just a colloquial adjective, it is essentially a commercial contract, not to say that I want to gamble with Mango Station." "

"Oh. "

Director Chen nodded unconsciously.

After listening to a rough idea, I don't seem to understand it, and I feel that I understand a little, but I am still at a loss overall.

Su Ye explained in detail: "Actually, it's very simple, I will broadcast "Wulin Gaiden" to Mango Channel, and Mango Station must fulfill the requirement of broadcasting this drama in prime time at 8 o'clock in the evening, which is a prerequisite for the agreement. "

"After that, based on the ratings, I agree on the profit I can make. "

"1: If the ratings of "Wulin Gaiden" do not exceed the TV series of CCTV at the same time, I will not receive a penny, and the drama "Wulin Gaiden" will be given to Mango TV for nothing. "

"2: But if the ratings of "Wulin Gaiden" reach or even surpass CCTV. Assuming that the ratings of CCTV TV dramas in the same period are 5%, and "Wulin Gaiden" reaches 5%, I will receive a base of 5,000 yuan per episode, 10%, 10,000 per episode, 15%, 20,000 per episode, 20%, 30,000 per episode... If it exceeds 25%, it is fixed at 50,000 per episode. "

"If it exceeds 50%, it will rise to 100,000 episodes at once!".

"3: Of course, there must be certain restrictions on Mango Channel, that is, "Wulin Gaiden" must be broadcast in prime time at 8 p.m. within a month, with at least 2 episodes per day. "

As soon as Su Ye said this, this VAM agreement was extremely concise and clear.

To put it simply, it doesn't cost money to start, but the higher the ratings, the higher the price of a single episode.

Director Chen: This is easy to understand.

"With a rating of 25% and a cap of 50,000 episodes, it's not too expensive. "

Director Chen thought about it in his heart.

If it had been five or six years ago, he would never have accepted this VAM agreement, because at that time, the domestic TV stations were CCTV, and there were very few provincial TV stations.

The TV series in China with 80% or 90% horror ratings all appeared before 94.

For example, Dream of Red Mansions in 87 years has a rating of 90%, "Desire" in 90 years is almost 90%, and "I Love My Home" in 94 years is 85%.

After that?

Even if "Daqing" became popular all over the country in the first half of 97, it did not create such terrifying ratings.

Why?

Because you don't have a choice.

Whatever is broadcast on the TV station, the audience watches.

And now?

With the addition of satellite stations, domestic viewers can watch more than 30 channels, and the range of choices has greatly increased.

What follows is the rationalization of ratings.

Nowadays, a TV series that is popular all over the country can reach the range of 30%-40% in ratings, which is definitely the No. 1 hit drama of the year.

If "Wulin Gaiden" can have more than 25% ratings, it will be a hot drama.

The purchase price of 50,000 episodes is definitely a good deal!

If the ratings are just the same as CCTV, 5,000 yuan per episode is also a sure profit.

Because in the late 90s, CCTV's prime-time time at 8 p.m. was still an absolute guarantee for ratings. It's not easy for "Wulin Gaiden" to beat it.

High probability.

It's Mango Terrace that won a drama for nothing, and he didn't have to pay a dime.

As for ratings over 50%?

That's a joke.

And if you can really get this data, it doesn't matter if you really give 100,000 episodes...

Director Chen was a little moved.

In this way, it seems that no matter whether "Wulin Gaiden" can pick CCTV off the horse, Mango TV will make a steady profit and not lose money...

If you don't agree to such a good thing, you will be a fool!

"No problem! Sign the contract right away!".

Director Chen made the final decision and signed a VAM agreement with Su Ye.

"Good, nice to work with. "

Su Ye said with a smile.

The hands of the two men were clasped together...

After signing a contract with Mango TV and handing over the first 20 episodes to Mango TV, Su Ye left Hunan Province, and he had to go back to the crew and quickly shoot the remaining 60 episodes.

However, this trip to Hunan Province was much smoother than expected.

Of course, Zuo Xiaoqing's introduction was just a small episode, which saved Su Ye's time, and what really moved Mango Station was the gambling agreement that Su Ye came up with.

In these years, who dares to say that their own drama can win CCTV's primetime at 8 p.m.?

At least Mango Terrace doesn't have this confidence.

Even in the next 20 years, Mango Channel, which has a great hand in introducing Taiwan and Korean dramas, and has swept the Korean Wave in Asia in the next 20 years, did not dare to imagine this scene in 97.

But Su Ye's confidence comes from the confidence of "Wulin Gaiden".

In 2006, "Wulin Gaiden" was the current ratings champion, and the children all over the street were shouting "Sunflower Point Acuman", "Overwhelming Mountains and Seas", "I'll slap you to death!".

Its highest rating, once exceeded 10%.

That's 10% in 2006

At that time, even computers and the Internet were already popular, and if a TV series could reach 5% of the ratings, it would already be an annual hit...

In 97, it is definitely not a problem to easily multiply a few times.

And.

Su Ye also knows that in fact, not only did there be a TV series that dominated the screen before 94, but the last TV series in the mainland was actually "Water Margin" in 98.

Its rating is 78%.

That is to say....

In 97 and 98, domestic TV dramas had every chance to achieve the [dominating the screen] achievement of more than 50% of the ratings.

This is also the final window period.

......

"It's really sold?".

Within a few days, the news still reached the ears of Big Brother Wang.

Feng Pants nodded and said, "There shouldn't be any fakes, the contract has been signed, and it is said that it will be released within a month, but you don't have to worry, do you know what the price he sold to Mango TV is for an episode?"

The people around him suddenly pricked up their ears.

"No money!".

Feng Pants couldn't help but burst into laughter, "It's the first time I've seen this kind of Tie Hanhan, guess what? This kid made a bet with Mango Channel, if the ratings can't compare to CCTV's TV series in the same period, don't want a penny, give it away for nothing!"

Hmmm....

"Poof!".

Everyone burst into laughter.

"This melon baby is going to be charitable. "

"The ratings are higher than CCTV's?

"I'm sure I'm going to lose my underwear!".

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