Eaten.
Su Ye and Da Mi Mi left the gifts, and after chatting with Dad Yang and Mother Yang for a while, they left.
The movie is still being released, and the leisure of the eighth day of the new year is also squeezed out, and there are many things to really be busy with.
"Take care of your body, although it is important to run for your career, you can't forget your health..."
Dad Yang and Mom Yang sent Su Ye and Da Mi Mi out of the alley all the way, telling them all the way.
After sending off the people and returning home, the two of them suddenly felt that the scene that was lively just now seemed to be deserted all of a sudden.
Sure enough, there are no children around, so there is a little less excitement.
Mother Yang was still looking at the courtyard gate.
Although it is only a temporary farewell, there is really a feeling in the heart of a mother as if she is sending her daughter to get married.
"Okay, children and grandchildren have their own children and grandchildren, everyone's life path needs to be walked by themselves, and parents can only watch from the sidelines, but they can't intervene. "
Dad Yang was open-minded and dragged Mama Yang back home.
The two of them packed up their mood and began to open the gifts.
First opened the gift box for Yang's mother, and the luxury brand shoulder bag that was absolutely extremely rare in the 90s appeared.
"Oh Mo!"
Mother Yang's eyes widened all of a sudden, and she was reluctant to touch the bag when she picked it up, "My God, this shouldn't be the satchel sold in those high-end luxury stores on Wangfujing Street, right? I heard that the old expensive "717" has to be tens of thousands, and we may not be able to afford such a bag with a year's salary..."
"It should be right, I saw it when I passed by the last circuit, and it really cost tens of thousands. "
Dad Yang nodded affirmatively.
"How can I be willing to carry this out, I am afraid of falling ashes when I put it in the house, and I feel distressed. "
Mother Yang held the bag and couldn't put it down.
It's not that it's flattering.
It's just that......
The nineties was the beginning of the reform, when a large number of foreign high-end brands entered the country, and the corresponding value system had not yet been established in China.
It can be said that behind the admiration of foreign flattery, there is a huge difference!
To know.
This is the 98 years when the per capita salary is about 1,000 yuan per month, and when it comes to commuting, the most on the street is the torrent of bicycles.
And one thing must be pointed out.
The per capita income that people can find on the Internet in later generations refers to the average income of urban workers.
You know what this "urban worker" means, right?
Only urban worker families can reach an annual income of about 10,000 yuan per capita, which is the level of big cities, such as coastal provinces and cities, Beijing, Shanghai and Shenzhen.
And what about the peasants of the nineties?
A better one's annual income is only two or three thousand yuan, and if you are a little worse, you may not be able to see a few hundred dollars in cash when you farm all year round...
KFC, McDonald's, these foreign brands of fast food, in this era, are absolutely high-end luxury catering, only the children of rich families in big cities can afford to eat...
In this era, how many children from ordinary families in the city passed by KFC with their eyes, looking at the tall decorations inside, but they didn't dare to push open the door and enter?
I really can't afford to eat a bucket of fried chicken!
You can eat one or two hundred yuan casually when you go in, where is the ordinary child whose parents' monthly salary is only a thousand yuan can afford to eat?
At that time, the vast majority of ordinary people's perception of foreign countries was: My God, there is still such a rich place in the world, and there are such enviable living conditions?
Under this drop.
The whole 90s was actually the most common, the most widespread, and the most natural era of foreign thoughts.
This situation has not improved much even after twenty years, let alone twenty years ago?!
And back to ordinary people.
A high-end luxury satchel worth tens of thousands of yuan, where is the thing that ordinary people dare to hope for at home?
The living conditions of the Yang family are actually not bad, but the income of the whole family is only thirty or forty thousand yuan in a year, and after deducting the expenses of eating, drinking, Lazar and various expenses, it is really impossible to save the money to buy a satchel in a year.
Even if they can save it, who will use a year's savings to buy a satchel...
So you can imagine it.
When Mama Yang saw a high-end satchel that she never dreamed of appearing in front of her, what kind of impact was she received.
Let's use an analogy.
Twenty years later, who can not get dizzy when someone suddenly throws a string of Ferrari keys to you, saying that the car will be given to you?
"Quick, look at yours. "
Mother Yang couldn't wait to open Dad Yang's gift box again.
I saw a high-end suit lying quietly inside.
"It seems to be an Italian brand, a famous brand, and a set costs tens of thousands of dollars. After all, Dad Yang is an engineer and well-informed, so he can see at a glance that this suit is also a high-end brand.
Mother Yang was suddenly a little stunned: "Will this gift be too valuable?"
This year.
Whose future uncle came to the door and directly raised his hand to send tens of thousands of yuan of bags and tens of thousands of yuan of suits? Just those two bottles of Moutai and Great China are definitely very face-saving, and the kind of in-laws will definitely be super warmly received.
Change someone else's home.
If my future uncle gives such a gift, I can just let my daughter marry tomorrow...
"It's a little too precious. "
Dad Yang nodded.
"But..."
Then the conversation changed, "What kind of gift to give, our daughter must be helping the staff officer, saying that it was given by Su Ye, and there is also a piece of filial piety from her daughter." Let's not think about anything, just treat it as the filial piety of the elders to the elders. "
"Wear it when you need to!"
No matter how expensive a suit or bag is, it's still clothes and utensils...
Unconsciously, fifteen days passed in the first month, and the Lantern Festival came on the fifteenth day of the first month.
The box office trend of the movie is exactly the same as Su Ye's previous prediction.
It had been an upward trend for the previous week, but it also peaked on the seventh day of the Lunar New Year, and began to enter a downward curve from the eighth day of the Lunar New Year.
plus 130 million box office in the first week.
In two weeks, it broke 200 million!
"There is also a Lantern Festival, which is the time when the last wave hits the box office ceiling, which can last for about three days. When the Lantern Festival passes, this Spring Festival stall will come to an end. "
Su Ye concluded in the company.
"In the past three days, it can contribute about 50 million to the box office, but in the next few days, it is estimated that it will be able to drag on another 20 or 30 million at most, that is..."
"The box office of our movie will be between 280 million and 290 million in the end. "
The company's top management also analyzed.
Hearing this number, the surrounding employees and the students of the 96 acting class suddenly felt a sense of regret.
"It's a pity, if only I worked harder, it would be nice to break through 300 million. "
"An unprecedented box office record!"
"I feel like I may not be able to break it in 50 years..."
"Although it is less than 300 million, it is already a very strong and very strong achievement, before the release, who would dare to believe that our movie actually won nearly 300 million at the box office?"
"I'm still dreaming!"
"Every day when I look at the box office summary, I will unconsciously giggle. "
"Hahaha, me too!"
Everyone couldn't help but talk about it...
Yes.
Although it may not be possible to break the box office of 300 million in the end, the box office result of 2.8-290 million is already a fantastic result that makes people think they are dreaming, okay?
Before "When Happiness Knocks on the Door", who would dare to think that a domestic film with a box office result of only 20 or 30 million in the past could be born out of nowhere and win such a box office?
God knows how many zeros there are, I can't count them...
They weren't the only ones who were blown away.
As a matter of fact.
With the soaring box office results of "When Happiness Knocks on the Door" throughout the New Year, not only the domestic media were shocked, but the people of the whole country were shocked!
"God, "When Happiness Knocks on the Door" has broken 200 million at the box office now?"
"Good boy, it's more ferocious than a Hollywood blockbuster!"
"How much is that?"
"But the movie is really good-looking, and I really didn't expect that during the traditional winter break of the Spring Festival, there would be such a big burst of energy. "
"Haha, I'm also watching a movie, you changed to another movie, see if it can get 200 million?"
"It's also ha. "
In the streets and alleys, in the fields and villages, whether it is the well-dressed upper class or the rural farmers with firewood, rice, oil and salt, they are all talking about the horror box office of "When Happiness Knocks on the Door".
Be reasonable.
Taking out the amount of 200 million alone is certainly very scary, but if you think about the advertising target of CCTV in recent years, it is often three or four hundred million, don't you think it is not so exaggerated?
But the impact is very different.
Advertising King is indeed very good, but it belongs to the professional field.
Ordinary people just take a look at it as a news, and many people don't care about these at all.
But the movie is different!
In the fifteen days of the first lunar month, "When Happiness Knocks on the Door" is real, and it has been screened uninterrupted in tens of thousands of state-run cinemas across the country.
The scope of this influence is a little scary...
True.
It has affected almost every Chinese person, and in this Spring Festival in 98, it has penetrated into almost every family in the country.
"In the future, I will watch Soviet-style New Year's movies!"
Such a slogan has really influenced a generation through such influence. 4.6
This kind of cognition, which is quietly rooted in people's hearts, is extremely terrifying and powerful.
Next year you won't even need to advertise.
Everyone will step into the cinema on the first day of the first month of the new year and watch Su Ye's New Year movie...
An instant hit!
[The moment when domestic movies set sail!]
[The Spring Festival New Year film broke out with a terrifying power, it is conceivable that this market will be more prosperous and lively in the coming year]
["When Happiness Knocks on the Door" broke 200 million at the box office! The last film to create such an amazing history was "Shaolin Temple" in the 80s!]
[Word-of-mouth and box office double harvest, "When Happiness Knocks on the Door" detonated the Spring Festival!]
[What? You haven't seen this movie yet?
In half a month, because of the Spring Festival, there was basically no big news, so almost all newspapers reported the impressive results of "When Happiness Knocks on the Door".
Even......
There are some newspapers that simply serialize the box office of "When Happiness Knocks on the Door" every day.
In later generations, only after the development of the Internet, can you see the box office records of the current season's movies in real time every day, and in 98, "When Happiness Knocks on the Door" simply relied on its own outbreak and used newspapers to achieve it!
It is no exaggeration to say that the Spring Festival of 98 belongs to "When Happiness Knocks on the Door"...
Su Ye and Da Mi Mi left the gifts, and after chatting with Dad Yang and Mother Yang for a while, they left.
The movie is still being released, and the leisure of the eighth day of the new year is also squeezed out, and there are many things to really be busy with.
"Take care of your body, although it is important to run for your career, you can't forget your health..."
Dad Yang and Mom Yang sent Su Ye and Da Mi Mi out of the alley all the way, telling them all the way.
After sending off the people and returning home, the two of them suddenly felt that the scene that was lively just now seemed to be deserted all of a sudden.
Sure enough, there are no children around, so there is a little less excitement.
Mother Yang was still looking at the courtyard gate.
Although it is only a temporary farewell, there is really a feeling in the heart of a mother as if she is sending her daughter to get married.
"Okay, children and grandchildren have their own children and grandchildren, everyone's life path needs to be walked by themselves, and parents can only watch from the sidelines, but they can't intervene. "
Dad Yang was open-minded and dragged Mama Yang back home.
The two of them packed up their mood and began to open the gifts.
First opened the gift box for Yang's mother, and the luxury brand shoulder bag that was absolutely extremely rare in the 90s appeared.
"Oh Mo!"
Mother Yang's eyes widened all of a sudden, and she was reluctant to touch the bag when she picked it up, "My God, this shouldn't be the satchel sold in those high-end luxury stores on Wangfujing Street, right? I heard that the old expensive "717" has to be tens of thousands, and we may not be able to afford such a bag with a year's salary..."
"It should be right, I saw it when I passed by the last circuit, and it really cost tens of thousands. "
Dad Yang nodded affirmatively.
"How can I be willing to carry this out, I am afraid of falling ashes when I put it in the house, and I feel distressed. "
Mother Yang held the bag and couldn't put it down.
It's not that it's flattering.
It's just that......
The nineties was the beginning of the reform, when a large number of foreign high-end brands entered the country, and the corresponding value system had not yet been established in China.
It can be said that behind the admiration of foreign flattery, there is a huge difference!
To know.
This is the 98 years when the per capita salary is about 1,000 yuan per month, and when it comes to commuting, the most on the street is the torrent of bicycles.
And one thing must be pointed out.
The per capita income that people can find on the Internet in later generations refers to the average income of urban workers.
You know what this "urban worker" means, right?
Only urban worker families can reach an annual income of about 10,000 yuan per capita, which is the level of big cities, such as coastal provinces and cities, Beijing, Shanghai and Shenzhen.
And what about the peasants of the nineties?
A better one's annual income is only two or three thousand yuan, and if you are a little worse, you may not be able to see a few hundred dollars in cash when you farm all year round...
KFC, McDonald's, these foreign brands of fast food, in this era, are absolutely high-end luxury catering, only the children of rich families in big cities can afford to eat...
In this era, how many children from ordinary families in the city passed by KFC with their eyes, looking at the tall decorations inside, but they didn't dare to push open the door and enter?
I really can't afford to eat a bucket of fried chicken!
You can eat one or two hundred yuan casually when you go in, where is the ordinary child whose parents' monthly salary is only a thousand yuan can afford to eat?
At that time, the vast majority of ordinary people's perception of foreign countries was: My God, there is still such a rich place in the world, and there are such enviable living conditions?
Under this drop.
The whole 90s was actually the most common, the most widespread, and the most natural era of foreign thoughts.
This situation has not improved much even after twenty years, let alone twenty years ago?!
And back to ordinary people.
A high-end luxury satchel worth tens of thousands of yuan, where is the thing that ordinary people dare to hope for at home?
The living conditions of the Yang family are actually not bad, but the income of the whole family is only thirty or forty thousand yuan in a year, and after deducting the expenses of eating, drinking, Lazar and various expenses, it is really impossible to save the money to buy a satchel in a year.
Even if they can save it, who will use a year's savings to buy a satchel...
So you can imagine it.
When Mama Yang saw a high-end satchel that she never dreamed of appearing in front of her, what kind of impact was she received.
Let's use an analogy.
Twenty years later, who can not get dizzy when someone suddenly throws a string of Ferrari keys to you, saying that the car will be given to you?
"Quick, look at yours. "
Mother Yang couldn't wait to open Dad Yang's gift box again.
I saw a high-end suit lying quietly inside.
"It seems to be an Italian brand, a famous brand, and a set costs tens of thousands of dollars. After all, Dad Yang is an engineer and well-informed, so he can see at a glance that this suit is also a high-end brand.
Mother Yang was suddenly a little stunned: "Will this gift be too valuable?"
This year.
Whose future uncle came to the door and directly raised his hand to send tens of thousands of yuan of bags and tens of thousands of yuan of suits? Just those two bottles of Moutai and Great China are definitely very face-saving, and the kind of in-laws will definitely be super warmly received.
Change someone else's home.
If my future uncle gives such a gift, I can just let my daughter marry tomorrow...
"It's a little too precious. "
Dad Yang nodded.
"But..."
Then the conversation changed, "What kind of gift to give, our daughter must be helping the staff officer, saying that it was given by Su Ye, and there is also a piece of filial piety from her daughter." Let's not think about anything, just treat it as the filial piety of the elders to the elders. "
"Wear it when you need to!"
No matter how expensive a suit or bag is, it's still clothes and utensils...
Unconsciously, fifteen days passed in the first month, and the Lantern Festival came on the fifteenth day of the first month.
The box office trend of the movie is exactly the same as Su Ye's previous prediction.
It had been an upward trend for the previous week, but it also peaked on the seventh day of the Lunar New Year, and began to enter a downward curve from the eighth day of the Lunar New Year.
plus 130 million box office in the first week.
In two weeks, it broke 200 million!
"There is also a Lantern Festival, which is the time when the last wave hits the box office ceiling, which can last for about three days. When the Lantern Festival passes, this Spring Festival stall will come to an end. "
Su Ye concluded in the company.
"In the past three days, it can contribute about 50 million to the box office, but in the next few days, it is estimated that it will be able to drag on another 20 or 30 million at most, that is..."
"The box office of our movie will be between 280 million and 290 million in the end. "
The company's top management also analyzed.
Hearing this number, the surrounding employees and the students of the 96 acting class suddenly felt a sense of regret.
"It's a pity, if only I worked harder, it would be nice to break through 300 million. "
"An unprecedented box office record!"
"I feel like I may not be able to break it in 50 years..."
"Although it is less than 300 million, it is already a very strong and very strong achievement, before the release, who would dare to believe that our movie actually won nearly 300 million at the box office?"
"I'm still dreaming!"
"Every day when I look at the box office summary, I will unconsciously giggle. "
"Hahaha, me too!"
Everyone couldn't help but talk about it...
Yes.
Although it may not be possible to break the box office of 300 million in the end, the box office result of 2.8-290 million is already a fantastic result that makes people think they are dreaming, okay?
Before "When Happiness Knocks on the Door", who would dare to think that a domestic film with a box office result of only 20 or 30 million in the past could be born out of nowhere and win such a box office?
God knows how many zeros there are, I can't count them...
They weren't the only ones who were blown away.
As a matter of fact.
With the soaring box office results of "When Happiness Knocks on the Door" throughout the New Year, not only the domestic media were shocked, but the people of the whole country were shocked!
"God, "When Happiness Knocks on the Door" has broken 200 million at the box office now?"
"Good boy, it's more ferocious than a Hollywood blockbuster!"
"How much is that?"
"But the movie is really good-looking, and I really didn't expect that during the traditional winter break of the Spring Festival, there would be such a big burst of energy. "
"Haha, I'm also watching a movie, you changed to another movie, see if it can get 200 million?"
"It's also ha. "
In the streets and alleys, in the fields and villages, whether it is the well-dressed upper class or the rural farmers with firewood, rice, oil and salt, they are all talking about the horror box office of "When Happiness Knocks on the Door".
Be reasonable.
Taking out the amount of 200 million alone is certainly very scary, but if you think about the advertising target of CCTV in recent years, it is often three or four hundred million, don't you think it is not so exaggerated?
But the impact is very different.
Advertising King is indeed very good, but it belongs to the professional field.
Ordinary people just take a look at it as a news, and many people don't care about these at all.
But the movie is different!
In the fifteen days of the first lunar month, "When Happiness Knocks on the Door" is real, and it has been screened uninterrupted in tens of thousands of state-run cinemas across the country.
The scope of this influence is a little scary...
True.
It has affected almost every Chinese person, and in this Spring Festival in 98, it has penetrated into almost every family in the country.
"In the future, I will watch Soviet-style New Year's movies!"
Such a slogan has really influenced a generation through such influence. 4.6
This kind of cognition, which is quietly rooted in people's hearts, is extremely terrifying and powerful.
Next year you won't even need to advertise.
Everyone will step into the cinema on the first day of the first month of the new year and watch Su Ye's New Year movie...
An instant hit!
[The moment when domestic movies set sail!]
[The Spring Festival New Year film broke out with a terrifying power, it is conceivable that this market will be more prosperous and lively in the coming year]
["When Happiness Knocks on the Door" broke 200 million at the box office! The last film to create such an amazing history was "Shaolin Temple" in the 80s!]
[Word-of-mouth and box office double harvest, "When Happiness Knocks on the Door" detonated the Spring Festival!]
[What? You haven't seen this movie yet?
In half a month, because of the Spring Festival, there was basically no big news, so almost all newspapers reported the impressive results of "When Happiness Knocks on the Door".
Even......
There are some newspapers that simply serialize the box office of "When Happiness Knocks on the Door" every day.
In later generations, only after the development of the Internet, can you see the box office records of the current season's movies in real time every day, and in 98, "When Happiness Knocks on the Door" simply relied on its own outbreak and used newspapers to achieve it!
It is no exaggeration to say that the Spring Festival of 98 belongs to "When Happiness Knocks on the Door"...
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