Entertainment Empire System

The only person who is qualified to say that about Brother Chen Kai is Lao Zhang. Therefore, Art Life invited him. As a director and the number one director in the country, Zhang Yimou is fully qualified to say that.

And Ye Ming was invited here purely because of his outstanding achievements. The people above want to open the film market, but before opening it, they always have to give it a try. It is impossible to say that it will be opened all at once.

Ye Ming happens to be a model in film. If you look at the movies Ye Ming shoots, whether he is an actor or a director, they are all very good. This has to be said to be a miracle in the entertainment industry. Movie box office sometimes plays a very important role.

After all, if a movie has a high box office, in this case, it means that more of your movies are watched. Ye Ming is the model that the above wants to set.

At this time, Zhu Jun took Zhang Yimou's words and said: "Director Zhang talked about the box office. I think Ye Ming should have a very say in this matter. The box office of each of his movies seems to be quite equal." High. Moreover, Ye Ming's honors in movies are also very good.

Now we ask Ye Ming to talk about watching a movie from this box office perspective. "

This is the rhythm of desperately smearing Brother Chen Kai. This is Tianchao TV. When Brother Chen Kai saw this episode of Art Life, he was almost so angry that he vomited blood. Who did I offend? Oh me, this is all to smear me to death. ah. This anger almost made Brother Chen Kai so angry that he was hospitalized. At this time, the audience also burst into applause, which was very enthusiastic. Even Zhang Yimou himself applauded along with him.

The box office of Ye Ming's movies is not just a boast, but has real data. Each of his movies can leave a very deep impression on people. As for Zhang Ziyi, she slapped her a few times symbolically, but then she died down. She was very perfunctory. The audience outside the camera, Zhu Jun, Lao Zhang, etc. could all see that Zhang Ziyi was very perfunctory. .

But Zhang Ziyi's camera sense is still quite impressive. It has to be said that this person will not be convinced. If the camera turns around, Zhang Ziyi is also smiling brightly and clapping very enthusiastically. This is completely the rhythm of pursuing the movie queen.

It has to be said that Ye Ming, who was sitting next to her, was wary for a while. Zhang Ziyi had indeed grown up and was no longer the direct black-faced person she used to be.

And now Zhang Ziyi is slowly changing her style of facing the audience and reporters. This proves that none of the four great actresses are fuel-efficient.

At this moment, Ye Ming said with a smile: "How should I answer this question? Director Zhang just said that movies are divided into two types, artistic; box office, no matter what kind of movie it is, comedy, romance, science fiction. Wait, these are not important. Only art and box office can truly and directly divide the movie market.

As for me, I have made several good movies and the box office is still good. This is why everyone cares about me. Some people say that when I make movies, I only focus on the box office, but I also make a few artistic movies.

Let me make a statement now. Actually, it’s not that I don’t want to make movies like that, but I don’t dare to make them. At least I didn’t dare to make them before. Do you know how many movies our country produces in a year?

There are more than 200 films that have been reviewed and approved, but now you see, how many films are shown in cinemas throughout the year that everyone can really recognize by name. Let me tell you one thing. In fact, making movies makes money. That’s just a few films, and the ones that are guaranteed to be profitable, twenty films, Director Zhang, that’s about the number, right? "

Zhang Yimou also has a deep understanding of this. Not all of the movies he made are very popular. Therefore, Zhang Yimou nodded and said with some emotion: "Although this number may not be very accurate, I can guarantee that. In the entertainment industry, movies that really make a lot of money do not exceed double digits a year, and those that break even, like Ye Ming said, have twenty movies, which is considered a very good result.

Therefore, at this time, everyone should see from the data that the competition in this movie market is very cruel. It doesn’t mean that if you want to enter, make money, or become famous, you can do it. Sometimes you will lose everything. impossible. "

Speaking of the sadness of making a movie, Zhang Yimou is actually quite helpless. As a great director, everyone has been watching him step by step until now. It is very smooth, but that is the surface. Zhang Yimou's movies, except for the second one, are very smooth. One film, Red Sorghum, was funded by the state. What to do with the rest of the films? They all involve investment. This is a given.

Ye Ming nodded and said: "Therefore, in China, making movies is not as profitable as everyone thinks. There are very few people who really make money. Why. Everyone must say that when making movies, the Hollywood movie market is huge. With a box office of over 100 million, people still pay US dollars. Only when the movie reaches this level can Hollywood become the benchmark for world movies. But what I want to say is that the Hollywood movie market is bigger than ours.

Our current film market is really too small. If a film requires an investment of 10 million, in the regular film market, 10 million is not a large investment, at most it is a medium investment. That’s all. But do you know how much box office it takes to make money? Twenty million, strictly speaking, must reach 23.28 million. At this time, we can guarantee that the film company will not lose money.

If you want to make money, then, basically speaking, you need about 30 million. Because the movie also has post-production promotion, distribution and other expenses. Under such a situation, let's take a look at the film market. In the current Chinese film market, how many films are released a year? 20 million. Look at our investment. How is this comparable? Why is no one willing to spend money to invest in movies?

Have you ever thought about the issue of fruits? "

Ye Ming's words were quite long this time. Under such a situation, no one expected that Ye Ming could say all this in one breath, and it sounded quite in line with everyone's taste. Yes, this is a well-founded analysis.

Zhu Jun nodded quickly after hearing this and said, "Yes, although I am not a senior movie fan, I have a few friends who are also in the entertainment industry and make movies. Thinking about it carefully, it seems that throughout the year, the box office is really high. It’s not that common.”

There are no big directors, no big stars, and no big-money hype. It is quite difficult to get a good box office for this film. In fact, Lao Zhang originally wanted to talk about another situation, that is, how the movie should be shot under such a situation.

In fact, in Zhang Yimou's impression, two factors are needed to make a good movie, actors and directors. Either a big star joins the movie to attract attention, or there is a big director. Being able to take the movie to the international market to build reputation.

Without a big director or a big actor, it is impossible to say that a movie like this can be successful. It is precisely because of this that if a movie like this is produced, then it can be directly called a dark horse. And it's not just black.

Therefore, in such a situation, Zhu Jun also felt emotional about such a thing. Only then did Ye Ming say with a smile: "So, in such a situation, we have to think about this question, why, why did such a thing happen? Have you ever thought about it?"

This problem is really something that few people have thought about, because it is simply a painful place for idlers. This is something I never thought of at all. However, this is a fact, whether you admit it or not, it is a fact.

In such a situation, everyone suddenly realized it when Ye Ming brought it up. In fact, everyone was thinking about the box office issue one by one, and.

At first the process was quite smooth.

But under such a situation, Ye Ming broke this plan. Ye Ming's question was not included in the draft review book.

In other words, if Ye Ming is like this, he added it temporarily and acted on the spot. If there are ordinary celebrities who dare to perform on Tianchao TV not according to the script, they will be kicked off the stage directly.

When Lao Zhao's disciples performed duets on the stage, their style was probably a bit low, so they were kicked off. At that time, Lao Zhao was sitting under the stage, which made Lao Zhao go crazy on the spot, and Tianchao TV had to let people finish the show.

However, Ye Ming is different. Ye Ming is not an ordinary actor. He can perform on the spot, and he is also qualified to do so.

Therefore, under such a situation, Ye Ming’s words were really caught by Zhu Jun: “This question is a very profound question for ordinary movie fans. You must be confused here.

Now, I will give you a chance. There are very few opportunities for you to face Ye Ming face-to-face. If you can ask him questions in person, the chances of this will be even less. therefore. I think everyone is very lucky today. "

Sometimes, Zhu Jun is serious and a little sensational, but sometimes, Zhu Jun is actually a very humorous person. Like now, if he has a sense of humor, it will also liven up the atmosphere of the scene. a function.

However, there are not many opportunities for Zhu Jun to be humorous. This time, it was actually quite difficult to get a chance, so the audience was very enthusiastic.

A girl with long hair and glasses was lucky enough to be selected on the spot.

Therefore, this girl was also very excited and said: "Hello, Mr. Ye, I am a student in the Chinese Department of Yenching University. I have read all your works published in the Ming Dynasty. I don't know what your plan is for this book." Write as much as you want. And if you write a book at this time, will it delay the time of making a movie? In this way, our country’s movie box office will suffer a lot. I think why our country’s movie market is so small? In fact, To make it clear, it’s because there are too few people like you.”

Zhu Jun is so depressed. This little girl has agreed to let you sneak into the audience as a supporter. Otherwise, you think you will be selected so easily. What's more, in this situation, you have already collected my host's signature collection, and you still don't cooperate. If this wasn't a turning point for this girl, this video would have been cut off at this point.

However, this girl is really a student of Yenching University. What a twist. You have brought your own private life into this. I want to know how many books Ye Ming can write about "Those Things in the Ming Dynasty", but it happened to be on the show. ask. But fortunately, in the end it came back to the box office issue. This seems to be deliberately arranged for humor.

Ye Ming also said with a smile: "Those things about the Ming Dynasty, this novel, maybe seven or eight, basically I plan to write about seven or eight. As for me writing the novel, does it mean that it can influence me? movie of.

This is not irrelevant, irrelevant. Let me talk about my work first. Don’t think that I just make movies every day. Even if this year I am filming TV series, directing, singing, making movies, etc., it is the busiest year since I entered the industry. But in a situation like this, I also mean to have some private time.

I only use this time to write novels, and this is one of my pleasures. I like writing novels very much, and this can also inspire me to create. It won't affect China's box office. You think too highly of me. "

Ye Ming's answer was also very interesting, which meant that this matter was slowly covered up.

But Zhu Jun was so frightened that he broke into a cold sweat on stage. In a situation like this, if something went wrong, whether it was the girl who was the supporter or Ye Ming, the recording of the joke would have to start again.

Therefore, Zhu Jun was a little worried and said quickly: "Let's see, let's ask Ye Ming himself to give an accurate answer to such a thing."

This is the real main line of this artistic life. The problem of the film market must be addressed.

Ye Ming said solemnly: "Actually, this problem is very simple. No one watches movies. If no one watches movies, no one will make movies. Our movie market is too small. This is the key. And why No one watched the movie for a real explanation,"

The film market is too small. When this issue was raised, there was an uproar in the audience. Zhu Jun also said: "Ye Ming, you said that our film market is small. We in China are the most populous country in the world. Which country do you think is?" The population is larger than ours. Everyone thinks so." This is called inciting the masses. Naturally, some people in the audience cheered and said yes.

In such a situation, Ye Ming said with a smile: "What I said is well-founded. There is nothing wrong with our large population, but why are our box office so bad? Americans don't have as many people as us. , but why is the box office of other movies so great?

Our film market is still small. What I mean by small is that there are few cinemas. Some cities, especially some cities in the west, simply have only one cinema. Even in such a situation, ours The surrounding area is also very small, maybe there is no surrounding area at all. "

This movie peripheral is actually very simple to say, it is a derivative of the movie. But in China, this is a new name, derivative, what is this called? Someone in the audience asked: "Mr. Ye, I want to ask you a question. What are derivatives? This is the first time I have heard of it."

Ye Ming said with a smile: "Actually speaking, this matter is very simple, including movie posters, props, scripts, novels, etc. For example, let me give you a simple example. Transformers is a very good example. Of course , Transformers is a counterexample within a paradigm.

In fact, it was said that the car company wanted to do an advertisement and found a cartoon company. After everyone discussed it, let's try it out first. The result was Transformers, which became popular all over the world. And, no, the movie version of Transformers is also coming out.

At this moment, Transformers toys have already made Hasbro a lot of money.

This is a derivative. In fact, even if the Transformers movie is not that profitable, Hasbro can still make money through toys. But in our country, there seems to be no such example. Movies are movies, and derivatives are derivatives.

It's as if there is no boundary at all.

But this understanding is wrong, so we have to call for the opening of the market and not always be so hesitant. "After thinking about it for a while, Ye Ming's answer is actually a key question now.

Censorship is necessary, and so is the market. If it can achieve the unity of box office and art, then under such circumstances, it would be a genius.

However, Ye Ming did indeed complete the task very well. When it comes to opening up the market, Zhu Jun also opened up the topic thoroughly. This is to follow the leader's rhythm. This is a very good signal.

Therefore, Zhu Jun said with a smile: "This problem is a new one. In such a situation, how should we filmmakers do this? Director Zhang, have you ever paid attention to such a thing? "

How depressed Lao Zhang is. This kid Ye Ming doesn't play his cards according to the routine, so you just dragged me into the trap. But at such a time, Zhang Yimou was also full of joy. No matter how much grievance he felt in his stomach, he still said with the same smile: "There are really very few derivatives in the film market, let alone those in the United States." Hollywood, in fact, even Japanese and Korean movies are more advanced than us. The reason for this is still a matter of investment. If we don’t have money to build cinemas, how can we watch movies? Whose ticket do you charge for open-air movies? ah.

I think this is very good. Ye Zi’s understanding of this matter is also very important. At least it means that we can easily realize the shortcomings of our level. "

Are there any derivatives in the Chinese Film Market? Of course, if you are going to China, there is a wholesale market for cultural supplies. The whole market is full of colorful posters of celebrities. Of course, this is the time when copycats are most rampant. Zhang Ziyi also took the opportunity to say at this time: "Actually, I have a question. With such a big market like ours, as Ye Ming said, why are there no derivatives at all?"

Ye Ming smiled and looked very calm. When Zhang Ziyi raised this question, Ye Ming also found a suitable reason.

Ye Ming immediately responded: "Actually speaking, Miss Zhang and Cassano are a bit one-sided on such a matter. In such a situation, our country has derivatives, but we can't earn a single point. Money. Whether it is posters, toys, etc., they are all copycats. That is, they are imitations of our products and are not produced by genuine manufacturers. Therefore, in such a situation, we filmmakers can make a lot of money. Less than a penny.”

Therefore, in this same situation, what Ye Ming said was very detailed. At a time like this, what Ye Ming said really struck home.

Zhang Yimou also said with great emotion: "Yes, I have been shooting for many years, derivatives. In fact, I have heard such a term among my foreign colleagues, but after checking carefully, it is like this Regarding a matter from my son, how many good things have been sold out of our movie copycats. How much money has been made? We have not received a penny. Mr. Ye is quite authoritative on this matter. You can help everyone Let’s talk about a problem like this.

He has signed many contracts with Huihuang.com. "The term "shanzhai" is also quite powerful, directly expressing a kind of suppressed emotion.

Ye Ming said with a smile: "Actually, what does Director Zhang say about such a thing? On such an issue. Or is it the issue of my signing of the film copyright? In fact, it was quite unfair at the time. I didn't expect these copyrights. I just wanted to fill up Huihuang.com. It was just a job at the time. Of course it is my job now, so as long as it is in such a situation, I did not say Otherwise, that's just because I have better luck. Now, everyone is more cautious, which is actually an improvement."

Come on, sister, Ye Ming is almost shirking responsibility at this time. This is something he should be responsible for. At this point, Zhu Jun had no other choice. This is all a problem caused by Ye Ming himself. Solve your own problems yourself.

Ye Ming also agreed without caring at all. (To be continued)