Entertainment Empire

I don’t know if the endorsement industry is on its knees. Anyway, these merchants whose products were sold out instantly were confused. The owner of one of the merchants selling luxury accessories and bags was dumbfounded as he watched the goods being sold out in an instant, his eyes a little dull. Look at the customer service staff around you:

"I don't see you guys busy..."

A group of customer service staff looked at each other: "Those who buy things place orders in seconds, and few of them ask about our products. Could it be that our discount this time is too big?"

"What's big?"

The boss shook his head when he heard this. It was only 10% off. Usually, there would be discounts of this magnitude occasionally. It would not lead to such crazy consequences. He suddenly thought of a terrible possibility: "Could it be a malicious purchase by a competitor? In two days, Return the product and ruin our Double Eleven event?”

"Isn't it too damaging?"

"I don't think it's possible."

The boss nodded. He also knew it was impossible. It was too fanciful. That meant that the items were really sold out. After all, the money had already been paid. At this time, he finally came out of worrying about gains and losses and said excitedly: "Maybe it's the brand. They have advertised and done some marketing that we don’t know about. This is really cruel. We prepared 500 bags worth tens of thousands and they were sold out in an instant. We should restock them immediately!”

A similar scene.

Happens in more than one place.

Some merchants have also discovered clues, such as the sweeping robot store. After the products were miraculously sold out, several buyers contacted Tmall customer service to ask: "This rice robot in your home is the one recommended by Luo Xun Weibo." Bar?"

"……Yes."

If only one customer asks, then maybe this customer happens to be a fan of Luo Xun, but if multiple customers ask the same question, it cannot be described as a coincidence, as if these customers are not targeting the rice sweeping robot, but I came here for the brand promoter Luo Xun!

"Is Luo Xun so powerful?"

Inside the merchant who had also made the decision to restock, a group of staff members had a heated discussion. One of the staff members happened to be a fan of Luo Xun. He was shocked inside and pretended to be calm about it: "Our Luo Xun endorses Ethereal." You all know this, but you who are not fans may not know that after Luo Xun and Sui Sui endorsed Kong Ling, the ring that Kong Ling endorsed sold out immediately, so Kong Ling cooperated with our Luo Xun and Sui Sui. Over the years, our Luo Xun also has a rule that the number of endorsements must be strictly controlled. It’s not that he can’t accept them. There are too many brands looking for him to endorse. It’s just that he has high standards. If he is not satisfied with the product, no matter how much he gets, Not even money."

"you mean……"

"Is it because our rice sweeping robot was sold out instantly because Luo Xun promoted our product on Weibo? How can just a Weibo promotion have such a big impact?"

"No."

The red-faced fan smiled and said: "Don't forget that this is Double Eleven. Double Eleven is a shopping carnival. Besides, our discounts are quite good. The intensity of this discount is no problem. Luo Xun's influence It is combined with the shopping desire of Double Eleven to achieve this effect. Otherwise, Luo Xun was promoting our brand before, so why did everyone place orders on Double Eleven?”

Everyone nodded.

I have already vaguely believed this statement in my heart, because there is no other explanation. The rice sweeping robot uses two methods, one is discounts, and the other is Tmall to promote it with Luoxun.

…

On Kongling's side, Tmall's counter platform, after seeing that Luo Xun's rings of the same style were sold out, the person in charge decided to directly open a pre-sale option at the same price as Double Eleven. This pre-sale means that although we are out of stock now, But as long as you place a reservation now, we will still deliver the goods to you at the current preferential price when the goods are in stock.

Normally.

Even if this function is enabled, the number of orders will be very small because there is no supply of goods for the time being. But what confused the person in charge this time is that although they made it clear today that there is no stock in the nearby warehouse, the number of orders is still there. It continued to increase, and the number beat so fast that the person in charge's heart started beating wildly!

"Is this one so popular?"

The person in charge was shocked. Originally, this ring was sold out in seconds, which surprised the person in charge once, but that time it was just a surprise, because this ring is a new model, and it is the same style as the spokesperson Luo Xun. The product that Luo Xun himself promotes the most is the result of the brand effect and star effect combined with the Double Eleven effect, but it is too exaggerated to have so many orders after the ring.

Brand effect?

Or the Double Eleven effect?

No, not at all. This must be Luo Xun's fault, because 70% of the customers who have placed orders so far have repeatedly confirmed one thing with customer service, that is, whether this ring is the one Luo Xun recently made. The ring I wear all the time...

Come to your senses.

He wanted to call the headquarters, but the person in charge suddenly heard the staff behind him trembling: "Boss, what should I do? Our order volume has been extended to March next year..."

"What?"

The person in charge looked at the numbers and found that this was really the case. Would these people rather wait until August next year to buy this ring? Star chasers are really unreasonable: "It's okay. Let these people take pictures. We won't be afraid of running out of goods. And The heat will definitely come down.”

The person in charge was right.

The popularity will indeed decrease, but judging from the latest order, the number of orders for this ring has been postponed to August next year. The most popular ring in the history of Kongling has been born, and the person in charge of Kongling Tmall doesn’t even know what to call this ring by its own name, or simply calls it:

The same style as Luo Xun!

And this series of movements naturally cannot be hidden from the official staff of Tmall. In fact, the official staff of Tmall have been witnessing various miracles tonight, such as the transaction volume of Tmall tonight has created a historical record, etc., and in a kind of miracle, Tmall of course also counted the sales of products promoted by various stars, so that the value of stars can be correctly estimated, so as to determine the situation of subsequent cooperation, etc., but after a lot of statistics, the staff of Tmall were dumbfounded.

There is a person!

He only promoted ten products, but all ten products were sold out, and the sales volume topped the first place without suspense. The current figure is 1.5 times that of the second-ranked artist, and the second-ranked artist is also a recognized goods-carrying expert, promoting thirty kinds of products...

There are many miracles on Double Eleven.

One of the miracles is Luo Xun.