Entertainment Empire

Chapter 639: Million Dollar Endorsement

Not long after Luo Xun took Zhang Suining to celebrate his teacher’s birthday, the second week of the release of "Slaying the Wolf 2" also ended in awe. Compared with the fatal rush in the first week, the second week The box office dropped slightly, but in the end it still earned 180 million, bringing the total box office of the movie to 380 million.

Just one step away from breaking the record!

The current record holder is Xiaogangpao's "If You Are the One". When this movie became popular last year, it can be said to have attracted a lot of attention. At that time, even the most professional analysts in the circle probably did not expect Xiaogangpao. The record only lasted for one year and will be broken by another movie, right?

Luo Xun’s judgment on this is:

The box office may explode in advance.

He had this idea because "Slaying the Wolf 2" appeared in advance, and the box office basically maintained the popularity of its previous life. This is very unscientific, and it means that there has been a very big change in the process of Chinese movies, but This is just Luo Xun's guess. The details will depend on the situation of other subsequent movies. Always pay attention to whether there will be new hits this year.

As for the present.

Luo Xun is undoubtedly very busy. Not to mention invitations to various business activities, Kong Shuang also helped him accept the personal talk show "A Date with Yang Lan". After all, after the movie became popular, there were too many interview invitations about Luo Xun. So we can only use this old method to appease the public's curiosity. Fortunately, Luo Xun has participated in this kind of program many times, and he is quite familiar with handling the host and program team. The only thing that can be called a small episode is , Luo Xun’s ratings king effect has once again been proven

The show’s ratings hit a new high!

In the program, the host Yang Lan mentioned a topic that was also talked about by countless netizens. This topic is that Luo Xun is actually a box office star. Although he has not acted in many movies, the few movies he has participated in finally It seems that the box office is good, even though Luo Xun's role in the film is not the protagonist, and even his role is a bit small. Based on this, some netizens said: ""Kung Fu" can be said to be the director who made the movie. Xing Ye is indeed invincible. "Crazy Stone" "It can also be said that the director made the movie. Director Ning really understands the audience's interests, but the popularity of "Slaying the Wolf 2" is almost half due to the role of Luo Xun, so he is not so much a box office star. , it would be better to say that Luo Xun has shown his box office appeal to the industry for the first time in his career of officially participating in movies!"

Said it before.

Luo Xun has no shortage of fame!

Luo Xun is not lacking in acting skills either!

In fact, the only thing missing him from successfully transforming into a movie actor is his box office appeal. After all, people who are good at TV shows may not necessarily make good movies, and people with high ratings may not necessarily have high box office. This is like a A magical curse, and Luo Xun broke this curse!

He is becoming more and more flawless!

Perhaps in the eyes of some people, the box office appeal demonstrated by Luo Xun at this time is not strong enough or convincing enough. After all, "Slaying the Wolf 2" has the advantages of villain character and all aspects of production cost, which can make it a hit at the box office. reasons, but at least he has shown that he can handle the box office, which is very important for a TV drama actor in transition!

The impact of the movie's popularity on Luo Xun is actually closely related. Whether Luo Xun has box office appeal is a matter of opinion. However, the upgrade of Luo Xun's value in the endorsement market is completely unknown in the domestic endorsement circle. It is uncontroversial. The best evidence is that major domestic brands have increased their invitations to Luo Xun overnight.

Take this opportunity.

Kong Shuang helped Luo Xun accept his sixth endorsement, which was for the car brand Cadillac's new SUV. The two parties negotiated for several months, but the terms were never agreed upon. It was not until "Slaying the Wolf 2" became a hit that Cadillac finally gritted its teeth and agreed. Luo Xun signed the contract, and the endorsement fee is 10 million a year

Top-notch standards.

There are currently about a dozen domestic artists who can meet this standard. At the same time, this is also the minimum threshold set by Kong Shuang's manager for Luo Xun's next few endorsement spots. No matter what big brand wants Luo Xun to endorse and cooperate with him, he will bid. Below 10 million is basically out of the question.

Also increasing at the same time are film remuneration,

Although Luo Xun has not accepted TV series or movies now, if it were not for special reasons, such as favors from teachers, Luo Xun's salary would have risen to a very high level under normal circumstances. If he were not mentally prepared to play a big production, I am afraid that Few investors can afford Luo Xun.

Xia Yu was bored.

I did some general calculations.

Leaving aside the appearance fees that Luo Xun earns from annual announcements and other commercial activities, Luo Xun's annual income from creation alone has exceeded 100 million if he receives ten endorsements. If we also include the investment in Luo Xun's studio Including the income from those projects, God knows how much money Luo Xun gets in a year!

Crazy!

Who dares to say that Yinbai Studio is just a small workshop? Luo Xun’s terrifying ability to make money is no less than that of a serious entertainment company. Wait until Luo Xun turns the studio into a company one day. That's the rhythm of becoming a domineering president every minute!

Luo Xun himself was fine.

He didn't think how much he earned, because he spent it very quickly. The money was basically in various projects. Even if these projects were successful and the funds were recovered, he would quickly set up or invest in new projects. For example, he recently planned to invest 100 million to invest in the first part of "Wolf Warrior" that he had discussed with Wu Jing before. These ideas all require a lot of money to support, so Luo Xun's spare money that he can really control is not particularly much. As for the endorsement fee, Luo Xun remembered that Zhang Suining endorsed Kong Ling for 10 million, so he didn't think it was so great that he had 10 million endorsement fees now.

But he forgot...

At that time, Zhang Suining was almost the youngest actress in China, and she was also the leader of the four popular actresses. In comparison, he himself has not even won the title of actor, not to mention that Zhang Suining's salary was the highest among all female stars in the country at that time, and 10 million was enough to cap it!

Fortunately.

In terms of making money, Luo Xun should be much better than Zhang Suining now, otherwise Luo Xun would not be able to hold his head up in front of his girlfriend. This is also related to the fact that his girlfriend is really good. Actors of the same period, such as Xia Yu, who was once one of the four most beautiful actresses, have become more and more lazy in the past two years. In comparison, Zhang Suining is not only not lazy, but also runs a company while being an actor, which vaguely has the flavor of a daughter-in-law president.

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