Entertainment: God-level director

Jingle Bell~~~

Just when Lin Ran was about to leave the company, his cell phone rang.

At first glance, it turned out to be a call from Ronald Meyer, who was far away across the ocean.

“Dear Lin, how are you?”Ronald Meier greeted with a smile.

“Haha, everything is fine. Ronald, what are you calling me about? Lin

Ran asked straight to the point.

Ronald Meier didn’t waste any more nonsense:”Lin, wasn’t your”Interstellar” nominated for Best International Film? Do you really want to win this award? Lin

Ran understood what Ronald Meier meant when he heard it.

As we all know, in order to win an Oscar, in addition to the quality of the work, you must also please the judges and conduct public relations.

Sometimes, the role of public relations is even more important than the quality of the work. The quality of the film is more important. For example, in 2011,”The King’s Speech” received 12 nominations and finally won 8, which is the effect of strong public relations. The reason why my eldest cousin Jennifer Lawrence became the youngest Oscar-winning actress born in the 1990s Harvey Weinstein’s public relations.

What Ronald Meier means is that if Lin Ran wants”Interstellar” to win the Oscar for Best International Film, he must start public relations. The public relations here It does not mean directly sending money to bribe the judges. The general method is to invite the judges to participate in a private screening of the film so that they can have in-depth communication with the creators and let the judges know more about the film.

Many judges are usually very busy and do not have time to attend the screening. Yes, what should we do?

Then send DVDs directly to the judges. These DVDs will be marked with the words”For Your Reference”. During the Oscar awards season, domestic audiences can often enjoy high-definition pirated resources of almost all Oscar-nominated movies. , almost all leaked from the DVD sent by the producer to the Oscar judges.

Of course, if it is completely business-like, why should the judges spend time and energy to understand your movie?

Therefore, under the cover of normal public relations activities, in fact, often There are also indirect invitations to the judges and gifts to attract votes. To put it bluntly, Oscar public relations are all about connections and money. Which film studio is more willing to invest? When the quality of the movies is not too different, the probability of winning will be greatly increased. This This is also the reason why the Oscars have big upsets from time to time.

Of course Lin Ran wants to win the Best International Film, but he is a little hesitant to fly to the United States and spend a lot of time on public relations just for a Best International Film.

After all, now He has to be busy with the post-production of”Breaking Drummer”. In terms of competing for international awards, Lin Ran also has to pay more attention to this film.

“Ronald, I am currently busy with the post-production of my new film, which will be exhibited at the Cannes Film Festival in May. Time is running out, so I cannot spare time for public relations.”

After thinking about it, Lin Ran gave up.

“Lin, since you are more optimistic about the new film, forget it.”

Ronald Meier was noncommittal.

《Although”Interstellar” can be regarded as a movie produced by Universal Pictures, it is not the main producer after all. Even if it wins the best international film after public relations, it will not add much to the box office of”Inception”.

If Lin Ran is nominated for Best Director this time, Ronald Meier will definitely encourage Lin Ran to come to the United States for public relations.

Without it, everything is just profit.

Because with the title of Oscar Best Director, I don’t know how much money will be spent on the promotion of”Inception”, and it can also increase the appeal of”Inception” to the audience.

After hanging up the phone, Lin Ran called He Rong, the boss of Dream Pictures, a subsidiary in North America, and asked him to increase the promotion of”Interstellar”.

Lin Ran didn’t take the initiative to seek public relations from the judges, but that didn’t mean he gave up completely. There was no public relations at all.

In the public relations battle during the Oscar awards season, in addition to holding screenings and sending DVDs to the judges, advertising in newspapers and online media is the traditional means of promoting the Oscars.

For example, the New York Times is the most important position in Oscar promotion, because its readership highly overlaps with the main Oscar jury group. Paramount once built momentum for the Oscar-selected”Revolutionary Road” in the”New York Times” Published seven pages of color ads.

In order to build publicity for”Wall-E”, Disney even spent millions of dollars to provide a book with the”Los Angeles Times”. That is, when readers buy this newspaper, they will get a free copy of Disney’s carefully crafted”Wall-E” Prepared brochure

“Mr. Lin, I understand. How much is the public relations expenditure? He Rong asked

“Maybe $5 million. Lin

Ran thought for a while and gave a number.

“5000000? Mr. Lin, is this a little too little?”

He Rong was surprised.

He is very familiar with Oscar public relations expenses. In recent years, they have generally been between 20-30 million US dollars, such as the awards for films such as”Black Panther”,”Green Book” and”First Man”. Public relations expenses for each season are basically within this range.

Of course, there are also giants who are not short of money and spend more money to win awards!

For example, the streaming media giant Netflix directly spent 60 million US dollars on”Roma”, and in the end 10 3, won three awards: Best Director, Best Foreign Language Film, and Best Cinematography.

If the movie itself is very popular, you can also use small money to do big things, such as last year’s”Parasite” by Bong Joon Ho, public relations expenses Also around US$5 million

《The reviews for”Interstellar” can only be said to be average, but the competition is only for the best foreign language film. The competition is not too competitive. Lin Ran feels that 5 million US dollars is enough.

When the time comes, it will be best if you win the prize, and you won’t feel bad if you don’t win the prize.

“Just follow this funding.”Lin Ran was too lazy to explain.

“Okay, Mr. Lin.”

He Rong did not dare to say any more and quickly accepted the order.

After hanging up the phone, He Rong immediately called Vice President Randall and other company management to the conference room for a meeting to discuss the publicity plan.

Although the funds were not much, He Rong still He wanted to make some achievements to prove himself. If”Interstellar” finally won the best foreign language film with the public relations promotion he led, it would be more valued by Lin Ran in the future.