Entertainment: Soft food is hard to eat, Bai Lu publicly calls for support

“I didn’t read anything, I was brushing Weibo.” Ye Fan turned around and held Da Mimi in his arms.

“What’s so beautiful about Weibo, people are embarrassed to come and accompany you!” Da Mi Honey Fox’s charming face had a little dissatisfaction.

“Oh, don’t worry, isn’t it just a gambling contract, if you lose, it’s a big deal that I and Gao Yuanyuan’s woman teamed up to put pressure on Lu Han, he didn’t dare to explode.”

“It’s not because of the gambling contract!” Ye Fan shook his head.

He had never taken “Fortress of the Magic Capital” seriously.

In the past few days, he can also be considered smooth and clear, from the very beginning of the Wanda film was exposed, to a few big Vs came out to spray themselves, nine times out of ten, Lu Han, the “good man”, is behind the scenes.

Let’s just say that the losses are actually quite large.

Originally, Ye Fan was going to take out half of the funds for publicizing the “357”, that is, 10 million on Weibo and major short video websites to stir up the heat.

Now the heat is directly exploded, 10 million is directly saved, and I don’t know where to spend it.

One is to be in a constant state of anger and the other is to be awake all the time.

Lu Han patronized and wanted to compare, but ignored the problem of “anchoring effect”.

It is that different starting points produce different valuations, and these valuations are biased towards the initial value.

In layman’s terms, when people need to value something, they will choose a specific value as a reference value, and this specific value is fixed there like an anchor, restricting your valuation.

Different initial values will have an impact on future numerical estimates, and in general, if the initial value is relatively low, then the estimate is often low.

If the initial value is high, then the estimate tends to be high.

That is to say, the initial value, or “anchor”, is the basis for the individual’s judgment dependence, and then insufficient upward or downward adjustment, the so-called “anchoring and adjustment”.

For example, just like the coarse grain mobile phone, it has been promoting Apple since the beginning of the interview, greatly improving its popularity.

Ye Fan’s wave of operations is the same, the production cost of “The Predecessor” is only 20 million.

Among them, there is only one famous actor Fat Di, although he is a new generation of flowers in the entertainment industry, but Fat Di’s appeal is still unable to support a movie.

Just at this time, Lu Han jumped out by himself, and the production cost of 360 million “Magic Capital Fortress” is the best “reference value” that Ye Fan provides to netizens.

Coupled with the fermentation of today’s gambling incident, in the next three weeks, as long as netizens mention “Magic Capital Fortress”, they will definitely think of Ye Fan’s movie “Ex”.

And all the publicity done by Lu Han, Ye Fan is one of the beneficiaries.

But what really worries Ye Fan is “I Am Not the God of Medicine”, a movie with a double harvest at the box office in its previous life.

When “Predecessor 3” was released in the previous life, it can be said that there is no one among the competitors who can fight, only the small steel cannon’s “Fanghua” is of first-class quality, but it is more of a literary film made to win awards, and it lacks competitiveness at the box office.

The box office record of 1.7 billion also has the meaning of “all relying on peers”.

“What’s that for?” Seeing Ye Fan’s slightly wrinkled brows, Da Mimi subconsciously felt a pain in her heart.

This is the first movie released by his little man.

“I Am Not the God of Medicine, do you know? This movie will be a fierce rival! ”

“Is that the one Xu Feng shot?” Da Mimi’s eyes widened: “Don’t you know? ”

“What do I know?”

“The God of Medicine announced that it was temporarily withdrawn in the afternoon!”

“Withdrawn?” Ye Fan looked dazed: “But I haven’t seen this news on the Internet.” ”

“Get rid of, now netizens are discussing you and Lu Han, who still cares about a movie that has not been released!” Da Mimi helplessly found her mobile phone, opened Weibo and found the official Weibo of “I Am Not the God of Medicine” and handed it to Ye Fan.

“Mmm, look!”

Ye Fan took the mobile phone and looked at it, and sure enough, it was a short announcement.

[To all fans and friends who care about the movie “I Am Not the God of Medicine”, due to the serious deficiencies and major mistakes in the decision-making, preparation and promotion of our publicity and distribution team, the film will not be able to meet with fans and friends as scheduled in the summer 0…]

[In order to make this excellent film seen by more fans and friends, after many discussions between the main creative team and the publicity team, it was finally decided that “I Am Not the God of Medicine” decided to postpone the release time! ] 】

[It is expected to meet with the majority of fans and friends on the National Day. ] 】

[Thank you enthusiastic fans for your attention and support! ] 】

A short notice hung on the top of Weibo, and after looking at the time, it has been sent out for more than two hours.

However, the following reply is not much chat, with thousands of likes and only more than 300 reviews.

This……

Withdrawn and rescheduled?

Ye Fan didn’t expect the surprise to come so suddenly.

But it’s natural to think about it, after all, this Director Xu has done such a similar thing in his previous life.

Besides…… (Read violent novels, just go to Feilu Fiction Network!) ）

I still have to thank “Luhan”, a great good person!

When “The Wandering Earth” was released in the previous life, it was also a gimmick that focused on the first hard sci-fi special effects movie in China, but the shooting of “The Wandering Earth” even had tight production costs, not to mention the publicity budget.

The first day of scheduling was only about ten percent, and even so, the box office on the first day reached 187 million.

Now Lu Han’s “Fortress of the Magic City”, in addition to almost 30% of the films in larger theaters except Wanda, is also a hot topic of 4.6 on the Internet.

In the eyes of uninformed people, it is already a sure thing that this film breaks the box office record of domestic film and television.

Therefore, Xu Wei’s choice to withdraw and reschedule is also understandable!

In an instant, all the worries in Ye Fan’s heart disappeared, this hot summer file, except for “The Ex”, ask who else!

“Sister Honey, you are really my lucky star!” Putting down the mobile phone, Ye Fan directly pounced on Da Mimi, who had just recovered a little physical strength.

“Hey, Ye Fan, being troubled!”

“I really can’t, let me go…”

“Are you going to find Reba or Bailu?”

“Don’t…”

Three waters come out of the ravine, the peaks are like gathering, and the waves are like anger!

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