Entertainment: Start with the villain in the competition

The new stars are in full swing, old friends, Wu Zong naturally did not forget.
“This is the financial statement for this quarter, take a look at it.”
Wang Ding handed over a stack of documents.
“The total revenue for this quarter is 10,000 yuan. Now the funds are withdrawn immediately, and you have the capital to build it.”
Wang Ding took a sip of tea and said jokingly.
“so many!”
Wu Zong was very surprised.
In a single quarter, the company’s operating income reached more than 200 million.
You know, now they are basically relying on these newly supported newcomers to pay for advertising endorsements and business cooperation.
After all, neither Xianjian 3 nor Wolf Warrior 2, their main investments, have been launched yet.
This means that the company has not yet begun to make money.
“Is that more?”
Wang Ding shrugged and smiled.
“Most of the funding comes from commercial cooperation and endorsement fees. Of course, I also invested in a Xiangjiang TV series and a Bay Island TV series, and the income is not bad. All these add up to a total of only 200 million yuan. More, not more, this is not pure profit, it is just our revenue.”
“You are really a young master from a rich family. Two hundred million is not too much?”
Wu Zong felt that Wang Ding was pretending to be a big-tailed wolf.
“It’s really not much. Jiaxing’s revenue this quarter is 1.5 billion, and Yuehua Entertainment’s revenue this quarter is 1.3 billion. We don’t even have a fraction of other people’s.”
Wang Ding said helplessly.
“Fuck?! So many?”
Wu Zong was shocked.
He is short-sighted that the revenue in a single quarter can exceed one billion.
“You don’t even think about how many years there are big companies. The big entertainment companies with serious people have annual revenue of more than 5 billion.”
Wang Ding explained, and then, fearing that Wu Zong would be discouraged, he comforted him again.
“But don’t worry, our real profitable project has not yet come. When the big project is launched, our income will naturally increase.”
Wu Zong nodded and asked:
“Can I make these two hundred million?”
Wang Ding’s expression changed slightly, he didn’t expect Wu Zong to be so direct.
“Uh… Strictly speaking, if you have enough confidence in Xian San and Wolf Warrior 2, you can make at least half of the money for this money.”
That is, Wang Dinglai, who can trust Wu Zong so unconditionally.
With another person, according to Wu Zong’s money, I’m afraid he will turn against him.
“No, what are you doing?”
Wang Ding asked.
“The variety show, the one I told you last time.”
Wu Zong raised his eyebrows.
“A semi-open reality show?”
“Well, yes.”
“Tell me who do you want to invite?”
“Huang Lei, Sun Honglei, Huang Bo, Wang Xun, Yixing, oh yes, and me.”
Wang Ding thought for a while.
“Did you tell them? Can you take it down?”
Wu Zong nodded.
“Mr. Huang and the others, as I said, basically all have time. Didn’t I go to participate in the creation camp to be a coach some time ago, and I happened to see Yixing. He said he would try his best to come out, what’s the matter?”
Wang Ding looked at Wu Zong, raised his eyebrows, and seemed relieved.
“Have you never been exposed to variety shows before?”
Wu Zong shook his head.
“No, what’s wrong?”
“It’s alright, I’m just curious that you, such a successful artist, don’t know that you don’t need to pay the producer to do variety shows?”
what?
Wu Zong was a little confused.
“Why?”
Wang Ding shrugged and glanced at Wu Zong like a fool.
“Advertisers! Do you know how much the naming rights cost?”
Don’t think that Wang Ding is not from the entertainment industry, but he has always been by Xiang Qiye’s side, and there is also an uncle like Xiang Huaqiang.
So Wang Ding still knows a lot about the business part of the entertainment industry.
Heung Kong variety shows developed much earlier than the mainland. Although they have not been very good in recent years, variety shows are of the same origin, and the business models in them are all very different. Wang Ding knows it well, but he can say that he basically understands it.
Doing a variety show almost doesn’t require the producer to pay for it.
It’s not like making a TV series or movie. The producer must calculate the money for any props, personnel, transportation, etc. Even if there is an investor, in order to ensure the final revenue is considerable, in terms of investment, the producer also accounts for the bulk of the investment.
Moreover, in film and television dramas, the larger the number of actors invited, the more investment and the more expenses.
In the end, once the box office is not ideal, it will be a total loss.
However, variety shows are the exact opposite.
First of all, it doesn’t use the producer very much to pay for it.
Because the money you invest is all given by sponsors!
Why do we usually hear about movies ‘pulling sponsorship’ and ‘pulling investment’, but rarely of variety shows “pulling investment”?
It’s very simple, because variety shows don’t need to be “pulled”, and advertising sponsorships will come to you!
Doing variety shows rarely loses money! So there is no need to go out and ‘pull investment’ at all!
“We have also produced TV series ourselves. You know how much it costs to place advertisements in TV series.”
Wang Ding asked.
“I know, it ranges from dozens to hundreds.”
Wu Zong replied with a shrug.
In order to ensure the quality of the plot, Xian San did not have many advertisement placements, about five or six, among which there are more than a million shots, and those with fewer shots.It is hundreds of thousands.
Wang Ding nodded.
“You’ve also made a movie, how much is it implanted?”
Wu Zong rolled his eyes.
“Probably… millions to tens of millions.”
“Then you know the naming rights of variety shows, that is, the advertisement before each variety show starts, and how much is the thing that is broadcast under the title of this show?”
“How many?”
Wu Zong has never been in contact with variety shows, so how would he know this.
“The current market price, this number.”
Wang Ding put down his teacup and raised a finger.
“Ten million?”
Wu Zong raised his eyebrows.
“That’s a lot.”
“Your grandfather won’t even give you 10 million, idiot, 100 million!”
Wang Ding rolled his eyes, somewhat despising Wu Zong’s imagination about money.
“What the fuck?!”
Wu Zong almost slipped off the sofa.
“How many?”
“One hundred million!”
Wang Ding repeated (Wang Zhaozhao) and added:
“This is still the starting price!”
“Now, the variety show market in the mainland is huge, and various variety shows emerge in endlessly. There are competitions like the one you participated in before, interviews, reality shows like “Longing”, and the one you are now mentoring called What’s going on?”
“Creation camp.”
“Yes, it’s that kind of draft. There are all kinds of tricks.”
Wang Ding preached to Wu Zong.
“Nowadays, for mainland variety shows that are on TV stations, the starting price for a single naming right for a variety show is 100 million. If it’s a double title, then the starting price for each is 50 million. This is the naming right.”
“Under normal circumstances, variety shows will have two or more special broadcasts, with a single price of 30 million yuan.”
“Implantation, one million in a single episode, ten million in one season, there is no upper limit on the number.”
Wang Ding told Wu Zong all the prices he had learned.
“That’s it, you tell me that you still spend our own money on variety shows? Why? Do you want to invite the Jade Emperor?”.