Era: Starting from Modu Translation Studio

On January 20, 1979, after the ban on commercial advertising was officially lifted, Jiefang Daily took the lead in publishing two advertisements.

On that day, the advertising application that Pujiang TV Station had just submitted the day before was also placed on Director Gu's desk.

Approved? Zhang Lu didn't expect it to be so fast: I just handed it in yesterday, and it's approved today?

Director Gu didn't expect it either: It seems that the higher ups are more anxious than us.

At the same time, a copy of Pujiang TV Domestic and International Advertising Charge Standards was also placed on Director Gu's desk.

Compared with newspapers and radio stations, Pujiang TV's advertising charging standards are the lowest.

The first advertisement published in Jie Fang Daily charges 700 yuan, and the first commercial advertisement to be broadcast by Pujiang TV Station charges 300 yuan.

There is no way, the TV station's propaganda intensity at this time is not as strong as a powerful newspaper.

After all, it was not until the end of 1979 that the number of TV sets nationwide reached 4.85 million.

Dong Dong Dong, after a knock on the door, Comrade Jiang Shan walked in with a smile.

Jiangshan, Zhang Lu couldn't help but say, The commercial I shot will be broadcast soon.

Jiang Shan felt that spring was coming for everyone: That's great!

Zhang Lu looked at the other party with a smile. If it weren't for Jiang Shan's words at the beginning, he might not have been able to make up his mind.

At this moment, Director Gu looked at Jiang Shan and said, I'm finally willing to come over. Where is the matter I told you? You should have forgotten it!

How is it possible? Jiang Shan had really forgotten: I haven't thought about food or drink lately. I have been thinking hard about you.

Looking at the few pages of copy handed over by Jiang Shan, Director Gu said proudly: This is what you have been thinking about.

Jiang Shan nodded: Plus tea and rice.

Zhang Lu immediately became proud: You have prepared too little. I handed Gutai a thick stack of analysis materials.

Jiang Shan didn't want to embarrass himself: You are a regular army, I can't compare.

Xiao Jiang... Gu Zhengzheng looked at the copy in his hand carefully: If we follow your plan for weather forecast, this column will be launched next month.

The pictures and texts go hand in hand, making it clear at a glance, and even the time has been marked clearly.

At first glance, it is Jiangshan’s unique style of doing things.

Jiang Shan thinks this is indeed the case: In terms of professionalism, we can't compare with Yanjing. It's better to just broadcast the weather directly like a radio station.

Director Gu thought this was reasonable: Those key professional terms give me a headache even when I read them!

Zhang Lu also felt deeply: That's true.

Jiang Shan felt that we should not underestimate the audience: The most important thing is that we can't compete with Yanjing. We must have our own characteristics.

Well, Director Gu, who had been worried for a few days, nodded and said, I thought it was complicated before. Although yours is simple, it is very watchable!

Jiang Shan also thinks so: You can add ads on it in the future.

The design of Jiangshan's weather forecast copy is very simple, with Pujiang as the center of the circle and the adjacent provinces.

Just pick a few of the most representative cities to forecast the weather, and add pictures of the selected cities' landmark buildings or attractions.

Facing Director Gu, who had a confused expression on his face, Jiang Shan knocked on the advertising price list he happened to see and said:

“It’s convenient and worry-free, and it can also attract advertisements from other provinces and cities.”

Director Gu looked at the young man in front of him in disbelief. At the same time, Zhang Lu was looking at Jiangshan with his mouth open.

While they were still scratching their heads over the first step, Jiang Shan had already thought of the third, fourth and fifth steps.

While they were thinking about what icon to use for Gale in the west, this kid was already thinking about it in the east.

When Director Gu looked at the plan in his hand again, he inadvertently put it together with the advertising quotation sheet.

Weather forecasting is a big practical thing for the people, and economic benefits cannot be considered everywhere. Director Gu finally knew how public institutions should take the corporate route.

After saying that, he looked at Jiang Shan and nodded: But Comrade Jiang Shan's consideration for Taiwan at every step is worthy of praise.

Jiang Shan knew that Gu Zhengzheng was a knowledgeable person.

Most people would not dare to take this risk: Gutai, you are right. Our people's TV station must think more about the people.

Director Gu smiled and pointed at him: Well done, I owe you another reward.

No, Jiang Shan wanted to withdraw cash this time: I really have something I want to ask you for help with.

What else do we want between us? Director Gu glared: Tell me, what do you want?

Jiang Shan was not polite: I am also an editor of Oriental Metropolis Daily now. Can you help me get in touch to visit the Art Film Factory?

Jiang Shan remembered that Director Gu had mentioned to him that this year’s June 1st National Day would be a big event.

That's it? Director Gu immediately stood up and dialed the phone: Let's go, I will accompany you personally, just in time to bring back Ma Liang, the Magic Brush.

Jiang Shan was a little surprised: It doesn't have to be so grand.

Director Gu waved his hand: Don't be polite to me. Zhang Lu is also going with his camera.

After a while, the three people took a car and set off towards Pujiang Art Film Factory.

At this moment, Jiang Shan also understood Director Gu’s good intentions: “Gu Tai, your car is really impressive.”

The car in the station, Gu Zhengzheng patted the seat with a smile: It's just... not bad.

When he thought of Hu Xiao's face when he drove into the translation factory that day, Gu Zhengzheng wished he could take another detour.

Against the background of a few still green pine trees in front of the door, Pujiang Art Film Factory seemed to have nothing to do with cartoons in Jiangshan's eyes.

Until he walked into the movie studio.

The stills on the wall and the dolls in the display cases tell visitors about its glory.

At this moment, Zhang Lu was clicking the shutter one after another. Jiang Shan whispered to the side: After the photos come out, leave a set for me.

Zhang Lu pressed another one: No problem.

Before coming, Director Gu made a call to Meiying Studio.

At this moment, his old friend director Wang Chang has already connected with Gu Zhengzheng.

In Jiang Shan's opinion, the relationship between the two people should be very strong.

Director Gu pointed to the door: Would you like to take a look? I brought the car here today.

Wang Xiang refused to give the other party any chance: If you don't look at it, the poor will suddenly become rich.

Director Gu clicked his tongue twice, turned around and waved to Jiang Shan: Comrade Xiao Jiang, let me introduce you. This is the director, editor, and painter... director!

Wang Xiang shook hands with Jiang Shan who came over very formally: I have seen the advertisement you designed, it is very exciting!

Jiang Shan deliberately lowered his head, pointed to the display cabinet at the door, and sighed: Your originality is wonderful, mine can only be regarded as artistic processing.

Wang Chang felt that this was also a train of thought: Artistic processing?

Jiang Shan felt that his gadgets were barely considered a second creation!

Gu Zhengzheng affirmed: That's already outstanding.

Several people were chatting, and the atmosphere was more relaxed than Jiang Shan imagined.

I am very grateful that Gutai can accompany him this time. Jiangshan can really ask questions easily now.

Director Wang, what kind of films is the American Film Studio currently creating?

Director Wang Xiang happened to be in charge of this project: Are you interested in taking a look?

So interested.

Jiang Shan and his party followed Director Wang all the way.

Director Wang introduced as he walked: Our factory is currently working on a big production Nezha Hao Hai.

Jiang Shan's steps paused for a moment, and then he walked more energetically.

When a group of people followed Wang Xiang into the production site, Jiang Shan was surprised to find that the roof of the studio was actually half-opened.

Director Gu was also surprised. He asked Wang Chang next to him in a low voice: What's going on? Doesn't it mean that poor workers are not poor in production?

Wang Chang avoided the easy matter and explained: I plan to use a wide screen for this cartoon. After the modification, the camera stand was raised to the highest level, and the photographer could not climb up.

Director Gu also understood at this moment: So you just took off the roof and came from above?

Director Wang nodded: This is the best way.

Really hard work, Jiang Shan has long heard that in this era, no matter which film studio's production costs will be reimbursed by the state.

In addition to grade-level wages, employees in the American Film Studio do not receive generous bonuses, and they have never heard of dividends.

However, with passion and the attitude of sharpening the sword for ten years, we are creating.

A series of excellent works have been achieved.

Therefore, this period is also called the golden age of the American Film Studio.

Even if there are no generous bonuses, the film-making method of reimbursement is still a dream-like way of working in the eyes of literary and art workers.

However, it is impossible for the country to support this kind of operation for a long time.

The reason is very simple, because one film will cost you the other!

Only imported films still have a surplus.

This phenomenon did not completely change until 1984, when film studios also joined the ranks of corporate management of public institutions.

Just in time, Zhang Yimou and Chen Kaige caught up with him.

Jiang Shan didn't pay attention to the conversation between Gu Tai and Director Wang. He only stood aside with Zhang Lu and listened carefully to the creative details discussed by the staff.

We are going to air an advertisement on the first day of the National Taiwan University,

Director Gu told his old friend the good news immediately: There is another big one we are talking about later. Is this the number of years?

Looking at Gu Zhengzheng's simple finger shape, Director Wang just couldn't guess: Oh my god, one hundred thousand?

Gu Zhengzheng already knew the other party's upper limit: One million?

... Director Wang obviously didn't believe it, but said: If our factory can do advertising, we must first reward the employees with bonuses. It has been really hard recently.

For a while, Jiang Shan has been thinking about a question: Director Wang, how did I find that all your drawings have been completed?

Before Director Wang could answer, Director Gu smiled and asked, Xiao Jiang, do you know how long the film Nezha Hao Hai of American Film Studio has been in preparation?

Jiang Shan shook his head and didn't say anything if he knew it.

Director Wang explained with a smile: Our factory started producing this animation 20 years ago. At that time, the Soviet Union also said it would invest, but later they turned against it, so we had to find a way ourselves...

The solution was not thought of yet, but it came ten years ago.

It wasn't until the end of 1978 that the filming of Three Strikes of White Bone Demons that was originally planned to be filmed was urgently stopped, and Wang Changcai quickly took out Nezha Haohai that they had treasured for many years.

All drawings are ready-made and can be shot directly.

Jiang Shan was thankful in his heart that Big Brother withdrew its capital back then.

Otherwise, Nezha Naohai would not be as perfect as it is today.

Although the indescribable history made the creators of Nezha Hao Hai wait for 20 more years.

However, it also gave them the opportunity to participate in a glorious historical moment.

In 1978, a set of large-scale ritual and musical instruments from the early Warring States Period - Zeng Houyi's bells - was unearthed from the tomb of Zeng Houyi in Suixian County, Hubei.

This is the largest, best-preserved, and most complete set of chimes unearthed in the world.

The discovery of Zeng Houyi's chime broke the theory that my country's heptatonic scale came from Europe.

And this set of newly unearthed chimes happened to be caught up with 1979's Nezha Hao Hai.

Therefore, the opening of this cartoon, as well as the soundtrack of the Dragon Palace part, directly used the Chime Bell of Zeng Houyi who had just become a scholar.

It's not a copy, let alone a tribute, it's exactly what master Jin Fuzai and his sound engineer knocked out one by one.

You know, this is music from more than 2,400 years ago.

The sound of bronze that travels through history has made this cartoon an unrepeatable brilliance!