Era: Starting from Modu Translation Studio

Don't tell me, Jiang Ma felt clearly, Pan Hong in this advertisement is even more beautiful than in the movie.

That's right, this outfit is so fashionable, Jiang Shan stood up.

Xiaobai hugged the third uncle's neck tightly, and Jiang Shan patted the little guy's butt: Third uncle, let me pour you a little less cola and try it. If you drink too much of this stuff, you will develop toothworms.

At this moment, Jiang He had already put all the Happy Coca-Cola brought back by the third child on the dining table.

Jiang Chuan and Jiang Xiaoyu smiled and stared at the table.

Uncle Third, what is toothworm? Xiaobai looked at the Coke bottle eagerly.

Such a big insect, Jiang Shan gestured with his fingertips, trying to highlight the image: It will dig into the teeth and make holes.

In two years' time, Little White Rabbit children's toothpaste will be launched.

Jiang Xiaobai immediately covered his cheeks with both hands, but still couldn't bear to look away from Coke.

With a click, Jiang He used the edge of the table to open the cap of the soda bottle.

Jiang Chuan and Jiang Xiaoyu immediately bent down and searched everywhere.

In the end, the little girl still had sharp eyes: Here it is! Jiang Xiaoyu picked up the bottle cap and raised his little hand happily.

Show it to my sister-in-law quickly. Jiang Chuan couldn't wait to take it.

The heads around the dinner table all leaned over.

What is it? The two presbyopic people were the most anxious.

Jiangchuan read word by word: One more hair!

San'er, is this bottle cap worth a dime? This was Jiang's mother's first contact with the market economy.

Yes, it's just a dime, Jiang Shan nodded: You can take it to the small department store on Anhe Street and exchange it for a dime immediately.

Before today, Pujiang Soda Water Factory had been working overtime to fully promote the new packaging of Happiness Coke to the local and surrounding city markets.

Some of the old packaged sodas were sent to cities that did not participate in the event.

The other part remains on the market for redemption of prizes.

After all, the state of Pujiang Soda Drink Factory still cannot bear the ice tea of ​​the future generations. One bottle, another bottle, and another...

Xiaoyu, Jiang Chuan handed the bottle cap to Jiang Xiaoyu: Put it away. Let's go to the canteen together tomorrow.

Yeah! Jiang Xiaoyu smiled so hard that his eyes narrowed.

At this moment, Dad Jiang also picked up a bottle of Coke.

Ka~ Jianghe has opened the second bottle.

Click, click~

The soda bottle caps in the hands of Father Jiang and Jiang Shan also flew out.

My aunt and two children immediately started searching all over the place.

One more dime.

Another dime, why is it another dime?

Thank you for your patronage, Jiang He looked at the bottle cap in his hand: I might as well get another dime.

Click, click, click,

In just a moment, Jiang Shan opened all 10 bottles of Coke that he had worked so hard to bring home from the TV station.

Profiteer, thanks again for your patronage!

Another bottle.

Another 5 cents, dear, Jiang's mother, who had already put on her reading glasses, rubbed Xiao Yu's head vigorously: My granddaughter is still lucky.

One more... box, Jiang He suddenly stood up: I'm getting rich!

Looking at the bottle caps bouncing high, Jiang Shan made a rough calculation and found that the winning rate was really not that high.

Compared with Coca-Cola, which costs 50 cents a bottle in overseas Chinese stores, Happy Coke, which costs 150 cents a bottle, really cannot be considered a profiteer.

Uncle Li, said Father Jiang, who was standing outside the window of Li's house, holding two bottles of soda with no caps in his hand: You guys should have a taste of the Coke that the third brother brought back.

Then you're welcome, Li Ruocheng took the coke: Thank you, Third Brother, for me.

What's there to thank for two bottles of soda? Dad Jiang walked back and waved his hand: If you like it, there will be more tomorrow, there's a whole box of it!

Hehehe, Li Ruocheng smiled and closed the window. He also heard the laughter coming from Lao Jiang's house just now.

Another 10 cents, another 50 cents...

It sounded quite interesting. He looked at the soda in his hand and said, I'll buy two bottles tomorrow too.

Pour this in and drink.

His wife's voice came from behind him. Li Ruocheng looked back and saw that Li Huaiying had already taken out two glass goblets.

Okay, the old man poured the Coke slowly: It's up to you.

Why do you rely on me for everything today?

Remember Li Dan?

Which Li Dan?

Li Dan doesn't even remember, the one who translated Les Miserables...

Li Ruocheng picked up the goblet and took a sip: It still tastes the same as before, numb!

What's wrong with Li Dan? Li Huaiying poured half of the Coke in his wife's cup over: This water is too sweet, drink less.

Li Dan is gone.

... Li Huaiying was stunned for a moment, then snatched the Coke from his wife's hand and drank it in one gulp: Don't drink even a drop!

The nights in this era were really dark. Jiang Shan raised his head and looked at the night sky outside the window.

The stars are dotted, and they are really shining with starlight in the blink of an eye.

In the past, as soon as 9 o'clock passed, little movement was heard in the courtyard of No. 51.

This year, things are obviously different.

Radio, TV, chatter... including the sound of bicycles pushing into the small courtyard from time to time.

In short, life is getting better and better.

After admiring the starry sky and the mountains and rivers, continue drawing the picture in your hand.

Today, he also assigned a task to his second brother: The time for copying is not short. You can try to draw two pictures yourself to see the effect.

So, Jiang He followed Lao San's suggestion and began to draw the city street scene from the American Geographic magazine.

This is a gift that Jiangshan brought back from Japan for his second brother. The place name of each picture has been marked in Chinese.

Second brother, Jiang Shan asked while drawing: How is your Japanese learning going now?

Jiang He was not afraid at all: How about we exchange a few words?

Sure, Jiang Shan thought this was a good suggestion: Let's just talk in Japanese from now on.

It's not impossible, Jiang He thought for a while: Xiao Xiao and I have tried it several times, and there is no delay at all in combining Chinese and Japanese.

It seems you already have practical experience.

In this way, after several Sino-Japanese dialogues, China's advantages became more and more obvious.

Until the civet cat landed on the windowsill again.

Prince, Jiang Shan glanced at the old cat: Did you follow me here again?

Jiang He smiled: It seems like it is destined to me.

If this plate of cat fish hadn't been placed, your fate would have ended long ago.

Jiang He ignored him, walked to the window and stroked the cat's head, then lowered his head and looked at the table: Is this the copyright of the animated characters you mentioned?

On the table, there is a piece of manuscript paper spread out.

The three-dimensional images of the self-employed panda in Panda Department Store are exactly the same in the four directions.

Before the Copyright Law was promulgated, relevant people in the country had no awareness of copyright.

Take Meiying Studio as an example. No matter how arduous the creative process is, not a single author thinks of protecting their hard-earned creative results.

Individuals have no awareness, and neither do organizations.

There are books and posters on the market that use the animated images of the American Film Studio...all over the place.

Meiying turned a blind eye and did not feel at all that its interests had been violated.

It was not until 2000 that Mr. Qu, the father of Afanti, an employee of his unit, authorized the electronic publishing house to publish two volumes of the Afanti series of comic books.

I just realized the importance of copyright.

They believe that the copyright of all animation works created by employees during their time at American Film Studio should belong to the public.

But Mr. Qu believes that he worked hard for several months in Xinjiang to draw the Afanti.

There is no doubt that it should be your own.

After a court battle, the court made a ruling: because the infringement object sued by the defendant was born before 1991, both parties have the right to hold the copyright of Afanti.

It was judged, but it seems that it was not judged.

However, promoting human progress almost always starts with suffering.

So after this lawsuit, Meiying Studio learned a lot, and the author also learned to protect himself.

Although it was possible to register a trademark with the Industrial and Commercial Bureau in 1979, it was not until 1982 that the country promulgated the first Trademark Law of the Republic.

Then, the Patent Law of the Republic in 1984...

Then in 1990, the country finally promulgated the Copyright Law of the Republic.

Among them, it is clearly stipulated that the author of a series of works such as writing, music, opera, dance, art, architecture... has the right to do so.

Although starting from January 1991, domestic intellectual property rights have been legally enforceable.

But even authoritative organizations like CCTV still didn’t pay attention to it in the first place.

In 1994, the cartoon director of CCTV commissioned Liu Ze from the American Film Studio to design three animated characters for the upcoming cartoon.

So, Liu Ze drew on the spot: the big-headed son, the small-headed father, and the apron mother, and brought the draft back to CCTV.

Apart from this, neither party signed any agreement.

But not long after the 156th episode of New Big Head and Little Head was released on CCTV, Liu Ze signed a contract with a company in Hangzhou to transfer the rights to the animated characters.

Then, a 10-year rights protection lawsuit began.

The animation characters drawn by Jiangshan at this moment from Meiying Studio were not intended to be registered in China.

After all, no relevant laws and regulations have been promulgated.

But it doesn’t matter if it’s not available in China, as long as it’s available in Japan.

The stack of drawings on the desk will all be taken to Japan for copyright registration.

The registrant was the one that had just been registered and filed with the Pujiang Industrial and Commercial Bureau in the past two days: Chunfengdu Advertising Production Company.

When Limited and Media both appeared in my country, Jiang Shan and Yu Sigui unanimously decided to postpone the launch.

Jiang He looked through the notes contracts signed by Jiang Shan and Yu Sigui and couldn't help but laugh: Wouldn't she be angry if you wrote it like this?

They are all like that. Jiang Shan also found it funny when he thought of Yu Sigui's jumping behavior that day: Besides, many of them were her suggestions.

The more ugly things you say up front, the more comfortable you will be in the future.

The broadcast time of Happy Coke on Pujiang TV Station is 8 pm.

That night, as soon as the commercial ended, some people went out to look for Coke on the streets.

The next day, the advertisement for Happy Coke appeared in the same position in the Oriental Metropolis Daily.

In major shopping malls and small department stores, people buying Happy Coke appeared to varying degrees.

A few days later, a small truck from Pujiang Soda Drink Factory brought a full truck of Coke to Oriental Metropolis Newspaper.

Manager Ye from the sales department held Jiang Shan’s hand and refused to let go:

Editor Jiang, to be honest, when you showed us that pyramid sales chart on the TV station, I really didn't believe it. But look at it now. The delivery orders for shopping malls in other cities have been scheduled for three months. …”

Three months from now? Jiang Shan was truly envious: When summer comes in three months, your factory's Happy Coke will not be sold to the sky.

That's right, hahaha, Manager Ye's mouth has not closed in recent days: But don't worry, Editor Jiang, your office will have enough Coke.

At this moment, the employees in the newspaper office building were lying on the fence to watch the Happiness Coke being unloaded downstairs.

Everyone is as happy as the Chinese New Year.

How great, you don’t have to spend money and you can also draw prizes.

After seeing off Manager Ye, Jiang Shan and Jiang Zhuangzhuang each carried a box of Coke and sent it to the bread processing factory opposite.

When he walked into his office carrying the bread, Ding Lingling was handing a bottle of Coke to Pan Hong who was sitting on the sofa.

Editor Jiang, Pan Hong stood up quickly after seeing him come in.

Pink wool cardigan, light gray bell-bottom pants.

His eyes are like water, and his smile is like a flower.

Jiang Shan's eyes lit up, he was still young as expected: Comrade Pan Hong, why are you here?

I came here specifically to thank you, after saying that, she glanced at Ding Lingling in the office.

His eyes seemed to be evading, but the evasion was quite obvious.

The next second, Ding Lingling immediately picked up a stack of manuscripts and walked out of the office.

After that, Jiang Shan got straight to the point: Is that matter resolved?

Yeah, Pan Hong nodded, the smile on her lips never disappearing:

Thanks to the Happy Coke advertisement. I heard from Director Gu that it was Editor Jiang who suggested that I be the heroine of the advertisement?

Who makes you the most popular at this time?

Jiang Shan smiled: It is indeed my suggestion, but you didn't disappoint us either!

Upon hearing this, Pan Hong smiled even wider.

After pausing for a while, he said, Actually, my story has spread in other units. After I learned that the factory was going to transfer me to the district cultural center, I quickly used my connections to find the receiving unit. Who knew...

Not only that, no literary and art unit was willing to accept it, but I also received a lot of cold looks.

However, after the Happy Coke commercial aired, Pan Hong watched as the world changed.

The leaders of Pujiang Film Factory continue to receive calls from literary and artistic units at all levels.

The purpose is the same, which is to poach Pan Hong away.

Therefore, Pujiang Film Studio not only refused to release him, but also personally talked to Pan Hong several times and promised to reuse him until the end.

That's great, Jiang Shan said with sincerity in his eyes, Now you can just stay in the factory and film the movie down-to-earth.

I still decided to leave Pujiang, Pan Hong said, My wife and I have been living apart in two places. The Emei Factory wants to transfer me there, and I don't want to miss this opportunity.

Well, that's not bad. It's all good news anyway.

You are absolutely right. My life is getting better day by day.

In the office, Pan Hong's hearty laughter kept coming: Editor Jiang, this is my future contact information. If you find it useful, please contact me...

Okay, Jiang Shan took the note with a smile: Tomorrow our Oriental Metropolis Daily will publish an interview of yours, about the inside story of advertising shooting, including spraying cold water on it.

Hahaha, no problem, Pan Hong couldn't stop laughing when she thought about it: Just log in!

When Pan Hong was chatting about how late they had met, Yu Sigui walked in lightly.

Wearing a pair of light gray sunglasses and a white trench coat, her shoulder-length waves were tied back by two glass ball rubber bands.

Pan Hong's smile immediately stopped on her lips, she quietly approached Jiang Shan and said, Do you know this person? Help me ask her where she bought this dress.

However, Yu Sigui only glanced at Pan Hong lightly, and then said to Jiang Shan: The car has arrived at the door, are you still going to Taicang?

(besides)