Era: Starting from Modu Translation Studio
Chapter 135 Million-dollar Kao sanitary napkin advertisement
As the Qingming Festival approaches, the wind in the Pujiang River becomes chaotic.
Walking on the road at this time, you will be blinded by a sudden burst of sand from time to time.
Jiang Shan rode a bicycle and followed the flow of people to the Oriental Metropolis Newspaper office.
The advertisement for Red Star shampoo on the outer wall of the newspaper office has been covered by the advertisement for Happy Coke.
The advertising wall, which contrasts with the eleven animated walls, has become the most eye-catching presence.
Jiang Shan had discussed with his eldest brother that he did not want the exterior wall of the newspaper office to reflect a more commercial atmosphere.
After all, it still carries the sign of a cultural unit, even if it is bought with a lot of money in the future.
It must also be a row of unique commercial advertising walls.
However, precisely because there is only one advertising wall left, anyone who wants to join must start with 5,000 yuan.
Good morning, Master Lu. When Jiang Shan passed by the reception room, he greeted the concierge who was cleaning the TV.
Good morning, Editor Jiang, Master Lu was in a good mood.
Hey, Jiang Shan put his big feet on the ground and stopped the car: Did you buy the TV set?
No, Master Lu came out with an enamel basin: The newspaper bought four units in total, and Editor-in-Chief Jiang gave one to me.
Jiang Shan hurriedly stepped in and said, I have to take a quick look.
I can't forget you, Master Lu poured water on the open space: I don't even think about who paid for these advertising fees.
When I first walked into the office, I actually saw a 12-inch black and white TV.
[Section 3, chest expansion exercise, one, two, three, four, five, six, seven, eight...]
Editor Jiang, take a look, Jiang Zhuangzhuang reported as soon as he saw Jiang Shan, the TV set assigned to our office.
Jiang Zhuangzhuang, who is in his twenties, is currently in charge of photography at the newspaper. He was previously a reporter at Pujiang Daily.
Jiang Shan went over and made a few broadcast gestures: I heard from the concierge, Master Lu, that the club bought a total of four TVs?
We have one, Master Lu has one, Ding Lingling took the initiative to introduce: The news department has one, and the supplement department has one.
Ding Lingling is also in her early twenties. She was originally a reporter in the supplement department and has been working under Cai Wensheng.
When the newspaper established the advertising planning department, it submitted an application to Jiangshan.
Originally I just wanted to be fresh, but I didn't expect that after I was transferred, editors, reporters, and even asked for gossip.
The skills learned increase day by day.
After a period of time, the trio in the Advertising Planning Department... Let’s not talk about anything else. Anyway, this month’s bonus is already the highest in the entire company.
Oriental Metropolis Daily has a dedicated advertising business subscription department, which is currently the most popular department of the newspaper.
The chief editor's office isn't divided either? Jiang Shan was quite surprised.
Editor-in-Chief Jiang said, this time there are only four TV tickets. Ding Lingling also started to follow the TV's instructions: First, stick to the front-line departments.
Have we become a front-line department with the concierge? Jiang Shan was trying his best to bend down.
you do not say!
While talking, the three people in the office performed the fifth set of radio gymnastics in unison.
The future is promising, and barber shops are opening their doors.
At this moment, Jiang Shan was teaching the two-yuan general to draft a contract:
The theory is so simple, it doesn't seem difficult, but...the key is that it is not difficult. Let's take a look at some advertising contracts from abroad...
Before making money, you must first ensure that you are not cheated.
Tomorrow I will leave for Guangzhou. Jiang Shan wanted to train two capable officers for himself: After I leave, you will learn all these materials thoroughly...
Ai!
Don't worry, Editor Jiang.
As soon as he finished speaking, the phone rang over there.
Jiang Shan grabbed the receiver: Oriental Metropolis Daily, who are you looking for?
The next second, he covered the phone and whispered to Ding Lingling: From now on, you will answer the phone first.
Ding Lingling wanted to answer: Your hand was too fast, I haven't reacted yet.
It's Jiangshan, right? The voice in the receiver was not unusually loud: I can hear you.
Jiang Shan knew who it was as soon as he heard it: Good morning, Teacher Huang.
Early, early, early, Huang Yongyu said with a smile in his voice, I've already done that for you.
What's the matter with me? As soon as the question came out of his mouth, Jiang Shan also reacted: It can't be about The Legend of the Condor Heroes, right?
Huang Yongyu said proudly: I got it done with just one phone call...
Cha Liangyong has always supported the reprinting of his novels in mainland China.
Not to mention the reprinting of novels in newspapers and periodicals, even the film and television copyrights authorized to Zhang Jizhong in the future will be given away for free.
In your own words, I want more people to see my novels.
Hong Kong in 1979 was the year when the Gu Long martial arts film and television drama dominated the screen.
It was also this year that Wanwan agreed to lift the ban on some of Jin Yong's novels.
The original title was also The Legend of the Condor Heroes, but it was replaced by The Legend of the Condor Heroes just because of the phrase Bend the bow and shoot the big eagle.
Great, I knew nothing would be difficult for you.
This matter is indeed great news for Oriental Metropolis Daily.
I happen to be flying to Guangzhou tomorrow, Jiang Shan couldn't wait to say, Let's meet and talk about the details.
Are you coming to Guangzhou tomorrow? Huang Yongyu put down his pipe: Just for this?
Have you forgotten about the Xiangjiang Stamp Exhibition? Jiang Shan reminded: Teacher Shao and I have made an appointment to meet in Guangzhou first, and then go there with the visiting group.
So Bolin is coming too? Huang Yongyu has always been playful: I'll call him and see if he can take me along.
I don't think it will happen. It was decided half a month ago, Jiang Shan hesitated just thinking about it.
In 1979, it was easiest for government agencies to fly to Hong Kong. A state-owned Shanghai company flew to Hong Kong eleven times in three months, and even more frequently to Guangzhou.
However, it became increasingly strict on individuals. Xiangjiang even established several punishment laws for stowaways that year.
But these are nothing to Yu Sigui and his daughter.
They will also go together on this trip.
After all, Yu Qinghan also has old friends there whom he has not seen for many years.
April 4th in Hong Kong is also the most prosperous day of the year for fireworks.
The World Stamp Expo, led by relevant local departments, opened as scheduled.
A mainland delegation organized by the State Postal Distribution Bureau, a group of more than 20 people, walked into the exhibition hall for the purpose of learning experience.
Jiang Shan followed Shao Bolin, taking photos all the way.
Although, this time China did not send exhibits to the organizers.
But Jiang Shan looked all the way and found that the exhibits with Chinese characteristics were really valuable.
The timeline begins with the Qing Dynasty, then the Republic of China, the liberated areas, and after liberation...
Original stamp image and original engraving.
Wu Zuoren's Panda and Chen Zhifo's Red-crowned Crane... are all treasures that can only be seen in archives.
Editor Jiang, look at this.
coming.
Shao Bolin found several sets of foreign zodiac stamps, all of which were placed in a display cabinet.
Jiang Shan quickly raised his camera and took pictures one by one, not even leaving out the text description.
You take pictures here first. Shao Bolin looked around and said, I'll call the other comrades over to take a look.
Okay, I'll wait here.
Speaking of which, the Postal Issuance Bureau did not approve the issuance of monkey tickets immediately. The main reason was that they had already issued a pass to another monkey.
It is the commemorative stamp of the animated film Havoc in Heaven.
At the moment, the fame of Huang Yongyu's monkey cannot be compared with that of the Monkey King.
According to Jiangshan, half a day is enough for a stamp exhibition.
But, for professionals, one must watch it a second, third, or fourth time.
After all, Shao Bolin could study one showcase for more than an hour.
Feeling inferior to Jiangshan, I can only go to Xiangjiang City with a smile.
As usual, Jiang Shan collected a lot of newspapers and periodicals on the way back to the hotel.
How many days are you planning to stay in Hong Kong this time? Yu Sigui, who was traveling with us, dressed up in Hong Kong style.
Jiang Shan smiled bitterly: Can this be done by me? Everything has to be decided by the organization.
When the sky darkens, Xiangjiang City is ablaze with lights and feasting.
Jiang Shan and Yu Sigui looked at each other and laughed and chatted with each other from time to time.
Professional people talk about professional things.
What they pay most attention to is the advertising signs all over the streets of Xiangjiang.
Well...actually,...actually,
Just as he was about to walk back to the hotel, Yu Sigui hid his hands in the pockets of his skirt and stammered in confusion.
Actually what? Jiang Shan smiled: You, father and daughter, too, have no choice but to live in a hotel with us, and you have no financial restrictions.
Jiang Shan was not very satisfied with the location chosen by the organization. There were roads in front and in front of him, and the noise could not stop until late at night.
Actually, I have something to tell you. Yu Sigui pointed toward the hotel door: Go back to the room first, I can barely feel my feet.
Jiang Shan lowered his head and glanced at Yu Sigui's black stiletto heels: Sister, you really can do it!
Even though I wasn't wearing high heels, my feet felt choked after walking around for a long time.
When I got back to the room, I soaked my feet and spread my legs.
Not long after, Yu Sigui, dragging a pair of slippers, came over and knocked on the door.
What on earth is going on? It still makes you hesitant.
Jiang Shan opened the window, and the noise on the road flooded in.
Jiang Shan, who was leaning by the window, lit a cigarette and looked up at the building across the street.
The neon advertisements for Hilton cigarettes were flashing in circles.
Um... Yu Sigui, who was still struggling, gritted his teeth and handed a newspaper to Jiang Shan: Look at this.
Is there something in this newspaper? Jiang Shan quickly opened the newspaper and glanced at it a few times: I didn't find any news!
Yu Sigui: Look carefully!
Before she finished speaking, Jiang Shan had already seen the bright spot.
[Kao Co., Ltd. solicits advertisements for one million yen
Our company's newly launched Leerya sanitary napkin adds newly developed polymer water-absorbent materials...
If your creativity is outstanding enough, if your copywriting is exciting enough... Advertising companies from all walks of life are sincerely invited...]
Looking at the advertisement, there is a picture of Kao's new sanitary napkin.
Jiang Shan finally understood why Yu Sigui wanted to talk but gave up.
Sanitary napkin advertisement? He blurted out, then flipped through the newspaper: Isn't this a newspaper from Xiangjiang? Even the advertising companies here can participate.
When this was mentioned, Yu Sigui became angry: Moreover, according to my dad's knowledge, there are three or four advertising companies in Xiangjiang, and they have received invitations.
Jiang Shan glanced at Miss Yu's bulging cheeks and said, You Dadi Advertising didn't even receive an invitation letter in Japan.
They have always underestimated our land. Yu Sigui put on the slippers on her feet and began to dig into the ground.
You want to participate?
Of course, Yu Sigui looked back at Jiangshan: That's one million yen!
That's true!
But precisely because there is a million-dollar grand prize, the bidding for all participating advertisements will be opened on the spot.
Jiang Shan's eyes lit up: That's how it should be, how happy it is!
It is said that McCann, Huang \u0026 Lam, and Elite Advertising have confirmed their candidacy.
April 8th... time is a bit tight, Jiang Shan estimated: What do you have in mind?
Yu Sigui was too embarrassed to take out his own copywriting. After all, the other party was a young man in his early twenties.
The most important thing is that after staying in Pujiang City for so many days, she has never seen any shopping mall selling sanitary napkins except the Overseas Chinese Shopping Mall.
You... also know about sanitary napkins.
Jiang Shan was stunned for a moment after hearing this. He really shouldn't know, but: You know I like to study advertising, right?
Yu Sigui nodded. Jiang Shan had told her many stories about foreign advertising.
I know that you asked your friends to collect a lot of advertising materials. Yu Sigui has also been intensifying his research recently: As soon as you come out, you will buy newspapers and magazines on the streets.
But I know about sanitary napkins without asking my friends.
What about the sanitary napkin?
In fact, sanitary napkin advertisements appeared in our country as early as the Republic of China.
Yu Sigui's eyes widened as he listened: Did it exist during the Republic of China?
Of course it's imported.
Not only did imported sanitary napkins appear, but my uncle Hu Shi also wrote a special article calling for the establishment of domestic factories to produce sanitary napkins.
You don't need to think about it to know that your uncle will be disappointed this time.
But Kao, Japan’s friend of women, has been obsessed with sanitary napkins.
When I think about the number of gay women today, and then calculate it by year, month, and piece...
If you think about it carefully, Jiang Shan is quite an uncle.
I have prepared two pieces of copywriting, Yu Sigui no longer hesitated at this moment: Please help me take a look.
It was funny to her even thinking about it.
It was late at night, and I was actually studying sanitary napkins with a man.
Fortunately, Jiang Shan's eyes only revealed professionalism: Not bad, very good.
Really? Yu Sigui said without confidence, Are you sure?
It's pretty good, Jiang Shan flipped through to the last page and saw a copy of the sanitary napkin article. This girl actually wrote it as an essay: But I definitely won't get one million.
Hey, Yu Sigui rolled his eyes at the other party: I knew there would be a but.
Where's the pen?
What? Is it you?
Yu Sigui quickly handed over the pen: So soon, you have an idea?
“Everything must begin with the end in mind,” Jiang Shan always says these days: “Kao’s advertising bidding is both recruiting and advertising. What do you think are the advantages of the product they want to promote?”
Water-absorbent polymer?
Judging from the news announced in the newspaper, Kao was announcing something to the countries in Southeast Asia.
Its sanitary napkins have added a new technology. The most important feature of this new technology is that it is super absorbent.
The last page of Yu Sigui's copywriting was gradually filled with Jiang Shan's drawings.
When the last stroke was finished, Yu Sigui was already laughing so hard.
Do you understand? Jiang Shan asked with a smile.
The girl sitting on the sofa shook her shoulders and said, Who can't understand this? Your design is so unexpected!
She would never come up with such a stupid idea!
Let's make an agreement first, Jiang Shan said calmly on the surface but surging in his heart: If we get the bonus, each person will get half of it.
Although it is in Japanese yen, it is still a huge amount of money to convert into RMB.
Are you so confident?
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