Era: Starting from Modu Translation Studio

Once the idea is finalized, the leader is busy leading and the country is busy.

When Jiang Shan decided to take over this deal, he didn't think too much about it.

Until I accidentally remembered a cartoon, and immediately felt itchy in my heart and hands.

I did make animated commercials in my previous life.

But what era was that, and what is the situation now.

I don’t even know where the computer is, let alone using it to draw.

Nowadays, they are all real paintings, and the fifty-cent special effects are probably really useful.

Think about The Legend of the Gods and Journey to the West a few years later, they still made the people's hearts beat with excitement.

Along the way to the Meiying Factory, Jiang Shan became more and more excited as he thought about it, pedaling his bicycle until it almost flew up.

It wasn't until we arrived at our destination that we woke up.

This animated commercial of mine doesn’t even use any special effects, just turn the pictures into a drama.

As soon as people entered the courtyard of Meiying Studio, Jiang Shan saw two acquaintances.

Director Hu, he quickly took two steps after him: Why are you here?

Hu Xiao turned around and saw Jiang Shan's happy face in front of him: Hey, I should ask you this, why are you everywhere?

Jiang Shan snorted: I'm everywhere, including TV stations, newspapers, studios, and you!

Hahaha, anyway, I am here to welcome Comrade Xiao Jiang.

Director Wang Chang, who had been standing next to Hu Xiao, was quite happy after seeing Jiang Shan: I wanted to call you originally, but have you received the comic strip?

I got it, why did you send me so many!

I send you every animation to read. For an organization like ours, there is no other way to express our gratitude except this.

You're too kind.

Old Wang, since that's the case, why not send some to me for review, Hu Xiao didn't want to lag behind: Anyway, it's all paid for by the public.

I have it in my office, Wang Xiang led the two of them inside: You can choose whatever you want later.

The three of them were walking and chatting, and Jiang Shan realized at this moment that Hu Xiao and Wang Chang had been old friends for more than ten years.

Back then, when the two units were called the translation team and the American Film Team, we worked together in the same compound.

By 1979, they were already two art institutions on the rise.

Director Wang's office is complicated but not... quite messy.

Jiang Shan dug out a piece of land on the sofa and settled Director Hu first.

He himself was not interested in sitting down. This was the director's room at the American Film Studio, so it was very interesting.

For a time, Jiangshan's eyes were not enough.

There are animation design drawings posted everywhere on the top of the wall, and any flat surface is piled full of them.

Jiang Shan likes this kind of working environment: This place is great! I can stay here forever.

When Wang Xiang looked at his eyes, he knew it was true love: You are not the only one who said this.

Editor Jiang, what's the reason for you coming to me today? Director Wang seriously brought a large stack of comic books to Hu Xiao.

Director Hu, who was sitting on the sofa, slowly turned over the pages.

Director Wang, Jiang Shan honestly took out his sketch:

I designed an animated advertisement for a client, and I would like you to take a look at it first... It would be great if you could give me some suggestions.

As soon as he finished his words, Wang Xiang dropped his smile and said, Animated advertising? What is animated advertising?

It's almost the same as the cartoon, Jiang Shan gestured with two fingers: It's just a little shorter.

Show me quickly. Director Wang became interested immediately, took out his glasses from his pocket and put them on.

Hu Xiao moved the comic strip on his lap and quietly came over.

So this is an animated advertisement, Director Wang flipped through the pages one by one.

Jiang Shan is right, it is indeed a small cartoon.

But at this moment, his attention was entirely on the animated characters lined up in the drawing.

The Monkey King, Nezha, Boss Panda, Brainless and Unhappy are all animated characters that will appear at the film exhibition next month.

Although the paintings are not exactly the same, anyone with a discerning eye will know who the painting is at a glance.

At this time, Jiang Shan had been paying attention to Director Wang's expression.

The next second, Wang Xiang burst out laughing: Editor Jiang, you are really good at learning and applying it. You actually changed all the people buying soap into characters in cartoons. Yes, the arrangement is very clever.

Sure enough, as Jiangshan expected, the leaders of Meiying Studio did not have any concept of copyright.

At this moment, Jiang Shan's mood was so complicated that it was difficult to describe.

Forget it, he was not an outsider in the first place, Jiang Shan comforted himself, it was better than outsiders trying to rob him.

This commercial designed by Jiangshan is based on the later cartoon Super Soap.

It was originally just a short satirical film.

Super Soap in the play satirizes the chaos of the late 1980s when people liked to follow the trend of buying things.

After being exploited by Jiangshan, the irony was removed and well-known animated characters were added.

It perfectly demonstrates the excellent publicity nature of an advertiser.

Do you think my painting is good?

No problem, it's a simple cartoon,

Storyboarding, switching...even the frame number encoding has been designed.

Wait a minute, Director Wang carefully opened the manuscript and found, How many frames per second are your cartoons?

8 pictures.

so little?

This is a low-cost advertising film, not as big as yours. The most important thing is to save time.

In Jiangshan's design, he not only reduced the number of drawings per second, but also reused some drawings.

For example, the sky, the road, the action scene of the boss throwing money into the cash box.

It's all simple reuse.

There won't be any problems with this arrangement, right? Wang Chang has never seen a painter who doesn't strive for perfection.

Jiang Shan nodded firmly: Many times, some things in life are just repetitions, and there is no need to strive for perfection every time.

Compared with the artistic animations of American Film Studio, Japan's commercial animations can indeed only be regarded as small businesses and hawkers.

But, sadly, artists also have to eat.

Speaking of which, reducing the number of frames and reusing this trick is actually a tribute to Osamu Tezuka, the author of Astro Boy.

These two tricks are all his inventions.

At the beginning, Osamu Tezuka decided to significantly reduce the production budget of each episode of animation in order to persuade the TV station to broadcast his Astro Boy.

First, it was streamlined from 24 frames per second to 12 frames, and then it was simply reduced to 8 frames per second.

The production cost was directly reduced to one-fiftieth of that of the Disney factory.

In order to fill the empty time, a lot of reuse: transformation, sky, white clouds...or just a cracked black screen.

Unexpectedly, when Astro Boy was aired, it not only had no impact at all, but also set ratings records one after another.

Not only that, Osamu Tezuka pioneered the advertising cooperation mechanism of collecting sponsorship fees first and then granting exclusive agency.

An animation team of only five people completed the high-frequency production of one episode per week.

Take Japanese animation directly to take off.

It’s really like eating rice dumplings and dipping into candies, and artists and entrepreneurs haven’t missed anything.

While Director Wang was still digesting Jiang Shan's new expression techniques, the phone on his desk rang.

After just a few words, Director Wang looked at Jiang Shan in shock.

Seeing this, Hu Xiao glanced at Jiang Shan, who shrugged and said he didn't know anything.

It wasn't until Director Wang hung up the phone that he said in confusion: Comrade Xiao Jiang, are you doing this animated advertisement for the city?

Yeah, Jiang Shan scratched the back of his head: Didn't I say that before?

Hu Xiao patted Jiang Shan's shoulder hard: He's becoming more and more promising.

Oh, Director Wang immediately switched from chat mode to work mode: If Lao Yan hadn't called me just now, I wouldn't have known you were in such a hurry.

Jiang Shan quickly frowned: It's indeed a bit rushed.

Forget it, Wang Xiang originally wanted to do some more finishing for Jiang Shan: Just do it according to your design draft.

Oh, you're tired.

What the hell, we're all used to it.

Only then did Jiang Shan finally feel at ease.

The phone call just now should indicate that the leaders of both parties have reached an agreement.

You don’t need to worry too much about what happens next.

With a professional animation production team here, Jiang Shan can just stand aside and watch.

As for the cost, he didn't want to ask more.

Just like Director Yang said, there are so many manufacturers who can't afford the advertising fee for a movie.

As long as he and the newspaper don't lose their share.

When Jiang Shan was studying with Le Dian Dian in the animation studio of Meiying Studio.

An unprecedented discussion was taking place at the Light Industry Bureau meeting.

Three thousand yuan in advertising fees?

When this number came out of Director Yang's mouth, nearly thirty heads of manufacturers in the conference room randomly showed colorful expressions.

I agree, one of the soap factory directors was preparing to publish an advertisement:

I just found out two days ago that the three-day advertising fee for Jiefang Daily is 3,600 yuan. The key is that the effect is not guaranteed.

Jiefang Daily is the most expensive. Our factory just advertised in it, it's useless.

Another person shook his head: Our factory chose Wenhui Daily, which is not very good.

Director Hong of Red Star Daily Chemicals immediately raised his hands and said: Our factory raises our hands and agrees to advertise in movie theaters. Where can I find such a good thing?

Yes, we also agree that Zhengchou has no sales!

Three thousand...well, there are still hundreds of thousands of soaps in the warehouse. If this method works, we can get a lot of money back.

Everyone is making little plans in their own minds.

Director Yang, why didn't you tell me earlier? The person who spoke this time was Director Cao of Pujiang Daily Chemicals:

I've already spent all my advertising money. Who can afford three thousand for the one on the left or three thousand for the one on the right?

That is to say, a female factory director said excitedly: Our factory will not participate in this event. If it still doesn't work, the money will be wasted.

Deputy Director Dai, who was sitting at the top, raised his head and took a look: Old Cao, don't talk nonsense. You spent the three thousand yuan on your own before, and no one forced you to spend the three thousand yuan on advertising now. You hand it over.

In the conference room of the Light Industry Bureau, the discussion became louder and louder.

Director Yang glanced at the staff beside him.

Soon, printed advertising contracts were placed in front of the factory directors one by one.