Era: Starting from Modu Translation Studio

As of the end of 1979, Hong Kong's wireless television stations had never broadcast commercials shorter than 10 seconds.

Because, since the launch of the broadcast, the station has stipulated the starting time of advertising: 10 seconds.

In other words, as long as you want to advertise on my TV station, you must pay the advertising fee for 10 seconds.

Not only Xiangjiang Wireless, this minimum sales requirement is actually a routine practice in all TV stations.

Compared with Xiangjiang's 10 seconds, CCTV set the starting time at 15 seconds.

At that time, Heng Yuanxiang thought about it and decided to get on CCTV, which knows the world at the cheapest price.

Therefore, the lingering and lingering sound after reading it... Heng~Yuan~Xiang, Sheep, Sheep, Sheep turned out to be born.

At first, this advertisement was just like Jiangshan's White Cat, which was only 5 seconds long.

Unexpectedly, after going to CCTV, I was told that the starting price was 15 seconds.

But if you insist on only broadcasting for 5 seconds, you can do that, but the advertising fee must still be charged at the price of 15 seconds.

After hearing Heng Yuan Xiang, how can I do a loss-making business?

Since you charged me for 15 seconds, I have to hold on for 15 seconds no matter how hard I try!

Don't be afraid of the short term, just try it a few times and you'll be fine.

So, the sheep, sheep, sheep that was originally only for 5 seconds was called three times on TV.

Coupled with a large group of small white sheep galloping across the grassland, the audience's minds immediately followed the grass and mud horses running countless times.

As soon as this advertisement was aired, it immediately attracted a lot of criticism.

However, many people don't know that before these three sentences sheep, sheep, sheep, there is another one that is even more scolding.

[Heng Yuan Xiang, Fa Fa Fa, Hengyuan Xiang, Cai Caicai, Hengyuan Xiang, Sheep Sheep Sheep]

In fact, in order to make up for 15 seconds, Hengyuanxiang arranged these three advertising slogans in the first edition.

As a result, just a few days after the broadcast, even Shangfeng could no longer watch it, and a red phone call was broadcast directly into the station director's office.

In order to stabilize the peak blood pressure, the original rich sheep was urgently replaced by the later sheep, sheep, sheep.

After some operations, the advertising slogan Heng Yuan Xiang actually helped the advertising industry open up a new advertising model.

The textbook-style brain-feeding advertisement however annoying you are at the time will be unforgettable afterwards has entered people's lives one after another since then.

It’s time to go to the market~

If you have any questions, go to Zhihu

Tired and sleepy, drink Dongpeng special drink

Which company has the best excavator technology? Look for Lanxiang from Shandong, China.

For Guazi used cars, there are no middlemen to make the difference.

Visit Heilan House twice a year, a man’s wardrobe

To treat hemorrhoids, use Antai and Longkang Antai.

Buy and sell used cars, Renren Cars

Chinese stand-up collar, men should be tougher on themselves

…

Do you still remember the elevator we waited for together?

The advertisements whose sentences constantly hit the screen have gradually become the accompanying voice actors for every elevator.

It doesn’t matter whether you love it or not, or whether you resign or get promoted.

It is still the one who can accompany you to the end.

At this moment, Xiangjiang Wireless TV Station.

All the staff sitting behind the monitors were staring blankly at the White Cat advertisement that flashed by.

After a while, he came back to his senses and sighed: No wonder the boss agreed to play it for free, it's really amazing!

What a meaningful advertisement, another person nodded again and again: I want to watch it again.

Which advertising company came up with this idea? It's brilliant!

Is it still the white cat laundry detergent I know? Why has it suddenly become so high-end?

Yeah, those cats in the show just now made me want to get one!

Super cute!

I just want to meet its advertising designer now,

This man must be very smart.

Actually, my family has never used white cat washing powder, but now I decided to change it.

I've already bought it and it works pretty well.

I guess the boss is also optimistic about it, otherwise he wouldn't make an exception for it.

A while ago, I saw that the popularity of the Cat King of Xiangjiang is getting higher and higher day by day.

In order to obtain the exclusive broadcast rights of the competition, TVB took the initiative to find the White Cat office in Hong Kong.

The staff stationed in Hong Kong, who had already been reminded of the Jiangshan Deduction Plan, took the opportunity to make a request for free advertising before and after the program.

This request seemed reasonable, but it made Wireless extremely unhappy.

In their eyes, the broadcast of the Xiangjiang Cat King competition program is a kind of publicity for White Cat washing powder.

I should be secretly enjoying myself without charging you money, but I still dare to make demands.

And here, the representative in Hong Kong, who followed the leadership's instructions, also said that he could not give in.

Just when the two sides were in a stalemate, people from ATV came.

Therefore, Wireless signed the Xiangjiang Cat King as quickly as possible.

But it also put forward a condition that the duration of free broadcast advertisements cannot exceed 5 seconds.

Faced with Wireless's difficulties, White Cat didn't know whether he agreed or not, so he immediately called back to the factory to ask for instructions.

Afterwards, when he returned to the negotiation table, the White Cat also put forward a condition:

Agree to accept 5 seconds of free advertising, but TVB must also agree to pay for the 5 seconds of white cat to be broadcast in any subsequent period.

In this way, the commercial cooperation between White Cat and Wireless was finally scheduled.

Just when the entire backstage was shouting that the White Cat commercial that had just aired was brilliant.

An internal phone call came into the program control center. The purpose of these few words was to calculate the ratings of the Cat King and the 5-second White Cat commercials as quickly as possible.

You must know that the Xiangjiang Cat King beauty pageant is held on Saturday, but the broadcast time arranged by TVB is the following Wednesday at 6pm.

What should I say about this time period?

No matter what you say, it's useless. You have to accept whether it's good or bad. Since it's free, you can only accept what you give.

As for why the TVB executives are so eager to care about the ratings at this moment, they just want to make a horizontal comparison to see if the Cat King of Hong Kong is really attractive.

If the program exceeds the same time period, then the finals of the next week will definitely be adjusted to a golden time period.

But if it's the other way around... you can't escape the adjustment of the time period.

But now they are more interested in the 5-second white cat than the Xiangjiang Cat King.

They are all veteran TV people with rich fighting experience. After seeing the 5-second white cat flash by, they knew...a new advertising model was coming.

Rather than opening new horizons, what surprised several wireless executives was that this extremely dramatic advertisement was actually broadcast by their station for the first time.

For a moment, I actually felt a little excited.

If the ratings can keep up, then TVB's operation this time will definitely make ATV vomit blood again.

…

Facing all this happening in Xiangjiang, Comrade Jiangshan, who was visiting the market in Yanjing City, received no news at all.

At this moment, he was holding a small green tin frog and looking at it seriously.

We novices don't have this stuff yet?

Next to her, Chen Peisi was already impatient: I said I would take you to the department store, but you insist on coming here. What can you see here?

The Dongfeng Market in Yanjing is a hodgepodge.

Food and drink, handicrafts, antiques, second-hand goods... are all spread out.

The more well-known ones are the restaurant in Donglaishun and the pastry shop in Daoxiang Village.

In addition to Chen Peisi, Huang Yongyu, who was standing aside, also showed the same expression.

I originally thought that Jiang Shan would come here to find something good, but I didn't expect that he would be interested in a tin frog.

Don't look at it, Huang Yongyu wrapped the woolen scarf around his neck: Looking at the little fat man's expression, he doesn't seem to be interested.

Jiang Shan also knew: There are already two at home, so of course he is not interested.

Then you still...

Having said this, Huang Yongyu suddenly became speechless: Comrade, how much does this frog cost?

The one in his hand doesn't dance very well. If you want, just give me two cents.

Here, two cents. Huang Yongyu touched his pocket and handed it out directly.

After that, he turned around and left.

After the group left the secondhand stall, Huang Yuyu took the tin frog from Jiang Shan's hand: Tell me, why did you fall in love with this frog?

This is a rare thing, Jiang Shan whispered next to Huang Yongyu: Did you see the pattern on the back?

Huang Yongyu came close to look at [Kang Yuan NO.214]

I saw it, Teacher Huang looked carefully: It's not from the late Ming Dynasty or the early Qing Dynasty.

You're overthinking.

So what do you like about it?

I just love the history of it,

Strolling on the folk trails filled with various small commodities, Jiang Shan began to express his emotions again: Do you know the origin of the word Kangyuan?

he asked, pointing to the tin frog's belly.

how come?

“The current Pujiang Toys No. 2 Factory was transformed from it.

But Kangyuan was not originally a toy seller, but a real can factory.

In Pujiang in 1979, there were a total of 37 toy factories, large and small, but only a handful of them were likely to last long.

In total, Toy Factory No. 2 is the one that has gone the furthest.

The reason is that it has a good foundation.

Canning factory?

Huang Yongyu understood that in today's society, tin cans are the main force in outer packaging: The benefits must be very good.

It's necessary, Jiang Shan continued, The history of the Tin Leap Frog can be traced back to 1922.

So early?

Mr. Xiang Kangyuan, who returned from studying abroad, invested in a can-making factory. Biscuit cans, candy cans...

Business is so good that the iron scraps produced by the factory’s can making industry have piled up into mountains.

Understood,

Not only Huang Yongyu, but also all the audience friends on both sides have figured it out now.

So, he started using these scraps to make toys? Liu Xiaoqing, who was holding Jiang Xiaoyu, blurted out.

Smart, Jiang Shan praised:

Kangyuan Factory used these scraps to imitate the German wind-up frog toy. Unexpectedly, it was very popular after it was put on the market. They quickly produced several other tin toys.

The profits of toys in that era were much higher than those of tin cans.

The monthly income of an ordinary worker is between 300 and 1,000 cents, with an egg costing 3 cents and a pound of beef costing 25 cents.

And the price of a clockwork iron toy can be sold for 600 to 3,000 yuan.

Gradually, the side business of Kangyuan Can Factory began to gradually surpass the main business.

Not only that, but also shouted a loud slogan: Every Chinese child must have Kangyuan toys.

When it was at its peak, it even issued stocks, Jiang Shan said with a smile: It is said that it was a good gain at that time.

Is the frog in your hand produced in that era? Huang Yuyu felt that this could only be the reason.

You guessed it right, did you see the rice bowl and chopsticks in this logo? Jiang Shan pointed out to them: This was the logo of Kangyuan Factory at that time.

Yeah, I saw it.

Look at this No. 214 again, Jiang Shan tossed the little frog up and down: You can't go wrong.

Is this the history you like? Huang Yongyu shook his head: My child, what kind of history is this? I will definitely teach you a lesson tomorrow.

Do you know how much foreigners like these old toys? They are called toy collectors.

He knew what lesson Teacher Huang wanted to teach him. After all, he was also a person who had spent time in Rongbaozhai.

However, at this moment, Jiangshan is still happy for the little frog in his pocket.

After all, it is also a gadget that can be sold for tens of thousands in later generations.

How could I be willing to pass it by if I could meet it somewhere?

He said he didn't like it, but at this moment, Huang Yongyu also started to look for the old tin frog.

Not only him, but Chen Peisi, who was deliberately a few steps behind, had already picked up a small frog at a garage sale.

Liu Xiaoqing, who was following him, stood on tiptoe to identify: What words are written on the back?

Destroy everything...you can't see clearly from behind.

No need to look at it, Shao Bolin took Jiang Xiaobai from his arms: This one is definitely not from the 1930s.

Huang Yongyu, who was walking in step with Jiangshan, didn't miss anything with his mouth and eyes: But hearing you say this reminds me of Pujiang in the 1930s.

Me too, Comrade Jiang Shan smiled brighter than the rising sun:

The waves are running, the waves are flowing, the river is never ending for thousands of miles...

Huh? You can also sing Cantonese songs? Huang Yongyu stopped and looked at Jiang Shan in surprise: But what kind of song is this? It sounds really good.

Suddenly he became very vocal and made a few random remarks.

Who believes it? Huang Yongyu is also an old fox.

At this moment, he felt like a mirror: It must be a piece of gossip obtained through work.

You guessed it right. An advertisement I recently designed will be broadcast on Hong Kong's wireless network soon.

It's amazing!

In a few days, it will be New Year’s Day of 1980.

Hong Kong TVB's TV series Shanghai Beach will also appear on the screen on that day.

However, what excites Jiangshan even more at this moment is the White Cat commercial that will be broadcast simultaneously with Shanghai Beach.

At this moment, Jiang Shan's mind was filled with wandering and wandering.

When he thought of Huang Yongyu's slap that woke up Huang Zhan a few years later, he quickly reached out and put his hand on Teacher Huang's shoulder.

What are you doing all of a sudden? Huang Yongyu looked at him sideways.

I'll flatter you!

Jiang Shan then strode forward with Teacher Huang: Uncle Yongyu, you are so handsome sometimes!

What do you mean sometimes, I'm always handsome!