Era: Starting from Modu Translation Studio

Every encounter in life may turn into an encounter.

Whether it is the battlefield or the shopping mall, the care that soldiers give to their opponents is far beyond what can be compared with their partners.

On the same night, an advertisement for Japan's Meiji Candy also appeared on Xiangjiang TV.

[Chocolate...chocolate...choose Meiji for chocolate...]

Accompanied by a traditional Meiji Chocolate theme song, a spinning red pinwheel appeared on the screen.

Then, as the camera continues to extend, it turns out that the owner of the windmill is being carried on her father's shoulders.

While humming chocolate, the little girl would break off a piece of Meiji chocolate in her hand from time to time and put it into her father's mouth.

【Chocolate...Chocolate...】

As the songs from the TV continued to play, a father and daughter on the screen happily walked towards the sunset at the end of the trail.

【Choose Meiji for chocolate】

This Meiji commercial, which was played immediately after the White Rabbit Milk Candy commercial, has a warm image and lively music.

However, it failed to attract the attention of many viewers.

Because, at this moment, the audience in front of the TV had not taken time off from the advertisement of White Rabbit Milk Candy.

What every household talks about is the unheard-of nonsense in advertisements.

Did you see the White Rabbit commercial just now?

Of course I saw you, Happy New Year rabbit!

There is also the ability to show off one's ambitions and raise one's eyebrows.

So many blessings, my eyes are overwhelmed!

“What an interesting advertisement!”

I didn't expect that these idioms would look happier after changing one word.

Don't you think it's very fashionable to do this?

Yes, yes. It turns out that when I saw these words, I felt tacky. But after being changed like this by the White Rabbit commercial, I actually felt very foreign!

I don't know how they came up with it?

I really didn't notice it before, but it turns out that so many auspicious words can be replaced with the word rabbit!

Now you know!

The rabbit is making rapid progress, the rabbit is suddenly rich, and suddenly I feel that the White Rabbit's advertisement is so clever!

I only remember the former Rabbit Boundless, what else do you remember?

There are so many things popping up at once. If you focus on the front, you can't worry about the back.

It will definitely be replayed in a while. Let's wait and see.

Okay~

When the White Rabbit commercial is played again later, I must watch it carefully!

…

In the early 1980s, Xiangjiang was full of entertainment and entertainment.

It’s the time when the Christmas makeup is about to fade away and put on the New Year’s red clothes.

The new advertisement for White Rabbit toffee has undoubtedly become the hottest topic of discussion at this moment.

Collective, individual, professional, enemy camp... none of them are missing.

Like the people of Xiangjiang, people in the advertising industry in Xiangjiang immediately noticed this White Rabbit advertisement that played a lot of word games.

On the surface it looks relaxed, but on the inside it is an exquisite expression technique.

All the professionals in front of the TV immediately remained seated, waiting for the White Rabbit advertisement to appear again.

Xiangjiang Huimei Advertising Company, the advertising creative team was originally waiting to celebrate the new launch of Meiji Advertising.

They were all uniformly staring at the TV in the VIP room.

Staring with them was the person in charge of Japan's Meiji station in Hong Kong.

A group of people couldn't accept it at all. The wonderful little advertisement on TV before actually showed the logo of White Rabbit Milk Candy.

If it were any candy brand, I hope they would feel better.

However, it cannot be White Rabbit Milk Candy.

Unfortunately, the facts are very realistic.

【Happy New Year Rabbit you.】hopped onto the TV screen again.

The classic logo of White Rabbit Milk Candy is clearly displayed.

This time, the Huimei creative team, who watched carefully from beginning to end, no longer dared to pick up the champagne glass on the table.

Because they had to admit a fact.

The small advertisement of White Rabbit in front of you can not only be clicked on New Year's Eve, but also send New Year blessings to the audience.

He also performed a gorgeous text feast with great joy.

Compared with this, what can be compared with the Meiji Advertisement that was launched in the same issue?

No comparison at all!

…

This advertisement designed by Jiangshan Gang's White Rabbit Milk Candy may look like an online advertisement, but in fact it is just a piece of advertising copy strung together.

Compared with later generations, the current advertising copywriter can only be regarded as a pure girl.

Even if it is not as enchanting as the promiscuous young woman, it is not as cheerful as the words of later generations.

After the promulgation of environmental protection regulations for my country's service industry, McDonald's took advantage of the popularity and launched a poster to remove straws from the shelves [For the sake of the earth, I will not care anymore. 】

On the eve of Mother's Day, Zhihu and sesame paste launched a limited edition of Zhihu black sesame paste [Zhi Mahu Hey! 】

Taoxianda's fresh products: Xiancaoxin live shrimp, Taimangdae mango, Weird Potato Millet sweet potato, and Buguake watermelon.

Mosquito-repellent incense advertisement: silently without mosquitoes,

Electric iron advertisement: Baiyibaishun,

Cough syrup: Cough that doesn’t stop

From the stone hospital: big stones turn into small stones, small stones turn into stones.

The advertising slogans with homophones are more playful than the others.

While the people are shouting that it is wonderful, they are also asking themselves repeatedly: What are the words in the original version?

But compared to Dures's copywriting, the homophonic slogans can only be regarded as fresh green onions.

In Jiangshan's view, writing jokes is Dures' main business, while selling condoms can only be regarded as his side business.

Seize the opportunity and take action at the drop of a hat.

Study hard and want to go to school every day.

Thanksgiving: Thank you for your tolerance, thank you for your support,

Chinese Valentine's Day: More happy nights,

Labor Day: If a worker wants to do his job well, he must first sharpen his tools.

May 4th Youth Day: People don’t waste their youth five times.

Christmas: jingle bells, ding crotch,

New Year's Day: The sun is shaking, and the tricks are endless.

Day and night, year after year... every once in a while, Dures' copywriting team will jump out and show off their driving skills.

The country in my previous life would be struck by this guy's thunder from time to time.

Whenever he thinks about this, Jiang Shan will have an idea: one day, he will package up and sell all the thunders he suffered in his previous life to Dures in this life.

…

Xiao Jiang, what are you thinking about?

Tonight, when Jiang Shan was about to leave the Light Industry Bureau, Director Xu said: It's getting late, you two can stay in the guest house next to it!

So, Jiang Shan and Huang Hua spent New Year's Eve in the same room with a cup of coffee each!

I'm asking myself,

Comrade Jiangshan, who was standing in front of the window admiring the snowy scenery, was really asking himself: How could I stay with you on such a beautiful night?

Ha, Huang Hua took a sip of coffee: Don't I want to go home? I don't dare to refute Xu Ju's face.

Brother Hua, Jiang Shan knew that his New Year's Day holiday appointment was gone: Is the Zhonghua Pencil matter so urgent? Director Xu won't even let us go back home?

It seems that he is quite anxious, Huang Hua thought about it for a moment: Bureau Xu's work style has always been like this. It often happens that he works overtime overnight in the workplace.

If you put it this way, Jiang Shan took a sip of coffee and said, If we don't figure out the second advertisement quickly, we really won't be able to go home early.

What? Huang Hua laughed: You just got the house, are you anxious to take a look?

I definitely want to, Jiang Shante admitted happily: If I have a chance tomorrow, I'll go take a look.

No problem, I'll drive you there then.

Brother Hua, Jiang Shan remembered now: I remember the last time I went to Xuhui New Village, you drove me there.

No, Huang Hua remembered clearly: The lesbian from the housing management department of the Industrial and Commercial Bureau also asked if you wanted three or four bedrooms. Now it's better, three and four bedrooms are all available.

If you don't mention this, I'll forget about it.

Jiang Shan quickly took out the envelope from his pocket: I haven't noticed what floor the Light Industry Bureau has allocated to the house this time.

Have a look, Huang Hua also wanted to know, Where is it written?

The two people got together and searched carefully.

606!

Not bad, not bad, Jiang Shan felt very satisfied: This room number is auspicious.

It doesn't matter the floor. I remember last time you asked for the smaller one just because the 80-square-meter one was on the second floor.

right!

Xiao Jiang, are you planning to renovate these two houses?

I think so, but Jiang Shan really can't spare any time at the moment: But I'm too busy right now to take care of that.

What's the point of being busy? I'm here, Huang Hua looked at Jiangshan and said with a smile, There's no need for you to do it yourself when it comes to decorating the house.

you?

Have you forgotten what our company was originally called?

Oh, Jiang Shan finally remembered: Pujiang Decoration Company!

I remembered!

Although Huang Hua was a little surprised that Jiangshan had obtained two houses in a row, he felt that it was natural.

After all, he was lucky enough to witness Jiang Shan's several magical operations.

Not only that, he also took a lot of light with Jiangshan.

Therefore, after learning that Jiangshan had obtained two houses in a row, Huang Hua not only was not jealous, but also thought of decorating the house for the other party for personal gain.

When the time comes, you can draw a drawing for me, Huang Hua decided. The decoration level of our unit is second to none in Pujiang.

I listen to my brother, who doesn't want to pack up and move in, especially a lazy guy like Jiang Shan: Don't worry about the decoration drawings, let me think about it more.

What is there to be anxious about? Huang Hua also wanted to take a closer look at the decoration plan created by Jiang Shan: You can think about it slowly and leave it to me anytime.

Okay, that's what we agreed!

…

Outside the window, the snowflakes all over the sky are getting denser and more beautiful.

The contractor and the owner, who had been chatting happily in the room just now, were already breathing in their respective beds.

With waves of ups and downs, the first ray of sunshine in 1980 was finally summoned.

The golden sunshine falls on the small courtyard No. 51 covered with snow and silver.

The family, who were still enjoying their leisure time, now looked dumbfounded.

In the small courtyard, a group of people appeared out of nowhere and were busy going back and forth.

The color TV has been connected for you. Come and take a look.

Is it okay to put the video recorder in this position?

The telephone lines are being arranged. Where do you think this telephone should be placed?

...

In the early morning, when there was a knock on the door of Jiang's house, the office supplies that Director Xu bought for Jiang Shan overnight began to come in one after another.

Seeing all the luxurious New Year gifts delivered to their doorsteps, everyone in the Jiang family, old and young, had already put on a festive expression!

Remember what I said last night when it was snowing?

Auspicious snow heralds a good harvest!

Look, it's snowing again!

It seems...

The whole family looked towards the alley entrance: There is something behind...