Era: Starting from Modu Translation Studio

Huangpu River, Peace Hotel.

The retro Western buildings that can be seen everywhere outside the window have long since faded away from their former glory days.

In the guest room, two guests from Xiangjiang who had arrived from afar were looking at the young man sitting opposite with a smile.

Faced with Comrade Jiangshan who had gone through decades of detours, even Huang Zhan, who was known as one of the four most talented people in Hong Kong, had to be stunned for a while every five minutes.

We all know that promoting products cannot be separated from advertising,

When the smoke in Jiang Shan's hand rose slowly, Chen Peisi and Huang Zhan also lit one:

A truly successful advertisement must make people remember it and linger in their hearts. That's what it's all about!

Lin Yanni raised her hand to tuck a strand of hair behind her ear, and silently glanced at Huang Zhan.

Isn’t this guy talking about himself?

Those advertisements of his have already captured the limelight in Hong Kong.

But there is another form of advertising that can not only make people remember it, but also leave the brand impression in their minds, Jiang Shan continued:

No matter when and where, as soon as you hear the sound, you will know who is on the stage! So I think that any successful brand should have a BGM of its own.

bgm?

Huang and Lin looked at each other with question marks on their faces: What is BGM?

The so-called BGM is the abbreviation of Back ground music, Jiangshan Science said: It is what we usually call background music.

Qiao Feng in Dragon, Huang Feihong in Once Upon a Time, Chow Yun-fat in God of Gamblers, Captain Jack Sparrow in Pirates of the Caribbean, Tom Cruise in Mission: Impossible, Guardians of the Galaxy Star-Lord in...

These characters with their own background music always hit the beat every time they appear!

oh!

Huang Zhan and Lin Yanni nodded.

Unexpectedly, the intellectual youth in the Mainland have such a wide range of knowledge.

However, I prefer to call it an advertising song, intellectual young Jiang said:

“As early as 1880, Naples, a famous tourist city in Italy, spent a huge amount of money to install a mountain cable car for its Mount Vesuvius.

In order to expand its influence, the Naples government specially invited well-known musicians to write a song called Mountain Cable Car.

The world's first advertising song was born.

Seeing that Jiang Shan suddenly became silent, Huang Zhan, who was enjoying the song, quickly asked: What happened next? What happened to the song?

This song appeared too early. At that time, it was not even broadcast, let alone spread, Jiang Shan continued:

But fortunately, Naples is the territory of Italy. Six years later, the German composer Richard Strauss came...

At that time, after listening to Mountain Cable Car, he mistakenly thought it was a local folk song.

After returning home, I incorporated this piece of music into my Italian Symphonic Poetry.

As a result, he was quickly sued.

After Strauss paid a copyright fee, the Russian composer Gorshakov also added this piece to his Neapolitan Ballads.

No doubt he also sued.

Speaking of this, Jiang Shan couldn't help but sigh in his heart.

Look at people's copyright awareness, this is still a thing of the 19th century.

Huang Zhan laughed when he heard this: After these two lawsuits are over, it will be difficult for Mountain Cable Car to become famous!

Jiang Shan nodded in agreement: But the person that the city of Naples is most grateful to is Pavarotti. It is precisely because of this person that he sang everywhere that Cable Car became famous overseas.

Jiang Shan's words not only made Lin Yanni and Huang Zhan still unfulfilled, but also opened their eyes to Chen Peisi.

He always had a question: Jiangshan, what is a mountain cable car?

A rail vehicle for climbing mountains, the 19th-century cable car was plain and simple: Have you ever seen a train?

Chen Peisi: Who hasn't seen it?

It's pretty much like that, except the cable car is built on the mountain.

oh, I get it.

“As expected of Italy,”

While Jiang Shan was getting a cigarette, Lin Yanni lit a match for him: There has been an advertising song for a long time.

After the song became famous, many businesses realized this business opportunity,

When Jiang Shan exhaled a puff of smoke, Erlang's legs were raised sharply.

Seeing this, the three people next to them immediately responded and followed suit.

The most famous one is undoubtedly the advertising song I Want to Buy the World a Coke launched by Coca-Cola in 1971,

After saying that, Jiang Shan actually started singing...

Is this a commercial song? Huang Zhan suddenly felt like he had seen a ghost: This is so nice!

It sounds better if someone else sings it, Jiang Shan smiled: This song was inspired by a bad weather event. Do you both know McCann Advertising Company?

Huang and Lin both nodded: Of course I know, it's a famous 4A multinational company!

“In 1971, Bill, a director at McCann, was on a flight to London.

When he thought about the advertising plans that were rejected by Coca-Cola one after another, he suddenly felt a splitting headache.

Due to bad weather, the plane had to land at an Irish airport.

Bill, who felt that everything was not going well, walked into the terminal with a straight face.

As soon as he entered the door, he saw an unusual sight.

In the departure hall, a group of passengers from different countries were drinking Coke and chatting.

The faces of different skin colors all had cheerful smiles on them.

The harmonious scene that suddenly appeared in front of him made Bill stand on the spot...

After returning home, he asked someone to compose an advertising song: I Want to Buy the World a Bottle of Coca-Cola.

At that time, he invited a group of young people from all over the world to sing this advertising song on the top of a mountain in Italy.

Once the commercial aired, it immediately became a classic.

I think this song, which symbolizes the unity of the world, Jiang Shan concluded, is the most successful advertising song so far.

As an advertiser, Lin Yanni had actually never heard of what Jiang Shan said: Why isn't this the background music for Coca-Cola in Xiangjiang?

It's probably to emphasize the advertising slogan of 'Strange Coca-Cola', Jiang Shan was also puzzled: So they chose a soundtrack with local characteristics.

I will ask my friends abroad to send me this song when I get back. Lin Yanni really wanted to hear the effect of the original version: Just listening to the few lines you sang, I feel it sounds good.

Huang Zhan has a good memory. He hummed a few lines according to what Jiang Shan sang, and then praised: The tune is catchy, and the lyrics are full of cola. It is a veritable advertising song.

That's exactly what I wanted to say.

Jiang Shan took out a Sony Walkman from the leather bag he carried with him.

Every gift from Yu Sigui was delivered to Jiangshan's heart.

Advertising song, Jiang Shan's fingers rested on the play button of the Walkman: People must know what they are shouting about as soon as they hear it!

After saying that, he pressed the button

——

I eat McDonald's

You eat McDonald's

We all eat McDonald's

McDonald's burger~good, good~

McDonald's French fries~Tiaotiaotiao~

McDonald's Milkshake~Grandma, Grandma, Grandma~

McDonald's ice cream ~ cake cake cake cake ~

…

When Jiang Xiaobai's grandma's singing repeatedly echoed around the room.

Everyone just felt that they heard something, a new singing method that they had never heard before.

When it comes to McDonald's advertising songs, there are really all kinds of singers coming together.

From Stefanie Sun's I Love McDonald's in 2002, Tao Zhe's I Like, Jacky Cheung's Every Moment of Laughter... to Eason Chan's The Confidant in 2010, Yong Bin's As You Like in 2022...

Su Yongkang: More choices, more laughter, just at McDonald’s.

Wang Leehom: bala bababa

Later, even Jolin Tsai and Tengger came to McDonald's to join in the fun.

But in the end, it was an online adaptation from Station B, which was chosen as the national anthem of McDonald’s country by Mai people.

Where did this song come from?

It sounds very tortuous.

First, when Eason Chan was attending a friend's concert, he cleverly changed his song The Sunset Is Infinitely Good to McDonald's Is Infinitely Good.

After attracting applause from the audience, he actually changed the entire song from top to bottom.

When I couldn’t continue to compose it, I simply sang: “McDonald’s milkshake, grandma, grandma, McDonald’s ice cream, cake cake...”

I never thought that once he became famous, his name would be heard all over the world.

Soon, the talented people at Station B started to make a living.

After creating this song twice, it achieved unexpected results.

The soft, sweet and catchy music style became extremely popular as soon as it was aired.

Eason Chan never expected that a song that he had not sung before would become famous in this way.

Okay, okay, high, high, high.

All McDonald's citizens stand up and chant the McDonald's national anthem!

Brainwash, brainwash, I am willing to be brainwashed by you.

…

Listening to the singing in the Walkman, Lin Yanni felt her chest tremble.

She understood that McDonald's advertising quotation could be raised further.

The moment he raised his head, he met Jiang Shan's eyes.

The other party's eyes seemed to have seen through her fierce breasts and her little thoughts!

Lin Yanni was shocked and simply confessed: Jiang Sheng, I want this song!

Jiang Shan just smiled and said nothing, and turned to look at Huang Zhan.

At this moment, Huang Zhan had rewound the tape and started listening again.

McDonald's burger, um, McDonald's burger, hey, I like McDonald's...

Unexpectedly, Jiangshan actually wrote a Cantonese advertising song for McDonald's in Xiangjiang!

After humming a few words silently, Huang Zhan clicked to stop the tape.

Jiang Sheng, can you give me a price?

I said, Jiang Shan secretly rubbed his heart: Outdoor publicity, radio and television, McDonald's advertising is all covered by 100,000 yuan.

This advertising song Jiang Shan can not only serve as the background music for McDonald's hourglass advertisement.

Even if it is played on the radio, the effect will never be worse.

As soon as the prelude sounds, who in the audience can't tell that McDonald's is coming?

Until now, the outsourcing business of Huang Yulin has been paid in full.

Jiang Shan's words made Huang Zhan and Lin Yanni's eyes light up.

Of course they didn't forget the stipulations in the contract.

But after listening to the commercial song just now, the two businessmen knew that they were making a fortune this time!

Although they always talked about package prices, they never thought that the plan proposed by Jiangshan could win all McDonald's outdoor publicity, radio and television advertising contracts in one fell swoop.

Now, looking at it again, who can compete with this plan?

It’s hard not to win!

Jiang Sheng is really generous, Lin Yanni smiled sweetly: But to show my gratitude, a red envelope is still indispensable!

It's absolutely essential, Huang Zhan rubbed his hands in joy.

Comrade Jiangshan..., he said following the custom of the mainland: I, Mr. Huang, am also in his forties. After spending these few days with you, I understand what it means that there are mountains beyond the mountains and people beyond the people.

That's right, Lin Yanni said with a smile: If you have time in the future, Jiang Sheng will definitely come to Xiangjiang more often, and Mr. Chen, you will come too,

Seeing that what the other party said was so true, Jiang Shan and Chen Peisi nodded together.

Go, I will definitely go when I have time, Jiang Shan said with a smile: We will also go to McDonald's Avenue to see the advertisements!

Of course, Huang Zhan laughed and waved his hand: When you come to Xiangjiang, I will drive a yacht to take you around the entire Victoria Harbor.

As long as you can make friends like Jiangshan, what advertising targets can you not win in the future?

Come on, Jiang Sheng, let's have a drink together!

Just when Huang Zhanchang was thinking about the future, Lin Yanni took out a bottle of Remy Martin from nowhere.

Each person had a glass of celebration wine in their hands. Huang Zhan was the first to raise his glass: I salute you Jiang Sheng. It was a pleasure working with you!

Lin Yanni: I hope it will be equally enjoyable next time!

Happy, happy, Jiang Shan put his hand on Chen Peisi's shoulder: I wish us good things will come naturally as soon as our Remy and Horse are happy!

I've been waiting for you to say this! Huang Zhan was very pleased to find out that the other party also knew about his masterpiece.

Your advertising slogan, Jiang Shanke boasted, will definitely rank among the top three for me!

Haha, Huang Zhan laughed for two seconds and said, Then, what are the other two sentences?

Let me tell you later!

It's not time to say this yet.

However, the other two must be written by Jiangshan himself!

Okay, okay, Huang Zhan's heart was like a cat scratching his head, but he had to follow Jiang Shan's words: I'm waiting for you!