Era: Starting from Modu Translation Studio
Chapter 91 Zhang Yimou’s advertising film
Late at night, there was a tabby cat squatting on the window sill of the hut. After chewing the fish bones, the little thing was busy adding to the cat's claws.
Jiang Shan glanced at it: Why does it come so late every day?
Jiang He brought in the empty plate: I guess I just finished my work!
Hey, Jiang Shan shook his head and continued writing in his diary: I've got you used to it. You can call me whenever you want.
[November 10th, today is the day when Liu Xiaoqing appeared in the Pujiang Daily. The eldest brother came back and said that people who had not bought the newspaper appeared at the door of the newspaper office again. 】
[On November 11, since my family bought a TV set, my little sister has been following the TV to learn English every day. When Yang TV’s English lecture ends at 10 o’clock every night, it means that the whole day’s program has been broadcast. 】
[November 15th, today the second brother went to buy a Phoenix brand bicycle. It cost 160 yuan and 15 industrial coupons. I said I would pay for it, but the second brother refused. It had to be half for each person. I found that the second brother was better than me. Be willing to spend money. 】
[On November 16, Pujiang Xinhua Bookstore resumed open-shelf book sales. I thought there would be chaos on the spot, but I didn't expect that the people cherished such a book-selling environment very much. From time to time in the bookstore, you could hear the voices of comrades reminding each other. 】
[November 25th, today is Sunday. Sister Lu Xiao came to play at home. After dinner, she and her second brother stayed in the back room to review lines. The whole family did not dare to speak loudly, so I could only draw sketches at the dining table in the outer room. 】
[November 30, two days ago, my eldest brother told me that the serialization of The Position of Love was about to end, so tonight I decided to write two episodes of the serialized novel Latent, hoping to earn a wave of traffic (author fees). 】
[On December 1st, Zhang Lu from the TV station called me to the translation factory, probably because he was going to Japan at the end of the month. 】
On December 2, Jiangshan went directly to an elderly activity center on Huayuan Road after get off work.
Yesterday, Zhang Lu made an appointment with him on the phone to meet here.
The further you go in, the more lively it gets.
Jiang Shan took a closer look and saw that it was a group of people from the TV station filming a documentary.
Zhang Lu, Jiang Shan walked to Zhang Lu and said hello.
The guy was staring seriously at the filming process in the room. He immediately laughed when he saw Jiang Shan: Jiang Shan, you are finally here.
Jiang Shan looked into the room and asked, What are you filming?
Zhang Lu whispered: JA District has opened an elderly activity center, and Gutai asked us to come over and shoot some footage.
Oh~ Jiang Shan nodded: Then what does this have to do with me?
Did you see that person inside? Zhang Lu pointed inside.
In fact, Jiang Shan had already noticed it without him reminding him.
Because the gay man looked very much like Director Xu Zheng from the previous life.
In the newly renovated elderly activity room, a photographer was holding a camera and looking at groups of old men and women walking slowly past.
A chubby middle-aged gay man holds two bottles of wine in his hands and shakes a shot in front of the camera from time to time.
Finally, when the photographer put down the machine and said: It's done.
The chubby gay man immediately stepped forward and said politely: Today, can you take one more shot? Let me open the wine bottle and let the old man drink it. After the old man drank it, he smiled and said it was delicious.
The photographer waved his hand: The news doesn't work like this.
The gay man smiled and continued to pester the photographer: Can you take a clearer picture of the trademarks of these two bottles of wine? Our factory can send another box of wine to the comrades from the TV station...
The photographer couldn't help laughing: Do you know how much it costs to shoot a ten-second shot?
How many bills?
You can buy twenty pounds of pork belly!
When the gay man heard this, he felt that there was a way to do it: Our factory can provide this money!
The photographer started to get annoyed: I can't pay for it, it's not like I'm shooting an advertisement for your factory!
The gay man was stunned for a moment: Advertising? What is advertising?
Master of the TV station, at this time, a female comrade came over: The old people doing Tai Chi have already lined up.
The photographer immediately followed her out.
Only the gay man holding a drink was left, standing there alone with a frown on his face.
Have you seen this person? Zhang Lu whispered to Jiang Shan:
His surname is Xu, and he is a salesperson from Shengui Yangshen Winery. Yesterday when we came to the stage for rehearsal, I saw him busy placing wine everywhere. Unfortunately, the dean later removed it. When the audience saw this, they thought the activity center was pliing the elderly with alcohol!
Haha, Jiang Shan laughed: Don't mention it, Comrade Xu has a pretty strong sense of advertising.
Zhang Lu nodded: I just felt this, so I called you over to see the excitement.
At this time, Comrade Xu noticed the two people standing outside the window.
He quickly walked over with a smile: You two comrades are also from the TV station, right? Excuse me, what is advertising?
Jiang Shan smiled, knowing that the first advertisement belonging to Pujiang TV Station was coming.
In the previous life, there was a unit movie Me and My Fathers composed of four plots.
One of the units gathered Xu Zheng, Song Jia, Jia Bing, Zhang Yuqi... and even Zhang Yimou, who had not shown his face for a long time, also made a cameo appearance.
This story tells the origin of the first TV commercial in the country after the reform.
The salesman of the winery, played by Xu Zheng, was anxious when he saw the ginseng and cinnamon health wine piled up in the warehouse and the factory director's office.
Rushing around every corner of the city every day to promote.
As a result, not a single bottle was sold.
At that time, Pujiang Pharmaceutical Factory launched a new ginseng and cinnamon health wine, which sold for as high as 15 yuan per bottle, far exceeding the then national wine Moutai.
Later, when Xu Zheng learned that there was another short film called Advertisement, he tried his best to coax a reporter from the TV station to help shoot a commercial.
However, the commercials that were shot with great difficulty could not be shown on TV at all, because the superior units did not dare to be the first to eat crabs.
Until, the first advertisement appeared in the newspaper...
Jiang Shan stood aside calmly, listening to Xu Zheng trying every possible means to coax Zhang Lutao:
It's better if no one shoots it. Let's put it this way, think about it, if this film is shot, you will be the first director in China to shoot commercials. The first one, the originator, the grandmaster...
Jiang Shan was amused and decided to help a bunch of 'Xu Zheng': You're right, young people should seize the opportunity!
'Xu Zheng' became even more enthusiastic: I'll find a way to film the film, and the actors will be found in our factory... If you have any other conditions, just ask...
At this moment, Zhang Lu was obviously moved.
Now thinking about it carefully, Jiang Shan probably had a heart attack yesterday. Otherwise, why would he have called him?
When people face opportunities, they often need a voice that can help them be brave.
[On December 2, the radio drama of The Hunt was finally broadcast on the radio and was very popular with the masses. 】
[December 5th, the serialization of Latent was published in the newspaper today. My eldest brother said that the novella must reach 30,000 words in order to be paid. I think this is not a problem for me at all. 】
[December 8th, today, Sister Lu Xiao received a letter from an audience wearing perfume, and she tore it up in front of her second brother. The second brother was expressionless, but he invited the whole family to a state-owned restaurant for a meal in the evening. I guess his two hundred yuan was about to run out. 】
[On December 10, Uncle Li started staying up late again to translate books. I could hear Aunt Li scolding him in the back room. 】
[On December 15th, lesbians from the No. 2 Garment Factory have been coming to my door every few days. They all want to be transferred to work in Dad’s Fourth Workshop to see how beautiful Dad is. 】
[On December 20, according to today's Renmin Daily report, in the past two months at the end of the year, the country signed a total of nearly 4 billion US dollars in agreements to introduce foreign investment. 】
[On December 21, Pujiang Baosteel Plant laid the first pile on a beach in the northern suburbs. 】
[December 22nd, tomorrow is the day when the Chunlei shampoo advertisement will be published in Pujiang Daily. Two days ago, my brother was so nervous that he stayed up all night, but today he was snoring so loudly that even the old cat didn't come over to eat fish. . 】
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