Fall in love with a beautiful boss

Suddenly, "pa pa -" Zhao Dajian took the lead and clapped his hands. Zhao Dajian applauded, others also clapped, and the chairman also clapped his hands symbolically.

Sun dongkai nodded and looked at the chairman: "I think the idea of this scheme is quite clear and thoughtful."

The chairman smiled and said to everyone, "I can see that Comrade Xiao Cao has used his brains and worked hard!"

"Thank the leaders for their praise. It's not hard!" Cao Teng quickly stood up and responded, and his face relaxed a lot.

Then, the chairman looked at me and suddenly smiled, "Comrade Xiaoyi, it's your turn!"

After the chairman's words, everyone's eyes turned to me.

I stood up and smiled at the chairman, nodded, then nodded to everyone, then sat down, calmed down, held my fart, took out the plan, didn't look at it, directly turned it over and put it on the table, pressed it with my palm, then looked up and watched everyone begin to speak: "I was inspired, educated and fruitful after listening to manager Cao's speech just now. Dear leaders, the topic of my report is the same as that of manager Cao. It is also a report on the establishment of Xinghai media group reader club... "

As soon as my voice fell, there was a small commotion in the conference room. Everyone looked at each other and whispered something.

Sun dongkai frowned, looked a little cold, and gently shook his head.

The chairman looked at me with wide eyes, with a look of surprise and disappointment on his face.

I know that at the moment, the chairman's disappointed expression is not only for me, but also for the issuing company and Qiu Tong.

So, will my following report satisfy this classmate?

President Ping stared at me, ignoring the little commotion around me, with a little concern and worry in his eyes.

Qiu Tong looked at me with encouragement, trust and expectation, and even smiled at the corners of his mouth.

I continue to speak: "at present, the general operation contents and methods of the reader club established by the domestic media also focus on the contents mentioned in manager Cao's speech just now. However, based on the survey of the number and level of readers of the media affiliated to Xinghai media group, I have new ideas on the operation form and content of the reader club.

In my opinion, the most essential core principle of the operation of the reader club should be one sentence: how to serve the readers well. In terms of operation form, it is not just a simple interaction between the editorial department and readers, but must be given more updated contents and methods, and walk out of a new way most suitable for the development of Xinghai media group.

On this point, my view is: the operation of the reader club should take the way of the combination of newspaper, merchants and readers, especially pay attention to highlighting the role of the business department, give full play to the industry and network advantages of the business department, and create a new situation in the operation of the reader club... "

At this time, I saw the chairman looking at me attentively, and everyone else listened carefully.

I continue to speak: "to achieve this goal, we must adopt a practical and effective operation mode, build an interactive and mutually beneficial bridge between newspapers, businesses and readers, achieve the purpose of making profits for all three, and promote the continuous improvement of social benefits and the follow-up development of economic benefits with practical interests..."

Sun dongkai then inserted a sentence: "Xiaoyi, a bridge of mutual benefit has been built between newspapers, businesses and readers. This formulation is very novel. So, how to build this bridge? How to fight? "

At this time, the chairman also looked at me with strong interest: "Comrade Xiaoyi, go on!"

Obviously, the content of my speech is in line with the ideas of the chairman and sun dongkai, and their appetite has been lifted.

I said calmly, "my idea is that the reader club adopts the membership system. According to the nature of the newspapers and periodicals of the group, most of the members are concentrated in evening newspapers, business newspapers, family digest newspapers and other newspapers and periodicals. Roughly speaking, we have nearly 300000 members. These members are basically citizens of Xinghai city.

In this way, we can be divided into three steps: the first step is to use our distribution network to make readers' club membership cards, and use the newspaper delivery time to send the membership cards to all readers. Each reader is a member of our club. The second step is to develop Club franchisees with the help of our mobile newspaper sales system covering the whole urban area. My idea is to initially develop 10000 franchised merchants in the urban area. The business contents of these merchants should cover all aspects of clothing, food, housing and transportation maintained by the citizens

In this way, our club members get real benefits and feel the sincere service of the club, while the merchants joining the club rely on the advantages of quantity to make profits, small profits and quick turnover... "

The chairman nodded, looked a little excited, looked at me and began to ask, "well, Xiaoyi, according to you, businesses only provide preferential discount services, and there are no other benefits? This may not be able to mobilize the enthusiasm of businesses to participate? "

I smiled: "this is the third step, which requires the full cooperation of the editorial departments of relevant media and the advertising department of the group. First of all, the media should give strong support in the news, make strong news reports on this activity, and arouse the enthusiasm of businesses to participate and the attention of readers. Secondly, the advertising department shall give certain advertising layout support. The signed franchisees shall regularly publish the list in various media newspapers for members to know. In this way, it is equivalent to free advertising for franchised merchants.

At the same time, when the contracted merchants are close to 10000, the club will condense and print the specific list, address and telephone business content of the participating merchants into a beautiful booklet, print 300000 copies, or one for all members through the distribution network. In this way, when members of our club go shopping or consumption, they will take this brochure with them and go freely in the urban area. Wherever they go, they will find businesses that can provide discount services. This brochure is virtually the second advertising feedback to franchisees, and it is also a long-term advertising feedback. With 300000 audiences, no print media in Xinghai can achieve this advertising coverage, and the return of merchants is obvious. "

At this time, President Ping's face was already red, with impulse and excitement in his eyes. Qiu Tong pursed his lips and smiled, looking very relaxed and somewhat proud.

The chairman nodded with satisfaction.

At this time, sun dongkai asked a question: "Xiaoyi, I don't know if you have calculated this cost-effective problem. There are 300000 membership cards and 300000 brochures. The printing cost is not a decimal."

In this regard, I answered with confidence: "there is no problem in this area. There is no need for the group to pay a penny. It can be realized through market operation. When we were engaged in the lottery of retail scratch card, we made a useful attempt, which was very successful. This time, I asked them in advance. They took the initiative to undertake the production project of 300000 membership cards for free. The requirement is very simple. Put their unit name, address and telephone number on the front corner of the membership card. In this way, these 300000 membership cards are no problem.

At the same time, the 300000 exquisite franchisee directory brochures can open up advertising pages in the front and back covers, two and three covers and the middle insert to mark different advertising prices for different positions. For franchisees who want to further expand business publicity, they can pay for publishing. Relying on these advertising fees, they can complete the printing of brochures. Maybe there will be a surplus of this money and make a profit. Moreover, the page in this booklet can also publish the distribution advertisements of our group's own newspapers and periodicals, and even the advertisements of other business entities of the group. Naturally, it is free. "

After listening to this, everyone nodded frequently, and President Ping said, "Hi - my advertising company also wants to do image publicity and release! Such a good form is effective advertising. It's a pity not to do it. "

President Ping said, everyone laughed, and the chairman smiled and pointed to President Ping: "you guy, don't miss any opportunity to expand your business."

Then, I continued: "this is what I said about the three steps. After these three steps are completed, the operation of the readers' club is basically started. On this basis, the readers' club can carry out various activities, such as readers' house viewing group, car viewing group, self driving tour, editor's meeting, reporters on the front line and so on. Through the operation of the readers' club, the readers have received affordable discount services, and the merchants have received large sales and free advertising returns. We are the biggest winners. We not only enhance the social influence of the group and expand the social popularity of the newspaper, but also stabilize the old readers and subscribers, laying a solid foundation for further expanding the distribution of the newspaper. "

Then, I took a breath, waved my hand, clenched my fist, waved it, and simply said in a sonorous and powerful tone: "in a word, what we pay is a green leaf, but what we harvest is a spring. This is the spring of Xinghai newspaper industry and Xinghai media group. Winter is about to pass and spring is coming. I believe that with the correct leadership of the group Party committee, the cooperation of various departments of the group and the effective operation of the distribution company, our reader club will succeed and our reader club will succeed! "

As soon as my voice fell, the chairman took the lead in clapping his hands. Then, warm applause broke out in the small conference room.

During the applause, sun dongkai looked surprised and appreciated, President Ping looked excited and impulsive, and President Qiu looked happy and gratified.

In the applause, Zhao Dajian with an incredible expression, Cao Tengyan, Cao Li half opened her mouth, and even forgot to applaud.

Then, the chairman invited the participants to express their ideas.

The result of the speech was one-sided. All the media and department heads undoubtedly supported my plan, and there were endless words of praise.

President Ping's final speech was the most provocative: "this is the scheme that best reflects the intention of the Party committee, the scheme that best gives play to the advantages of newspaper operation, the scheme that best reflects the close combination of editor, reporter, reader, newspaper operation and business, and the scheme that best reflects the joint acquisition of social and long-term economic benefits. This plan, I think, can be said to be unique, original, with great creativity and pioneering, which is most in line with the law of the market. "

The chairman and sun dongkai both smiled. Sun dongkai said, "President Ping, you have used up all the good words. The chairman will have no words of praise later."

Everyone laughed, and the chairman was particularly happy.

Then, the chairman looked at sun dongkai: "Lao sun, tell me your opinion!"

Everybody be quiet.

Sun dongkai said: "I think Xiao Cao's and Xiao Yi's speeches today have their own characteristics and emphases. Xiao Cao's plan reflects the basic functions and commonalities between newspapers and readers, and is in line with the rules. Xiao Yi's plan is bold, innovative and pioneering, unique and novel, and can best reflect the intention of the leadership of the Party committee. It can be seen that these two comrades have worked hard and used their brains. I think these two plans are good. "

Sun dongkai's speech was cautious and comprehensive.

Then the chairman spoke.