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What movie is "The Lego Movie"?

It's called a children's science fiction blockbuster, which is actually a "extended plot" commercial with Lego magic blocks.

Sounds very fishy...

But the actual effect is not bad!

The highest level of advertising is not to arouse consumers' "shopping desire", but to make them think of "don't buy blood loss" and "don't buy sorry xx".

Obviously, this movie did it!

After watching this video, many parents instantly felt the guilt that "not buying Lego blocks" and "not supporting children's Lego blocks" is to stifle children's creativity and nature.

Driven by this sense of guilt, in just two days after the "Lego Movie" was released, [LEGO Magic Building Blocks] has been ranked first in the PD mall bestseller list!

This is only online, but also offline!

As a major offline channel, Lego Magic bricks are in short supply. New products are sold out in an average of 5 hours after arrival, and stores across the country have been out of stock.

Lego hurts and is happy!

The pain is due to insufficient supply, the production capacity of Lego Magic bricks cannot keep up, and it is the most painful thing if there is money to make it.

Happiness is naturally because of making money!

"The Lego Movie" was released in just three days, and the box office has not paid off, but the derivatives have made a fortune. The exact amount of money earned is still unclear, but a rough estimate is not less than 500 million...

As a film investor, Lego is quite satisfied with this result. But as a director, Yan Tao is in a bad mood.

This box office is terrible!

Although derivatives are selling well, Yan Tao is not an investor. As a director, he pays more attention to the film's box office trends.

From the current point of view, the prospects of the Lego movie are not optimistic...

11 million box office on the first day!

The next day's box office is 18 million!

The gross box office was 42 million in three days of release!

This box office result is definitely a big surprise for a low-cost film. The problem is that the "Lego Movie" with a total investment of over 100 million yuan is not a small-cost movie.

This is a big production...

With an investment of more than 100 million, including the investment in publicity and promotion, the box office will have to break at least 300 million to return the cost.

Judging from the current box office trend, it is not a big problem for the box office to exceed 100 million, but 300 million is really hanging. China does not count on it, but can only pin its hopes on the overseas box office.

"nothing!"

Seeing Yan Tao with a sad face, Meng Lang smiled and comforted: "The story of the Lego movie is in the style of European and American fairy tales. The domestic unpopularity is very supportive, and there are European and American markets!"

"hope so!"

Yan Tao is not very confident. After all, China is at home, and even the home box office is so bad. Can the overseas box office be against the sky?

Fortunately, derivatives have paid off.

If derivatives are not good, Yan Tao really doesn't know how to face Mr. Meng.

...

As the end of the year approaches, everyone is busy.

Yan Tao was busy running propaganda, spending half of his time on the plane seven days a week.

Not only have to fly to all parts of the country, but also have to take time to organize the project plan and prepare for the upcoming Saiwen OV commemorative trilogy.

Ma Teng was busy selecting actors for "Godzilla" and communicating the details of the work with director Li Wanbo. At the same time, he had to hold a planning seminar for "Alienation Girl 2"...

In short, it is very busy!

Chen Huan couldn't take any time off, and the group had a lot of affairs at the end of the year. As the president, he not only has to give the year-end award standards for each department and subsidiary, but also has to undertake the preparations for the "PD Carnival".

Meng Lang relaxed a little.

He doesn't care about the affairs of the group, he just needs to take a good photo of Nawa.

But this is not easy! ok composition network

Navarre's core weird [Oxer] is set as a "virus infection". At different stages, the eyes will change color.

At first it was green eyes!

If the emotion is too agitated, or the host changes abnormally, the eyes will turn red. According to Leng-Blood Piccolo, Oxer seems to be able to extract virus samples from his spine only when he has "red eye".

Of course, this setting is not reliable.

All the special photos factory like to eat settings, and Aofei is no exception. The change of eye color can only represent a stronger strength.

This setting inspired Meng Lang.

There are so many Oxers in the play, why not make good use of the "eye color" setting to give them a level of strength?

As the saying goes, the boss opened his mouth and the employee broke his leg...

In order to achieve the effect the boss wanted, the props team carried out a round of large-scale transformation and upgrading of the eyes of the Oxer leather case.

What transformation and upgrade?

Idiot! Of course the light bulb was changed!

The previous Oxer leather case, the eyes can shine, but it does not support RGB lighting effects. After this upgrade, the leather case has been replaced with cool colorful LED eyes.

As we all know, RGB accessories can increase performance by 30%!

Used in the field of leather cases, although the RGB eyes did not bring about a significant increase in performance, it brought a visually stunning look.

Meng Lang's idea is simple.

The "superior beast" of the light and shadow armor, and the "nether demon" of the Xingtian armor, except for the cadres and soldiers, there is no particularly obvious "level difference".

Even if it is a cadre, the leather case is not much different from the soldier!

In other words...

Two weird soldiers and two weird cadres stood side by side, and the audience could not tell who was strong and who was weak, let alone who had a higher status and who had a lower status.

This is not good.

Take the well-known villain organization [Rehabilitation] in the "Waiting Special Photo" industry, as an example, can the audience distinguish the strength and status of the fighters and the cadres at a glance?

Therefore, he intends to create differentiation.

Oxer's holster design is not easy to modify, so start with your eyes.

Design different colors for them!

Green, red, purple and black!

The green eyes are the "initial" Oxer, who hasn't evolved by mutation, and can be regarded as a trash soldier.

Red is "advanced" Oxer!

Under the red eye state ~www.ltnovel.com~Oxer can explode far beyond the "green eye" combat power. Divided by strength, they are considered "small cadres."

Purple eyes are "premium" Oxer!

Oxer of this level may be inferior to some "red-eyed" Oxer, but his status is much higher than ordinary Oxer. For example, Ma Lingling, Ma Qingshan, Ke Sheng, etc., are very suitable for purple eyes.

Finally, "Black Eye" Oxer!

This color represents the King of Oxer. Not only the status is lofty, but the strength is also the well-deserved number one.

This transformation is very friendly to the audience.

If there are multiple Oxer appearing at the same time, the strength status can be seen at a glance, and they no longer have to guess randomly.

Speaking of...

Regarding Oxer, there is a special setting. That is, after being defeated by the armor warrior, it will not disappear, but will return to the original state.

Therefore, even if Ma Qingshan and Ke Sheng become Oxer, it will not affect them from becoming Armor Summoners!

The same is true for Ma Lingling.

But she was miserable. Ma Qingshan and Ke Sheng were the armored summoners, Duan Muyan did not dare to gossip, only she was stunned.

For this reason, the classic handed down "One day is Oxer, you are Oxer in your life", which is sympathetic.

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