Female CEO's personal driver

Liu Qing seemed to be in a very good mood. With an uncontrollable smile on his face, he said, "don't worry, Mr. Li. Let me explain to you slowly."

Li Wenlong didn't have a good way: "OK, I'll listen to it. Why can you laugh at this time."

His mouth was not polite. In Li Wenlong's heart, he still looked forward to Liu Qing's good suggestions this time.

He has always been optimistic about this young man.

Liu Qing smiled confidently and said, "President Li, in fact, I think the crisis our company encountered this time can not be completely regarded as a crisis. In fact, on the contrary, this may be an opportunity for us... "

With Liu Qing's telling, Li Wenlong's expression became more and more serious. Liu Qing's plan is too bold. He doesn't know whether Liu Qing's plan is feasible or not.

Liu Qing finished his thoughts, looked forward to Li Wenlong and waited for his reply.

Without thinking about it, Li Wenlong stood up and said to Liu Qing, "come with me to see the chairman." Hurriedly took Liu Qing to see Mina.

If he remembers correctly, Mina will hold a high-level meeting this morning to discuss how to deal with the crisis.

Although Liu Qing's approach is risky, Li Wenlong is not sure whether it is feasible or not. However, Li Wenlong felt that Mina should know Liu Qing's method before the meeting.

So before going out, Li Wenlong also took out his mobile phone and clumsily sent a text message to Mina: "there's something important. Wait for the morning meeting."

Because they said hello in advance, when Li Wenlong and Liu Qing arrived at the door of Mina's office, her assistant had been waiting at the door, warmly greeted Li Wenlong and said, "President Li, you are coming. The chairman ordered you to go in immediately."

"Yes!" Li Wenlong nodded and walked directly into Mina's office.

In the office, Mina looked at Li Wenlong with a smile and said, "what important thing do you want me to postpone the meeting? If you can't make any sense, I won't spare you. "

Although it was easy to say, Li Wenlong could see that Mina's smile was a little reluctant.

Perhaps in the eyes of others, Mina is as calm as nobody. But Li Wenlong, who has more contact with Mina, can detect her real thoughts through some subtle changes.

What just happened yesterday has been reported in the newspaper now. It can be seen that the opponent's action is fast and ruthless. But until this time, they did not know who the enemy was.

In this case, Mina is in a good mood.

Li Wenlong was not interested in selling the lawsuit. He directly pulled Liu Qing, put him on the chair in front of Mina's desk and said, "Liu Qing has some ideas about the current dilemma. I don't know whether his idea is useful or not. So let him tell you. "

Mina's eyes were colorful: "Oh? What did Liu Qing think of? "

When Mingming was burning, Mina thought of other problems: "Li Wenlong doesn't know what luck it is. Yao Yao was just an ordinary shopping guide before he knew him. Now gradually take over the management work, I didn't expect that the ability is also quite good. Just go to the advertising planning department to preside over the work, you can find such a talent as Liu Qing. Why is he so lucky? "

The idea flashed through Mina's mind. She soon stopped her wishful thinking and asked, "Liu Qing, what can you do? Say it and I'll listen. "

When the chairman of the company spoke, Liu Qing naturally dared not neglect it. He quickly said his thoughts to the: "Chairman, I think so. Our company is being vilified now. Someone must be deliberately targeting US, isn't it? "

Mina said angrily, "as long as it's a person, you can see it. Say something useful. Don't waste my time."

Li Wenlong patted Liu Qing on the shoulder and said, "what are you showing off? Get serious. " He really didn't see that Liu Qing, a guy with low EQ and almost no lower limit, still loves to show.

Liu Qing rubbed his shoulder and said, "if so, the problem will be simple. Chairman, you said that if we can operate well and the other party does so, it will be equivalent to advertising us. "

Mina is different from Li Wenlong. As a business elite, she immediately understood Liu Qing's idea: "do you mean negative word-of-mouth marketing?"

Liu Qingmeng nodded: "Chairman, you're right. That's what I mean. If the other party targets us like this, it will definitely be well known. Although this is a blow to us Mishan, it will also attract considerable attention. Many people who didn't know about us will also know about us. Under such circumstances, we have not been able to turn bad things into good things. "

Mina frowned and said, "in fact, I haven't considered your proposal. Just if one operation is not good. And you should also know that if we don't handle it well, we Mishan will probably fall into an irreparable situation. "

Liu Qing said confidently, "Chairman, I don't think you need to worry about this at all. The existence of the network has been doomed. Now the way of publicity in this era has undergone earth shaking changes. Because of the different information, it is easy to provoke a topic on the Internet. If there is an argument, there will be a bias. This is good for our Mishan. "

Mina interrupted Liu Qing: "I know that too. But Liu Qing, you should also know that online publicity is not omnipotent, and negative word-of-mouth marketing is also accompanied by corresponding risks. Hype products can, but it may not be a good thing for a company. "

Liu Qing clapped his hands and said, "Mr. MI, the key problem is here. This time, someone is deliberately targeting US. Maybe it's because the other party is too urgent to deal with us, so their actions are too big. "

"They went so far as to give us a good chance. People always sympathize with the weak. As long as they can make good use of it, it is not impossible to reverse public opinion. You should know that in fact, ordinary people are not more concerned about the topic itself, they just want to show their sense of existence. "

"A conspiracy obviously excites them more than a black hearted company."

Mina brightened her eyes and said, "what you said also has a certain truth. I was afraid of being clumsy because the other party was threatening. But now it seems that the other party's thunder means is an opportunity for us. "

Liu Qing continued to nod: "Chairman, you're right. I think this is our opportunity."

Mina looked up at Li Wenlong.

Li Wenlong waved his hand and said, "don't look at me. I can understand what you said, but I don't know whether it's good or not. After all, you are the chairman of the company. It's up to you to decide. "

Mina gave Li Wenlong a white look: "you really can throw away the burden."

Li Wenlong Khan: "this major decision should have been made by your chairman, okay?"

"Hum!" Mina is still dissatisfied.

After joking with Li Wenlong, Mina settled down to think about the feasibility of Liu Qing's proposal.

Negative word-of-mouth marketing is definitely a double-edged sword. If you succeed, you can get great benefits.

But if it fails

The consequences are almost unbearable.

A shopping mall that is not trusted by customers is not far from closing down.

If it was good to say before, after all, with the funds of mishang group, mishang can slowly recover.

But now, the head office of the group is too busy to take care of Mishan.

In fact, what makes Mina hesitate most is that the hype method of negative word-of-mouth marketing, even if it is successful, is also a blow to mishang's pictograph. So Mina didn't dare to make a decision easily.

Mina fought between heaven and man for a long time and didn't make up her mind.

Perhaps in the view of outsiders, it is very easy to be the chairman of a company. As long as you decide the direction of the company, the rest will naturally be done.

But if you don't sit in this position, you won't know how difficult it is. As the top decision-maker of the company, every move is related to the future of the whole company. Under that pressure, no decision can be made simply.

Mina bowed her head and kept weighing the pros and cons.

Li Wenlong and Liu Qing stared at Mina together, and no one spoke.

Mina subconsciously glanced at Li Wenlong again.

Perhaps Mina herself didn't realize that her attitude towards Li Wenlong had changed imperceptibly.

Before, she regarded Li Wenlong as a capable subordinate. After returning from Yaoyao's hometown, she has unconsciously regarded unconscious Li Wenlong as a man she can rely on.

Li Wenlong was helpless. In this matter related to the life and death of the company, he doesn't want his ideas to affect Mina's judgment.

After all, he is far behind Mina in business.

Seeing Mina hesitant, Liu Qing was so anxious. Being able to personally implement such a plan will definitely be the most proud record of his career.

Therefore, Liu Qing said anxiously, "Chairman, in fact, what we just said is not all right. Our plan this time is not completely negative word-of-mouth marketing. "

"We are not simply hyping scandals, but a reversal at the moment of being locked in. At that time, our reputation of Mishan might not be bad, but better because of the comparison between before and after. "

Liu Qing's words dispelled Mina's last worry.

How can you do business without taking a little risk? Mina previously considered that once some bad ideas are formed, they will be unfavorable to Mishan's future development.

Since it has no adverse impact on Mishan's future development, Mina knows that there are not so many taboos in her heart.

Nodded and said, "what you said also makes sense. In principle, I agree. I'll convene the board of directors in the afternoon. If the board of directors can pass your proposal, it's settled. "

"Chairman!" Liu Qing was very excited.

At this time, Li Wenlong, who had never spoken, suddenly said, "Chairman, if I were you, I wouldn't do this."