Fight To the Third Generation

Fight to the third generation Chapter 659 Put Google in a bottle

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Many companies in Silicon Valley are in turmoil, but with the support of Su Yehao, Google seems to be able to handle it with ease.

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On the one hand, it was due to the fact that the financing had just been completed before the crisis.

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On the other hand, the expenses are not as large as other companies due to the streamlining of personnel and operations.

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There are also advantages to not being listed.

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At least you don't have to face the pressure from the market and shareholders, and you don't have to be stared at by the media all day long, making fun of how miserable it is now.

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The mainland Internet market is so small that it will cry out if it suffers a little loss. Nasdaq has evaporated trillions of dollars this time, and the situation is even more serious.

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On Larry Page's side, as long as Su Yehao doesn't care, his childhood will be like a duck to water.

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The new group of financing shareholders who joined the company couldn't handle Su Yehao at first, and in the end they only got the equity, but they didn't get the corresponding right to speak.

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Part of the reason why Internet companies from all over the world go to Nasdaq to list is precisely because it recognizes the policy of "same shares with different rights", which prevents the founders of the company from losing the management rights of their own companies due to lack of money to raise funds.

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At this moment.

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Su Yehao drank the tea made by Linda Yun and asked, "How about Yahoo, is it still targeting our company?"

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The corners of Larry Page's mouth turned up, and he opened his bag and took out his laptop.

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"Su, half of the reason I came to you this time was for Yahoo. Look at the email that Tim Kugel, the new CEO of Yahoo, sent me. If nothing else happens, our company will win this game soon. ."

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Waiting for Larry Page to open the document on the desktop, the content of the email in pure English.

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Fortunately, there were only a few lines of words. Su Yehao swept through them and found no uncommon words. He was stunned after reading it and said in surprise, "Yahoo hopes to cooperate with us and use our search engine!?"

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"Yes, Mr. Tim Kugel sent me an email last night. I have never dealt with him. I heard that he is a gentleman with a docile personality and likes to play the guitar."

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"But... why?"

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Su Yehao was puzzled.

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He has been doing business for so long, he really can't figure out why Yahoo gave up the previous suppression and started "raising tigers" instead.

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All of a sudden, words such as "Hidden a knife in a smile", "Li Dai's peach is stiff", and "hard-to-get" among the thirty-six strategies all swirled around in his head, and he always felt that things were not simple.

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Larry Page is drinking Longjing, his stomach is warm, thinking that it is indeed an ancient country, and he will enjoy it. When he returns to Silicon Valley, he will set up such a tea table and learn how to make tea, and he will feel calm. .

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Hearing Su Yehao's question, Larry spread his hands and explained:

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"I also thought about it for a long time. After I asked someone, I found out that users are very dissatisfied with Yahoo's search engine. Investors also think that it has not completed the upgrading of the new generation of search engine technology, and at the same time lacks the software to deal with search advertisements. Tim. Mr. Kugel talked to me on the phone, and the additional requirement is to finance our Google with at least 20% of the shares, which will become the basis for Yahoo to support us, and will give us an annual technology fee."

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When Su Yehao heard this, he suddenly realized.

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In short, Yahoo has recently changed its coach and is facing internal and external difficulties. Since it can’t completely kill Google with one stick, I want to raise funds for it, and by the way, improve the favorability of users and investors towards Yahoo.

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If you think deeper.

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Their approach is not without the intention of restricting Google's development, trying to put Google in a cage.

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The search engine itself only provides search services for users. No matter maintaining servers or upgrading, providing users with better products requires a lot of money.

However, if you use the Google search engine on Yahoo, the most important advertising business will be taken away by Yahoo, and you can only make small profits in terms of technical authorization and so on.

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Thinking of this.

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Su Yehao immediately shook his head and said:

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"We don't need to be a vassal of Yahoo. We put ourselves in a bottle and do our best to grab more market share while Yahoo's business is weak. That's what we should do."

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Larry Page immediately replied: "Danielle and I thought the same thing. She inquired about the news and found that Yahoo is now in contact with Overture. In fact, Yahoo's board of directors even planned to acquire Overture and absorb this company. search advertising business.”

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Su Yehao knows this company, and it is also a popular competitor currently competing with Google. Its user scale is comparable to that of Google. The valuation given by the evaluation agency is far higher than that of Google. Last year, the valuation was as high as three or four billion. Dollar.

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The first time I heard about Overture, it was from Yahoo's board records that the company had developed a service called "Pay-For-Performance," or so-called "PPC."

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It determines the price that advertisers need to pay each time a user clicks by means of bidding, and is linked to a specific keyword. When searching, related sites are ranked higher.

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Thinking of this, the corners of Su Yehao's eyes twitched, finally knowing how a certain idea came about.

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Although this technology is annoying to netizens, it is quite profitable for companies that provide search services. As long as the user base is large enough, the accumulation will be a considerable benefit.

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Suddenly relieved, Su Yehao told in English:

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"We have an old saying, if it's going to rain, my mother wants to get married, so let him go... It might be more accurate to express it in Chinese, but that's what it means."

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"Also, although Overture's PPC ranking is very good, the search results are not accurate enough, and the web page is too complicated, not as concise and accurate as ours. So continue to develop according to the original idea, but you can study Overture's profit model and use it as a packaging in a way that users are more comfortable with, and then perfecting our product ~www.readwn.com~ Larry Page quietly whispered, "Actually we're already doing this, and Sergey suggested that I set up An advertising network, just because of the previous influence of Yahoo, our user growth has slowed down, and the scale has not yet reached expectations. "

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Su Yehao laughed and added:

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"The financial crisis in the Internet industry has just begun. In order to attract investors, other peers will try their best to decorate the data and make it more attractive. This will cause them to burn money for advertising, and the same is true for the search engine industry. Next You can adapt to the situation and increase the scale of advertising appropriately.”

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"I see what you mean. If I meet a really suitable company, can I merge or acquire it?" Larry Page asked.

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"Oh? Larry, have you met a company you want to acquire?"

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"Not yet, just ask your opinion first. The merger of ICQ and TVT live chat has the effect of one plus one more than two. I think this crisis may be an opportunity for us at Google."

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As soon as Larry Page finished speaking, Su Yehao patted his shoulder and said with a smile:

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"Be bold and remove the possibility, this is an opportunity for us. Although I don't want to raise the second round of financing too early, but for the future of the company, the time is right to launch the B round of financing, you don't have to be under pressure.... ..

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