Football: I carry forward Shaolin Kung Fu

Ye Chen followed his agent Mendes downstairs to his Maybach sedan.

Mendes sent the driver out to smoke, and he and Ye Chen chatted in the car.

"Ye Chen, was there a person named Wang Tao in Huaxia Kingdom before, selling your signature jersey in your name?"

Ye Chen scratched his head and remembered this matter.

"That's right, he came to my house that day and I showed him around my home. He asked me for two signed jerseys, but this guy was a scammer, and he sold 200 of my signature jerseys online!

"Later, a journalist friend in my country told me about this, and I immediately went to his live broadcast room to scare him and showed him the lawyer's letter I sent, and this kid was scared away!"

Mendes nodded and gave him a thumbs up, "And you also personally signed to compensate those fans who bought fake jerseys, you did a good job, Ye Chen!"

Ye Chen was stunned.

How did Mendez know about this, and know so much detail?

"Mr. Mendes, what happened in Huaxia Kingdom, how do you know the ins and outs?"

Mendes opened the skylight and lit a cigar.

"Not only do I know about this, but I also know that that liar named Wang Tao was arrested by the relevant departments of your country, and he was really punished!"

"Really? So good! Ye

Chen's eyes lit up!

These days, Ye Chen was busy playing matches and had not paid attention to Wang Tao's affairs.

Unexpectedly, Mendes, as a foreigner, actually mastered it clearly!

Mendes took a deep breath of his cigar and said indignantly:

"This kid is really not a thing, he was selling Ronaldo's signature jerseys a long time ago, I vaguely heard about this, these days, I and Ronaldo's legal team, have been collecting evidence, and finally contacted my friends in Huaxia Country, closed the net in one fell swoop, and finally arrested this kid!"

Ye Chen was shocked in his heart!

It turns out that Mendes has been paying attention to this all along.

"Ye Chen, I'm telling you about this matter, not for anything else, just to tell you that you must always pay attention to your own brand image, including your portrait rights, these are your private domain."

"If you don't pay attention to protection, it's easy to be deceived!"

With that, Mendes pulled out his phone and revealed a blurry picture.



"

This diagram is familiar to you, right?"

Ye Chen smiled.

Isn't this Da Luo!

Advertisements with golden voices were broadcast on major TV stations more than a decade ago.

This action, this smile, is almost a household name!

"I know, this is Brazilian Ronaldo giving us Huaxia Guo a candy advertisement, yesterday when playing Juve, Da Luo was also in the stands, he also chatted with me after the game, he said I..."

Mendes interrupted Ye Chen loudly and looked at him with a stern gaze.

Ye Chen looked confused.

Isn't this a normal commercial, is there any hidden secret in it?

However, as Mendes spoke.

The more Ye Chen listened, the wider his eyes became...

"In 2003, Da Luo, who had won the World Cup the previous year, was in the limelight, and he suddenly received an invitation from the boss of Huaxia Country, who offered to bid 300,000 US dollars to invite Da Luo to lunch."

"At that time, Da Luo was still a player of Real Madrid, and he was playing commercial matches with the team in Huaxia Country, eating a meal of 300,000 US dollars, and he made money along the way, and he agreed without thinking."

"Who knows, when Da Luo arrived at the place of eating, he found that many cameras were following him, and the staff on the side also handed over polo shirts with their company name printed on them, and asked Da Luo to wear and shoot."

"Da Luo saw that for the sake of 300,000 US dollars, agreed, and took the package of this sugar you said, and made a few poses in front of the camera."

Mendes smoked a regular cigar and threw it out the window

, "Da Luo later told me that at this time, he was vaguely suspicious of the intention of shooting."

"But the staff gave him a ticket, saying that the photos and videos were used for internal publicity and to motivate their internal employees to work hard, and would not be used for commercial purposes."

"After eating, Da Luo took the money and patted his ass and left."

"What happened later, you are also very clear, it is this picture, popular in the major TV stations of Huaxia Kingdom, engraved in the memory of a generation, this advertisement can play just right!"

After Ye Chen listened, he was a bag of brains!

It turned out to be so!

Da Luo, this is a routine...

"However, Da Luo still received a reward of 300,000 US dollars, in theory, it is not considered to be deceived, or he did not publicize them in vain." Ye Chen added.

Mendes smiled bitterly, opened the car refrigerator, took out two cans of coffee, and handed one to Ye Chen.

"300,000? Do you know how much Da Luo's commercial value at that time was worth if he asked him to shoot an advertisement?

"At least 7 figures to start!"

"For 300,000, he won the advertising endorsement of the main striker of the World Cup championship, you ask Mbappe if he does it?"

Ye Chen was stunned.

It seems that this is a naked commercial fraud!

Deliberately taking advantage of people Da Luo.

A bit of a shame!

Mendes continued:

"I believe that this company can afford to sell seven figures, but it is through this method that they deceived Da Luo's business endorsement."

"Although after that, Da Luo sued the company, and the two sides are constantly reconciling, this matter still left a lot of psychological shadows for Da Luo."

Mendes took a sip of coffee and let out a long sigh.

"Ye Chen, whether it is your signature jersey or Da Luo's commercial, these two things are actually the same in essence."

"You are also famous now, you must always protect your brand pictograms, even if you want to shoot advertisements, you must choose a good shot!"

Mendes looked at the phone, Da Luo raised the sugar box, with a smirk, and couldn't help laughing.

"Damn, they can't make the advertisement look better, make Da Luo laugh here like a fool, ugly to death!"

Ye Chen looked at the blurry picture in Mendes' mobile phone, as if he had returned to the days more than ten years ago, sitting in front of a 25-inch TV, eating mung bean popsicles while watching TV.

At that time, Ye Chen looked at this advertisement and did not feel funny, but only proud.

Even the alien Ronaldo endorses our products!

However

, today, through Mendes' mouth, I learned the inside story of the shooting of this "commercial".

Ye Chen couldn't laugh anymore.