Football: Refuse To Give Red Envelopes, And Reward Full-Level Predictions!

Chapter 180: Endorsement at a high price

And big brands like Nike and Adidas have begun to realize that it is time to sign Li Ao...

But Adidas is a bit hesitant, because Li Ao has been banned by the Dragon National Football Association, and all national team competitions have nothing to do with him.

If you sign him, you won't be able to represent the national team of the Dragon Kingdom. It's a waste of commercial value.

After such a hesitation, Naike preempted him.

Nike already has a tradition of signing controversial stars. From the very beginning of its establishment, the brand has been looking for those athletes who are unique, strong, hot-tempered, and full of offensive surnames to be endorsements.

Steve Prefontaine, Nike's first signing star, is a very powerful long-distance running star, and he embodies the characteristics of Enke's star.

Since then, Naike always likes to find those rebellious athletes to endorse "487", which has a lot to do with their brand culture and temperament.

Nike has always appeared in the image of a challenger to Adidas, the leader in the sports world. Adidas represents orthodoxy, stability, and the rigor and rigidity of Technetia. Then Nike has to find another way, then The kind of athlete who dares to challenge the world, dares not to take the usual path, and is unique can always become the focus of public discussion. You don’t care whether he has mixed reputation or not, no matter how many people like him or how many people hate him. , at least they will not be unknown, so that the Naike they speak for will naturally be gradually used and accepted by everyone.

Just like Naike's famous slogan "JUST_DO_IT" (just do it).

The current endorsement stars range from Kobe Bryant, Le Braun James to Cristiano Ronaldo. These stars are all top in their respective fields. At the same time, they are also the favorites of the media, and there are controversial topics.

The images of good boys and gentlemen like Messi and Kaka are the spokespersons of Adidas.

So if they promote Li Ao's image, they will be very handy and have rich experience.

Li Ao's personal image promotion plan is naturally more convincing.

Plus the asking price is really not low.

After Mendes asked Li Ao, he nodded.

At that time, Li Ao was in a fierce battle with Di Natale for the top scorer in the league, and there was no time to sign a contract, so the two parties agreed to let Li Ao go to Nike's headquarters in the United States to sign a contract after the end of the season.

The four-year contract will give Li Ao five million euros in endorsement fees every year.

This is Li Ao's biggest endorsement contract so far.

You know, in actual football at present, the highest endorsement contract is signed by Cristiano Ronaldo and Nike, with six million euros per year, which is a sky-high price.

Li Ao is one million less than the other party, and becomes the second brother of Nike!

But considering Li Ao's age.

The price is also reasonable.

After all, Li Ao is a new star, and his commercial influence is temporarily considered to be slightly inferior to that of Cristiano Ronaldo.

And considering that Li Ao can score goals, Mendes also demanded that if Li Ao scored more goals per season than the idiots, Naik would give an extra one million euro bonus in that year. Top scorer, there are prizes, league top scorer 1 million, Champions League top scorer 1.5 million.

It's a pity that the contract was signed late, otherwise Li Ao would have received a bonus of 3.5 million euros for the top scorer

Naikeken gave Li Ao this contract, obviously also took a fancy to Li Ao's development prospects.

Triple Crown last season.

This season's small triple crown.

Li Ao has won championships every season, and they are all heavyweight champions.

this price tag.

Not bad for Nick.

Moreover, there is a huge Dragon Kingdom market behind him?

For this reason, Naik signed Li Ao at a price of 3 million euros a year, and he will definitely not lose money.

Nike has signed many famous sports stars in Longguo.

There have never been any outstanding stars in the football world of Longguo.

This is of course related to the image of Dragon Country football and the abilities of Dragon Country players.

What influence do you want if you don't have the ability?

At this time, Li Ao was born.

Now in Longguo, almost 80% of the fans are Li Ao's supporters.

Naik once commissioned an authoritative investigation agency to conduct a survey in Longguo, and the survey results showed that Li Ao's influence has surpassed that of Liu Xiang and Nv Zhao Riyue.

And the key point is that these two people are already old people, and they are already going downhill.

Li Ao is a thriving rising sun and a potential stock. Of course, such a person should be firmly grasped in his own hands.

Therefore, the signing of Li Ao became the decision of Nike headquarters.....

Accompanied by Mendez, Li Ao flew to Naike headquarters.

Then he completed the signing under the city-wide filming and interviews arranged by a number of media arranged by Nike.

Judging from this specification, Nike headquarters really attaches great importance to Li Ao.

Among the media that came to interview and report Li Ao's signing with Nike, there are also several Longguo media. Nike is using the media to promote Li Ao to the world, especially in front of the Longguo market.

Tell the people of Longguo that the idol you admire has become our contracted star of Nike. If you like Li Ao, follow Nike to buy our Tokyo products!

Don't you want to wear the shoes of your idols?

Running shoes? Walking shoes, t-shirts, sweatpants, something like that?

Do you want to get your idol's autograph?

Do you want to get close to your idol?

Do you want to compete with your idols?

Such activities Naik really can arrange as many as they want, as long as they want.

Now Li Ao has been sold to them, and Li Ao has to come to the scene to attend and help in their business activities, which are all written in the contract.

If he plays big cards and doesn't go... I'm sorry, I'll lose money!

However, for Li Ao, attending various business events organized by Nike and frequently appearing in front of the media and the public is also an important means to increase his exposure and enhance his reputation.

If he wants to improve his reputation and make himself a world-class star, it is not enough to score 3.5 goals on the court. He must cooperate with such commercial promotion.

The signing ceremony is considered complete when the two parties signed the document under the cameras and flashlights of many media.

Then Li Ao shook hands with the representative of the other party's headquarters, and concluded that there was no cooperation.

"We like you very much, Li Ao."

Now that we have cooperated, of course we have to say something nice. The other party held Li Ao and praised.

"thanks."

Li Ao said with a smile, in front of the media, he still did his best, but he accidentally used his real name in the next sentence.

"You will not regret today's decision!"

How can anyone say that about themselves?

The representative of the other party was stunned on the spot, and the smile on his face was unnatural.

But Li Ao's smile became brighter and brighter, and all of them were frozen by the cameras of the reporters...