Football: Refuse To Give Red Envelopes, And Reward Full-Level Predictions!

Chapter 182: If you want to sign, sign the big name

"Jing voice?" Li Ao looked at Mendez in shock. "But the throat lozenge, the throat lozenge?"

Mendez nodded: "Gui Province has a Beijing voice."

Li Ao's mouth twitched twice.

He thought of that ad - Ronaldo, who had obviously gained weight, slowly raised his head in front of the camera, and then held the package of Jing's throat lozenge in one hand, grinning silly at the camera

He thought of another ad - Kaka, the golden child of Brazil, holds Jing's throat lozenge in one hand, grinning silly at the camera...

He then thought of another ad - Li Ao grinning silly at the camera with a Beijing throat lozenge in one hand...

He couldn't imagine it any longer, and he shivered.

"Can you not sign it?"

"We've made a deal."

Mendez shook his head, he wondered why Li Ao resisted.

He had asked Li Ao about this before, and he said that a Longguo company wanted to sign a contract with him, and the price was not low.

At that time, Li Ao didn't ask which company it was, but let him make an order after hearing the quotation.

He thought Li Ao liked it very much...

"Uh……"

"Jing Shengzi has already signed contracts with two world-class stars, Ronaldo and Kaka. I think this should be a kind of promotion for your social status..."

Mendez explained why he chose Jing Voice.

"No, it's a lowering!"

Li Ao didn't know how to explain the reason to Mendes.

When he thinks that he is going to do the kind of advertisement that holds the product and grinning silly, and then he is ridiculed by others, he wants to cry without tears

But wait?

advertise?

By the way, advertising!

The problem is all in the ads!

Why do the advertisements made by Ronaldo and Kaka make people shudder and feel particularly stupid?

Isn't it because of that ad?

You are a Beijing throat lozenge, and it is indeed related to football. For example, many fans actually always keep throat lozenges, because watching football is a very exhausting thing for the throat.

But if you don’t write an article on this aspect, you insist on making the whole star show a routine of grinning and smirking at a product. It’s no wonder the audience doesn’t accept it

If it's me who speaks for Jing's voice...

Absolutely can not do this kind of silly advertising!

He thought for a while, and said to Mendes: "It's fine to sign the contract, but I changed the conditions. I have to add a filming advertisement idea to the contract and let me think about it [otherwise I won't sign it!"

Mendez froze for a moment: "You're not satisfied with their ad?"

"Have you seen their commercials?"

"I've seen it..."

Li Ao's eyes widened: "Have you seen it? You've seen it and you still feel like it!"

"I think it's pretty good..."

Mendes was aggrieved. A celebrity holds a product and then smiles at the camera. Isn’t this a normal, common and common way for a celebrity to endorse a product?

Although it's a bit rigid, it's not a problem, right?

"Weak burst, okay!"

Li Ao said angrily.

"If you want to be creative but not creative, if you want to make but not make!"

"Anyway, go and tell them that it's very easy for me to sign. I'll be responsible for changing the contract and advertising creativity. Otherwise, I won't sign it, even if I pay liquidated damages!"

Li Ao's stubborn temper came up.

Mendez didn't say much, just obeyed, so he ran to find the person on the other side of Jing's throat.

Hearing Mendez’s words from Jing’s voice, I suddenly felt that this matter is difficult to deal with——the publicity cost is so much, I signed you Li Ao, and I still have to shoot commercials. If there is a commercial with a plot, please act, please Don’t you need money for the mess of photographers, props, makeup, drama management, and actors?

But Li Ao doesn't care, anyway, he just can't bear the advertisement of his product smirking at the camera in front of hundreds of millions of TV viewers across the country, "by then my image will probably drop in value.

This is a matter of money, and it cannot be sloppy.

In the end, the two sides saw-saw for a long time, and finally reached an agreement. Jingshengzi made concessions, increased funds, and agreed to the terms that the advertising creativity should follow Li Ao's opinions.

But the premise is that Li Ao must first come up with the creative book of the advertisement.

Li Ao thought it was too simple, and he handed over his idea to the other party in just one night.

The advertising idea is actually very simple, which is to use the relationship between throat lozenges and football games to make a fuss.

Describe a fierce football match, the fans in the stands shouted loudly, and then broke their throats. At this time, Li Ao appeared, and gave the fan who had a broken voice [who could not make a sound] a Beijing throat lozenge.

It's as simple as that, but it's much better than the previous advertisements that foolishly hold the product at the camera, and it's easier to impress people.

The other party looked at it and handed it over to a professional advertising company for evaluation, but it was all right as long as the surname was fine.

The two parties held a press conference titled "Li Ao loves Beijing Throat", announcing that Li Ao has officially signed with Jing Throat to be the endorsement of Jing Throat, and the contract is for two years.

During these two years, Jing Shengzi can use the image of Li Ao on specific occasions, but after two years it will not work.

After signing the contract with Jingshangzi, Li Ao's job is to shoot commercials for Jingshangzi......

This time it will take some time, and Jianli also needs to prepare for this advertisement.

This is done by the plot of the ad, not like it used to be.

It is said that in the past, Jingsangzi asked Ronaldo to shoot commercials like this——During the first phase of Galaxy Battleship's visit to China, during a squeezed break, Ronaldo took a special car to pick up the team from the hotel where the team stayed to the place where the commercial was shot , and then put on the yellow-green (good) Jingshangzi jersey, hold Jingshangzi and look up at the camera, smile, and call it a day.

Wearing the rewards, I took the car back to the hotel where I stayed [the team is still resting.....

While waiting to shoot the commercial, Li Ao had a commercial event organized for him by Silent Drink.

But this is also the last time he will attend silent business events.

The cooperation between the two parties will end this summer. But it doesn't matter, Mendes has already found him a next home, which is Pepsi-Cola, which is more famous than Modong.

PepsiCo has the habit of looking for football stars as endorsements, and Li Ao, who is backed by the huge Longguo market, is naturally their target.

Now Li Ao's social value has skyrocketed, his popularity has skyrocketed, and his commercial value has also skyrocketed.

Small brands naturally look down on them.

If you want to sign, you are all world-class brands.

Nike and Pepsi are just the first step. .