Freelance Artist

  Chapter 135 Is it really so smooth?

Lanfu is worthy of being a big brand. They acted very fast. They quickly shot the new product advertisement in just a few days. Of course, it also has something to do with their preparation for the new advertisement. There is really nothing complicated in this commercial. It only lasts for one minute. The overall plot is very simple. The special effect of a piece of chocolate turning into elegant black silk wrapping the human body is a little troublesome, but a few days is enough for them finished.

  After shooting.

  Lan Fu directly sent the finished product to Kunpeng, saying that she wanted to ask Kunpeng's planning teacher to see if there was any problem with the advertisement.

  Lin Zhibai looked at it.

  The image at the beginning of the ad is a park.

  There is a white bench in the park.

  In the romantic and brisk background music, the male lead and the female lead are each holding a pet dog and sitting at both ends of the bench. I have to admit that this combination of handsome men and beautiful women is really eye-catching.

  The actor has a shy expression.

   Peek at the girl next to him from time to time.

  The heroine is also very shy, and she will also peek at the male protagonist around her, but when the eyes of the two accidentally collide, they will quickly separate. Obviously, the male and female protagonists do not know each other, but it seems a bit like love at first sight?

   At this time.

  The heroine gave a sly smile, a little mischievous, and took another peek at the boy, then suddenly got up and sat on the right side of the chair.

  The finishing touch is here!

  The white bench seems to have turned into a seesaw, and the picture suddenly starts to tilt towards the girl. The male protagonist is caught off guard and slides directly towards the female protagonist.

  The two bodies stick together.

  The atmosphere gradually became ambiguous.

   There seem to be pink bubbles.

  The girl looked at the boy with a shocked and shy expression, chuckled and said the first line: "Is it really so silky?"

  The actor smiled.

  The screen returned to normal.

  The actor returns to his original position.

  The plum blossoms in the foreground begin to bloom, heralding the budding of love, while the girl in the close-up takes out the Lanfu chocolate and gently peels it off, and eats a small petal with her small cherry mouth.

close up.

chocolate.

  Heroine's mouth.

  The heroine's happy expression.

White snowflakes began to fall from the sky. This scene was very dreamy. The chocolate turned into gray-black silk, which formed a sharp contrast with the color of the white snow. The protagonist was no longer shy, and stared sideways at the girl with admiration in his eyes.

at last.

  A close-up of the half-torn chocolate package appeared, and a magnetic female voice uttered the most classic advertising slogan: "Lan Fu enjoys silky smoothness!"

   Nothing wrong!

Lin Zhibai directly gave such a reply after reading it. There are many versions of Dove’s advertisements. The version provided by the system is the most popular among Dove’s many advertisements. The heroine seems to be Angela Beibi, and the male protagonist’s The name is indescribable, and I may have stepped on a sewing machine later.

   But it doesn't matter who plays it.

  Advertising itself is well designed.

  Because chocolate itself is sweet, this advertisement infinitely magnifies the sweetness of love at first sight between the hero and the heroine, and in reality, many young couples like to give each other chocolate as a partner gift or something.

   Isn't it just sweet.

   And Lin Zhibai, the planner's affirmation of the advertisement, also made Lan Fu feel relieved. The brand announced the list of these two spokespersons for the new advertisement that night.

It is worth mentioning that:

In fact, Lanfu Chocolate originally only chose the male star as the contemporary spokesperson, but the advertising plan given by Kunpeng required two spokespersons, one male and one female, to shoot, so they added this female spokesperson, which shows that they are interested in this. The importance of advertising.

  The two spokespersons are very young.

   Both a man and a woman are first-line stars.

  The man's name is Lan Shaoyan, he looks handsome.

  The girl's name is Su Zichu, and she has a superb appearance.

  After announcing the list of the two spokespersons, Lan Fu announced the launch time of the new advertisement. The news immediately attracted the attention of the fans of these two first-line celebrity spokespersons.

  …

online.

   Aurora platform.

  Lan Shaoyan's comment area.

   "Didn't it be rumored that Shaoyan endorsed Lanfu Chocolate solo? Why did Su Zichu suddenly appear?"

   "It's not tiring to work with men and women."

   "Su Zichu is not bad, his appearance is considered to be the top among female stars, and he is also a popular first-line female star in the entertainment industry. His celebrity and appearance match us very well!"

   "When is it airing?"

   "A date has been set."

   "The commercial airs on the twenty-seventh of this month."

   "I hope the director will make Lan Shaoyan more handsome."

   "Lan Shaoyan is handsome no matter what he shoots, he is handsome at 360 degrees without any dead ends, but are these two new commercials going to be a couple? It doesn't sound like anything new."

  …

the other side.

  Su Zichu's Aurora comment area.

   "Congratulations to Zichu for winning another first-line brand endorsement. I like Lanfu's chocolate, and I also like Su Zichu. This wave is a fantasy collaboration!"

   "I hope the advertisement can be a little new."

   "Nowadays, the advertisements are getting more and more voluptuous. Everyone is tired of seeing simple handsome men and beautiful women. They have to have some characteristics to make people remember."

   "This mainly depends on the ability of the advertising planner."

"The quality of an advertisement depends on the ability of the advertising planner, but the public doesn't care about it. If the advertisement is not shot well, the spokesperson is always the first to blame. It's like those film and television dramas, sometimes it's the screenwriter and director's fault. , but let the actors recite it."

   "I hope Lan Fu's advertisement this time is not bad."

   "Don't worry, Lan Fu's previous advertisements have always been quite satisfactory. It's not particularly good, but it's not too bad either."

  …

no doubt.

   The fans who pay the most attention to Lan Fu's advertisement are the fans of the two spokespersons, Lan Shaoyan and Su Zichu. Because these two are both first-line, the number of fans is still considerable.

   And put it in the entire entertainment circle.

  Everyone doesn’t pay attention to Lanfu Chocolate’s new advertisement, and the industry can only casually mention two spokespersons—

   "Lan Shaoyan and Su Zichu accepted Lan Fu's endorsement."

   "Lanfu is a first-tier brand, and this endorsement has a high gold content."

  "A first-tier star must endorse a first-tier brand. If a first-tier endorsement is a second-tier brand, either the second-tier brand has paid enough money or the popularity of the first-tier star is about to fall to the second-tier. No first-tier is willing to find them to cooperate."

at this time.

  The industry does not know that the new advertisement of Lanfu Chocolate is written by the mysterious planner of Kunpeng.

  Until the twenty-seventh of this month.

  Lanfu's new advertisement is officially launched.

  The first broadcast platform of the ad is Nathan TV!

   This is the financial strength and courage of first-tier brands. The three major TV stations are the preferred platforms for broadcasting advertisements of major first-tier brands in the industry!

  …

   That night.

   Nathan TV's eight o'clock prime time, with the end of an episode of TV series, the annoying commercial time comes.

All right.

  When you watch a TV series, you don’t like commercials in the middle, even if it’s only for a few minutes.

   Same tonight.

  When a certain family saw the advertisement of Nathan TV, they had no interest at all, and their eyes almost left the screen.

However.

next moment.

When the Lanfu commercial appeared, it immediately attracted the attention of many people, not only because the male and female protagonists are first-line stars, but also because the scene setting of this commercial is very beautiful, it seems to be the kind with a plot, a total of one minute before and after the commercial, followed by When the commercial ended a minute later, many viewers in front of the TV showed aunt smiles:

"Why!"

"hey-hey!"

   "This ad is a bit interesting. It even has a plot. The interaction between the hero and heroine is very sweet, and the ad is also very interesting."

   "Like an idol drama!"

   "Is it really so silky?"

   "It feels like a green first love, and the lines are not greasy. Compared with those other annoying brainwashing advertisements, it's so much better."

   "I watched it with gusto."

   "After reading it, I still have more to say."

   "I actually want to watch it again?"

   "Lanfu Chocolate is really delicious, I'm going to place an order online right now, this stupid advertisement is so powerful, it even hooked my greedy worms."

   "You are simply greedy."

Audiences are indifferent to commercials that have no substantive content, but this commercial by Lanfu has a plot, and the romantic atmosphere of love at first sight is well grasped. The heroine's sentence "Is it really so silky?" An impressive feeling.

  …

at the same time.

There are also some discussions about this advertisement on the Internet. After all, Lanfu Chocolate is a first-tier brand of Bluestar. Many people have eaten this brand of snacks. There is some traffic.

   "Have you seen Lan Fu's new advertisement?"

   “This ad is so creative!”

   "I really like this advertisement of Lanfu!"

   "Which planner's idea is this?"

   "I've always hated commercials the most, but when I saw this commercial, I actually finished watching it seriously. It's like an idol drama, with pink bubbles coming out, and my aunt's smile all the way. The hero and heroine are very CP."

   "It's so sweet!"

   "Ma Dan! If the advertisements of other products are shot according to this standard, I won't have a headache when I see TV advertisements!"

   "Buy some Lan Fu chocolate."

   "Taste and see if it's really so smooth?"

   "When will sweet love be my turn?"

   "The next time I give a gift, I will buy Lanfu chocolate for the female ticket!"

"Most of the advertisements are a bunch of **** advertisements. There are a lot of blah, blah, blah, blah, blah, blah, blah, blah. Two sentences, but it is easier to remember than a lot of nonsense in other advertisements!"

   Netizens have rave reviews!

   Soon afterward, this advertisement was circulated on the Internet, and many people reposted it, with a very high click-through rate. Some of them were asking:

   "Whose idea for this advertisement?"

This kind of advertisement put on the TV station usually does not write the production list, only the brand will publish the behind-the-scenes information on the website, so at this time, not many people know which company planned this advertisement, but this does not prevent everyone from paying attention to it. Love and affirmation for this ad!

  (end of this chapter)