From car overlord to the world's top tycoon
Chapter 102
The Audi TT is a coupe, and most of the young people like it, but they like it, and its price of 400,000 yuan is not something that ordinary people can afford.
So it's normal to not sell much.
"Our production line can roll off the assembly line of about 1,500 cars a day, so there is no need to worry about insufficient capacity. "
"In addition, you have to adjust the production of the Audi TT to reduce the production of the Audi TT and increase the production of the A4 and A6 proportionally. "
"Okay, Mr. Lin. "
......
Every day, hundreds of commercial vehicle transporters pull new Audi cars to 4S stores across the country with new models after Audi adjusts its production.
Time
A week passed quietly.
During this week, Audi's sales skyrocketed on the first day to 80,000 units.
After that, it will be able to stabilize at about 30,000 units per day.
However, this is also because Audi is now a hit, and this data will definitely become less and less with the passage of time, and in the end it will be maintained on a normal sales figure.
Some people rejoice, some people are sad.
Audi has been very moisturized these days.
However, Mercedes-Benz, Bollywood, Alto, and other second-tier luxury car companies, as well as representatives of ordinary brands, Volkswagen, Toyota, Honda and other car companies, have a very difficult time.
Audi's pricing strategy not only hurt the three BBAs and second-tier luxury brands such as Jaguar, Lexus, Cadillac, and Lincoln, but also Volkswagen, Honda, Toyota, and Nissan have been affected the most.
Because the pricing of A4L is basically the same as the price of B-class cars of these car companies, and the current situation is that A4L is a luxury brand, and it has reached a peak in terms of brand influence these days.
So
Consumers who originally planned to buy B-class cars from three car companies immediately turned their guns around and went to Audi's 4S store.
Consumers are not stupid.
For the same amount of money, you can buy a luxury brand car, and a fool will buy an ordinary brand.
So
The situation in the past few days is that only a few dozen B-class cars of these car companies have been sold, which makes the heads of several car companies cry without tears.
meantime
They gritted their teeth for Lin Feng, the boss of Audi, even more hatefully.
Other than that
Mercedes-Benz, Bollywood, and Alto have had a bad time recently, and it can even be described as miserable.
The three of them have experienced a lot of ups and downs recently, and they have experienced the feeling of going from heaven to hell.
From the beginning, the three companies jointly encircled and suppressed Audi, and each company sold more than 30,000 units every day.
At that time, these three were so proud that even Mercedes-Benz couldn't wait to ridicule Audi on the official Weibo, thinking that Audi's brand influence was simply not enough to compete with the three of them.
It is even more scornful of Audi's attempt to bring down the price of luxury cars.
But
That all changed when the Audi A8L was planted with the flag and became the car of the great leader.
These leaders have seen first-hand the influence of the 'leader's car'.
This influence has caused the three Mercedes-Benz car companies to suffer the biggest crisis since they entered the Celestial Empire market.
Their sales have plummeted in a waterloo-like manner.
From a peak of more than 30,000 units per day during the promotion period, it has plummeted to no more than 500 cars sold per day today.
That's it,
In order to save sales, the three car companies extended the promotion time.
However, consumers are not buying it, because as more and more people buy cars from Audi, Audi's customer-oriented service attitude and open and transparent charging standards have spread among the people.
In contrast, the three Mercedes-Benz companies do everything possible to cheat consumers for money, and only those who are really wronged will stretch their necks to slaughter him.
moreover
In the past few days on the Internet, there has been a lot of uproar about the three car companies cheating consumers' money.
"How did Mercedes-Benz's financial service fee come about?"
"Not only the financial service fee, but also the mandatory optional garbage equipment, the price of the car, these indiscriminate charges of the trick people, Mercedes-Benz to do without mercy. "
"Not only Mercedes-Benz, but also the German Bollywood, Alto, and even Volkswagen, all kinds of hidden forced consumption are specially pitted for consumers in the Celestial Empire. "
"Thanks to Audi, if it weren't for seeing Audi's open and transparent charging standards, I would have thought that the money was required by the state. "
"That's right, Audi is worthy of being a national conscience enterprise, and I already plan to sell my Mercedes-Benz to buy Audi!"
"Upstairs, your Mercedes-Benz can't be sold, and even second-hand car dealers don't dare to accept Mercedes-Benz recently!"
"I'm rubbing, is it so scary!!"
Audi swept this time, completely turning the automobile market of the Celestial Empire upside down.
In the past few days, Lin Feng has also been paying attention to the dynamics of several car companies.
What is not enough for Lin Feng to admire is that these car companies are really calm, and in the face of the pressure of fishing boats, they still go their own way, how to come or how to come.
There is no remedy other than to continue the campaign to maintain the price reduction.
However, the pit charging items of those 4S stores seem to have been rectified because they have aroused public anger.
But this is only temporary.
The 4S store can't make money, and it will definitely make up for the charging items from other places when the time comes.
"It's really a group of people who don't cry when they don't see the coffin, but it's good that Audi's sales can enter a stage of explosion in a short period of time. "
Lin Feng also knew that these people were holding on, because now was the critical moment.
In the past few days, in addition to scolding the three car companies for making money on the Internet, more netizens and citizens are asking the three Mercedes-Benz car companies a question in a mocking tone.
[Mercedes-Benz, Bollywood, Alto, do you dare to cut prices? When will you end making this kind of black money? When can you stop treating Celestial Empire consumers as your ATMs?]
In this price war set off by Lin Feng, Mercedes-Benz can't lose, losing means that not only will the profits be greatly reduced in the future, but more importantly, the reputation will be completely stinky in the Celestial Empire.
Although it stinks now, they believe that as long as they hold on and do not touch the edge of Audi, they will get through this crisis sooner or later.
So as soon as they were holding on, even this incident directly alarmed the parent companies behind the three car companies.
The parent company will never give up the huge profits of the Celestial Empire, but it will not be so easily beaten down by Audi, so the decision-making level of the parent company has not considered the price reduction in the Celestial Empire at all.
But
On this day, when a female doctor sat on the hood in the Mercedes-Benz 4S store and cried to defend her rights, Mercedes-Benz completely fell into the biggest crisis in history.
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