From car overlord to the world's top tycoon
Chapter 152
Great Wall's Wei Wuxian made his fortune by producing pickup trucks, so basically all of their business now leans towards pickup trucks and SUV models.
The most popular 100,000-yuan SUV sold in China is owned by Great Wall.
Chatting and chatting, Lin Feng was suddenly very curious, what was the hottest SUV sold by the Great Wall?
"Brother Wei, which is the hottest SUV you sell?"
This Lin Feng really doesn't know that since he was reborn, he has been developing his own car companies, and he really hasn't studied domestic cars.
"Oh, that's it, Great Wall S5."
Wei Wuxian always felt that Lin Feng called him Brother Wei, which sounded very awkward, and he took out his mobile phone and called up a video for Lin Feng to see.
The SUV model in the video has a very good exterior design, but it is not at all different from the Great Wall cars in the previous life that Lin Feng is familiar with.
Thinking of this, Lin Feng wondered if he should make a deal with Wei Wuxian and sell him a real SUV god car!
That is, the king of sales in the previous life, Haval H6!
This car is the real god car!
In addition, all SUV models of the Haval series are very good-looking.
You can take these out and have a good chat with Wei Wuxian when the time comes!
By the way, let's see if we can sell it for a good price!
Anyway, Wei Wuxian is not short of money, what he is missing now is the popular model.
"Well, this car is well designed, and now that the domestic market is hot SUVs, it is true that more SUVs should be launched to meet the needs of users. "
Lin Feng nodded, then returned the phone to Wei Wuxian before saying, "Brother Wei, I have designed a few SUV models before, and I feel that it is very in line with the design language of your Great Wall, let's talk about it later!"
"Really, great, why don't we talk about it now?"
When Wei Wuxian heard this, he couldn't be happier.
How strong Lin Feng's design skills are, just look at how popular Audi's A4L, A6L and TT models are now.
Wei Wuxian had already heard of Lin Feng's car design ability.
He couldn't wait to pull Lin Feng aside now to talk about the new model.
"Alas...... I said brother, you're just enough of it, you put Lao Wei's SUV first, and now I'm in urgent need of a new model. "
Li Dali, who was beside him, heard Lin Feng and Wei Wuxian discussing the new model, and immediately became anxious.
As soon as he said this, the bosses of the domestic cars around him all snickered, obviously knowing why Li Dali was so anxious.
Lin Feng was stunned, he still knew about Liji's models, they had always sold very well, why were they so anxious to ask for new models.
"Brother Li, don't you have a lot of Liji's models?"
"Heck, there are a lot of models in our Ligi, but most of them are A-class mini cars under 80,000 yuan, I'm talking about A-class cars, and now the main pillar of our Ligi is A-class cars. "
Li Dali said this, and then took out his mobile phone and showed Lin Feng the A-class car they were now owning.
After that, he said: "You see, this is our current A-class car Liji King Kong, originally in the A-class car market of about 100,000 yuan, our Liji's sales are still very good, and there are more than 10,000 units sold every month." "
However, since a few days ago, Honda's new generation of Civic came out, the domestic A-class car market has suffered a serious blow. "
Li Dali brought up a photo of the new Civic to show Lin Feng.
I have to say that this generation of Honda's Civic is indeed beautifully designed and full of sporty atmosphere.
But
Honda's price is not the same level as Ligi, right?
"The price of the Civic must be much higher than yours, how can this affect you. "
For example, a model like Civic will definitely be more than tens of thousands more expensive than domestic cars in terms of price, and Liji's car will only sell for 100,000 yuan at the highest level, and the low configuration will start at more than 70,000 yuan.
The starting price of the Civic is more than 110,000 yuan, which is not a level of car at all.
But what Lin Feng didn't know was that it was before, and the price of the brand-new Civic now was not like this.
Li Dali had a wry smile on his face, not only him, but even the CEOs of other car companies except Wei Wuxian were full of wry smiles.
Li Dali explained to Lin Feng the recent major events in the automobile industry.
"Brother Lin, you have been busy lately, you may not know, since Honda has changed a new person in charge, they are like crazy, all its models have begun to learn your Audi strategy in order to get sales, fight a price war, and all its models have begun to reduce prices and promotions!"
"The recent price war of Honda has not only affected our domestic cars, but even the Japanese Toyota, Nissan, Mazda and German Volkswagen have all been affected, and the losses have been heavy. "
The reason for this is that their new generation of Civic has a pre-sale price of 110,000 to 150,000 before it goes on sale, which is also about the same as the price of the previous generation Civic, and it is also the normal price range of Japanese and German A-class cars. "
"But what is unexpected is that when the Civic was officially launched a few days ago, the price turned out to be 90,000 to 130,000. "
"As soon as this price came out, it was a massacre of the domestic A-class car market!"
"Their Civic, known as the strongest 1.5T Honda Earth Dream engine on the surface, is not only powerful, but also fuel-efficient, and the brand influence in China is absolutely not to say, consumer recognition is extremely high, so as soon as it came out, it immediately caused a rush. "
"In more than half a month, 100,000 units have been sold! 100,000 units! It's terrifying, and in many places there have been consumer voluntary price increases of thousands to tens of thousands of yuan to pick up cars, and this country doesn't care, so now Honda is making money crazy!"
Lin Feng really didn't expect the news that Li Dali said, he has been busy with his own affairs recently, and he hasn't paid attention to the market of low-end models at all.
After thinking about it, Lin Feng said:
"It's really scary, 100,000 units were sold in half a month, and I remember that the best A-class car in the low-end market should be Toyota's Carmela, which only sells more than 30,000 units per month. "
Li Dali answered: "Isn't it, now as soon as the Civic comes out, the entire A-class car market is all messed up, and now it is said that Toyota, Nissan, Mazda, and Volkswagen have all been hit by the dismal sales, not only in the A-class cars, but even the B-class cars have been caught off guard by Honda's price war." "
"Originally, the sales of our A-class cars in Liji were not bad, but this month was miserable, and in 15 days, less than 2,000 units were sold. "
It's not just miserable, it's just miserable.
Since the Civic came out, Liggie's sales have been cut in half and then cut in half.
Now Li Dali urgently needs a new car with a big hit to save Liggie's dismal sales.
Therefore, when he heard Lin Feng and Wei Wuxian discussing the new model, Li Dali complained to Lin Feng in such a hurry, hoping that Lin Feng could design a new replacement model for Liji to save Liji.
With so many different models of engines and gearboxes provided by Baoao, Li Dali has no worries at all.
He had already taken a fancy to the 1.5T engine of the Qiqi series and decided to install it on a new generation of A-Class cars to compete with Honda's Earth Dream engine.
What Li Dali lacks now is a model that can compete with the Civic.
So Li Dali decided to ask Lin Feng to help him design a new car.
As for the designers in Liggie...... Don't mention it!
"Brother Lin, you must help Brother Lin!"
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