From car overlord to the world's top tycoon
Chapter 181
At the time of the press conference, Chiba Hayata was in a meeting with Honda's executives to learn more about what had happened in the Celestial automobile market during this time.
Previously, Chiba had been in charge of business in North America, and he had not had time to pay attention to the Celestial Empire market.
After coming this time, she found out that in less than a year, so many big things had happened in the automobile market of the Celestial Empire.
Among them,
Almost everything Chiba Hayada heard, it was related to a company.
Baoao Group!
What interests Chiba the most is Lin Feng, the chairman of Baoao.
Because every senior executive of Honda, when mentioning this Celestial Empire man named Lin Feng, will unconsciously show an expression of anger and gnashing of teeth.
Listening to the subordinates, you and I will tell you how Lin Feng is fighting step by step, relying on its Audi brand and Mercedes-Benz, Bollywood, and Alto.
In the end, with the strength of one person, the three century-old car companies had to admit defeat and had to adjust the price of brand vehicles on a large scale in the Celestial Empire to compete with Audi.
The price explosion of luxury brands has directly affected the prices of ordinary brands, and Honda has to adjust the prices of most of its models.
After listening to this, Chiba had a general understanding of the Celestial Empire market.
At the same time, I was very interested in this man named Lin Feng.
After the adjournment of the meeting,
Chiba Hayada returns to the office and begins to ponder how he can regain Honda's disadvantage.
At the same time, Chiba was very angry at Toyota's actions of taking the opportunity to attack Honda.
"Junko, Junko, you are in such a hurry to step on our Honda, but it is a very unauthentic thing, don't think that only you Toyota has new models and hybrid technology, and we Honda also have it!"
Toyota is about to replace its models, and is even about to use their proud hybrid technology on its A-segment cars, in an attempt to redeem Toyota's disadvantage.
And the EU standards implemented by Toyota are a very good decision in Chiba's opinion.
As long as the EU standards are vigorously publicized and the difference between the Celestial Empire, and after the vehicle is launched, you can feel the difference just from the texture.
After a long time, consumers will definitely change their consistent 'crispy' image of Japanese car companies.
Chiba was inspired by this idea, and it happened that the development of all Honda's models had been completed, and it was originally planned to launch them in the North American market first, and then introduce the Celestial Empire for localization.
However, in this situation, the Celestial Empire market is in urgent need of new models to change its image.
So Chiba let the news view release the news at the press conference, Honda not only has to be replaced, but all models are replaced at the same time, and all strictly implement EU standards, not only that, but as a Civic model that makes Honda lose face, it has also withdrawn from the Celestial Empire market.
Chiba plans to replace the Civic with a T-BOY model for the North American market, and it will also be equipped with Honda's MMD hybrid system to compete with Toyota in the A-segment hybrid market.
......
The two Japanese giant car companies announced the renewal of their models at the same time within two days, and all of them implemented EU standards.
This news has embarrassed other foreign brand car companies.
First of all
After the intentional publicity of the two car companies, consumers basically already know how strict the quality of the vehicles of the EU standard is, which is much stricter than the standard of the Celestial Empire.
For the implementation of this standard of the two car companies, consumers are definitely in favor, because in this way, the ultimate beneficiary is still them.
meantime
Consumers of the Celestial Empire also know that the national enterprise Baoao has always implemented EU standards, so the two brands of vehicles under Baoao will be so solid.
Otherwise, the two brands under Baoao would not dare to give a warranty of 200,000 kilometers or 8 years.
It is this warranty period that makes consumers full of trust and trust in Audi.
Wuling brand has been on the market for more than half a year, look at all the owners' evaluation of Wuling, you know, durable, no problem, is the evaluation given by all car owners.
Of course
What they don't know is that Lin Feng is blessed by a systematic BUFF, and all Baoao Group's brand vehicles will never have quality problems within 200,000 kilometers.
This is where Lin Feng's confidence lies in daring to play like this.
Consumers don't know it, they just think it's because Bauawer pays great attention to quality.
In addition, all consumers want to know that the Japanese manufacturers, which have always been known for their thin skin, have implemented EU standards to ensure the safety and quality of their vehicles, so these car companies from Europe itself, such as Volkswagen, Volvo, Skoda, Logo, Citroen and so on.
Will EU standards be enforced?
Of course, consumers are very tolerant of domestic car brands, because they all know how difficult it is for domestic car companies to develop.
Therefore, no one is targeting domestic car companies, but all consumers are targeting European car companies and American brands.
There is a hidden force on the Internet and the people that is guiding this matter.
The purpose is to divert the attention of the public.
The focus on the scandal of Japanese cars will be shifted to the situation in their favor.
Step by step, it transforms consumers' impression of Japanese cars.
The driving force behind this is Junko Toyoda.
Later, Hayada Chiba also found out that Toyota was pushing all these fishing boats behind his back, but this was a good thing for Honda, so Honda also secretly joined in.
Their purpose is very clear, while diverting the attention of consumers, it is to pull these European car companies into the water.
We can't increase costs and reduce profits by ourselves, and let you watch the drama on the sidelines.
If you want to play, then let's play together.
How could other foreign car companies, especially those from Europe, not know that someone was behind all this.
And all car companies can see that this is a Japanese car deliberately guiding consumers' attention.
"Damn! Toyota and Honda are really damnable!"
"Deliberately muddy the water and force us European car companies to the front to block the gun!"
"There is a saying in the Celestial Empire, called the most poisonous woman's heart, these two Japanese car women, this trick is really ruthless, using EU standards to promote the attention of consumers, taking the opportunity to force us, they are trying to pull us into the water!"
"If the EU standards are implemented, the cost of the whole vehicle will increase, and the price cannot be increased, these two women are deliberately disgusting us. "
"Damn, everybody has to be in a hurry together and figure out how to deal with it. "
Two days later,
All the heads of car companies from Europe sat together and discussed urgently under the anxiety of the Mercedes-Benz boss.
How to deal with this sudden emergency situation of vehicle implementation standards.
The automotive testing standards of the European Union and the Celestial Empire are very different.
The European Union's standards are very strict, and vehicles that do not meet the collision mark are not allowed to be marketed.
In order to protect its own car companies, the collision detection standards formulated by the Celestial Empire are much lower, because in the past, the Celestial Empire's own brands were not unable to meet this standard, but because of the cost, it was impossible to achieve the EU standard.
"Gentlemen, let's discuss, I believe you have also understood clearly in the past few days, this conspiracy promoted by two women from Japanese car companies has pushed our EU car companies to the cusp, which has directly led to a sharp decline in our sales in the past two days. "
The meeting was presided over by Volkswagen's Megève, because in terms of scale, Volkswagen is the giant of European car companies, and no one can compare.
"The Japanese are determined to pull us into the water, and now the Celestial Empire government is ambiguous about the behavior of the Japanese system, and it does not stop or approve of it!"
"It's no wonder that the government will stop it, if the EU standards are implemented, it will benefit the consumers of the Celestial Empire, so they will not stop it, and they may even secretly push the fishing boats." "
"I had already discussed with the headquarters before I came, and our attitude at Skoda was very clear: as long as Volkswagen decides to implement EU standards, we will implement them. "
"It's the same with our Volvo!"
"Our logo is the same as Citroën!"
"We ......"
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