From car overlord to the world's top tycoon
Chapter 183
The reason why this brand is so popular is because of Cyber's unique car manufacturing concept.
Committed to creating a professional race car that everyone can afford to buy and can legally hit the road, so all their model research and development and technology research and development are based on this theory.
At the beginning, after more than ten years of research and development, Cyber finally created a model that made this car company famous in one fell swoop.
GT355 Coupe Roadster.
The car was built to the standards of a professional racing car at the time, and it was sold cheaply.
then
As soon as this car came out, it quickly won the love of consumers in many countries and laid a foundation for the rise of Cyber.
With money,
Of course, it continues to be developed,
After years of development, in 1970, Cyber developed a generation of classic models, Cyber 901!
It is also a two-door, two-seater sports car.
This car has the chassis of a racing car, the rear engine, the racing engine, the grip and maneuverability, and the precise handling.
As soon as the 901 came out, it became a 'god car' with its powerful performance and handling.
During that time, the madness of cyber was unimaginable, and countless people waved money just to be able to buy a 901.
Because this car is in is too good.
It is also this car that has completely established the brand positioning of Cyber, and with this car, Cyber has taken the opportunity to launch as many as a dozen models of 901 models.
Relying on the 901 to become famous in one fell swoop, Cyber gradually built its brand into an ultra-luxury luxury jewelry.
A luxury brand in the automotive industry.
Many Cyber 90X series models were launched, the most famous of which was the Cyber 908 supercar, which was limited to 908 units worldwide in 2010.
The 908, priced at RMB 13 million, set a record for the world's fastest limited-edition supercar.
The limited edition of 908 units was sold out in just half a month.
Even now, the 908 model not only does not decrease in price over time, but because of its peculiarity, each 908 has increased in value by at least 20%.
Many people are looking for second-hand 908s and want to collect them.
The Chanel of the automotive industry is talking about the Cyber brand.
It is no exaggeration to say that cyber has countless avid fans all over the world.
Lin Feng also knows so much about this brand.
Now the Cyber brand is owned by Volkswagen.
"Interestingly, Volkswagen introduced the Cyber brand to the Celestial Empire at this time, and it seems that it wants to use this brand to drive the brand image and sales of other Volkswagen brands!"
Looking at the video, the cyber classic 901 has more than a dozen different models, as well as the heads of cyber and Volkswagen jointly announced that the cyber brand will plan to enter the Celestial Empire market after March next year.
And when the time comes, Cyber will tailor an 'exclusive' Celestial Empire model for Celestial Empire users.
"It seems that the life of the public is very difficult during this time, otherwise it would not have pulled its ultra-luxury brand to the Celestial Empire. "
After Lin Feng finished reading it, he sneered and shook his head.
Volkswagen's intention in this move is obvious, which is to use the Cyber brand to suppress other luxury brands in the Celestial Empire.
For example, Audi!
If you don't come sooner or later, you just introduced an ultra-luxury brand when all the brands under Volkswagen were pressed by Audi in the Celestial Empire.
Fools know that this is for Audi.
"Mr. Lin, should we arrange it in advance, and when the time comes, Cyber will enter the Celestial Empire market, and it will not be too passive. "
Sun Bing also guessed the public's intentions, so he came to Lin Feng as soon as possible and asked him if he needed to formulate any strategy to take precautions.
Lin Feng pondered, based on the positioning of Cyber, if Audi is used to compete with it, it is obviously not advantageous.
Because there is no model under Cyber that is less than one million yuan, which is also the reason why it is a higher grade than Audi brand positioning.
This car company has similarities with the Porsche of the previous life, from the concept of car manufacturing to the name of the model, it is almost the same.
But
It's just that the concept is the same, and the technology and design are not the same concept at all.
"It just so happens that I have always wanted to set up a new brand to enrich the brand variety of Baoao, since Volkswagen wants to introduce Cyber, then take out Porsche to compete with each other!"
"At the moment, the R&D department and the design department just don't have any new projects, so we will leave Porsche models and technologies to them and develop them slowly. "
Originally, Lin Feng planned to wait for Audi to enter the North American market after a while, and then take the opportunity to launch the Porsche brand, to fight with Audi on both sides and fight with other luxury and ultra-luxury brands.
However, now the public's move is obviously to do something in Lin Feng's hometown, of course, they can't get used to them.
subsequently
Lin Feng went to the laboratory, found Tang San, and bought Porsche's exclusive engine and racing suspension, as well as various unique technologies, from the system and handed them over.
Then I went to the design department, and now several new cars under Audi have been developed, and the people in the design department are studying the design of the future facelift in advance.
Bring most of the people together.
Lin Feng directly took out a design sketch, which was a design sketch of a classic Porsche 911, which only gave a rough line and a classic frog-like front face.
As for the rest, there are none.
"This is a concept design that I thought of in my recent leisure time, and you have also seen that this design style is completely different from our Audi, so I mean to set up a new brand with this design concept, Xingtian!"
"The positioning of this brand, which is higher than the Audi brand, is a brand that we will use to focus on the ultra-luxury market in the future, and our design concept is to create a racing car that runs on paved roads, and the first car will be a coupe. "
"I have written the specific design concept into this document, and after you study it yourself, Lao Huang will lead the team to form a design team for the first car of the Xingtian brand. "
The design of the 911 model was handed over to Huang Zhiming, and the name of Porsche was changed by Lin Feng to Xingtian named after the god of war in ancient mythology.
Because
The name Porsche was named after the founder's surname in his previous life, and it is impossible for Lin Feng to use this name.
The Celestial Empire ultra-luxury brand must have its own brand name.
Let the people in the design department slowly develop and design, Lin Feng is not in a hurry, as long as it is designed before the Detroit Auto Show at the end of next year, and then you can take this car to the auto show and beat the brand out.
Other than that
The launch of the Porsche brand can also lay a certain foundation for the future joint venture with Ligi Lynk & Co.
The title of Little Porsche is enough to bring considerable attention to Lynk & Co.
As for the technical department, with Tang San here, Lin Feng didn't have to worry about it at all, and he could rest assured that he would explain everything in detail.
After assigning the task, Lin Feng returned to the office and looked on the Internet to see if there was any movement among the foreign brands today.
......
Toyota and Honda jointly promoted fishing boats, forcing European and American car companies to express their stance on whether to implement EU standards in the Celestial Empire.
Last night
The heads of all the car companies in the European Union, Celestial, sat together to discuss the matter.
However, it is very chicken that all car companies have pushed the decision-making power to Volkswagen, because in Europe, Volkswagen is a well-deserved giant company.
It is also the leader of European car companies, big brother!
Therefore, after the heads of other car companies reported the situation of Tianqi to the parent company, the meaning of the company's board of directors was very clear, as long as Volkswagen implemented this standard in Tianchao, then they would unanimously implement the EU standard.
At this moment, it can make the top management of the public angry enough.
At other times, why don't you recognize Volkswagen as your big brother, and now that European car companies are being pushed down, you have pushed this big brother out to take the lead.
Once the EU standards are implemented, then everyone will lose together.
On the other hand, if Volkswagen does not agree, then these car companies have an excuse to put this responsibility on Volkswagen, saying that Volkswagen is pressuring them not to implement EU standards.
How can the public not see the ideas of these car companies.
However, although angry, the top management of Volkswagen is helpless, because on the surface, European car companies have an automobile alliance, and the boss of the automobile alliance is Volkswagen.
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