From car overlord to the world's top tycoon
Chapter 28
Lin Feng guessed that the reason why Wuling Hongguang's sales would be so explosive was that it received orders for 50,000 units of different configurations in one day.
It's not about the performance of the vehicle, or how many people the vehicle can pull, or how many loads it can carry.
The biggest reason.
It's about the price!
Cheap!
Very cheap!
This is the reason why Wuling Hongguang will be an instant hit.
And the truth is just as Lin Feng expected.
......
Wang Dong is a self-employed entrepreneur in the decoration business, and usually mainly undertakes some home decoration work to make money.
When I first started this business, I had to bring a lot of tools and raw materials to the construction site every time.
So Wang Dong drove a three-wheeled battery car.
However, later, because it often had to run long distances and required heavy materials, the electric tricycle could not run more than 100 kilometers on a full charge.
Helpless,
Wang Dong sold the electric three-wheeler and reluctantly bought a small minivan, and coincidentally, the minivan he bought was produced by Baoao.
The van was there, but the problem came again.
When you're not working, if you want to take your family out to play or visit relatives, you can't always drive a truck, right?
What a shame that is.
I wanted to buy a car, but Wang Dong had just built a house in his hometown and owed a lot of debts, so where did he have the extra money to sell a car.
Besides, even if a car is domestic, it needs more than 70,000 to start, and the joint venture is even more expensive, 100,000 yuan.
He can't afford it now!
"It would be nice to have a car, cheap, and able to pull goods and people!"
"Alas, where in the world is there such a good thing, and those car manufacturers are not stupid!".
Shaking his head, Wang Dong lay on the bed, opened Douyin as usual and planned to go to bed after a while.
As a result, as soon as he opened the Douyin software, a video about a car appeared.
Moreover,
He is still very familiar with the vehicle in that video.
"Wuling Hongguang, it turns out that Wuling Hongguang is produced by Baoao Automobile, and it is a manufacturer with my truck, so the quality must be no problem. "
Thanks to the seriousness of Baoao as a truck and the reputation it has accumulated, all the owners of Baoao's mini trucks are very satisfied with the quality of Baoao's cars.
After so many years of opening, there has never been a major problem, and small problems rarely appear.
"Are all the car companies so skinny now? This advertisement is really good!".
"This drift is awesome!".
After watching the first video, Wang Dong silently clicked on it, and then clicked into the Wuling Douyin account to see if there were any other videos.
It was this action that made him see the second video of Wulingfa.
When Wang Dong saw that a Wuling Hongguang could hold 18 adults, he was surprised to grow his mouth, and his face was full of incredulity.
And when he saw that Wuling's saddle could be easily removed by one person, and could hold nearly 100 cases of Coke.
Wang Dong was completely speechless.
Finally,
When Wang Dong saw the price at the end of the video!
in his heart,
Only one thought.
Buy, buy, buy!
Isn't such a cheap, good-looking and practical car tailor-made for him?
If you don't buy it now, when will you wait?
He got up from the bed with a pout, and then went to the living room to find his wife who was cleaning up the house, and yelled unyieldingly
"Daughter-in-law, if you don't give me money to buy a car today, I will move to my mother-in-law's house and live in my mother-in-law's house for the rest of my life and never come back!!!
."
......
The next day, Wang Dong took two dark circles and his daughter-in-law to the Wuling store in their city.
"Welcome to Fuxinshun Automobile Store, do you want to see a truck or a tractor?".
A young sales sister greeted her.
"I look at Wuling Hongguang!".
Wang Dong directly pointed to a silver-white Wuling Hongguang in the exhibition hall, and then took out the bank card that had been prepared. 、
"The lowest configuration, swipe the card! pick up the car!".
Ruan Zining, the little sister who engaged in sales, was stunned.
"Oh...... Okay!".
I have never seen such a refreshing customer, Ruan Zining directly did not talk nonsense, and asked Wang Dong to wait for a while, and then went to get the contract and go through the formalities.
After everything is done, the card is swiped.
Wang Dong drove a Wuling Hongguang with the lowest configuration and walked away proudly, and his daughter-in-law was also very satisfied with Wuling Hongguang, and the most important thing was that the price was very satisfied.
Driving a new car, Wang Dong was so proud in his heart!
I grinded my daughter-in-law for a night, and in the end I even paid a huge price, so that my waist almost couldn't stand up today, so I got my daughter-in-law to agree to buy a car.
What if you don't have to?!
For 30,005, you can buy a car that can be used at home, can pull goods, and the whole car is equipped with six airbags, ESP, tire pressure monitoring, and a sunroof with air conditioning.
"Hey Lao Liu, haven't you always wanted to change the car, hurry up and buy Wuling Hongguang, and can pull people and goods, and the important thing is that the price is only 30,005, yes, it's the Wuling Hongguang on the Internet, what, did I buy it? Of course I bought it, otherwise can I recommend you to buy it? Oh, small money, small money, can't be compared with your boss Liu, what do you want to come? Okay, I'm waiting for you in the store. "
On the way, Wang Dong called a friend of his own, all of whom were in a similar situation, and when they heard that they had bought Wuling Hongguang, they all said that they wanted to come over and have a look.
Next,
Wang Dong spontaneously started an advertisement for Wuling, calling friends who wanted to buy a car and telling them about Wuling Hongguang.
The main thing is to get a little bit.
But anyone who wants to buy a car and doesn't have much money, as long as they hear the price of Wuling Hongguang, they will come immediately without saying a word.
Chinese people have a nature called following the crowd.
There is also a nature called comparison.
The friends around you all bought such a cheap Wuling Hongguang, and they called you, but you didn't buy it.
Does that mean that you are so poor that you can't even take out these tens of thousands of yuan?
Therefore, one person passed on one person, and one person pulled a bunch of people to come over to buy Wuling Hongguang, which was staged in specialty stores all over the country.
And there are many people who think the same way as Wang Dong and his daughter-in-law, most of them are limited in the family's economic conditions, but for various reasons, they want a car that can carry people, pull goods, and most importantly, be cheap.
And Wuling Hongguang completely meets the needs of this part of the people.
So,
But anyone who sees the current car and the price basically doesn't say a word, and has to drive the car away after paying for it.
"What? Out of stock? We've only bought a dozen of them, so they're out of stock?"
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