From car overlord to the world's top tycoon
Chapter 76
After explaining the matter of advertising, Lin Feng continued to devote himself to his busy work.
Audi's first advertisement is looking for a large advertising company that is very powerful in the Celestial Empire, this company has a lot of media channels, as long as it is willing to spend money, then the other party can even send Audi's advertising to CTV.
Not to mention that the other party has a lot of online and offline advertising channels and advertising screens.
In order to get the best promotion effect in a short period of time, Lin Feng was really ruthless this time and smashed 100 million advertising dollars into it.
It only took two days to shoot a one-minute advertisement according to Lin Feng's creativity, and it was already produced.
Subsequently, the employee showed the advertisement to Lin Feng.
"Well, that's right, just do it, give me an all-media indiscriminate delivery, don't be afraid to spend money, this time I'm going to make those BBA people disgusting to death!"
"Yes, Mr. Lin. "
......
At noon the next day,
The general manager of Mercedes-Benz Celestial Empire, Dalef, and the managers of Bollywood and Alto were guests at Megève's home.
These people are all from the same country, and they are all inextricably linked to each other, so a small gathering is often held between the four people of the Celestial Empire to talk about recent events.
"Dalew, didn't you say you don't care about the Audi brand of Baoau, why are you so sarcastic about them in front of the media?"
Megève asked curiously, sipping champagne.
Hearing this, Dalev just said lightly: "It's nothing, just when I was interviewed, the media asked, so I directly said what I thought in my heart, and it wasn't a big deal." "
"Besides, as a representative of Mercedes-Benz behind me, mentioning their Audi brand in public is advertising for them, and the boss of Baoao should thank me. "
Dale didn't take it seriously at all, and in his heart from beginning to end, Audi was just a joke of a Celestial Empire car company.
A company that produces vans wants to be a luxury car brand, who gave them the courage?
"If you want to be a luxury brand, how can it be so easy, just let consumers accept the positioning of the brand, is the biggest problem they face, we are just telling them the truth!
Paula's manager shrugged his shoulders deliberately and answered helplessly.
"Haha......"
Everyone else looked at each other and smiled, and Megève smiled even more happily.
As the manager of Bollywood said, the positioning of a luxury brand is very difficult, and launching a luxury brand without the accumulation of heritage is the act of looking for death.
Megève was ready to wait to see the Audi jokes.
Jingle Bell ——!
Dalew's cell phone rang, and it was an assistant from his company.
"Sorry gentlemen, I need to answer the phone first!"
The other three quieted down very interestingly, and Dalev answered the phone, not knowing what the person on the other end of the line said, his face instantly darkened, and then angry.
"Send the video to my phone right away. "
Dalev snorted and hung up the phone with a gloomy face.
"What's wrong, Dalef?"
The other three are very strange, why did they change their faces in a good manner?
Dale shook his head: "It's all the work of the Boaulets, my assistant said they ran an Audi brand ad, but the content of the ad was very unfriendly to us." "
Soon, Dale received the advertisement, and then he immediately opened it to see, and the other three were also curious about what kind of advertising content made Dale so angry.
Tik Tok.
As a platform that Baoao has already cooperated with once, Lin Feng will certainly not let go of advertising on this platform.
After spending millions of dollars and reaching a cooperation with Douyin, Lin Feng asked people to establish an official Douyin account of the Audi brand, and then put the first Audi brand advertisement on Douyin like Wuling Hongguang last time, ensuring that after every user opens Douyin, the first video played is an Audi advertisement.
At 12 noon, when the user opened Douyin as usual, a video appeared.
And this video completely made the entire Douyin users boil!
In the video,
First there was darkness, and then suddenly there was the roar of engines in the darkness.
Then there was a bang, and the silhouettes of three cars appeared in the video.
"I'll go, is this a new Audi car?"
"The one on the left is an A4L, it's so handsome just by looking at a silhouette!"
"Audi TT, my favorite!"
"What kind of car is that one in the middle?"
"I don't know!"
In the next second, three Audi cars hidden in the darkness turned on the daytime running lights with a BGM that turned on the lights.
Audi's unique matrix LED headlight clusters are immediately captivated by the sharp daytime running lights.
"6666, appeared, Audi black technology!"
"Although it has not been listed yet, when it comes to lights, I only serve Audi!"
"It is worthy of Audi black technology, this lamp is simply beating all other brands!"
When the daytime running lights are turned on, the picture is accompanied by a deep voice narration.
"Audi quality, keep improving!"
Subsequently, there was a light show of Audi headlights, and Lin Feng deliberately added a configuration similar to Tesla in Audi's headlights.
It is all the light clusters on the Audi car, set a program for the light show, and the flashing lights of the matrix LED headlights after turning on make people feel like they are in the middle of a party.
The whole light show lasted 10 seconds, and by this time, 15 seconds had passed in the entire video.
There is no doubt that when the Audi light show appeared, all TikTok users were conquered.
"me! Please forgive me for being uneducated, I can only sigh with emotion!"
"Why do I feel like I'm at the prom!"
"This lamp is awesome!"
"I won't say anything but clothes!"
This ten-second light show completely embodied the concept of Audi black technology headlights in front of all users.
Next
At the end of the light show, the originally dark space slowly lit up, and in a roar of car engines, three cars revealed their faces.
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