From car overlord to the world's top tycoon

I decorated the store with joy and waited for the day when the Audi car was launched.

But

After Audi's press conference yesterday, a lot of people came to see the car early this morning.

However, no one bought it, but went to the Mercedes-Benz 4S store next to it.

The reason for this, Ruan Jingnan can also think of.

It's not because of the statement jointly issued by Mercedes-Benz and other three car companies last night.

"Alas, in the end, it is still a new brand, and the value of the brand is not enough, so that consumers cannot recognize it in a short time!"

Just now, Ruan Jingnan went down for a walk, and almost all of the customers who came to see Audi cars seriously revealed their love for Audi cars.

The love that naturally exudes in that look can't be hidden from Ruan Jingnan, who has been doing sales all his life.

But

After all the customers struggled, they still turned around and went to the Mercedes-Benz 4S store next to them.

Having been in this industry for so many years, Nguyen Jingnan can understand whether customers just look at it or not buy it.

Because those who came to see the car, but more than once mentioned, Mercedes-Benz said that Audi is a civilian car dressed in luxury cars, and the price of Audi is not up or down, so that consumers are very unconfident.

In the final analysis, it is the lack of influence of the brand.

Audi's cars, whether in terms of appearance design or assembly process, are absolutely at the same level as Mercedes-Benz, but consumers who can afford to buy luxury brands first look at the value of the brand.

To put it bluntly, it is to buy your car, can I pretend to be forced, and can I reflect my identity as a rich man.

Like Mercedes-Benz, people's cars are expensive, but some people buy them, even at the cost of enduring the harsh conditions of sales, and they have to increase the price to pick up the car.

Why?

Because a Mercedes-Benz can satisfy the vanity of the owner, and it can invisibly make people think that he is very rich.

That's enough,

After all, Chinese people value face more than anything else.

If your Audi can reflect my identity like Mercedes-Benz, then they will definitely buy Audi without hesitation.

After all

No one is a fool.

"Whew...... Dad, it's open, it's billed!!"

Just as he was thinking about it, suddenly Ruan Zining pushed the door and came in, holding a car purchase contract in his hand, and his face was flushed with happiness.

"Really, what kind of car are you selling?"

Nguyen Kyung Nam and his wife were pleasantly surprised.

"Sold a top-of-the-line A4L!!"

Selling the first car, Ruan Zining was very excited.

"Great!But it's almost afternoon, and I'm just selling a car!!"

Ruan Jingnan sighed weakly, and continued to sit down depressedly and sighed.

Ruan Zining saw his father like this and comforted.

"Dad, don't worry, Mr. Lin will definitely have a way to reverse this situation!"

Mr. Lin that Ruan Zining said is Lin Feng.

Because a few days ago, she knew one thing, that is, Lin Feng, the boss of Baoao Group, turned out to be her senior and a student of Jiangnan University of Technology.

And during this time in the school, Ruan Zining knew that many seniors who graduated from the school's automobile and mechanical majors have entered the Baoao Group to work, and the number is at least a few thousand.

The people in the school now regard Senior Lin Feng as an idol in life, including the little girl Ruan Zining.

"That's right, I believe that Mr. Lin will definitely have a way to end this matter. "

Ruan Jingnan also has confidence in Lin Feng.

......

Unlike the situation in the Audi 4S store, in the 4S store of Mercedes-Benz, Bollywood and Alto, it can be described as lively these days.

Because the three car companies that have not cut prices for 10,000 years have unprecedentedly reduced prices and promotions, and they have also made it clear that there are only 15 days to do so, and they will not wait.

So

This policy immediately attracted a lot of customers to come to see and buy cars.

Among them, there are many consumers who originally planned to buy Audi, moved by the statement of the three Mercedes-Benz joints, and they do not trust the luxury of the Audi brand, plus the discount of 50,000 yuan for the whole system of the old car company, so they immediately came to prepare to buy a car.

"What? I have to install an option of 40,000 yuan to have a discount of 50,000 yuan? And I have to pay a financial service fee of 10,007? Sister, why do I need to pay a financial service fee?"

Sun Xiaosheng and his girlfriend are going to buy a car as a scooter after the two get married.

Originally, Sun Xiaosheng and his girlfriend were going to buy Audi, because both of them were face control, and they were simply obsessed with the appearance of Audi cars.

And Audi is also a luxury brand, and the price is very cheap.

The two felt that it was a good fit.

The most important thing is that Sun Xiaosheng and his girlfriend, as fans of Audi, watched Audi's press conference on the live broadcast platform yesterday.

moreover

The two of them admired and were excited about what the Audi boss said.

In Sun's view, if Audi wants to set the price at the same price as luxury cars such as Mercedes-Benz, it is simply easy, because he believes that Audi is absolutely capable of supporting the value of its luxury brand.

But

The boss of Audi said that the reason why he made the Audi brand is to be able to let people in the Celestial Empire buy a luxury brand car one day.

He wants to break the high price of foreign luxury cars and restore the original price of luxury brands!

This is the real national entrepreneur!

But

After the family knew that they were going to buy an Audi, they immediately stopped them, saying that since they decided to buy it, they would buy a car with face.

What kind of car is Audi?

Everyone Mercedes-Benz has said that he is a civilian car dressed in the skin of a luxury car, specializing in deceiving consumers.

So

Must buy Mercedes!

So, at the strong request of the family, the two newlyweds reluctantly left the Audi 4S store and came to the Mercedes-Benz store.

Although the appearance is not as attractive as Audi, with a sense of technology, the shape of Mercedes-Benz is not bad, so the two chose a Mercedes-Benz C-class low-end model.

After all, Mercedes-Benz is too expensive, and the two don't want to use their parents' money, so they want to pay a down payment first, and then pay it back slowly in installments.

Anyway, both of them work in the Huawei branch in Hangzhou, although they have just entered the company, their salaries add up to more than 40,000 yuan per month, and it is still very easy to repay the loan.

But

What made Sun Xiaosheng and the others angry was that when they chose a car, they were notified that they had to choose a 40,000 yuan equipment gift package.

After paying the financial service fee of 17,000 yuan for the loan, you can have a discount of 50,000 yuan, and because the car is selling so hot now, if you want to pick up the car, you must increase the price by 10,000 yuan before you can pick up the car after a month.

it!

At that time, Sun Xiaosheng and his girlfriend were not happy.