Getting Rich Overnight, Starting From a Multiple-Choice Question

　　 You can wait for the opportunity to open a branch, but the registration of the company is already imminent.

　　 Future expansion and acquisitions will all need to rely on the framework of the company to continue.

　　 Ye Feng's conversation this time was just to give Zhao Zhen a shot to prepare him psychologically.

　　 Zhao Zhen is gone. He has left for two days and needs to take over the daily operations of Tianda Hedi Fishing as soon as possible.

　　 In this regard, Ye Feng has begun to feel powerless. Purchasing, sales, food supply, transportation and logistics are all linked to each other. If any link is wrong, the store will not be able to run smoothly.

　　 In this respect, Zhao Zhen is an expert. He is a store manager, but Ye Feng can't do it. He is a layman and needs to learn.

　　……

　　 On July 27th, Fenglin Company was formally established, with no blows, no flowers, no ribbon cutting, just like countless start-ups.

　　 It was established, and then nothing more.

　　 Fenglin meets all the standards of start-ups, and its business is only Hedi Fishing Hot Pot, but it is called Fenglin, not Hedi Lao, which represents Ye Feng's ambition.

　　 So, it started with hot pot, but not completely hot pot.

　　 That night, Ye Feng took Zhao Zhen and Qi Yun to have a meal, which was regarded as a celebration of the establishment of the company.

　　 At the dinner table, Ye Feng blew a lot, and he was not sure whether he could do it well.

　　 The next day, early in the morning.

　　 Huan Mao Building.

　　 Ye Feng, accompanied by a middle-aged in a suit, signed a lease agreement.

　　 Lease the thirteenth floor west area of ​​Huanmao Building for a period of one year, 500,000 yuan.

　　 This is an office area of ​​more than 700 square meters, well decorated, you can work with your bags.

　　……

　　 In the afternoon, Ye Feng, accompanied by Zhao Zhen, carried out the location of the new store.

　　 Of course, this is just a preliminary investigation. Whether it is determined in the future remains to be considered.

　　 Hedi Lao's expansion plan Ye Feng is divided into five phases. The first phase is to base on Lihe and radiate the surrounding area. Ye Feng plans to use Lihe as a base to gradually expand to Quancheng and the entire Shandong province.

　　 Six branches were established in the first phase, plus Tianda, for a total of seven.

　　 These seven stores are basically selected near the commercial streets and high-end office buildings in Lihe.

　　 This plan cannot be said to be bold, and even a bit conservative in the eyes of many people.

　　 Ye Feng didn't think so. He knew very well that with his current abilities, he would easily get involved with his steps.

　　 During this period of time, he has been frantically supplementing books on management and management. Basically, apart from eating and going to the store, he is reading books.

　　 Although very tired, but also very fulfilling.

　　 Ye Feng finally understands why some entrepreneurs can only sleep four to five hours a day when starting a business.

　　Because when you have a goal in life and have sufficient motivation to struggle, you really don't feel tired.

　　 Of course, Ye Feng did not reach four or five hours, he just maintained the rhythm of the third year of high school.

　　……

　　 Ten days later, half a month after Hedi Lao was established, Zhao Zhen took a stack of financial statements and sat in front of Ye Feng.

　　 "As of now, the number of registered members of Hedi Fishing is 2,300, mainly due to the large number of new members during the new store event, especially on the last day, when the number of new members reached 432."

　　 Hedi Fishing for a new store for three days. After the event, the decline in membership registration was also expected.

　　 "The turnover on the day was 20w, the total turnover was 297w, and the net profit was 59w."

　　 This net profit looks very low, but it is not.

　　Compared with the data of Haidilao in 19 years, Haidilao's income in 19 years was 26.5 billion, net profit was 2.34 billion, and net profit was about 9% (not choosing 20 years is because of natural and man-made disasters).

　　 Generally speaking, the net profit of large-scale chain brands is relatively low, while small stores can achieve high net profit. Doesn't it seem strange?

　　 Mainly because the labor costs of large brands are high, tax expenditures should also increase accordingly.

　　 Haidilao’s labor cost is about 30%, which is a very high figure.

　　The cost of raw materials accounts for 40%, which is the average level in the industry.

　　 Some other expenses, including personnel travel expenses, administrative management costs, and tax payments, are not available at all shops.

　　 (From 19 years, the state has exempted individual merchants with monthly sales of less than 10w from VAT.)

　　 Therefore, when a company reaches a certain stage, its net profit must fall.

　　 Ye Feng’s Hedi Fishing is now still in the category of small and medium-sized stores, and the net profit margin can reach 20%, but as the scale expands, the net profit margin will also shrink to about 10%.

　　 After Zhao Zhen finished speaking, Ye Feng tapped the table lightly.

　　 In this way, the monthly turnover of Hedi Fishing can reach an astonishing 600w, the net profit can also reach 120w, the annual turnover is 6000w, and the profit is 1200w.

Does 　　 sound tempting?

　　 But as I said earlier, as the scale expands, the net interest rate will decrease.

　　 Moreover, Tianda's turnover is so high because there is only one store in Quancheng. Others can only come here if they want to eat. If there are more subsequent stores, his turnover will also be diverted.

　　 It is estimated that the profit in one year can be about 500w.

　　 This is already an achievement that can be envied by peers.

　　 The current Hedi Fishing has completely gained fame near Tianda Square. Although the scene of queuing all day long after the initial heat fades, it is still overcrowded when it comes to meals.

　　 As for the Xin Wei on the opposite side——

　　 Good things do not go out, bad things go for thousands of miles, with the trouble of Huang Mao, it has become famous by the nickname of Splatoon.

Although Xinwei Headquarters immediately dealt with it ~www.readwn.com~ including external clarification, inviting inspections from the Administration for Industry and Commerce, and downgrading the store manager Wu to an agent store manager, but the popularity of Tianda is still indispensable. Less has reduced a lot.

　　 The current Xinwei, a deserted batch, has an average attendance rate of only half. This is due to the large number of people in Tianda Plaza.

　　 It can be said that Xinwei is in Tianda and can't turn over completely.

　　 "Mr. Ye."

　　While Ye Feng was pondering, Zhao Zhen vomited bitterly, "We are also making money now, shouldn't we hire a financer?

　　 Everything is pressing on me now, and I can handle a store, but when the branch opens, I am alone and I really can’t stand it. "

　　 Ye Feng was a little embarrassed when she heard it.

　　 Please finance this matter, he had thought of it a long time ago, even including the establishment of a financial department, a personnel department, a logistics department... and so on, a series of departments that a formal company should have.

　　 But-always forget.

　　 Forget when you are busy, forget when you learn, in short, forget for various reasons.

　　 The more specific reason is because Zhao Zhen can solve the current things, and Ye Feng is not so caring.

　　 But, you can't always squeeze Zhao Zhen, what if you run away.

　　 So Ye Feng immediately promised: "Before the new store opens, I must arrange all the personnel in place."

　　 Hearing this, Zhao Zhen nodded in satisfaction.

　　 "That's OK, then I'll go back to the store first, and Mr. Ye, the warehouse stock is not enough."

　　 Before leaving, Zhao Zhen posed another problem for Ye Feng.

　　 The 10,000 packs of hot pot bottom materials presented by multiple choice questions, although it can still be maintained at present, it is definitely not enough when the new store opens.

Although there were several alternative targets for the site selection of the 　　 factory, Ye Feng was not satisfied with it.