” What do you think we have to do to change this situation !”
Yang Qian had an idea for a long time, and she talked about it now .
” Old Huangpu is an old brand that has been around for decades. The impression of consumers has long been deeply ingrained , and it is not easy to change , and there is a great risk in changing it rashly. We may lose those old consumers , and how many young groups can we attract? No guarantee !”
” Boss , to put it in a bad way , I don’t think the brand name of the old Huangpu is suitable for the young people’s appetite !”
Xia Ze nodded in agreement .
” So I personally think that it would be a better choice to extract snacks and beverages from the old Huangpu product line , reintegrate and create a new sub-brand !”
” We can give the sub-brand a youthful and energetic brand image , so that it will be easier to attract the attention of young people !”
soon as Yang Qian finished speaking , Fatty applauded .
” Okay , Manager Yang, you are really amazing , I can’t think of it at all !”
” Hehe , Manager Cao has won the award . I can understand their psychology and market demand just from the perspective of consumers of different ages in the market !”
Yang Qian smiled and said again .
” It’s just that, to create a sub-brand , a new problem has arisen !”
” Old Huangpu’s current snack and beverage recipes are all formulated according to the tastes of the older generation of consumers . Younger groups may not like it . Don’t underestimate the difference in taste , even if it is a little bit , consumers are quite sensitive !”
” For example , the domestically produced very Coke ca n’t beat Coca-Cola and Pepsi !”
…
” And fried chicken , McDonald’s and KFC are always more popular !”
The fat man made inferences .
” Yes , so the formula is very important . As long as the products such as snacks and beverages made by our sub-brand can cater to the tastes of young people , we have taken the first step to success !”
Having said that, Yang Qian smiled wryly .
” However, this is easier said than done . Our factory has no experience in making products for young people , and it is difficult to poach talents from other big food companies !”
The recipe is the lifeblood of every food company , and the masters are the core figures , who either have shares or have signed a non-disclosure agreement .
Besides , Lao Huangpu is not a giant in the food field .
can’t see the market prospects , even if you offer a high salary , your team may not be able to change jobs !
The so-called water flows to low places , and people walk to high places . This is the truth .
Xia Ze smiled .
Yang Qian’s biggest headache , he just happened to be able to easily solve it .
The recipes of the four squirrels obtained by the system reward will come in handy .
Four squirrels were founded in 12 years in their previous life . In the same year, they participated in the Double 11 promotion for the first time , setting the highest daily sales record in the Tianmiao food industry and ranking first in the snack specialty sales category .
It only took more than half a year from its establishment to the hot sale on the whole network . It is conceivable how popular its formula is by young people !
With this big killer , do you still need to worry about the sub-brands not being able to do it ?
does not exist !
And the development foundation of this sub-brand is much better than the four squirrels in the previous life .
The founder of that meeting started from scratch . After two rounds of financing, he had less than 10 million yuan on hand . The team only had a poor team of fifty people .
Under such limited conditions , the four squirrels in the previous life could grow bigger , why can’t I !
Xia Ze was full of confidence .
” Don’t worry about the formula of the sub-brand , I will solve it naturally , Manager Yang , you just need to improve the product line as soon as possible , and at the same time pave the way for Internet sales !”
Yang Qian was a little surprised by his confident look .
The matter of creating a sub-brand has just been proposed , and the R&D team has not even been established yet . It will be a while , so how did Boss get the formula ?
What’s more , whether a formula can meet the tastes of consumers has to go through market research before it can be officially launched , which will take a lot of time .
Could it be that you have the support of the Xia family ?
By the way , in the Xia family’s family business , there are also food companies that make snacks and beverages , and they have a lot of experience in this area !
Thinking of this , Yang Qian was relieved .
Xiao Yu didn’t think so .
The old man did say that .
If Xia Ze needs help , he can speak at any time .
But the second young master refused . He didn’t seem to have any plans to use the power of the family business , but wanted to personally prove that he could do it in front of everyone in the Xia family .
In this way , where did his secret recipe come from , it is also incomprehensible .
However , Xia Ze can always surprise her .
” Boss , tell me , I can do whatever you want ! My old man should be able to help me a little too !”
The fat man slapped his chest and made a rough voice .
Xia Ze’s success gave him confidence in front of the old man as a younger brother .
” Hehe , Fatty , you really have an important task ! But not now , after I get the recipe , you will be responsible for trial eating and market research !”
” Okay , no problem !”
The fat man patted his chest .
explaining the tasks of others , the meeting is over .
Afterwards , the crowd began to act in separate ways .
The contract was quickly negotiated with the manufacturer of the imported machine , and it must be delivered within half a month . At the same time, the additional condition is to send a number of engineers to help with the adjustment , and to let the engineers of Vientiane Jiarun master the use method as soon as possible . After all, it is the latest equipment . It’s still very different from before .
The e-commerce side is also very smooth . Almost all major platforms have signed contracts and opened official online shopping channels , so that consumers can directly purchase the latest products of Lao Huangpu through the official website or e-commerce platform without going to offline stores. or supermarket .
The rest is the development of the formula .
It is not accurate to say that it is research and development , because Xia Ze has already obtained the formula .
But getting the recipe is one thing , making it , and whether it tastes exactly like the four squirrels you are familiar with is another , so it still has to be proven by practice .
Wanxiang Jiarun has not yet started its own R&D laboratory . It will take a lot of time to find a place and establish it , and it cannot be rushed , so it borrowed the temporary use of the old Huangpu .
Ten days later , in the laboratory .
” Let’s all try it !”
Xia Ze pointed to a pile of snacks on the table .
All are nuts .
Macadamia nuts , fava beans , hazelnuts , paper walnuts , pistachios …
The four squirrels have just started making nut snacks , which is a very sensible entry point . Since there are no big companies specializing in such snacks in the market , the competition is relatively less severe .
Moreover , compared with puffed food , nuts are undoubtedly healthier , and today’s consumers have paid more and more attention to health issues , which has made it popular among the public .
Regardless of the concept and positioning strategy , the four squirrels have seized the market demand and consumer psychology , and it is not surprising that they have developed into a national-level snack brand .
Chapter 50 This broad bean tastes amazing !
There are only a few key members of Vientiane Jiarun who try it .
In addition , there are several executive-level executives .
Everyone is young , so this taste and the consumer group that the sub-brand wants to target are roughly the same .
Although Old Huangpu has a professional tasting team , most of them are middle-aged people in their 40s and 50s . Many people’s preferences are still in a century . The taste is too far from the target consumers of the sub-brand , so Xia Ze did not call them. come over .
” Boss , I’ll come first, I’ll come first !”
The fat man was eager to try .
Xia Ze said with a smile .
” Let’s eat , I brought you here today , it’s just to eat , and you are the first to try it , but remember to give me your opinion after eating , do n’t eat ginseng fruit , eat it in one bite , and forget about the taste !”
One sentence made the whole tasting team burst into laughter .
” Boss is right , remember your difficult task !”
” Manager Cao , you have to keep some for us !”
” Yes, yes , you can’t finish it all by yourself !”
” It looks delicious , we are still waiting to try it !”
“…”
Others were also joking .
Everyone in the team is very familiar with each other . Usually, everyone gets along well and often jokes .
Especially Fatty , like everyone’s pistachio , has become the glue of the team’s harmonious relationship to a certain extent .
” Don’t worry , when it comes to the professionalism and authority of eating snacks , my fat man is the second , and no one dares to be the first !”
The fat man has a posture of giving up on me .
This guy is an absolute snack idiot ~ Han , since he was a snack to this age , he still keeps his snacks in his hands all day long . He looks like a pig, which is not unrelated to eating too many snacks at ordinary times . Taste it all over the place .
Therefore, as a taster , Fatty believes that he has the most say .
boss said , I am the head of the trial food .
The fat man was a little flirtatious .
” Stop talking nonsense , hurry up , or let others eat first !”
Xia Ze raised his face , he didn’t have time to listen to the fat man’s beeping .
You'll Also Like
-
Global Famine: My items can be automatically upgraded
Chapter 515 4 hours ago -
Zongman: The God in Question Comes from Arcadia
Chapter 1021 4 hours ago -
Start with a blood-drinking sword and destroy the world of immortal cultivation
Chapter 246 4 hours ago -
My vests are all big guys
Chapter 99 4 hours ago -
In the 1970s, I Became the Vicious Female Supporting Role in the Period Novels.
Chapter 381 1 days ago -
The Synthesis Wizard
Chapter 305 1 days ago -
A miracle at the beginning
Chapter 3268 1 days ago -
When you are at a high level of martial arts, you will become stronger by adding a little bit!
Chapter 405 1 days ago -
How did I become a top star when I only wanted to play badly?
Chapter 238 1 days ago -
There is no limit to talent, and the geniuses from all over the world can break through the defense!
Chapter 178 1 days ago