Go back to 1980 and enjoy it

Deng Shirong also thought about changing Master Kong's instant noodle brand to Master Deng, but Master Kong's brand was based on healthy Kang. This idea was still very good, so he did not plan to change it in this life and directly copied Master Kong's brand.

Speaking of instant noodles, in fact, as early as 1964, the Food Factory in Beijing had produced China's first instant noodles.

It's just that there is no large-scale sales. As for the reason, it is quite explosive.

Because the way it is made, even today, is a completely dark dish.

The noodles are fried in duck fat, and the only ingredients are powdered buns. The taste of this instant noodles is unknown now, but you can imagine how exotic it must be.

Let me show you a picture to give you a feel for what dark cuisine is:

The People's Daily of that year commented: "There was a strange smell, but it disappeared quickly."

This was China's first instant noodles. It appeared and disappeared just as quickly, without even leaving a trace.

It wasn't until 1970 that Shanghai Yimin Food Factory No. 4 produced a real instant noodle called Egg Instant Noodles. In the first year of its release, a full 2 ​​million bags were sold, which is quite impressive. .

This million-selling instant noodles later had its own brand, called "Happy" instant noodles.

Since then, instant noodles have gradually appeared in the eyes of Chinese people.

However, before the birth of Master Kong, all instant noodles only had ingredient packets, and everyone only worked hard on the ingredient packets. For example, for the Sanxian Yi Noodles launched by Huafeng last year, they developed an ingredient packet made of chicken soup and seafood. Coupled with Huafeng's good marketing, this instant noodles became popular all over the country.

Until the birth of Master Kong, in addition to the ingredient package in instant noodles, there was also a sauce package. This sauce package was the soul of Master Kong and the key to it fighting its way out of the many old instant noodle overlords and becoming a new overlord.

In his previous life, Deng Shirong read online novels for more than ten years in his later years. He remembered that in a certain urban novel, it was written that the protagonist started his career from instant noodles. It was only then that he realized that Master Kong’s braised beef noodles were so awesome.

Now, under his guidance, Master Chen has successfully developed a taste that is almost the same as that of his predecessor Master Kang's braised beef noodles. Once this instant noodle product is launched, it will definitely be a hit. Deng Shirong is fully confident about this.

Therefore, after the successful development of this classic instant noodle, Deng Shirong did not launch marketing immediately. Instead, he asked the instant noodle factory to stock up on goods. When enough goods were stocked, he invited celebrities to advertise, and then dominated the national instant noodle market in one fell swoop.

Everyone had no objection to Deng Shirong's instructions and began to work hard on production. The production capacity of the five production lines was reached, and a full 150,000 packages (barrels) of instant noodles were packaged and sent to the warehouse for storage every day.

Fortunately, Deng Shirong had the foresight to build the warehouse area of ​​this instant noodle factory large enough, so there was no need to worry about insufficient warehouse space.

With Master Kong's instant noodle factory officially put into operation, the demand for wheat, which accounts for the highest proportion of instant noodle ingredients, instantly began to skyrocket. Wheat from various towns and villages in the county was continuously transported to the instant noodle factory through various channels.

At the same time, the employees responsible for purchasing raw materials at the instant noodle factory also signed wheat purchase contracts with farmers in each township on behalf of the instant noodle factory, so that farmers in each township can plant more wheat in the future to meet the huge demand of the instant noodle factory.

While the workers at the instant noodle factory were extremely busy, Deng Shirong, who had nothing to do, went to Nanning again. His youngest daughter's hot pot restaurant, after such long preparations, was about to officially open. After all, it was opened by the youngest daughter. In the first store, of course he had to show off.

Hot girl hotpot.

This is the name of Deng Yunzhu hotpot restaurant.

Before the hot pot restaurant opened, Deng Yunzhu adopted the publicity method her father taught her and distributed hot pot restaurant coupons to customers. Of course, she would not let her employees run to the street to distribute coupons, but would directly check out at the supermarket of her elder brother and sister-in-law. Put a thick stack of coupons on the counter, and when customers check out and leave, ask the cashier to give away coupons in varying amounts according to the customer's purchase amount.

The effect of this is still very obvious. Customers attach great importance to this free coupon. Even if they do not patronize the hot pot restaurant for various reasons, they will give the hot pot restaurant's coupons to other people in need instead of giving them away. It is thrown into the trash can like waste paper.

This achieves the promotion purpose of the hot pot restaurant.

The night before the hot pot restaurant opened, Deng Yunzhu asked with some anxiety: "Dad, did you tell me that when the hot pot restaurant opens tomorrow, will anyone come to eat?"

Deng Shirong smiled and asked: "How many coupons have been issued by the hot pot restaurant in so many days?"

Deng Yunzhu said: "All the 10,000 customized coupons have been distributed."

Deng Shirong said: "Then what are you worried about? These 10,000 coupons cover at least thousands of families, and there may even be more, because people who get the coupons are likely to mention it when chatting with their neighbors. Lameizi hotpot restaurant, so normally Lameizi hotpot restaurant has a reputation among at least 10,000 families.

The hot pot restaurant will officially open tomorrow. As long as it can attract one percent of customers, it will be considered a success. "

Zhang Xiuping smiled and said: "Azhu, this hot pot restaurant relies on repeat customers. Just like Bobai's Suifeng Restaurant, the business is getting better and better. As long as customers come to the door and spread the word, the hot pot restaurant will The business will definitely be good.”

Deng Yunzhu nodded and said: "Then I'm relieved. I hope we can get off to a good start tomorrow."

…

The next day.

Deng Yunzhu got up early, and then came to Wuyue Plaza with her elder brothers, sister-in-law, many supermarket employees and security personnel.

In fact, the hot pot restaurant mainly specializes in Chinese food and dinner, so it would be useless for her to come here so early. However, this is her first time doing business, and she does not have the determination to stay until after 10 o'clock.

"Azhu, it's still early for diners to come to eat hot pot. Let's go have breakfast first!"

"Sister-in-law, I don't want to leave the hot pot restaurant for a moment. Just bring me two buns back."

"You, calm down. Everything you need to do has been done now. You staying in the store won't make any difference. Go and have breakfast with peace of mind. Don't make yourself nervous."

"That's...okay!"

After a quick breakfast, Deng Yunzhu returned to the hot pot restaurant and waited for diners to come.

Deng Shirong arrived at the hot pot restaurant around nine o'clock in the morning. Seeing his little daughter's restless look, he couldn't help but smile and said, "Azhu, please remember the current situation. After this time, there will be ten restaurants open at the same time. , you probably won’t find this kind of nervousness and expectation.”

The reason why the eldest son, eldest daughter-in-law and eldest daughter have never been as nervous as the youngest daughter is because when Suifeng Restaurant opened, it was a family property. When Deng Shirong handed over Suifeng Hotel to the eldest son and eldest daughter-in-law to manage it, , it’s time for the hotel’s income to become stable.

The same goes for the eldest daughter.

As for my younger daughter, this hot pot restaurant has been her business from the very beginning, so the meaning is naturally different.

Now that the quality of the hot pot restaurant is about to be verified, it is understandable that the little daughter is nervous.

Deng Yunzhu chuckled and said, "Dad, how much do you think the hot pot restaurant's sales will be today?"

Deng Shirong asked: "How many do you think there will be?"

Deng Yunzhu said: "If I guess, it should be between five hundred and eight hundred."

Deng Shirong smiled and said: "Your guess is a bit conservative. I think today's turnover should not be less than 2,000."

After all, hot pot restaurants are different from supermarkets. A supermarket can have a turnover of more than 20,000 yuan on the first day it opens, but a hot pot restaurant can have a turnover of more than 2,000 yuan on the first day, which is very good.

After all, the hot pot of this era can be considered high-end consumption. It is not as cheap as the hot pot of later generations, and everyone can afford it.

Deng Yunzhu said in surprise: "Dad, do you think the turnover is really that high?"

Deng Shirong said: "There should be. If you don't believe it, just wait and see."

Deng Yunzhu smiled and said: "It doesn't have to be two thousand. As long as today's turnover can reach more than one thousand, it will be considered a success."

…

Looking around the world, food is the most difficult thing to achieve uniform taste. The saying that hundreds of people have different tastes is not just talk.

Niu Lizhen knows this very well.

Niu Lizhen is a native of Sichuan. By chance, she married her current husband and left her hometown where she had lived for many years to live in Guangxi.

Niu Lizhen is generally very satisfied with her current husband. First of all, her husband has a good background. His parents-in-law are middle-level leaders of state-owned enterprises. He himself is also very successful, but he became a director of a factory affiliated to a state-owned enterprise in his thirties. , there is really nothing to say about family conditions.

Secondly, her husband knows both cold and hot, and is very considerate to her. Being able to marry such a man is the greatest blessing in her life.

The only drawback is the difference in diet.

Niu Lizhen has been enjoying spicy food since she was a child, but her husband's family doesn't even eat spicy food.

For Niu Lizhen, who doesn't like spicy food, she will feel uncomfortable all over if she doesn't eat spicy food for a long time. If she doesn't eat spicy food for a long time, she will really feel like she will never be full. To be precise, she won't eat as much as she wants. I feel bad about what I eat.

Although her mother-in-law took good care of her and often cooked some dishes with chili peppers for her, one thing is that her mother-in-law's cooking skills were mediocre and she couldn't bring out the flavor of Sichuan cuisine. Doubanjiang, known as the soul of Sichuan cuisine, cannot be said to be dispensable, but it really can only be eaten as it is.

Niu Lizhen regrets it. When she was at her parents' home, why didn't she learn how to cook from her mother?

Now, she has been married to Guangxi for several years. What Niu Lizhen looks forward to the most is returning to her parents' home. The time when she returns to her parents' home every year is when she is happiest, and she can completely let go and eat things she can't eat in her hometown in Guangxi. The dish is ready.

At the beginning of this year, her husband had accompanied Niu Lizhen back to her parents' home. The next time she wants to go back to her parents' home, it will be at least the end of the year or the beginning of next year.

She originally thought that she would not have a good meal for such a long time. Unexpectedly, she went shopping at the newly opened Yongjia Supermarket in Wuyue Plaza a few days ago and actually received several coupons for Lameizi Hot Pot Restaurant. The coupons were clearly written on them. This is a spicy hot pot restaurant with Sichuan and Chongqing flavor.

God knows how excited Niu Lizhen was after reading the words on the coupon. She wanted to go there immediately and have a good meal of the spicy hot pot that is popular in her hometown.

Unfortunately, this hotpot restaurant will not open until a few days later, so Niu Lizhen can only suppress her impatience and wait slowly.

After a few days of excruciating waiting, the day has finally come for La Meizi Hotpot to open.

Early in the morning, Niu Lizhen said to her husband who was about to go to work: "Husband, there is a hot pot restaurant opening in Wuyue Plaza today. It is the flavor of our hometown. It mainly sells spicy hot pot. I want to try it at noon. Will you go?"

The husband said: "I can eat a little spicy food, but the spicy hot pot in your hometown is too spicy. I can't eat it. You can just eat it yourself."

Niu Lizhen said: "I read on the coupon that this hot pot restaurant can choose Yuanyang hot pot, which means half is spicy soup base and half is non-spicy soup base. Even if you can't eat spicy food, you can still eat together." of."

The husband was surprised and said: "There is such a hot pot?"

Although Yuanyang Guo was created a few years ago, it has not spread widely, so it is normal that he does not know about it.

Niu Lizhen nodded and asked, "Do you want to eat together?"

The husband said, "Okay, let's go eat together when I get off work at noon."

Niu Lizhen hummed and said, "Then I'll ask my father-in-law and mother-in-law if they want to go together, and take the children with me by the way."

"Okay, you can figure it out, I'm going to work first!"

"OK."

…

"Mom, you don't have to cook for lunch today."

"I don't want to cook, why don't you do it?"

"I'm making money right now. I'll take you out to eat something delicious at noon."

"Don't waste your money. The dishes in restaurants outside are very bland and not as good as the dishes I cook myself!"

"This time is different. Anyway, you listen to me. Don't cook for lunch. Let's go out to eat together."

"What's different?"

"I'll keep this a secret for now. You'll find out at noon. I promise I won't let you down."

"Okay, I want to see what you want to take me out to eat."

…

"Honey, Hot Girl Hotpot opens today, right?"

"It opens today."

"Then let's go try it together at noon and see how it tastes."

"Well, I want to try it. This coupon can give me a 20% discount. It won't be a pity."

…

As Lameizi Hotpot officially opens for business, customers who had previously obtained coupons through Yongjia Supermarket are starting to get excited.

When the time came around 11 o'clock in the morning, diners began to arrive at Wuyue Plaza. With anticipation, they walked up to Lameizi Hotpot on the second floor.

…

PS: The author has been writing sick for the past three days. He has been feeling unwell. It is really difficult not to go to the hospital. Fortunately, the most uncomfortable period has passed. The 6,000-word update will be officially resumed starting tomorrow. Thank you everyone. support!