God of Life
Chapter 213: Consumer aesthetics
"Hello, sir, what kind of watch do you want to choose?"
Hermès' female sales have a pair of flamboyant eyes, instantly selecting Wang Yan and Lin Weiwei from the wandering guests, and they are extremely enthusiastic.
There is a misunderstanding here-many people think that the sales attitude of luxury brands is very good, polite, not humble, not treat all customers equally.
NO!
Not at all.
Regardless of domestic and foreign sales, in more than 95% of luxury stores, sales are based on people's dishes.
Being able to be polite to ordinary customers, being neither humble nor humble, is one of the few sales with outstanding personal qualities.
The truth is-in most cases, sales are just basic courtesy to ordinary customers, and then extremely enthusiastic to the rich.
People receive hundreds of customers a day, and they are passionate about everyone. It is impossible and unrealistic.
Therefore, the best service and the warmest smile can only be enjoyed by a few people.
There are two kinds of minorities-
One is a celebrity, and the other is a trench that looks rich.
With Mr. Wang's temperament today, wherever he goes, he is a minority.
One two three four, point out the four watches, Wang Yan and Lin Weiwei came to the reception area, sat down steadily, waiting for the actual hand.
Those four watches that made Wang Yan feel amazing at a glance, the price span is very large.
The first piece is called the English Garden. The blue strap is made of crocodile leather. There is no number on the dial. It is an entire garden, dotted with snow trees.
Should it be a snow tree in winter?
Wang Yan is not sure, but the watch looks too beautiful.
The second piece is called Red Phoenix, a red crocodile leather strap, the dial also has no numbers, and the Phoenix pattern micro-painted on the mother-of-pearl dial is equally beautiful.
The third piece is called the moon reading. The all-black belt and dial are slightly painted with two round moons, one at a time, and then each is covered by the date dial and the time dial for a small half.
Perhaps it is a partial lunar eclipse?
All in all, it is very calm and low-key, but it has a sense of the design.
The last piece is called the time stop. According to the sale, it is the most outstanding series of Hermes.
The one that Wang Yan likes is the 13-year old model numbered AR8.97A.435. It is the darkest tone in the entire series and has an elegant and mysterious temperament.
Of the four watches, none of them are classic Hermes H-types.
Mr. Wang's aesthetic taste is very high, and he is very resistant to wearing a bunch of big LOGO on his body.
Non-basic items, worn on the body, can be recognized by individual people, that is good for others.
All kinds of big logos are piled on the body, anyone can recognize most of them, exclaimed: Wow, that sheep is fat!
Are you stupid? !
Spending money makes people feel that trenches, rather than being ridiculed by soil, is asked by the university.
Wang Yan is studying hard.
Therefore, when the sale started the big fooling technique, Wang Yan smiled and didn't speak, only picking a few useful points.
What is most useful?
Of course, the selling price.
Time stop is the most expensive, priced at 390,000.
Phoenix is followed by a price of 260,000.
Third in monthly reading, the price is 210,000.
English gardens are the cheapest and cost 180,000.
Then Wang Yan knew why it was not easy to sell that shadow. When a non-professional watch manufacturer produced a fashion watch, it sold for a high price of 390,000. What kind of injustice would you buy?
After whispering, Wang Yan stunned and found: Ma, put yourself in...
Isn't Brother a classic injustice?
As long as they look good, aren't they cost-effective?
What kind of professional or unprofessional do you want to talk to me about? !
Of course, the basic quality issues should be considered. Dai had to return to the factory for repairs in a few days.
Turn back and ask Ping Zhi: "Hey, how about the movement of Hermes?"
Suddenly forced Lin Weiwei to ask.
"Ah?! I only care about your clothes, what the **** are you doing with me?!"
Okay, typical woman thinking, ask you redundant!
The sale immediately wanted to whisper, Wang Yan waved his hand and pulled out his phone.
Whoever you looked for when you bought Cartier last time is now over.
The parallel imports are nothing but the famous watches are so rare.
"Brother Chi, I have to trouble you again." Wang Yan came straight to the point.
The parallel complaint is half-truth: "Brother, is it too much to talk about trouble? But when is the time to come out and get together is real."
Wang Yan smiled and calmly responded: "I recently went to school in the south, I was very busy, but I should have time on the eleventh, when you are invited to drink with Brother Noodle, let's have a good chat."
Chi Haomiao is happy, just to be able to hang out with him.
"Well Wang Shao, just have words. What do you say!"
"I asked the men's watch at Hermes..."
"Lying trough!"
Before Wang Yan's words fell, the parallel imports were cut off in shock.
"Great God, why are you really a god... Why do you go to those flower shelves as soon as you buy something? Is there anything bad with that money?"
Wang Yan 哢哢 Eyes: "It's very flowery?"
"The thief is special! The bezel despise the bottom of the chain, which is not as good as the Cartier you bought last time!"
"But it looks good."
Wang Yan responded lightly to the four words, making Chi Haomiao completely hurt.
"Brother, you are my brother, and his watch is really not worth that price! When you buy it, you will immediately discount it by 30%, and only one tenth will be left after a year...
Wang Yan wanted to laugh.
Those of you who are knowledgeable, how do you think about the problem is always practical?
It can't be said wrong, after all, it's not easy for you to work hard to make some money.
But the problem is, it's easy to make money!
Pant is not tired, you can get the most expensive one in two days, it will be good-looking!
A piece of Hermes threw it on the street to let you pick it up, don't you bend it? !
bend?
Then shut up.
...
"Brother Chi, I only care about one thing: quality. It will be a problem if I wear it or not."
Mr. Wang's voice was still so calm, and with a hint of smile, he suddenly calmed down Chi Haomiao.
Opposite the phone is a legendary mine trench.
Well, people spend three or four hundred thousand, just like me three or four thousand...
What else should I persuade?
The considerations are not on one level at all!
After thinking about it, Chi Haomiao almost burst into a sour heart, but his attitude was enthusiastic.
"Okay, since you really like it, then I won't say that nonsense."
"In terms of quality, it is actually divided into models."
"Hermes has invested in a high-end movement factory called Vaucher in the first few years. The giant giant Niubi supplied movements to Parmigiani Fleurier, Richard Mille and Kunlun.
"So you can look at the movement configuration. If it starts with the H letter, it is a high-end movement, and there is no problem with quality."
"If it's quartz or eta... Hey, what do I think? You must have bought a watch from 100,000, all high-end movements!"
"Anyway, let's not talk about the price/performance ratio. Under normal use, there is little possibility of problems. You can buy it."
Finished.
This is what Wang Yan wanted.
The quality is OK, the time is accurate, and the rest is beautiful.
I bought it as a fashion logo and used it for clothes. Is there any difference from the Xiaomi bracelet?
...
Uh, if the target is a Xiaomi bracelet, it is somewhat different.
The stuff inside is really ugly and useless, it's better to tie a girl with a hair tie.
At the very least, can you help girls do hair?
...
Hanging up the phone, Wang Yan put down his worries and began to formally consider the issue of face value.
It's useless to see, just know when you get started.
The four watches have different sizes, but they are not a problem.
The real problem is the lugs.
Three of them are ring dial hoops and half ring lugs.
Like this fashion watch, Wang Yan thinks it is better to be slightly a little angular.
So there is only one alternative-English garden.
180,000, the cheapest one.
Okay, since it's not even one day's salary, Wang Yan is too lazy to weigh up and consider, and get up directly.
"Bill it, this one."
The sale smiled like a brilliant yo, and immediately started to get busy.
"Sir, we have events recently at Hermes. The discounts and points are..."
Okay, it didn't stop.
No matter how good Hermès clothing and bags are sold, after all, it has nothing to do with the watch.
Sales of high-end watches are inherently low. Hermès is a younger brother. It is very uncompetitive and difficult to sell.
But conversely speaking, difficult to sell means higher commission.
How tall is it?
Second only to home.
Sales really want to meet such happy customers every day.
Waiting for the sales to open the bill, Wang Yan strolled around casually and won a set of autumn clothes.
Star City is very comfortable in autumn, not so hot during the day, not so cold at night, with good humidity and cool autumn weather.
It is a pity that it is too short.
So there is no need to prepare more for autumn clothes, a few sets are enough.
After paying the money and spending the money, sale suddenly asked Wang Yan to contact the information.
"Sir, because of your spending quota, you already have a place to buy birkin or kelly bags, just need to wait in line for a while, are you interested?"
"Don't feel...uh, wait."
Wang Yan just wanted to refuse and suddenly remembered something.
After receiving such a big gift from Lin Weiwei, Wang Yan always wanted to give her back the same gift, but once it was not a good choice, and secondly, there was no chance in Star City, so she kept on hold.
Now that there is a chance, why not buy a Hermes backpack to give her?
Well, there is a square and square milky stupid bag, which feels particularly suitable for peace.
It's like shouting when playing mahjong: whiteboard!
Proper, confusing!
With a smirk secretly, Wang Yan changed his mouth and asked sale: "How long does it take to wait in line?"
The sales back said: "Looking at the current list, it takes roughly three to five months."
Gee, how big is the shelf...
People's brand strategy, Wang Yan has no right and no intention to question, but just asked another question: "Is it a scheduled package?"
"Unfortunately, not really."
Sale shook his head: "Just book the purchase quota and wait for the next batch of bags to arrive at the store, we will notify you, and then you choose, which one is basically the one you grab."
Wang Yan was completely shocked and turned to look at Lin Weiwei: "Is it exaggerated?"
Lin Weiwei sighed and nodded: "It's really exaggerated, each of the two series of bags is unique and handmade...Do you remember the boy who made handmade chocolate downstairs?"
"Remember, Qi Heng."
Wang Yan nodded, accurately telling the name of the pastry chef who had only met once.
Lin Weiwei raised her hands, left hand down to the waist, right hand up to the chest, to explain to Wang Yan.
"That one comes from INBP College, a confectioner, and my level is here on my left."
"And my right hand position represents Ferrandi, the strongest and the most powerful."
"The three ace courses of Ferrandi Academy are dessert, French food, and handmade leather goods. Every student who applies for handmade leather goods, the biggest dream is to become a Hermes bag craftsman.
"To realize this dream, you need to work hard for at least ten or even decades."
"So far, Hermès is the only luxury brand that still insists on not using industrial production, so you understand why the two BK bags are expensive and difficult to buy?"
Wang Yan nodded: "Stick to tradition, respectable."
Regardless of whether that thing is really worth so much money, how much hype there is in the craftsmanship is commendable.
The Japanese-style artisan spirit is exceptional, with a dozen fakes.
The sale was completely stunned and praised sincerely: "Ma'am, you know so much, like school things, my trained sales are unclear."
Lin Weiwei smiled and said nothing.
Well, Pingzhi really likes that stuff.
No need to say, line it up!
Wang Yan took the form and began to fill in the information.
Fill in and order: "Be sure to notify me two days in advance."
"Okay, sir, rest assured!"
Lin Weiwei still didn't realize that the bag was actually arranged for her.
Misfortune ridiculed Wang Yan: "Stupid Wang, be mentally prepared, and the shop will give you a lot of groceries at that time..."
What?
Wang Yan didn't understand it too much~www.readwn.com~ looked suspiciously at sale.
The female sales smiled embarrassingly and said: "Look at the specific style...If it is a higher-level bag, consumer support is inevitable..."
"Oh, your statement is really advanced."
Lin Weiwei couldn't help but he motioned Wang Yan to turn to look next door.
"Watch Department, Clothing Department, Jewelry Department, Home Furnishing Department, Scarf Department, Leather Goods Department... Wang Wang Guess which department is the most pitted?"
Wang Yan glanced sideways at the messy handicrafts in the shop and suddenly understood.
Tea pot, gift box, silver cup, crystal goblet, blanket bath towel beach towel...
The above are all normal, and the truly amazing ones are the mini saddle, pen drive, old-fashioned padlock with diamonds, shoehorns and pebble clips!
Okay, just be happy.
As for the pebble clip that is really sandwiched with pebbles...
Wang Yan deliberately looked at it a few times and found that it was actually a hand-sewn elastic band sleeve that could be carried.
In other words...it can hold anything!
Wow, it's really useful...
Very good, good, and worth buying.
Wang Hao's Trench is actually very indifferent to the underlying distribution rules.
After three months, the new villa should be able to live, and you have to buy home decorations at all times. Then come to scan the goods directly, and choose what you get to buy!
Shenhao originally needed to support the style with details. As long as things look good, what's the problem?
There are many rich and self-willed people. In the field of luxury consumption, what really determines the height is never the cost performance, but the aesthetics.
"Go, go to the next goal."
Greeting Lin Weiwei, Wang Yan picked up shopping bags and left.
Turn right when you go out, and you haven't walked out for 50 meters.
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