Gossip King
Chapter 733: Another routine
what company?
Jian Xiaodan's heart was abandoned. She knew that Gao Leng had no company.
"In terms of green ecological agriculture." Gao Leng said.
Damn him? ! Qin Ge, head of CCBV news team? !
Huren, the paper package can't keep the fire, and Hu Qin Ge, this inadvertently offended the Buddha. Jian Xiaodan hurriedly pulled Gao Leng's clothes, Gao Leng reached out and patted the back of her hand, suggesting that she was more relaxed and her face was calm.
"For green ecological agriculture, I want to do some publicity." The high-cooling noodles nodded affirmatively without changing the color and heartbeat. The speech was clear and calm: "I will do an interview on green food on the Agricultural Channel and promote ecological agriculture. Twenty minutes, the financial channel is more expensive, so I won’t do this kind of interview propaganda. It takes about five minutes to buy the shopping time slot of the financial channel."
CCBV Agricultural Channel is the 11th channel, and the audience is not large. This kind of interview propaganda is based on the file, and the price is not very expensive. It is just that the audit of this kind of interview is relatively strict. For example, we often see "XX Postdoctoral Rejection of Millions of Annual Salaries, Return to Hometown to Raise Characteristic Agriculture". The reporter went to interview and introduced this green agriculture in twenty minutes. On the one hand, the company has to give money. This is soft advertising. On the other hand, despite the nature of advertising, CCBV is very strict in reviewing such companies. Unlike many small local channels, since they are on the agricultural channel, they must be genuine.
It is best if it is a real specialty agriculture, but also the kind that can be followed by other farmers.
The shopping time slot of the financial channel is easier to access, as long as you have money.
The two columns add up, although the two channels of CCBV are relatively cheap, 12 and 11 channels are not popular. But at least six million. This is only on the one hand, on the other hand, it is not Qin Ge's decision to pass the audit.
Qin Ge is the head of the news team, and the weight is correct. But the specific review process, CCBV card is very strict.
You know, Gao Leng will not have a green agriculture company yet. In two months, even if you have money, the land has already been set up, and the green onions will not grow so fast, let alone the formation of ecological agriculture. This can take time.
Jian Xiaodan looked at Gao Leng in a panic.
Let alone two months, if Qin Ge approves this, he will have to pass the relevant information to the Agricultural Channel for review in a few days. If you set out the game that will reveal your stuff, how can Gao Leng play it? Jian Xiao simply couldn't figure it out, but didn't speak.
Believe that Gao Leng, he must have his reasons, Jian Xiaodan thought, raised his head slightly, cooperating with Gao Leng, his face was calm.
Qin Ge didn’t think much about it, and immediately nodded. CCBV Agriculture Channel’s performance was not very good at first. This is the performance delivered to the door, of course, so he laughed: "As long as your company can pass the review of Agriculture Channel, No problem. This is still performance."
When Qin Ge said this, he paused: "In this way, I will give you a special approval and give you a discount. I will communicate with the advertising department first. You will wait."
"That's great." When Gao Leng heard this, something inexplicable flashed in his eyes, like a conspiracy and a conspiracy. In short, it was very complicated, but it was a joy to win.
"Hey, Mr. Zhang, um, I'm sending you business here!" Qin Ge picked up the phone on the desk, and it's not easy to arrange his own assistant for discounts. How bad is that? He personally made it more appropriate: "I have a friend who works in agriculture, and I want to do your "Special Agriculture" at 9 o'clock in a month. Um, you give me a discount! 30% off? 30% off is too little, right? , In this way, go through my channel and give a special approval. I will open an order for you in a while, and you will give him the lowest discount, 50% off? Well, thank you brother."
After hanging up the phone, Qin Ge proudly stretched out his finger: "50% off. This is a discount available only for the top 30 companies in our annual advertising. A little thanks for your golden idea, Xiao Gao."
This is the advantage of people with official character background. The power in his hand shook slightly, it was the favor and money.
Whether it is CCBV or other TV stations, as long as it is a major media, the discount card is very tight. It's just a small channel under the big one, and the discount can be up or down. The agricultural channel of CCBV is not leading in the country in terms of market broadcast rate. The title of CCBV is empty. For the same price, advertising on local channels may be better than CCBV agricultural channels. But why do so many companies still advertise on CCBV's small stage?
To put it bluntly, those who put such soft advertisements on such agricultural channels are generally small and medium-sized enterprises seeking greater development. Come to CCBV to do such an interview advertisement, it is a living sign.
When it’s broadcast, it’s recorded, and it’s kept in the lobby. When the customer shows it to the customer, it’s time to find local newspapers and magazines to post a report such as "Local Company X on CCTV". The two-pronged approach is fame. This is the reputation that small and medium-sized enterprises want most, and it sounds nice to say: this is an enterprise interviewed by CCTV!
CCBV's big stage is difficult to get on, and its small stage is not as difficult as the people think.
However, it is very difficult to get a 50% discount. This is indeed a special approval.
Qin Ge said, pulling out a folder, and then taking out a list. After writing a few words, he raised his head: "Gao Leng, what is your name for the green ecological agriculture?"
I asked the name again. There is no such company at all. Where did the name come from? Jian Xiaoshan took a breath, and Gao Cooling laughed and laughed: "Leader Qin shouldn't write such details. I may have to add more advertising time at that time, or my friend's company may pack it together. "
"Oh, so, so good, so share a little together. I know that your green ecological agriculture is an industrial chain. Generally, several companies complete this industrial chain. That's OK, then I will write your name? The advertising department recognizes you as a discount." Qin Ge explained: "The main reason is that you want an advertisement one month later. There are so many people and I am afraid that I can't remember it. Add a 50% discount and write clearly on the special approval. Now, if I’m not here, you won’t be bothered. I’m probably going to Europe next month."
Qin Ge is knowledgeable. Green ecological agriculture is generally the integration of several enterprises. To make an analogy: the source ecologically grows vegetables and fruits, the middle part is sold directly to the market, and the other part is sold to other ecological enterprises to make jam.
Gao Leng means that this advertising fee is not paid by his company. It is not good to write about a company. This reason is reasonable.
Said Qin Ge lowered his head and wrote, put the pen out of the drawer, and pressed his seal, then picked up the phone: "Come here, get the list and send it to the advertising manager."
Qin Zhu quickly walked in and picked up the list and looked at it. With her mouth open in surprise, she turned around and gave Gao Leng a thumbs up: "Unexpectedly, Mr. Gao is young, and actually has green ecological agriculture. It's a business! This is a money-burning business!"
Ecological agriculture generally takes at least five or six years to recover the cost.
At this time, Qin Zhu looked at Gao Leng with even more admiration.
"Thank you, it's just a small business." Gao Leng said, stood up and walked to Qin Zhu's side and looked at Qin Ge with some embarrassment: "Group leader Qin, I wonder if you can make a copy of this list, or let me Take a picture?"
"No need." Qin Zhu quickly explained: "This list will be entered by a special person in the advertising department. You interview the company this month, and the time is long and long, and not short. You always have to contact the other party in the early stage and review it. For corporate information, you want people under you to communicate with the people in the advertising department. As long as the price list passes, it will be nailed down. They will arrange the schedule or something. There is no need to provide the list."
Qin Zhu thought that Gao Leng was afraid that it would take a long time and the program would not go well, but he didn't know Gao Leng and had other routines.
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