Great Artist

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The formation of the opposition alliance does not mean anything. Although this is also an interest alliance, strictly speaking, it is only a business alliance for the online digital video business, and their cooperation is limited to video websites. But even so, the gathering of the heads of four major companies is still a rare event.

Disney CEO Robert Iger, Universal Music CEO Doug Morris, Universal Studios CEO Ron Mayer, TV CEO Jeff Zucker, the four The guys gathered together and began to discuss the confrontation...or the eleventh studio, to be precise, it should be against the pace of the trend of the times.

But in the face of this unsolvable problem, even if the brains of these bigwigs are bright, it is not so easy to solve. Now the only advantage of this alliance of strategic interests is that they can jointly occupy a quarter of the US video resource market, which is a business that uTube cannot reach for the time being.

But the most hateful thing about uTube is that even if the website cannot provide viewing of this quarter of videos, users can still search through uTube's website to learn how to watch videos, such as logging in to Disney's official website to watch, or Disney-licensed pay TV viewing, as well as DVD purchase sites and related information. Users can easily find relevant information about the videos they want to watch on uTube, which makes users very sticky to the website. Even if other new video websites are established, the user's priority is still... So, this Opposing alliances can indeed be said to be difficult.

From 2005 to the first half of 2006, it was not easy for these four big brothers. Disney is still paying for the loss of Pixar, and the post-Michael Inas era has never been able to settle down. "Pirates of the Caribbean 2" and "Cars" finally let Disney breathe a sigh of relief. But it still does not ease the anxiety of competing with Sony Columbia Pictures Aardman Studios, because animation is the foundation of Disney.

For the second year in a row, Universal Music failed to return to the top spot in terms of market share. In 2005, it was overwhelmed by Warner Records. Sony Bertelsmann Records is still on the mend, Christina Aguilera, Justin Timberlake and other popular singers will release albums; and Universal Music's biggest competitor, the **** Evan Bell, is about to release New album, this year's task is still Yali Shanda.

The TV station can see their situation from the fact that Mark Bonet has actually gone directly to Evan Bell, since the end of "Friends". For more exciting novels, please go there, and they were usurped by Fox TV and CBS. Now they still can't breathe, and the quality of the episodes is criticized; and the situation of Universal Pictures is not very good. The investment of 200 million "King Kong" Barely did not lose money, and it was not well received. In the summer of 2006, the situation of Universal Pictures was only a little bit better than that of Warner Bros., which fell to the bottom...

Now, everyone is working hard in their original fields. Hope to turn the tide. But under this unfavorable situation, uTube has begun to erode the traditional video market, which is really annoying. after all. The rise of uTube is a severe blow to the DVD rental market, and the impact is rapid. Although it has not fully manifested yet, it can be predicted that the DVD rental market will shrink after a year. Therefore, no matter whether these four big men came together because of interests or to fight against uTube, their pursuit of interests and the relief of their own situation are the core purpose.

"I think we should talk to Eric Schmidt." Jeff Zucker broke the embarrassment of the four people, and made the four top groups frown. It's really a difficult thing.

This is different from the commercialization of digital music at the beginning. Although iTunes is the first provider to provide paid services, because other companies have stopped and watched for a long time, the accumulation of iTunes' advantages is a very slow process. In addition to iTunes, Sony, Samsung and other companies have their own digital music paid download systems. Therefore, iTunes' current market share is dominant. But not a single family.

And this time, because uTube has accumulated a huge mass base throughout 2005, the right of preference is no longer in the hands of other companies. In addition, Eleven Studio, which is not what it used to be, has joined forces with Apple. In 2006, the first three The rapid development of the month has accumulated enough advantages. Before other companies have had time to think further, Warner Bros. and Fox Television have joined the uTube camp, which makes the development of the entire online video website quickly tilt towards uTube. The end result is that before others can take corresponding measures, uTube has grown up.

Therefore, it is not a problem for the opposition alliance to build a video website, but it is very difficult to rise under the power of uTube: innovation, quality, and resources are indispensable.

"Eric? Any news from Google lately?" Doug Morris asked, frowning.

Eric Schmidt, CEO of Google.

Jeff Zucker nodded, "Eric wants to acquire uTube, but Eleven Studios is not willing to let go." This is no secret, and the news has been spreading since May.

Google revealed this intention in May, and it began to make wind. But after going around in circles, three months have passed, and Google still hasn't given up, and Eleven Studio has never let go. It is said that Google has already offered a price of 2.5 billion US dollars in early June, and now that uTube's franchise lineup has grown, Google's hope of winning uTube is getting slimmer.

What the outside world does not know is that Eleven Studios is reluctant to sell uTube. The reason is not that the price everyone guessed is not enough, but because uTube was built by Evan Bell, compared to the previous life, the situation has been completed. A reborn transformation, uTube is now completely stronger. At the same time, uTube is also the key to further cooperation between Eleven Studio and Apple. Apple's development on the ne has entered an important stage. In the future, uTube will become an important part of smartphones and mobile life, and the revenue problem has been solved, so. How could Evan Bell be so stupid to sell uTube to Google for a little money.

"Last week, Google offered a price of four billion dollars, but Teddy Bell still shook his head." Jeff Zucker just said a word, and the other three frowned, with different expressions. But the surprise is the same. At $4 billion, this is the biggest deal Google has made since its inception. And the current market value of uTube is estimated to be 2.5 billion. It can be said that the rejection of Eleven Studio is too greedy in the eyes of outsiders. "Now, presumably Eric is not very satisfied with Eleven Studio."

There is no need for Jeff Zucker to continue the rest of the story, and the other three understand it. Pulling Eric Schmidt's Google into their opposing camp was a wise decision. A Fact All America Knows: Before the rise of uTube, Google Video was the largest online video site in the United States. If there is technical support from Google. There is also the support of the Google search engine, so the confidence of this opposing alliance will indeed be quite sufficient.

The four bosses of the opposing alliance have reached a consensus, but they are informed by the outside world. Google was not listed in a joint statement from Disney and Vivendi Universal Entertainment in July. As for the reason, no one knows yet.

Obviously, the four giant crocodile companies plus Google, these five companies are all top players, even if they are the global three Musketeers, although they are both affiliated with Vivendi, they are also a subsidiary of China. It is not a community with equal interests. Therefore, the cooperation of these five top companies is bound to be very competitive in terms of benefit distribution.

From Google's point of view. Now it is the four companies who are asking for them. How they can use the technological advantages in their hands to maximize profits is the most important thing; from the perspective of the four companies, they own the video copyrights, as if uTube is coming to the door Ask these film and television companies to authorize them, so they should have the upper hand in their cooperation with Google. In addition, there are differences in the distribution of benefits within the four companies.

It seems. The alliance of opposing alliances is not necessarily monolithic. For these big companies, just like uTube, they will flock to them only when they really see the benefits. This is the nature of businessmen.

Therefore, in January 2007, whether the video website jointly developed by Disney and Vivendi Universal Entertainment can be successfully launched, and what will happen after the successful launch, we can only wait and see. But in any case, uTube's most powerful competitor has begun to brew... The whirlwind development throughout the first half of 2006, not only became the most powerful person of the year selected by "Time" magazine in 2005 A good footnote also marks that the Internet era has entered a new stage, which may mean changes in people's lifestyles, which will involve changes in entertainment peripheral industries such as television, movies, and video tapes~www.readwn.com~ will also directly Affecting changes in many aspects such as network operators and advertisers.

In the second half of 2006, this influence will only grow bigger and bigger like a snowball. It can be said that the development of video websites, under the influence of the little butterfly Evan Bell, has set off a huge wave.

In the last life, News Corp., led by Rupert Murdoch, and TV stations and Disney jointly launched Hulu, a video site, in 2007, and then Hulu brought a series of partners to its camp, including Universal Pictures. , Universal Music, and eventually became the biggest threat to uTube. But unfortunately, after four years of rapid development, Hulu entered a development bottleneck in 2011, and even faced the crisis of being sold for a time. Before Evan Bell's rebirth, Hulu was still far more profitable than uTube, but uTube also began to reverse the disadvantage and fight back.

So what about this lifetime? The opposition alliance can successfully join forces, what role will News Corporation and Google play, and whether their final video site will pose a threat to the now-prosperous uTube, history has changed, and everything has become unknown again.

There is not much time left to double, continue to ask for monthly tickets, ask for subscriptions, and ask for annual work tickets! (To be continued) RQ