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Why do major TV stations attach so much importance to talent shows?

In fact, the reason is very simple. Taking "American Idol" as an example, the cost is low, three judges and one host are a fixed team, and the cost of building the venue and program promotion, in addition, the expenditure is not so much; the effect is remarkable, and it is easy to dominate the ratings. The rankings, the financial resources of advertising sponsorship are rolling, and the surrounding businesses are in full swing; the ending is easy. Once the ratings drop or the audience feedback is poor, the ending will be done immediately without any burden.

Compared with traditional TV dramas, sitcoms and other forms of programs, the production process of talent shows is simple, and does not require a lot of screenwriting costs, and the dependence on excellent screenwriters has been minimized. The most important thing is, low investment and high feedback, and Start broadcasting at any time, stop broadcasting at any time, and the whole production cycle is very simple and clear.

Therefore, in recent years, reality shows like "Big Brother (then, "Go Fast (e, and "Survivor (n have been doing very well. Coupled with the rising star "American Idol", major TV stations The emphasis on reality TV is gradually increasing.

The four major TV stations, no matter who they are, have ten minutes of interest in the low-cost and high-return program form of reality show, especially after the launch of the uTube channel business at the beginning of this year, "American Idol" has achieved unbelievable results on the Internet. The results have also caused major TV stations to start their activities. Among them, I think the most.

CBS TV is firmly at the top of the ratings chart, and Fox TV is very stable at the top of the ratings chart. The TV station relies on the quality of the episodes to dominate the world. Each has its own strengths.

The TV station took two series from Evan Bell in early July to relieve the urgent need, but the lack of the overall topic of the TV station made it necessary for them to find a new point of increase in ratings. The talent show entered the attention of the TV station executives without any accident.

Imagine that the talent show is paired with a video website jointly established by the four opposing leagues, plus the opposing league's huge video database, which is beneficial to the four companies. In addition, using the platform of a video website to hold an online audition, not necessarily singing, but also funny, funny, etc. This is a low-cost and high-efficiency way. So how can the TV station not be itchy?

It can be said that five years is a threshold in itself. Whether any drama can survive five years and enter the sixth year and continue to maintain its momentum is a critical year. Coupled with the fact that the uTube channel business has become a catalyst this year, Eleven Studios is pressing on video sites step by step, further promoting the TV station's demand for talent shows.

Talent shows are different from TV dramas. The focus of talent shows is not on script but on creativity, so there is no need for them to turn to Evan Bell or Eleven Studio for help. As long as there are enough talents, they can create a talent show that has not yet registered copyright. form, then there is no problem. So, naturally, TV found Simon Cowell and Nigel Lessig.

Simon Cowell himself was a man who dared to stand tall and look at him when he was an agent. The popularity of West City Boys (te) in the world is inseparable from his excellent vision. After relying on the "X Factor" and "American Idol" to become popular all over the world and become a famous draft judge, Simon Cowell's appeal is self-evident and even some people joke that without Simon Cowell, "American Idol" will be a complete failure. The importance of this venomous judge is evident.

Nigel Lessig made his debut as a dancer at the age of ten and achieved a very unfortunate achievement in the dance world. As an adult, he gained recognition as a producer on World Television in London. He then relied on the image of a stern judge in "pop idols" to make his name a household name. Of course, his status as a producer of shows such as the British version of "Survivor" has also made him famous in the TV circle. And now, the position of executive producer of the two programs "American Idol" and "Dancing Forest Hegemony" has made him a top presence in the industry.

Whether it is Simon Cowell or Nigel Lessig, they are all key figures in a talent show. Judging from the current actions of the TV station, it should be a small action in the dark. Simon Cowell and Nigel Lessig have yet to hear from each other, which shows the secrecy of the TV station.

From Evan Bell's point of view, the TV station's wishful thinking is that Simon Cowell will be the judge and Nigel Lessig will be the producer. This has poached the two major boosts of "American Idol" and created a How can a talent show that can be compared with "American Idol" is difficult.

Simon Cowell's contract with Fox TV expires next year, and the renewal work has not yet started; Nigel Lessig is a little more troublesome. The two shows "American Idol" and "Dancing Forest" have made him feel like a duck to water. It seems that leaving Fox is not a problem. A wise choice, so when Nigel Lessig had a conversation with Evan Bell just now, he revealed a message: "We Fremantle Media think", even if Nigel Lessig was not going to make a new show, Freeman Mantel Media still has a lot of great showrunners.

The TV station's wishful thinking is very loud, but they have ignored one of the most fundamental problems: the format of the talent show is simple and easy to operate, which is a fact. But the accompanying problem is that it is not easy to innovate in form.

Evan Bell, as a man of two generations, is the crystallization of the wisdom of countless production talents in his previous life, and he has only launched three draft forms, which are the type of "American Idol", which is different from "American Idol". The "X factor" that expands the group, and the "Voice of America" ​​that ignores the quality of idols and focuses on the voice - this form first originated from the "Voice of the Netherlands" launched in the Netherlands in 2010. In addition to these three draft forms, various drafts emerge in an endless stream, but they have never been able to form a climate.

It's not that there are not enough production talents, but the simple and clear pattern of the talent show itself limits people's creativity, and the simpler things can be changed, the fewer parts can be changed.

Since the success of "Pop Idol", Fremantle Media has been trying to innovate, but it has never been able to come up with something effective. The "X Factor" was also formulated by Evan Bell. Now, five years on, Fremantle Media still has no better idea. After Nigel Lessig contacted him, he quickly came to this conclusion: In the field of talent shows, Evan Bell is the real leader.

So, the problem went around in a circle and returned to Evan Bell. So there is today's initial test by Simon Cowell, as well as Nigel Lessig's contact.

What the Bell Brothers didn't know was that in addition to the TV station, the TV station, with the support of Disney, has been trying to make a talent show, trying to get a share of "American Idol". Even CBS TV can't say that it doesn't have this idea at all. They have all been in contact with Simon Cowell and Nigel Lessig respectively, and even Paula Abadoo and Randy Jackson have tentative news in the past, just different from Today, the two people, Paula Abadoo and Randy Jackson, are still not famous enough, and their ambitions are also slightly insufficient, and they have not really developed. As for Fremantle Media, they have already tasted the sweetness of the talent show. If they can continue to cooperate with the TV station to win it, how can they give up?

However, even if the Bell brothers didn't know about the little moves with CBS, today's moves by Simon Cowell and Nigel Lessig show that "American Idol" entered its sixth year and the turmoil officially began.

Evan Bell heard Nigel Lessig say, "Now is a good time to let the 'X Factor' land in the United States." He couldn't help laughing. "Give me a reason to continue working with Fremantle Media."

This sentence made Nigel Lessig stunned. Evan Bell's sharp words instantly overturned all assumptions. Indeed, even if it is a good time for "X Factor" to land in the United States, then the mature ten A studio can make its own production and find a TV station for cooperation. There is no need to share all the benefits with Fremantle Media. So why continue working with Fremantle Media?

Nigel Rice actually thought about this issue, but he took it for granted, because Evan Bell has always been tepid and has no plans to bring the "X Factor" to the American market. They take it for granted~www .readwn.com~ First, Evan Bell is content with the current situation of "American Idol" and does not want to bring competition; second, Evan Bell does not pay attention to the benefits brought by the "X factor" at all, and has no plans to land in the United States .

But now, all assumptions have been overturned.

"Haven't we always had good cooperation?" Although Nigel Lessig was a little flustered in his heart, he still spoke without leaking. He is not the kind of novice who just randomly scrambles. "I heard that Studio Eleven just filmed. After 'Wilderness Survival', there are two more dramas being filmed at the same time, but there is not necessarily time to shoot the talent show. We continue to work together, it is a win-win situation."

Studio Eleven filmed "Spartan Three Hundred Warriors" and "High School Musical 2" at the same time, and temporarily postponed the TV series "Mad Men" due to lack of manpower. This is not a secret in the circle. Nigel Lessig was considered quick-witted, and soon found a suitable excuse.

Evan Bell shook his head with a smile, "Nigel, if it was Fremantle Media, would you split your interests and seek partners because of the temporary lack of resources in your hands? Besides, if I want to When the 'X Factor' is brought to the US market, even if Eleven Studios is understaffed, do you think the TV station will let us continue to be understaffed?"

Nigel Lessig looked at Evan Bell, and the smile on his face was obviously a little stiff.

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