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First "Transformers 2" followed by "Ice Age 3, and "Public Enemy" and then "Harry Potter and the Half-Blood Prince..." After the release of "Fake Marriage", the big moves in the North American summer season were one after another. These works are all men's films, and none of them are dedicated battlefields for female audiences.

Therefore, of course, the "fake marriage" that echoes the psychology of modern female audiences has won the unanimous support and pursuit of female audiences.

In the second week, it fell by 43%, in the third week by 30%, and in the fourth week, it fell by 15%. "Harry Potter and the Half-Blood Prince..."! This is also another social phenomenon in the summer of 2009. "The Hangover" created an 18% drop in the third week of its release, which violated the normal laws of the box office market and became a phenomenal work; and now, " In the fourth week of its release, "Fake Marriage" became the second phenomenal work in this summer's summer season with a 15% drop.

The phenomenon of "fake marriage" achievement is actually letting female audiences really start to occupy a place in the summer market. The huge success of "Mamma Mia" has made people realize that the male-dominated film market has gradually changed, and the ability of female audiences in the film market has become more and more prominent, especially in the summer time when commercial blockbusters usually occupy the mainstream. , After the power of female audiences is brought together, it also has a power that cannot be underestimated.

The 15% drop in the fourth week of "Fake Marriage" made all film companies truly realize that the composition of movie audiences has changed again. In the future, in the process of investing in new films, no one will ignore female audiences. . From this point of view, "fake marriage" is not only a dark horse at the box office, but also a decisive catalyst for the movie market to change from quantitative to qualitative!

Under such a sky-high box office drop, "Fake Marriage" officially broke the 100 million threshold in the fourth week of its release, reaching 120 million US dollars. In this way, this work with an investment of only 40 million US dollars has once again continued the invincible myth of Eleven Studios.

Since then, the box office drop of "Fake Marriage" has remained at an astonishingly speechless 20%, and there has even been an increase in the box office for a few weeks! In the end, the North American release journey of "Fake Marriage" came to an end in the second week of November. The dark horse won a total of 180 million US dollars at the box office in North America. Although it cannot be compared with "The Hangover", it also Not able to cross the threshold of 200 million, but the outstanding results are still blinding the eyes of countless people.

Eleven Studio's three works "The Hangover", "Flying Around the House" and "Fake Marriage" have won good results that exceeded expectations, and "Ice Age 3", which participated as the voice of Evan-Bell's deity, was able to Whether to occupy a place in this year's summer vacation? It seems to be difficult at present.

The applause of "Flying House Travels" is also very popular, which makes the quality of "Ice Age 3" bear countless pressures. The third film in the series is often a symbol of declining quality. For example, "Shrek 3" "This is the case with "Thirteen Arhats". It is not easy to achieve a further increase in quality in the third part of the series like "The Bourne Bourne 3." Therefore, word of mouth itself is the first major problem faced by "Ice Age 3."

The schedule is the second problem of "Ice Age 3". The week before it was released "Transformers 2", which had a box office of over 100 million, and it was released at the same time as "Public Enemy". Harry Potter and the Half-Blood Prince...", this is the real wolf and tiger, and a bear beside him.

However, "Ice Age 3 is still a highly anticipated companion product in the summer. First of all, the first two works of this series have won very good reputation and box office results; secondly, this time the dubbing lineup is led by Evan Bell. In addition to the old team, a new popular character such as Simon Pegg has been added. What kind of sparks will burst out is very much anticipated; in the end, it is the signature of Blue Sky Studio, in addition to the "Ice Age" series , "Robot Adventures" and "Houghton and Anonymous" did not have too dazzling results in terms of box office results, but they were both double wins in word of mouth and box office, which also confirmed the excellent animation skills of Blue Sky Studio.

This time, "Ice Age 3, when it was released, happened to meet a special Independence Day schedule, so I chose to release it on Wednesday, July 1, hoping to hit the box office on Independence Day. The same choice as 20th Century Fox, is From Universal Pictures' ambitious "Public Enemy."

"Public Enemy" gathered three big names, Johnny Depp, Christian Bale and Marion Cotillard, with an investment of $100 million, even higher than the $90 million of "Ice Age 3," and the story Or adapted from the true story of the legendary life of the famous bank robber John Dillinger. The director is Michael Mann, who has created masterpieces such as "Stealing Fire", "Knife Ali" and "Murder by Knife", which can definitely be called It is the ambition of Universal Pictures.

Therefore, the first week of July also presented a tough situation of "Ice Age 3, against "Public Enemy" and "Transformers 2", and the competition for this Independence Day slot can be said to have fallen into a white-hot situation.

The first week of July saw three films go head-to-head, "Ice Age 3," which earned $24 million on Wednesday, about $21 million on Thursday, and three on the weekend. $50 million, and it won $94 million at the box office within five days of its premiere. Obviously, this is a lower-than-expected figure and a considerable distance from the industry's expected $110 million opening score.

Prior to this, the industry generally reported a box office figure of around 100 million for "Ice Age 3, which hit the Independence Day schedule on five days. This is naturally the same as "Shrek 2, which hits 108 million in the opening weekend on three days. The results are different, but it can still be seen that the industry has great expectations for the blue sky studio's little squirrel series, but the results are not satisfactory.

Three years ago, "Ice Age Heng Kai" caused a box-office explosion in the spring season, and its $81 million premiere has so far surpassed the spring season record. No one has broken this record. This time, "Ice Age Heng," of The weekend box office is naturally high hopes.

Since "Ice Age 3 is released on Wednesday, the box office is bound to be slightly diverted by the weekend. In the North American movie box office rankings that only calculate the weekend box office, it is definitely difficult for the number of the three weekends to reach the level of 80 million, but Professionals still predict that "Ice Age 3 will open at least 65 million over three days on the weekend, plus the box office on Wednesday and Thursday, the final result of the five-day premiere will be between 100 million and 100 million. About 110 million settled. But unfortunately, in the end, "Ice Age 3, failed to live up to expectations.

The flaw in word of mouth has become the biggest criticism of "Ice Age 3". Compared with the "Ice Age 3", the comprehensive score of the media is as high as 80 points. This time, the comprehensive score of the third part of the series is only 60 points, barely passing. It also has a 60% freshness rating on Rotten Tomatoes. Most of the media's comments obviously made a direct comparison with "Flying House", and word of mouth was inevitably directly affected. Overall, the comments on "Ice Age 3" were polarized. Some people liked it very much and praised it; some people scolded it, thinking that Blue Sky Studio had squandered all the inspiration for this series. In the end, it is a score of 60 points. Overall, the comments are still positive for the entertainment effect of "Ice Age 3"!

Without the general reputation of "Flying House", the prospect of "Ice Age 3" in the North American box office rankings is suddenly not optimistic. "Ice Age Hengkou, won 260 million US dollars in North America. The global box office is as high as 770 million US dollars. Now it seems that "Ice Age 3, it is very difficult to exceed this number.

But aside from these objective factors, in fact, "Ice Age 3's box office performance is still very good, and it is not as bad as imagined. It is not that the box office performance is not good, it can only be said that everyone's expectations are too high, making There is a gap in the finished product, that's all.

"Ice Age 3, which grossed $50 million over three weekends, was the eighth largest in the history of Independence Day openings, and earned $95 million on the fifth day of its premiere, compared to In terms of the book cost of 90 million, it is also a good figure. Judging from the current trend~www.readwn.com~Ice Age 3, although it cannot reach the height of "Ice Age 2," the North American box office There is no doubt that the number exceeds 200 million.

In addition, "Ice Age 3's good performance at the box office can also be contrasted from the box office figures of the two direct competitors. The word-of-mouth has been rotten to "Transformers 2 on the street, and the box office has plunged by 6%." Eleven, the weekend box office was only 42 million US dollars; and the "Public Enemy", which won a comprehensive media score of 70 points, was too long and dull because of the subject matter, and the box office was not able to create surprises, only 25 million. Dollar.

Such a comparison, and taking into account the consumption of the first release on Wednesday, "Ice Age Heng, the figure of 50 million US dollars for three days over the weekend, it seems very good.

In the first week of July, "Ice Age 3, successfully won the championship," Transformers 2, ranked second, and "Public Enemy" was the third runner-up.

It can be seen that "Ice Age 3" still relies on its rich heritage to win a place in the fiercely competitive summer season, although compared with the spring season, the little squirrel is slightly unaccustomed in the summer season, and such a first Compared with Evan-Bell's record in the summer season for three consecutive years, it is not so outstanding.

So, "Premier" magazine couldn't wait to shout: "Evan Bell's first defeat!"

Today's 12,000 update!

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