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Evan Bell is well aware that his plan to bring the Pixar team under the umbrella of Studio Eleven will not be easy to achieve. What's more, Steve Jobs is not a person who will give up benefits easily. Evan Bell knew this when he confronted Steve Jobs with a plan to commercialize digital music.

Now, Eleven Studio wants to cooperate with Pixar. First, there are no distribution channels, second, no work resources, and third, there is no strong financial backing. "After two negotiations, Steve Jobs did not say anything, which is normal. If the location In exchange, Evan Bell will not look down on this kind of collaborator. Just relying on a "Pixar sex" Barabara, trying to persuade Steve Jobs to give up such a big profit pie is almost Arabian Nights.

But even so, Evan Bell still felt a little frustrated. It's not that I'm frustrated that the cooperation plan didn't impress Steve Jobs - because it seems to be "natural", but I'm frustrated that I'm not sensitive enough to do business, and I haven't realized the importance of the distribution department to Eleven Studios , It has been two years since Eleven Studio produced "Deadly Identity", and their awareness of the importance of distribution channels has never been enough. Especially after David Greenblatt left, no one paid attention to this aspect. Even Teddy Bell is still groping for the entertainment industry.

Fortunately, it is not too late to find out about this problem. First of all, put aside the cooperation with Pixar, and regard the distribution department as a necessary process for the further development of Eleven Studio. It is the most important thing for a studio to establish its own distribution department.

After returning to Los Angeles from Emeryville, Evan Bell found Teddy Bell and Eden Hudson to talk about it. Issues with the issuing department. Not the first time they talked. I believe it won't be the last time. I didn't realize the importance before, plus the reasons for human, financial, and energy, and ignored the distribution department. That's all in the past. Now. Teddy Bell also realized the need for Eleven Studios to establish a distribution department.

In fact, after experiencing the glory of the past two years, Studio One has come to a crossroads in its development direction. At present, the management plan of Eleven Studio is 'One production is responsible for shooting works. Then sell the distribution rights to other film companies to make a profit. If you continue to follow this admiration, it means that the works of Eleven Studios must look at other people's faces. If no film company is willing to release its works - such as "Mysterious Skin", then Eleven Studios will fall into a dilemma. And this situation is not unfounded. But it will happen sooner or later.

Also, keep going according to this kind of business. This also makes Eleven Studio a pure production workshop, and there is no way to raise the fundraising. Now the scripts received by Eleven Studios are all low-cost productions, and the most expensive "Notebook of Love" is only 15 million US dollars♀ It is destined that the studio's works can only be petty. Of course, it is not a big investment of hundreds of millions of dollars, but it is very normal to invest 50 to 60 million yuan in a movie, but the works with an investment of 50 to 60 million yuan still have to wait for the distribution company to sell. This is for Eleven Studios. It is very unfavorable to say.

Furthermore, even if Pixar and Eleven Studios reach a cooperation intention, the production cost of a 3D computer animation will go up at least 100 million, and even 200 million is not impossible - "Toy Story 3" costs two One hundred million U.S. dollars. Then, after spending such a huge investment, Eleven Studio has no distribution channels, and must divide the profits with the distribution company. The result could not be simpler: Eleven Studio is likely to just recover the cost, and the difficulty of making profits has increased exponentially. .

So, indeed, Eleven Studio is now standing at a crossroads, whether to continue to operate according to the current small studio, or to establish a distribution department and develop in a larger direction, just like DreamWorks, gradually His own rules are smashed, but he still maintains the integrity of the studio and refuses the capital injection of the big consortium.

The answer is actually not complicated, whether it is for works like "Little Sunshine" to have its own distribution channel, or for Eleven Studio to have greater freedom in the selection of scripts and works in the future, or for the sake of harmony. The cooperation of Pixar and the establishment of the distribution department are imperative. But the question is, how does it work? Without David Greenblatt, Evan Bell, Teddy Bell and Eden Hudson all opened their eyes and smeared, even if Shane Mayer was pulled over, there was still no any clue.

"Evan, didn't you say last time that the Weinstein brothers are leaving Disney, why don't we talk to them about cooperation intentions?" Eden Hudson thought of this and thought it seemed a good idea. idea.

The Weinstein brothers have connections, experience and intelligence, which Evan Bell admires very much, and has also received a lot of praise in the circle. If the Weinstein Brothers can be pulled into Eleven Studios, it will definitely be even more powerful. Now, the Weinstein brothers have fallen out with Disney, and it is estimated that they will officially leave Disney in 2005. This is a perfect opportunity.

No, Evan Bell shook his head, "Eden, you don't know the Weinstein brothers. They do have a unique vision for movies, but their recalcitrance is a double-edged sword, and Harvey still has" Harvey Scissorhands' title, he always likes to shut the director out of the editing room and edit the movie according to his wishes, which is a very bad habit. And it's not that you haven't seen their ability to spend money, ten The small temple of a studio can't hold these two great gods."

Imagine that both the Weinstein brothers and the so-called "tyrant" Michael Inas dare to confront each other head-on and go against the grain. After entering the eleventh studio, there must be many things wrong with the thorn in Evan Bell. The cooperation between the two sides is definitely not good. It will end peacefully. Moreover, as can be seen from a series of works such as "Furious Gourd", "Cold Mountain", "Chicago", etc., the Weinstein brothers' ability to spend money is not at all necessary for their academy's poor public relations methods. Eleven Studio is just like that. A little bit of money is probably not enough for them to squander on two movies. so. Even if Eleven Studios sent an invitation, it is estimated that the Weinstein brothers would not accept it.

Eden Hudson pondered with a calm expression on his face. There is no indication. But his eyes fell into thinking again, which shows that he accepted Evan Bell's statement and began to think of other ways.

"What about DreamWorks?" Sean Mayer has been stationed in Los Angeles. The news is better than Teddy Bell and Eden Hudson. As soon as he said this, Teddy Bell looked over with a question mark on his face. "What happened to DreamWorks?"

Sean Mayer didn't notice, and Evan Bell had a look of sudden realization on his face, obviously already knowing what was about to happen. But Sean Mayer looked directly at Teddy Bell for commentary. "Universal is going to buy DreamWorks. They're already at the negotiating table. If Universal wants to buy DreamWorks, why can't we? If we buy DreamWorks, we can not only have their huge distribution system, but also There's a huge library of products, and of course big-name directors like Steven Spielberg."

This seems to be the best news for Eleven Studios.

After a series of box office fiasco. Not even "Shrek 2" was able to save DreamWorks. In fact, this work that dominated the North American box office charts in 2004 became the last straw that crushed DreamWorks. After the huge success of "Shrek 2". DreamWorks believed that a bumper harvest could be achieved in the DVD market, so it accelerated the pace of DVD distribution. But the result is that audiences are willing to go into the cinema to watch the movie, but they are unwilling to buy DVDs to add to their collections. "Shrek 2" is bleak in the DVD market. Millions of discs are in the warehouse and cannot be sold at all. This mistake in decision-making also accelerated the pace of DreamWorks’ financial collapse. Therefore, after entering February, Ron Mayer, who has a close relationship with Steven Spielberg, officially proposed an acquisition on behalf of Universal Pictures. DreamWorks' plan.

But this time, Evan Bell shook his head. They didn't know what was going on behind DreamWorks, but Evan Bell couldn't be more clear. "The acquisition of DreamWorks is followed by a debt of $600 million. There is also an empty shelf where all talents are gone. This is a complete mess. Of course, this is not important. The important thing is that the animation department of DreamWorks has been separated out, and there is no way to buy it together. And you know, we meet The right competitor is Universal Pictures, Ron Mayer and Steven Spielberg have a very good personal relationship, and it is too difficult to fight against Universal Pictures."

In fact, things are far more complicated than what Evan Bell said. For a lifetime, about the follow-up development of DreamWorks, it is really wonderful, and he remembers it very clearly. From its establishment in 1994 to the forced sale of DreamWorks due to financial problems in 2005, it has created countless brilliance in the past eleven years and has become a myth of the largest American film company. However, after entering 2005, DreamWorks became a mess.

Universal Pictures began negotiating with DreamWorks in February. In fact, Universal Pictures was DreamWorks' only buyer. Although there had been a lot of upheaval, in September, Universal Pictures decided to buy DreamWorks. The cost of the factory purchase included $800 million in cash ~www.readwn.com~ and $600 million in debt. Except for some minor problems, Universal Pictures has basically won the ticket.

But then, Paramount Pictures, which was in trouble in its operations, rushed out, and Paramount, which urgently needed to adjust its corporate structure and start again, at the price of one billion US dollars, plus Cheng's father's billions of dollars in debt, at the last moment, the tiger's mouth was pulled out. , snatched DreamWorks from Universal Pictures ♀ is a Hollywood blockbuster with ups and downs, which makes people stunned.

But Evan Bell knows that this is not the end of the honeymoon period between Ramon and DreamWorks. In October 2008, Paramount and DreamWorks announced their separation, and Steven Spielberg left Paramount. , with the help of the new owner, he established a brand new DreamWorks ÷ DreamWorks signed the film distribution rights to Universal Pictures, but later, Steven Spielberg and Ron Mayer had a conflict and turned to Disney. Signing and cooperation agreement.

It can be said that DreamWorks has always produced excellent works after 2005, but in terms of operation, it is an out-and-out quagmire.

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