Great country technology, I have a system where hard work pays off!
#31 - Big discount on branded computers!
With a decision made, Zhang Feng, the sales director of Hasee Computer, immediately took action.
First, Zhang Feng personally met with his counterparts from various computer companies, presenting ample evidence to demonstrate the threat posed by Geek Computer.
He invited them to jointly suppress Geek Computer in Guangdong Province. Some companies didn't care about Geek Computer, while others highly valued it.
Those who didn't care were naturally the well-known Lenovo Computer Company, the leader in the domestic computer industry. They wouldn't care about a small Geek Computer with operations in only two cities.
After all, since acquiring IBM's PC division for $1.25 billion two years ago, Lenovo's sights were set on the world.
For Lenovo, the domestic computer market was just a large market within the global market, and overseas markets were more important.
Because of this, they even created a situation where the foreign version of Lenovo computers was much cheaper than the domestic version, ultimately sparking dissatisfaction and controversy among domestic netizens.
Of course, Lenovo Computer had reasons for their arrogance. Other brand computer companies wouldn't be as arrogant as them.
Therefore, Zhang Feng, the sales director of Hasee Computer, successfully achieved his expected goal.
That is, to unite against Geek Computer in the Guangzhou and Dongguan areas.
Thus, in just three days, Hasee Computer, Tsinghua Tongfang Computer, Great Wall Computer, Founder Computer, and other brand computers in Guangzhou and Dongguan began large-scale price reductions and promotions.
The extent of these price reductions and promotions was quite significant. In the eyes of users, it was practically like squeezing out toothpaste and bleeding themselves dry.
What level did these price cuts reach?
Based on the same configuration, if you were to buy computer parts and assemble them yourself, the price difference would be between 400 and 1000 yuan.
Compared to the original profit of 1000 to 2000 yuan per computer sold by brand computer companies, this large-scale price reduction and promotion was indeed a major bloodletting.
As a result, this round of large-scale price reductions and promotions was quite effective, directly reducing the foot traffic in Geek Computer stores to just a few scattered customers.
This situation even affected Geek Computer's base camp in Dongguan, causing Geek Computer's sales in Dongguan to be cut in half!
…
The next morning, in the new headquarters of Geek Computer in Guangzhou.
The conference room was filled with the company's senior and middle management, discussing how to deal with this situation.
"Gao Peng, please tell us about the situation."
Thanks to his heroic performance in the last dai pai dong incident, Gao Peng had been promoted.
He was now the Minister of Marketing, one of the three major structures in the sales department: the Marketing Department, the Sales Department, and the Customer Service Department.
Among these, the position of Minister of Marketing and Marketing Director was still concurrently held by Gao Nian himself.
After all, the Marketing Department needed market research, then develop specific business plans, and finally be responsible for market business management.
Whether it was Gao Peng or Li Jun, their abilities were not up to par for these tasks. Promoting them would only harm the company.
Therefore, Gao Nian, who still hadn't found suitable marketing talent, could only continue to hold the position himself.
"Yes."
Gao Peng, who was called upon by Gao Nian, stood up and walked to the projection screen to introduce the current difficulties faced by Geek Computer using a PPT.
"Since yesterday, the customer traffic in our base camp, Dongguan, has decreased by half compared to the previous period, and computer sales have dropped to 40% of the original."
"As for the Guangzhou flagship store, the sales are even worse, plummeting to 20% of the original."
Hearing Gao Peng's introduction, the conference room immediately gasped.
They didn't expect Geek Computer's losses to be so severe, with sales plummeting to such a serious extent.
However, just when they thought the situation was bad enough, Gao Peng's next words made them even more angry.
"According to feedback from our company's market research staff and franchise store managers, they have all stated that they have recently received a large number of complaints from internet cafe owners.
They said that our Geek Internet Cafe Management Software is extremely unstable, occasionally experiencing sudden crashes or blue screens, which has caused them to lose many old customers."
"Impossible!"
Ni Guanghai of the Technology Research and Development Department immediately stood up anxiously and questioned:
"Are you sure it's a 'large number' of internet cafes?!
Every version of our Geek Internet Cafe Management Software undergoes small-scale testing before being released as the official version. How could there be large-scale crashes and blue screens?!"
"This is also very strange. After all, we have been releasing Geek Internet Cafe Management Software for quite some time, and it's impossible for problems to suddenly appear.
Moreover, the timing is so coincidental, right when those brand computer companies are having promotions."
Hearing Gao Peng's words, the people present had already begun to think.
Obviously, the problems with the Geek Internet Cafe Management Software must have been caused by those brand computer manufacturers.
Although they had no evidence, the facts were the best evidence.
"Those brand computer manufacturers are so shameless, actually resorting to such petty tricks."
Ni Guanghai, the Minister of the Technology Research and Development Department, cursed and felt somewhat depressed.
In response, Gao Nian revealed a thoughtful expression and said:
"This also serves as a wake-up call for us, telling us about the flaws in the Geek Internet Cafe Management Software.
In general, it's better to expose problems early than to expose them in the future, because the backlash at that time will be greater and more terrifying."
Hearing this, the people present also nodded slightly in agreement.
"Ni Guanghai, the Technology Research and Development Department needs to work overtime these days to solve this matter.
And we also need to launch a computer security manager software to prevent the same incident from happening again."
"Okay, I understand. I will do a good job of ideological work below."
Ni Guanghai agreed.
Working in the software programming industry requires being prepared to work overtime at any time. If we need to work hard these days, then we will work hard.
Anyway, the treatment provided by Geek Computer is quite generous, and overtime is strictly in accordance with labor laws.
They don't actually lose much by working overtime. In fact, for employees who want to earn money, working more overtime can actually earn them a lot.
Turning to look at the company's senior and middle management present, Gao Nian continued:
"This time, we lost somewhat unfairly, because the reason we encountered this crisis is not because there is a problem with the quality of our products, nor is it because our products are not good enough.
The reason is that our brand influence is not as good as theirs. When the price difference between our computers and brand computers is several hundred yuan.
Consumers ultimately choose to buy those brand computers, so that is the reason why we lost."
After a pause, Gao Nian continued:
"But failure does not mean enduring failure and continuing to fail. On the contrary, every crisis is an opportunity to correct ourselves and make ourselves stronger.
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