Help all mankind
Chapter 43 Passionate Speech Selling Company
"Our national enterprise Huawei has been completely blocked by other countries.
But why can't we retaliate against their brand Apple?"
At the shareholders meeting, Mu Xin first took out two mobile phones, one Huawei and one Apple.
Put them in the most conspicuous position, the intention is very simple, use the method of storytelling to explain a simple truth, and introduce the current situation of the industry.
"Because of the industrial chain! Apple is almost only responsible for the design of mobile phones, and all other processes from spare parts to assembly rely on the supply of the industrial chain.
And our country provides almost all links in the entire industrial chain."
"20 years ago, there were many mobile phone brands, each with various selling points and unique images, but then these companies were almost wiped out.
At the same time, the mobile phones have all grown into a similar look. This is not because the later brands are copying Apple, but because the industry chain is better at this style and they have no choice.
Since Apple entered our country, it has reached a good cooperative and symbiotic relationship with us.
Our country provides it with an industrial chain to help it produce on a large scale. Although in this process, the media reported that the profit of the entire industrial chain is not high, this choice is correct, an extremely wise decision."
In the huge conference room, representatives of the major shareholders listened carefully to the company’s CEO Mu Xin. He usually specializes in technology and has not given such enthusiastic speeches for a long time. At the same time, the shareholders representatives understand that there is a reason for this. .
"Because the industry chain is firmly controlled in our own hands, originally an accessory should be independently developed and manufactured by Apple, and its technology is exclusively in our hands.
However, Apple chose to outsource to the industrial chain, so this technology belongs to the industrial chain itself. Such things continue to happen, and the industrial chain with my country as the main body can directly complete the production of mobile phones.
So when the major old mobile phone brands in the market went bankrupt, a large number of new mobile phone brands have sprung up in my country, but they weren't in this business originally.
Oppo, vivo’s old business sells repeaters, and the original team of Xiaomi is engaged in anti-virus software. Did they research all aspects of how to make mobile phones from scratch?of course not.
In our country, you only need a deposit of 5 million yuan, then you can ask someone in the market to help you design a mobile phone you want from start to finish, and start small-scale production immediately.
This is the power of the industry chain. The industry chain masters all technical links. As long as you have money, you can let the industry chain help you complete anything. As long as you have an order, you can negotiate with the industry chain. As a mobile phone brand, you only need scale and some exclusive Technology as a selling point.
Of course, those so-called exclusive technologies are not completely researched by themselves, and most of them are also in collaboration with the industrial chain.
Why are almost all mobile phone brands emerging from Apple domestic? This is because the domestic market has sufficient market size and most of the industrial chain is in China. It is easier to get their help in the R&D process."
"In the end, a lot of new brands that did not have manufacturing technology have emerged and defeated the old factories."
Mu Xin paused for a few seconds, then put the low tone to slow down, and said the most important point of this meeting.
"And this story is about to happen in the field of electric vehicles!"
"The most troublesome opponent of our friends and businessmen, Tesla chose to set up factories in China, and received various support from various domestic units, especially for it to speed up the land review and approval, and to provide it with many preferential policies and financial subsidies. .
You must know that Tesla in its home country has been disqualified from various subsidies because of its good sales.
After receiving subsidies from my country, Tesla competed with my country's local electric car companies at a lower price.
Is such a move by the state to induce wolves into the house?On the contrary, this is also foresight.
my country is also a large supply chain country, and supply chain groups should be given priority.
As long as one factory can drive overall sales, it can feed the supply chain, no matter where it comes from.
Because in the eyes of the country, the survival and development of the supply chain is the first goal. In exchange, Tesla needs to purchase a large number of products provided by the supply chain.
In this process, the supply chain has grown steadily along with Tesla's sales.
But the life and death of our local car companies is not important compared with the supply chain!This is the future situation, this is the general trend.
Even if our local car companies are all hanging up now, as long as the domestic supply chain grows up, the supply chain masters the core technology, and the huge domestic market, there will be countless zero-based car companies emerging.
Therefore, the survival of our established electric vehicle companies is really not important in the face of the general trend."
When the shareholder representatives heard this, their expressions became serious.
"Since the current situation is already the case, the country has made every effort to support such a competitive foreign enterprise for the development of the supply chain.
So why don't we regard ourselves as a new car company from now on, and then look at how to develop.
There is also an exchange for supporting Tesla in China. It is not just that Tesla has moved a large number of production lines to China to provide employment for the country.
There is an unchanging rule in the supply chain. Since Tesla can purchase things from me, it is also possible for other manufacturers to purchase.
But Tesla also knows this. For this reason, it attaches great importance to several core technologies in its own hands, one is power management, the other is autonomous driving, and related chips.
Take Apple again as an example. Almost all of its accessories come from the supply chain, and they are not the best accessories in the selected supply chain.
The screen effect of its mobile phone is average, the hardware of the camera is also a cheap solution, and even the signal of the mobile phone is very bad.
However, it has two unique advantages, one is user dependence and brand advantage established first.
The other is that the performance of the core processor is always leading.
Coincidentally, Tesla and Apple have the most advanced chips in the industry and come from the same master.
It will not take many years. With the growth and improvement of the supply chain group, electric vehicles will be more brutal competition like mobile phones. At that time, the destiny will no longer be determined by how much technology we have, but how much technology we have is owned by others. None of them.
At that time, the large amount of technology we have in our hands will become something that can be bought on the market at any time, and only the part that we monopolize will have value."
Finally, while waiting for shareholders to look at Mu Xin with expectant eyes, he announced an important decision of this meeting.
"In short, it is time to make large-scale reforms. After long-term market research, I announced that I would acquire a technology company. I can tell everyone in charge that they have the world's best driverless system. Enough to compete with Tesla's unmanned driving system.
It's just that the objects of this acquisition are not small in size. In order to achieve this goal, we may have to pay some price."
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