Hollywood Road

This weekend, two films were released on a large scale, but whether it was "Blood Brothers" released by Paramount Pictures or "********" produced by Warner Bros. "Lover" brings a real impact.

As for "Superman Returns", which has been in theaters for several weeks, the box office for the fourth weekend has dropped to more than 5 million U.S. dollars. This ambition of Warner Bros. is not particularly bad at the start of 50 million U.S. dollars, but the subsequent cliff-like decline. Directly killed all the fantasies of the production and distribution side.

Compared to these films, "The Lost Lovers" surprised everyone.

"The Lost Lover", as everyone expected, won the North American box office rankings in a row, and also won the second box office title after the release. But unexpectedly, the box office of the next weekend was compared with the box office of the first weekend. Only a 29% decline, not only got 35.4 million U.S. dollars, but also set a new record for the smallest decline in the second week of a large-scale filming of more than 3,000 films in the last five years.

The excellent next weekend box office also helped the North American box office of "Disappearing Lover" successfully break through the 100 million U.S. dollar mark, reaching 112.7 million U.S. dollars!

Murphy is still leading the crew on the North American publicity journey, and Twentieth Century Fox is also continuing to create topics.

"In the remainder of August, apart from Dimen Pictures' "Brothers Grimm", there were no other films of the same magnitude."

In a suite of the Waldorf Astoria Hotel in New York, Murphy hugged Gal Gadot, who was only wrapped in a blanket, sitting in front of the floor-to-ceiling windows, looking at the night view of Manhattan outside, and talking about the topic of the movie, "This time is right. "The Lost Lover" is very beneficial."

Gal Gadot returned to North America last week, because Murphy was running around to promote and came directly to New York.

She curled up in Murphy's arms, and her white teeth flicked naughty across her majestic chest from time to time, only occasionally responding to Murphy's words with a nasal sound.

Hearing Murphy's words, Gal Gadot raised his head slightly, pouted, and waited for Murphy to kiss him before saying, "How much can the North American box office have at the end? What do you think?"

Murphy hugged tighter, wishing to melt Gal Gadot into his body, "I hope it's 500 million dollars!"

"Dreaming!" Gal Gadot took a bite **** his chest, leaving two rows of fine teeth marks, and struggling, "Honey, do you want to strangle me?"

"How am I willing." Murphy relaxed his arms and looked down at Gal Gadot's delicate face, "Will you not leave me for so long in the future?"

"I..." Gal Gadot just wanted to nod and agree, but what happened in Israel before came to his mind. He hesitated for a while before saying, "Well, I don't want to leave you for so long."

After speaking, she propped up her body, hooked Murphy's neck with her hands, and kissed him actively. The two people kissed wildly again, and Murphy's hands also habitually grabbed the two charming long legs. Love it from top to bottom.

The war between the two broke out again.

Under normal circumstances, the last two or three weeks of the North American summer season's new films are not very powerful, and this year is no exception. For the rest of August, among the new films released in August, there is no name that Murphy has left an impression on.

With the release of "The Lost Lover", 20th Century Fox is almost certain to be proud of the entire August schedule.

The focus of all film media and magazines is naturally also on "The Lost Lover".

CAA and Stanton Studios also borrowed the current heat and set the goal of promotion at the awards season at the end of the year.

"In addition to the considerable income, "The Lost Lovers" is one of the hottest players in this Oscar season. Rotten Tomatoes is as high as 88% freshness, the mainstream media Metascore scores 84 points, and the IMDB user scores 8.7, which can be seen regardless of film reviews. People or ordinary audiences are vomiting blood to recommend. The film was ridiculed by the audience as the "most likely to break up movie of the year" because of its sharp discussion of gender topics. Nevertheless, "The Lost Lover" is still attracting because of its good reputation and hot themes. The audience went to find out."

If you want to make a difference in the awards season, you must act in advance. Strictly speaking, "The Lost Lovers" has to cooperate with the early promotion and marketing strategy, and it has not made a large-scale campaign before. It has fallen behind other films that set the target on the awards season.

Hollywood films often determine their goals before they are prepared. Films that are positioned as commercial productions will be heavily invested in large-scale productions, as much as possible to squeeze into the summer files; movies that are targeted for the awards season will be executed after the last Oscars ceremony. plan.

The films that hit the Oscars often appear at the Cannes Film Festival and the Venice Film Festival, and then go through multiple film festivals or movie viewing sessions and pull films.

Strictly speaking, the pace of "Disappearing Lovers" hitting the awards season is a bit slow.

After the New York publicity activities ended, Murphy did not go overseas with James Franco and Charlize Theron, and accompanied Gal Gadot back to Los Angeles. This was to discuss matters concerning the impact of the awards season with Bill Rossis. It is also for the next stage of preparations for "A Song of Ice and Fire: Game of Thrones".

"We really don't have any advantage."

In the Santa Monica Stanton studio, in Murphy's office, Bill Rossis kept walking back and forth, "The subject matter, age, seniority, and release time, we are all at a disadvantage."

He turned his head and looked at Murphy, "But we also have two major advantages! CAA will fully support you. In the past ten Oscars, CAA customers have taken away 65 percent of the nominations and 40 percent of them. Xiaojinren, we have more media resources, richer experience and broader network of contacts than other brokerage companies."

Murphy nodded slightly. He fully recognized this. There is no doubt about the ability of CAA during the awards season. What he has seen before is undoubtedly the best proof of Bill Rossis' words.

"Second, there is no shortage of supporters for your style within the academy!" Bill Rossis obviously did the job that an agent should do. "Noir style films have always had a lot of firm support in Hollywood and within the academy. Supporters, although these people cannot guarantee that you will get a small gold person, as long as they do enough work, the nomination is still very promising."

Finally, he added another sentence, "Twentieth Century Fox will also appropriately invest resources to impact the awards season."

Murphy didn’t care much about this. Twentieth Century Fox only occupies one-third of the investment and copyright of the film. There is no high distribution share as a temptation. They can invest resources for "The Lost Lovers" during the awards season. Hard to say.

Even if Twentieth Century Fox had invested, it would not be much.

"Twentieth Century Fox is our uncontrollable factor." Murphy thought for a while, "I will let the studio fully cooperate with you and Grace."

If you want to make a difference during the awards season, there is only one basis for everything-money!

Media promotion requires money, holding a pull-up meeting requires money, hiring a public relations company requires money, preparing a canvassing party requires money, and giving some small gifts to the judges also requires money...

If you don't invest the corresponding funds, it's better not to play this bonus game.

"The time period of our film is at a disadvantage." Bill Rossis added, "I have passed through the 20th Century Fox. The film will be shown in theaters for as long as possible, especially in theaters in New York and Los Angeles. "

Murphy nodded, "It's best to stick to the end of the year. We can give up the North American theater box office share in ten weeks."

Bill Rossis also understands that without real interests, it is difficult to impress the 20th Century Fox and the movie businessmen, "I will communicate with 20th Century Fox and related theaters."

"Pull-ups and canvassing parties during the awards season..." Murphy reminded, "Prepare as early as possible."

"Don't worry." Bill Rossis was confident, "I have already contacted the relevant company, and there will be professionals who will prepare for it, and there will also be a special Oscar publicist who will come forward to canvass for you."

Murphy knows that winning the prize may be very small, and all this is for Oscar nominations.

"I'm going back to the company." Bill Rossis was about to leave. Before leaving, he turned around and said a joke, "I hope the box office of "The Lost Lover" will not be too high, otherwise our public relations work will be more difficult."

Murphy didn't say anything, just waved at him.

Of course, he knew that Bill Rossis's seemingly joking remarks still made sense.

He didn’t study the Oscars a long time ago, but in recent years, high box office has often become an obstacle to film awards and nominations. Quite a lot of films that hit the Oscars that looked good at the final box office, most of the box office. They are usually obtained after being nominated or awarded.

High box office is often associated with business and the general public. These are not the Oscar labels that old college guys like.

But the fact is the opposite of Bill Rossis’ joke. The stable trend of "The Lost Love" in North America can only be described as terrible. The box office decline in the third weekend increased slightly, but it was only 30%. Third, with the amount of 23.7 million U.S. dollars, it achieved three consecutive North American box office titles.

In the fourth weekend, the decline widened to 35%, but $15.4 million was enough to ensure that the film won the fourth North American box office championship in this relatively cold season.

By September, "Disappearing Lover" had spent five weekends in North America, and the decline in each weekend was controlled within 35%. Even the fifth weekend, it scored 10.1 million US dollars. .

Including all the working days, five weeks after the release, the North American box office of "Disappearing Lover" reached a total of 191.9 million US dollars.

It is inevitable that the North American market will exceed 200 million US dollars.

Overseas, "Disappearing Lover" has landed in many international markets in the UK, Germany, France, and Australia since mid-August. However, due to the subject matter, the response is worse than in North America, but it has now received close to 1 Overseas box office of 30 million U.S. dollars, the global box office successfully broke through the 300 million U.S. dollar mark.

Two consecutive films are super selling, which has also attracted Murphy's attention.