Hollywood Road

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After getting off the plane and walking out of Hongkou International Airport, accompanied by the staff of Warner China, Murphy looked around deliberately. It was completely different from what he expected. There were neither media reporters flashing lights nor crazy movie fans outside the airport. I asked for a photo with autographs, except for a few Mercedes-Benz business cars, everything seemed very common.

Before coming here, if Murphy didn't expect anything, it must be false.

Seeing this obscure scene, although there is no expression on his face, Murphy still has a trace of loss in his heart.

"It seems that you are not very famous here." Gail Gadot, who is holding Murphy's arm, seems to be able to see what he is thinking, "I have to work harder in the future."

Murphy shrugged and gradually relieved that he was a second-tier Hollywood director before, and the market and influence of noir films here is far less than ordinary commercial popcorn.

Thinking of this, he suddenly realized that the Chinese box office of this "Man of Steel" may not be much better.

Of course, it is only 2007, and the Chinese film market has just entered the development track, far from being as crazy as it was later.

"Let's go." Murphy pulled Gal Gadot and said, "Get in the car."

Gal Gadot nodded, but did not get in the car immediately. Instead, he asked the staff next to him to help buy a Chinese newspaper. After receiving it, he got into the commercial car.

Murphy tilted his head and glanced at the familiar squares on the newspaper. "Can you understand?"

"I don't understand." Gal Gadot shook his head and handed the newspaper over. "Aren't you bragging that you can read Chinese?"

"It's not bragging, I can really understand it."

Murphy took the newspaper and took a look. Gal Gadot was only talking about buying a newspaper at the time, but he didn't explain what kind of newspaper he would buy. The staff member probably thinks that the person in the entertainment industry is interested in it. For entertainment newspapers and periodicals, I bought a copy of the entertainment periodicals here.

He opened it and looked at it, and actually saw news related to him in the front position.

"What's the matter?" Gal Gadot asked caringly.

Murphy pointed to the "Man of Steel" poster picture under the headline of the news article, and said, "News related to us."

"I know, the picture is very clear." Gal Gadot said deliberately, "Don't you know Chinese? Can you read the specific content?"

"no problem."

He cleared his throat, and the square words that fell into his eyes changed from Murphy's mouth to American English with a local accent of Los Angeles. "The creator of "Superman: Man of Steel" attended the Shanghai International Film Festival. The famous Hollywood director Murphy Stan Greetings to Chinese fans."

Since Chris Evans went to South Korea and Megan Fox was doing pre-propaganda for "Transformers", the main creators who came here are only Murphy and Gal Gadot.

"Why add Superman to the title of "Man of Steel"?" Gal Gadot didn't quite understand. "Didn't you deliberately remove the name of Superman from the title?"

Murphy shrugged, "Should it be for commercial gains? I am afraid that few people here know what it is talking about. Superman's words are still very influential."

Even if you haven't read the comics, many people here know that there is a superhero in the United States who likes to save the world in underwear.

In fact, many of the naming methods of the China Film Group are very confusing. The most famous is undoubtedly that almost all of the animated films produced by Pixar Animation Studios are named "Total Mobilization", but from a commercial point of view, most of the films' The Chinese translation of the name, just like "Superman: Body of Steel", is more suitable for the market conditions here.

"Do you still want to listen?" Murphy motioned to the newspaper in his hand, and Gal Gadot nodded, "Go on."

Murphy had to become a news broadcaster again.

"From this newspaper: Warner Bros.'s annual super hero "Superman: Man of Steel" will land in mainland China on June 20. Hollywood's new director Murphy Stanton recently greeted Chinese audiences through a short video and revealed that he will Zhou went to Shanghai to participate in the Shanghai International Film Festival. At the same time, the new Chinese version of the poster was also exposed."

The poster is the one under the title. It is entirely based on Superman as a selling point. As early as in London, Murphy specially recorded a promotional video, and specially showed a handful of Chinese in the video. I believe this can also win a lot. The goodwill of Chinese movie fans.

"Murphy revealed in the short film: "I am very excited to come to China to promote our new movie "Superman: Man of Steel". We are looking forward to seeing Chinese audiences in Shanghai next week." It is understood that this time "Superman: Man:" "Man of Steel"’s Shanghai promotion schedule can be described as a strong alliance. Director Murphy Stanton and Gal Gadot, who played Wonder Woman in the film, will make an appearance at the Shanghai International Film Festival, aiming to form the strongest combination of the film. I went to promote this movie."

After reading this, Murphy stopped. The following were all content to promote and flatter, there was nothing to say, and he also fully proved to Gal Gadot that he was proficient in Chinese.

The car quickly arrived at the Hilton Hotel, after arranging accommodation and other matters, Murphy declined a banquet. He and Gal Gadot had just experienced a long-distance flight. Both he and Gal Gadot needed rest and adjusted the market.

However, what you have seen and heard along the way, and the plans made by Warner China, all show the importance of this market.

Just like those famous crossover companies and large groups, the six major Hollywood companies are not fools, how could they not see the potential of the Chinese market.

"There is a large population here, and the demographic dividend brought by economic development is not difficult to analyze," Murphy said to Gal Gadot, who asked about this. "Of course it will attract Hollywood prying eyes. Think about it, this. With a population of 1.3 billion or more, the economy is developing rapidly. As long as one-tenth of the population can become regular visitors to movie theaters, what kind of outbreak will happen in the future?"

"Yeah." Gal Gadot nodded, "Right, it is said that Walt Disney has been operating the Disneyland in this city. Is it also planning for the market here?"

"Yes." Murphy thought for a while, and then said, "Disneyland can be said to be a stepping stone for the Walt Disney Group. If such a huge investment is implemented, they will definitely receive preferential treatment here in some respects. "

The previous treatment of Disney's films and a series of products here undoubtedly proves this.

Indeed, most of the Disney parks in the world, if you only look at the ticket revenue, almost all are in huge losses. The future Shanghai Disneyland will also be difficult to get rid of this situation, but Disneyland is more than selling tickets, just like ink. As the Philippine said, its role is mainly reflected in other aspects.

From policy concessions to copyright revenue to peripheral products, if these are included, it is not difficult to find that Walt Disney is the real winner of film industrialization.

Although Murphy believes that the style of "Man of Steel" is not suitable for the current Chinese market, and will not achieve much good results, Warner Bros. still cooperated with China Film Group to promote this film with great fanfare, and will also be the first in China. The film was specially placed on the Shanghai International Film Festival to attract more Chinese audiences' attention.

In fact, Murphy knows very well that Warner Bros. is more planning for the future of the series. After all, any market and film can not naturally become popular. Behind the big explosion results, all are carefully planned and operated.

Since the Chinese premiere of "Man of Steel" is still two days away, and it coincides with the Shanghai International Film Festival, after the jet lag, Murphy and Gail traveled around in several famous places in Shanghai. Naturally, it is the films shown during the film festival, especially Chinese films.

What impressed him the most was "Wu Qingyuan" directed by Tian Zhuangzhuang. It was not how good the content and storyline were, but the film’s photographic style that impressed people. After all, it was made by someone who did not understand Go at all to watch this film. It is also difficult to say that it resonates too much in other areas.

Another gain is that Murphy found that his reputation is really not that big here. Maybe those who like movies very much know that Hollywood has his unique style director, but the general public basically don't know it.

Not to mention the general public, Murphy also met several reporters who specialize in the entertainment line during this period, and the reporters here did not recognize him either.

It is no exaggeration to say that his reputation here is not even comparable to a corner of Nicholas Cage, who played Lex Luther.

Murphy knows what horrible fame and appeal Nicholas Cage has here, so Uncle Cage was brought over here, but he can only get to Shanghai on the day of the premiere.

Other Murphy is not too clear. I only know that any film starring Nicholas Cage, as long as it does not involve sensitive issues on this side, no matter how bad the film itself is, how bad the box office is in other parts of the world, it can basically be done. Appeared in theaters in the Chinese market.

This is definitely a very peculiar place in the Chinese film market. Anyway, Murphy once didn't figure it out, but he still doesn't figure it out now.

Perhaps the rumored rumor that a big figure here is a die-hard fan of Nicholas Cage may be true.

On June 20th, Nicholas Cage arrived in Shanghai. According to Murphy’s information, hundreds of movie fans made a special trip to the airport to pick up the plane. There were even fanatical fans who drove to accompany Nicolas Cage’s private car all the way from the airport. Arrived at the scene where the premiere of "Man of Steel" was held.

In the afternoon of that day, Murphy finally stopped paying attention. The film named "Superman: Man of Steel" by the distributor here, China Film Group, was officially held in Shanghai Film City, the main venue of the Shanghai International Film Festival. Premiere.