Hollywood Road

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"Again."

In the high-speed car, Murphy retracted his gaze from the highway leading to San Diego, turned to Cara Faith, who was sitting next to him, and said again, "I think it’s very inappropriate to animate "City of Chaos". ."

Back in Los Angeles, Murphy immediately met with representatives of Twentieth Century Fox and Dark Horse Comics. The latter deliberately bought the animation copyright of the "City of Chaos" series at a high price, and then published it in the form of comics. Twentieth Century Fox was also interested Add a large amount of income, and at the same time release part of the second part of the content through comics first to warm up the market.

But these were all declined by Murphy.

Due to the relevant provisions in the previously signed agreement, if Murphy objected, Twentieth Century Fox could not sell the copyright of the comics.

Therefore, they sent Carla Faith to test Murphy's true attitude and to persuade him to change his mind.

"Why?" Carla Faith didn't quite understand Murphy's thoughts. "You can get half of the copyright revenue as a rake, and Chris Dann is somewhat similar to superheroes, which is also conducive to the adaptation of the comics."

Murphy shook his head, "It's not a question of money."

He has more ambitions and expectations for this series, if it is animated, it is very likely to affect these.

Carla Firth wanted to say something, but Murphy raised his hand to stop her, and explained, "What I said is temporary. This series should not be animated for the time being. After the entire series is completed, the copyright of the animation will be packaged and sold, and The relevant derivative copyrights are believed to be sold at a higher price."

After thinking about it for a while, Carla Faith nodded slightly. Murphy was right. With the box office results of "City of Chaos", it is impossible to sell at a high price. If the subsequent sequel can sell well, The situation will be completely different.

Murphy added another sentence, "Animation, especially the animation of content that has not been filmed, will affect the style of this film."

His purpose is not just the commercial box office.

Frankly speaking, the San Diego Comic Con is not very suitable for this series, but the series has a huge investment and must be commercialized, so he did not object to 20th Century Fox promoting this series through the San Diego Comic Con.

When Carla Firth heard Murphy say this, he roughly thought of his purpose and didn't say anything.

The car turned off the highway, entered the downtown area of ​​San Diego, and soon arrived at the San Diego International Convention and Exhibition Center where the animation exhibition was held.

"Murphy! Murphy! Murphy..."

Since the news that Murphy was going to participate had already been broadcast by 20th Century Fox, and CAA contacted the Murphy Stanton Los Angeles Fans Association, when Murphy’s team led by the crew arrived at the entrance of the San Diego International Convention and Exhibition Center. , Was immediately surrounded by a large number of movie fans, blocked in the small square in front of the entrance, unable to move at all.

Although the event organizers have made some preparations, the scene is still chaotic, and Murphy has seen this situation more, knowing that at this time, no one can get off the car or open the window, otherwise the situation will become uncontrollable.

He turned his head and looked to the rear. The cars Margot Robbie and Henry Cavill were riding in were tightly enclosed, and it was also impossible to protrude.

Fortunately, the police have always maintained order at the scene, and the situation has not changed in the worst direction. However, the cars in which the rest of the crew rode were also surrounded one after another.

"Don't even think about getting out of the car in a short time."

Looking ahead through the windshield, the road was completely blocked by fans.

The only good news is that with the efforts of the organizers, the order on the scene began to improve.

Half an hour later, Murphy got out of the car under the **** of bodyguards. Because there were too many fans at the scene, he didn't stay much, just beckoned around, and quickly entered the San Diego International Convention and Exhibition Center.

Walking into the convention center and isolating the chaos from the outside, Murphy looked back and found that many fans were dressed up as Chris Dan. The black headgear and black clothing looked ordinary, but it was the scene. The most popular dress.

Compared with the frowning bodyguard around him, Murphy has a very good mentality. He is not eager to leave. Instead, he takes a closer look. Many fans are holding the peripheral products of "City of Chaos" in their hands.

Obviously, after more than ten weeks of screening, "City of Chaos" has formed its own influence.

The latest box office data of this film was obtained when Murphy came back. Over time, "City of Chaos" has obtained eye-catching box office data, which also proves the role of strong marketing in promoting the film's market prospects. From the side, it proves that Murphy and Twentieth Century Fox had tossed so many booing heads in vain.

In order to consider the box office and income of subsequent films, he will continue to toss with Twentieth Century Fox.

As of the day before yesterday, the North American box office of "City of Chaos" totaled US$251.08 million, which has already exceeded the US$250 million mark. Although it certainly cannot exceed the US$300 million line, it is not a sequel to a non-adapted film. That's pretty good.

Overseas, the film has been released in some small markets one after another, but the increase in the box office amount is limited, and the global box office has reached 562.47 million US dollars.

At this time, Carla Faith came to Murphy and asked him to go to the exhibition area. Murphy saw a fan dressed as Chris Dann again, and asked as he walked, "Is the latest peripheral sales data available?"

"Yes." Carla Faith recalled and said, "In general, it's okay. I have a newsletter in my bag. I will show it to you when I get to the exhibition hall."

The exhibition center has not yet opened, and it’s very quiet inside. "City of Chaos" is right opposite the entrance of the gate. The two of them don’t care about Margot Robbie and Henry Cavill, who are surrounded by fans. Led by a staff member, he directly entered the closed rest area of ​​the exhibition hall.

"This is just a rough report from Twentieth Century Fox." Carla Faith took his briefcase and rummaged through it. Murphy shook his head, "Just tell it."

"Okay." Carla Faith took the coffee from the staff and handed Murphy a cup, and said, "In the past two and a half months, we don't count the authorized commissions for companies such as McDonald's and Pepsi." The peripheral products of "City of Chaos" sold for about US$81 million in North America!"

Murphy asked with concern, "What are the most popular products?"

"Chris Dann’s motorcycle model sold for approximately US$8.4 million, which is the best-selling product; he ranks second with his clothing, which has approximately US$6.8 million in revenue; then Jay Lei Chel’s dolls and dolls cost about 3.5 million U.S. dollars; at the back are Chris Dann’s dolls and dolls, which cost about 3.6 million U.S. dollars..."

Having said that, she raised her head and glanced at Murphy, "The posters you shot on the set are also best-selling products, and their sales are also ranked in the top ten."

"It seems that I am also very popular." Murphy shrugged.

Nowadays, big directors have almost come to the front of the screen. In the past, it was rare to see a certain Hollywood film directly subtitled by a certain director's work, but nowadays, the works directed by first-line directors, such as Murphy himself, are above. There will be imprints like "Murphy Stanton" movies to attract the attention of movie fans.

Similarly, while the first-line directors share the box office and peripheral dividends, they themselves will become part of the business operation.

What Carla Fiss is talking about is only a very small part of the huge peripheral product group of the film. There are many peripheral products that "City of Chaos" can operate, even if the New York studio is negotiating with major manufacturers for image licensing. There are more than two hundred products that are directly related to the film alone.

"Actually, the 20th Century Fox was not well prepared." Carla-Fiss added, "The supply of the most popular products is a bit tight. The 20th Century Fox has been fully engaged in production and distribution."

Just like the box office, no one can guarantee that a movie can sell well, and the surroundings are the same. Major Hollywood companies cannot see enough profit prospects and will never rush to invest large sums of money to operate peripheral products, and No one can predict which peripherals are most popular.

Therefore, when any film is released, the peripheral products prepared by the producer and distributor are actually limited.

With Margot Robbie and Henry Cavill entering the exhibition hall, today's event also kicked off. The main purpose of this event is to use the San Diego Comic-Con platform to further promote the brand "City of Chaos".

The San Diego International Comic Con was founded in 1970, and its influence has already surpassed the animation industry. The number of blockbusters, TV series, and specifications that have come here to promote is incomparable to other comics. You can find fresh and exciting ones here Good news and a large number of friends. In related circles in Europe and the United States, there is a saying that "SDCC is held on the day when the collective is on the rooftop."

Hollywood film studios have taken great care of the Oscars in this animation industry, and fans from all over the world will also spend unforgettable days here.

Starting from the animation exhibition, all kinds of fierce materials, rots, and fertilizers are rushing to be exposed, making people overwhelmed. Cosplayers, iron fans, and geeks also wear the most dazzling outfits and cheer here.

As one of the most watched events of this year's San Diego International Comic and Animation Fair, Twentieth Century Fox has specifically won for "City of Chaos" to be held in the central hall of the Comic Fair.

There were a variety of interactive activities between the crew and the fans, but Murphy did not participate at all. This is not because he doesn't pay attention to the fans, but because of the personal propaganda strategy developed for him by CAA.

Although the big directors have stood in front of the stage one after another, directors, unlike stars and actors, do not need to deliberately show affinity for fans. This is the conclusion drawn by CAA after a lot of field research.