Hong Kong Comprehensive World Champion

"big boss."

"You hook..."

Several designers stood in the workshop, lost in thought.

Although the factory has now been established and is about to start construction soon, the factory and the brand belong to two modules.

The factory and the A cargo factory have been renamed "Zhuangshi Manufacturing" together. But the name of the shoe brand has not yet been decided. To be his own original brand, Zhuang Shikai naturally needs a unique name and trademark.

After Zhuang Shikai drew a hook, he turned his head to look at the Chinese design director dug from "Adi", and asked cheerfully: "Is it beautiful?"

The design director immediately clapped loudly: "Pretty!"

"Mr. Zhuang, the trademark you designed is concise and clear, and its value is inestimable!"

"As expected of the big boss!"

"The big boss is so talented!"

Uncle Jian gave a thumbs up and praised loudly with the designers next to him.

"Good, good! I've looked for a fortune teller. This hook is the main treasure. The logo is black and white, and the design can be colored. With this hook, shoes will sell all over the world!"

Zhuang Shikai put down the colored pens and laughed very cheerfully.

Now the business community in Hong Kong is very superstitious, paying attention to fate and feng shui. What decision the boss wants to implement, as long as it is linked to the fortune-teller, the people underneath are not allowed to talk nonsense.

What Zhuang Shikai said as a fortune teller just wanted to be low-key, low-key, so as not to sell shoes all over the world in the future. When others asked about the story of the creation of his trademark, he had nothing to talk about.

What's more, this hook is really good fortune. Using a hook to make a trademark, he doesn't believe that shoes are not popular. And "Nike" had to be established in 1972, and now there is no company, let alone a trademark.

Zhuang Shikai is not cybersquatting! He is original! Original, understand!

He is not plagiarizing the next shoe style...original! Original, understand!

Don't talk to me from the perspective of God! You, come down to me! He is later than me, I am original!

In addition, AJ series, air force series, running shoes series, football spikes, board shoes series, and several explosive shoe models such as Converse and ASICS.

Zhuang Shikai has already drawn the template and locked it in the safe.

For the time being, give the design director a few 1 series drawings, let him formulate the craft, and then add some design elements as the first batch of main shoe models.

The remaining models will be released slowly in the future, with an average of a large number of models a year, with one color matching each season. I believe it will soon be able to dominate the Hong Kong Island shoe market and enter the world.

You know, Nike has not yet been established, but the Adidas brand was founded in 49, and it is now an American tycoon-level footwear company. The total design of the new shoe factory consists of talents specially dug from "Adi", who are not only aesthetically online, but also experienced in material control and production skills.

In short, if there is more money, there will be more talents. This time I won't do piracy, it is a bit difficult to get started, but the strength of his men is also getting stronger, so he doesn't need to worry about it overall.

"The big boss, the trademark is set."

"What about the brand name of our shoe industry?"

Uncle Jian asked at the right time.

Zhuang Shikai smiled softly: "NIKE, bad guy!"

"Our brand philosophy is: headwind, sports, trendy customers!"

"Mainly targeting young people and trendy markets! I want to make each of our shoes become the trend of the world!"

"There are not only watches but also shoes where men can show their strength."

To win your luck, you must win to the end, and you can't leave the other party with a starting point. Zhuang Shikai not only had to start with the trademark, but also the English logo. However, the official Chinese brand name is still forgotten.

"Nike" is a translated name, and it is a "foreign brand", which is full of "sheep scent". The other party entered the domestic market as an overseas brand, and it was no problem to use this name.

Our Chinese original brand, if we also use this name, it will be on the street. "Nike" not only conforms to the English pinyin, but also has a unique Chinese character temperament, which is in line with the brand of the shoe factory.

After Zhuang Shikai said the brand name loudly and powerfully, he stretched out his hand as if he was holding a vast market, and the employees stood by and listened with enthusiasm.

The general designer was in awe, and secretly thought: "The trademark profile is clear, and the brand name is sharp. It is easy to make a deep impression when combined."

"Plus the drawings given to me by Mr. Zhuang, the future of Nike shoe industry can be expected."

At the beginning, he could not stand the discrimination against Chinese descent by foreign countries, and coupled with the high salary offered by Zhuang Shikai, he would return to work on Hong Kong Island.

But now he also has an idea of ​​wanting to flex his muscles, perhaps he can really create an incredible foundation.

"In the future, Adi's opponent will only be a bad guy!"

One day in 1971, as a big boss drew a tick, a sports company with products covering clothing, footwear, and sports equipment was born.

This company has a wide range of products from footwear to clothing at the beginning, and for the first time put forward the concept of integrating "technology" into sports. Grasping the sports market with one hand, and the trend market with the other, has become the pride of becoming a domestic brand. The two major markets cannot cross the mountain.

After setting up the trademark and brand name, Zhuang Shikai walked around the factory at will, and saw that the employees had officially started work, and left the factory under the **** of a group of management.

Zhuang Shikai had already registered trademarks on Hong Kong Island before exporting his trademarks and famous brand products, and entrusted lawyers to register globally. He was not afraid of any problems with the trademarks ~www.readwn.com~ but after Zhuang Shikai left, the Chuangs system At the gate of the shoe factory of the industry, the trademarks of "Nike" and Hook are also hung. At this point, the shoe factory was enveloped in luck and wealth.

"This, this, this... before the mountains and behind the water, sitting in the treasure basin..."

"I passed by here yesterday, and it was still a wealthy situation, so how come it has become a treasured land of gold and energy today!"

"I think Blind Chen can only count a lottery fortune-telling, but Feng Shui can count as gossip. I haven't counted a lottery fortune-telling right in my entire life, and I'm not a mistake of feng shui!"

"Who is it! Who ruined the pride of my life!" The fortune-teller in Tin Hau Temple who lives in the New Territories passed by, pinching his fingers, vomiting a bit of old phlegm, raising his hands to blind him, and then silently lowering his hands. , Go to work in Tin Hau Temple by car.

Just forget it! I'm all blind, and poke and poke!

In December, the New Year's Eve is approaching, Mong Kok, Dundas Garden Street.

The entire garden is 150 meters away from the street, with more than 50 shops on both sides and more than 200 titles.

Since two months ago, ten shops on the street, in the middle, and at the end of the street have been bought and opened up into three stores, of which two shops are used on the street and the end of the street, and the main store in the center of the street is directly connected to six. Shops are being renovated.

This kind of huge sums of money has already become famous in Fa Yuen Street. As the core street of Mong Kok, there are already a lot of people here.

What's more, these three shops were surrounded by white doorstops during construction, so that people could not see the situation in the shops clearly.

Citizens passing by can only see a big hook on the white plastic sheet, plus the brand name "NIKE", and the construction team comes in and out.

This is the first time that shops in Hong Kong have used the "enclosure construction + advertising" model, and set a precedent. Before the store opened, it had already made a name for itself and made a big name in Hong Kong.

Today is the day when NIKE opened.