Luyi Vuitton Asia Pacific Headquarters.
President Anthony was holding the business report data for the first half of this year and slamming the table and roaring.
"Who can tell me what's going on? The sales of the company's products decreased by 5% in the first half of the year! Especially for low-end and mid-end products, the sales volume plummeted by 12%..."
A group of executives sat around the conference table in silence.
"William, you are in charge of sales, you tell me what's going on!" Anthony pointed at a white man and said.
"President, as far as I know, there are a lot of counterfeit products of our company's products on the market. Their prices are even as low as 5% of ours.
It is because of the emergence of these cheap counterfeit products that our market in the Asia-Pacific region has been greatly invaded, especially the low-end product area, which has become a disaster area..."
Counterfeit products, this kind of thing will appear in any market.
Luyi Vuitton Company spent a lot of money and manpower on the publicity and promotion of its products, which created the corporate brand.
But these counterfeit companies can make things similar to them with just a pair of scissors and a piece of cloth.
"How is the quality of the other party different from ours?" Anthony continued to ask.
William took out two clothes from his bag at this time.
"President, from the perspective of quality alone, the other party's materials are quite different from ours.
The fabrics used by the other party are basically cheap.
But from the perspective of style and pattern, the similarity between the other party and us exceeds 70%."
"What is the price of the other party?" Anthony continued to ask.
"The highest price of the other party is 200, and there are usually activities. It is said that the lowest price can reach 100."
"Oh, shit! 100? Is 100 enough for labor and rent?"
This time, William was silent. He didn't know how to answer this question.
Although the brand of Louis Vuitton has at least 95% brand premium, the price of the other party has been reduced to 100 yuan, which is still... very attractive.
Anthony clearly knows how attractive the price of 100 yuan is for the majority of middle and lower class residents?
Although the material of the other party is not very good, it is cheap.
Such a low price attracted many customers who could only consume cheap products.
If you can buy 20 imitations for the price of one genuine product, which one will customers prefer? This is not a difficult multiple-choice question.
"Where does the other party's supply mainly come from?"
"I suspect that the other party's production factory is mainly in Hong Kong Island."
...
Hong Kong Island Trade and Industry Department.
Led by William, Lu Yiweiden Company sent a team of lawyers to put pressure on the relevant departments of Hong Kong Island.
"Director Johnson, you are clearly violating the Fair Competition Law for Goods.
According to the investigation report obtained by our company, a large number of imitations of our products have appeared in your Hong Kong Island, causing huge losses to our company. The situation is quite bad!"
The director of the Trade Department is a big-nosed foreigner. He is also very disgusted with the other party's arrogant attitude as soon as they came.
Although Hong Kong Island is a colony, it is a colony of the British Empire. How can they allow these Gallic roosters to run wild?
When has the great empire ever fallen to the point where it needed others to point fingers?
Immediately, the director of the ghost department replied unceremoniously: "Mr. William, please pay attention to your attitude when speaking. This is not your Gaul.
I don't find anything wrong with the problem you described.
As for the infringement issue you mentioned, you should submit an application to the court instead of running to me to ask me questions. Understand? Mr. William."
William may also realize that his attitude is a bit tough. After all, this is not their Gaul colony.
At the moment, his tone softened a bit.
"Director Johnson, there may be some misunderstandings. Maybe my expression is not too clear..."
However, the director of the ghost department sneered at the big-nosed businessman in front of him.
What a joke?
The Industry and Trade Department is his territory. The other party does not give him any benefits and wants him to do things?
Thinking of the additional $100,000 from Hong Yinghui in his Swiss bank account yesterday, the foreign director couldn't help but sigh inwardly, Hong Kong Island gangsters are still good at doing business.
Unlike the foreigner opposite who only blames him blindly? Do they really think that sending a team of lawyers here will scare him? Naive!
In the end, the foreign director said righteously that no infringement had occurred in his jurisdiction.If the other party suspects that there is a case, they can submit an application to the court on their own. I believe that the just court will give them a just judgment.
William was frustrated here and left angrily.
The ghost director looked at the other party's back and couldn't help but snorted coldly.
What a thing, you want to do things without paying?
How can it be so good!
Sitting back at his desk, Director Johnson dialed a number.
"Hey, Mr. Song, I think there is something I must remind you of. A group of guys from LVMH came to me and asked me to crack down on the infringement of their company's products..."
"Director Johnson, they are simply making trouble for no reason. How could infringement happen under your wise governance?
They must be slandering you! By the way, Mr. Director, I heard that your wife is going to have a birthday soon.
Originally, I was going to visit you, but I'm too busy with my work recently and can't spare the time. To express my apology, I will..."
"Oh, Mr. Song, you are so polite. I thank you for your kindness on behalf of my wife."
"Director, you are so polite. It's just a small gesture, not a respect. It's our duty to cooperate with your work."
...
Just one phone call, Johnson's account has an extra $10,000.
As for those guys from LVMH, let them make trouble.
In one afternoon, William and his friends bought a lot of cheap imitations on the street.
These counterfeits come in all styles, from clothes to bags and even shoes. They account for more than 90% of their products.
And the places where these products are sold are also varied, including convenience stores on the street, so-called clothing stores, and even roadside stalls...
"Shit, damn it!"
For such a decentralized business model, William really feels like punching cotton.
President Anthony asked him to solve this matter as soon as possible, but how to solve it?
Should he sue the convenience store or the roadside stall in court? Say that they have infringed the interests of his company's products?
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