Hong Kong stock god, Hu Li’s richest man started with 100 million

"As a flagship, I want a newspaper and magazine with a world-class impact."

"So you need a revamp."

Chu Xunhuan said, and showed the new newspaper with the prepared typography design to everyone.

Everyone consulted it.

Including Kang Yan, editor-in-chief of "Dachu Daily", and Wu Zhou, editor-in-chief of "Dachu Weekly".

"This shift is very eye-catching."

"Good, refreshing."

They are all surprises.

Chu Xunhuan smiled proudly.

He looked it up on the Internet.

A plate design that has been popular for more than ten or twenty years in later generations.

It is tested by the global market.

Definitely good!

This made the executives of other newspapers and magazines unable to sit still, and they all said: "Chairman, I think our newspapers and magazines can also adopt this design." "

Chu Xunhuan didn't care about it.

In his vision.

He didn't buy newspapers for profit.

What is needed is to control the voice of the media.

So just pass the sales threshold.

And most newspapers, such as the Daily News, are doing well.

In fact, it doesn't take much change to manage it well.

So he doesn't force these changes.

All he needed was two flagship newspapers and magazines to make changes.

There is a successful experience of later generations.

He is fully confident that he can create one of the best newspapers and magazines.

However, if the case succeeds.

It would be nice for other sister companies to follow suit.

Wait for everyone to discuss excitedly for a while.

Chu Xunhuan once again proposed a variety of reform plans.

For example, "Dachu Daily" and "Dachu Weekly" will be delivered free of charge in the future.

This caused an uproar among the crowd.

...

......

"Boss, this is not advisable."

"Yes... This is the wrath of the people. "

"And in this way, how can the company be profitable."

Everyone objected.

Chu Xunhuan had expected this: "Don't worry, this is just a free marketing strategy for one to two weeks, as for this money, I can afford to lose, I have decided to enter 1 million, 500,000 to two newspapers and magazines each." "

Everyone breathed a sigh of relief when they heard this.

The editors-in-chief of "Dachu Daily" and "Dachu Weekly" were even more pleased.

This is the turn of everyone to envy.

After all, there is a huge amount of 500,000 to support.

Coupled with the publicity of brother newspapers and magazines, as well as this brand new revision, Chu Xunhuan said that although other companies can follow the revision, they must wait for the "Dachu Daily" and "Dachu Weekly" to be revised before they can follow the revision to avoid stealing the limelight.

Multi-pronged.

These two newspapers and magazines are really promising for a surge in sales!

"Don't underestimate the free newspaper."

"Send it directly, do you think you can succeed?"

"There has to be a routine."

"It's not that there were no examples of free newspapers before, but they all failed, do you know why?"

"Boss, why?"

Everyone was puzzled and curious.

At this moment, everyone's attitude towards Chu Xunhuan has changed a lot.

In addition to the awe of the owner.

Before, he was more unimpressed and unoptimistic about Chu Xunhuan.

But just a performance.

Have successfully suppressed them all!

This is a knowledgeable boss!

Maybe none of them understand as well as he alone!

And so it goes.

They naturally listened carefully and did not dare to do anything wrong.

Chu Xunhuan is a good teacher.

Teach them directly: "You know, there are millions of people on Hong Kong Island, but how many people of school age read the newspaper?" Will everyone be our customer? This requires purposeful screening, otherwise most newspapers are useless! "

Chu Xunhuan checked the information on the Internet.

Until the free newspaper was a success story on Hong Kong Island.

Sing Tao Group published two free newspapers, Toutiao Daily and Express Weekly, in '05.

As a result, Toutiao Daily became the largest free newspaper in Hong Kong, distributed from Monday to Friday in Hong Kong Island, Kowloon and New Territories where people flow well, housing estates, commercial buildings, McDonald's restaurants, along the Kowloon-Canton Railway and Caltex gas stations!

Express Weekly is the only free weekend newspaper on Hong Kong Island, distributed along the MTR every Saturday.

These two complimentary newspapers provide readers with comprehensive and concise information content and are published in a portable tabloid format.

Besides.

Success stories include Metropolis Daily.

It publishes free newspapers in more than 100 major cities in 20 countries, including Asia, Europe, South America and North America, and has been recognized by the Guinness Book of World Records as the world's largest international newspaper.

Metropolis Daily's business strategy is to distribute free of charge in subway stations or commercial districts with dense commuting traffic, which can easily achieve a huge amount of newspaper distribution and then rely on advertising revenue to make a profit.

In a sense, it draws on the experience of Internet portals and increases advertising revenue by increasing readers' click-through rates.

It is now something that can be emulated.

However, in order to avoid becoming hostile, resistant, and resistant in the entire circle.

So for the time being, Chu Xunhuan does not plan to take out a free newspaper that is permanently free.

However, some newspapers can be used for free for a short period of time.

Chu Xunhuan then told everyone the specific routine.

It again caused everyone to marvel.

......

......

"And have you ever wondered, how can those newspaper owners be willing to distribute it to us for free? Without money, it is impossible to help us for free. "

"So that requires strategy."

"It's very simple, we set a price for them to sell, and the money goes to them. Until the normal sales of our newspapers and magazines are closed. "

"Anyway, it's a two-pronged approach."

"On the one hand, let us send our own people to these places I said, accurate and free delivery."

"On the one hand, let the bosses sell for us, they make money, we earn sales, advertising."

“......"

Chu Xunhuan gave everyone a lesson for more than two hours.

Basically, everyone listened carefully.

Listen to them directly mesmerized, and take a pen record with excitement.

They are all literati.

So quite a bit of it is somewhat arrogant.

Now they have all been successfully subdued by Chu Xunhuan!

All consider themselves students.

It's no exaggeration.

What Chu Xunhuan taught them today.

All are world leaders.

You can go to major universities to teach in the field of media.

After all, this is really market-tested.

Proven and advanced experience in the coming decades!

And then.

Wait for Chu Xunhuan to say that the meeting is adjourned.

Everyone left and went to work hard.

What they have changed at the moment and before is.

I have become confident in the company and the future, and my sense of expectation has skyrocketed!

And the world does not have impermeable walls.

The circle is so big.

Chu Xunhuan's Dachu Investment Company acquired a number of old newspapers and magazines.

Soon it swept the industry like a typhoon!

Countless media reports followed!

It seems that Chu Xunhuan, who has been silent for a while, has attracted everyone's attention again!

"The stock god entered the newspaper and magazine industry and became a newspaper tycoon in one fell swoop?!"

Feilu's 18th anniversary brand upgrade to give back to readers! Charge 100 and get 500 VIP bonds!

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