How Can I Get Confused with the Top?

Penguin News: [What will happen to Adidas for refusing to apologize? ]

Today's headlines: [Gu Peng, Li Fei, Yang Xinbo, Zhang Ning and many other celebrities voiced their support. ]

Sina News: [Chu Zhi does not accept any apology! ]

The news, and the passers-by attracted by the news, are unanimous this time, and there is no madman running out to sing the opposite.

"Chu Zhi is definitely different from other stars. I'm really happy. I used to be a **** Adi customer, but you insult my country. I'm sorry, I don't accept it."

"I saw the advertisement, and it was purely cerebral palsy. I supported Chu Zhi and boycotted it."

"Damn it, there are still such **** stars in the entertainment industry today? So far, Adi's advertisements on the Internet have not been withdrawn, let alone so many useless things. We do not accept apologies here."

"I used to hate others representing me the most, but this time, Chu Zhi can represent my attitude."

"+1 for me too."

"+2"

...

The message that can represent me, this one is stacked thousands of floors.

The matter was so big that it alarmed all the executives of Adidas (Huaxia District), and even the Deutsche Headquarters knew about it.

The difference between Chu Zhi and other top stars is shown. His personal influence is not limited to China. There are also many fans on INS and Twitter.

"My Iceberg Beauty Wife"

The news that "Adidas was permanently boycotted by Chu Zhi" is hot news in Japan, South Korea, Thailand, Russia, Vietnam and other countries. It would be strange if the headquarters was silent.

He Xu, the president of Huaxia District, had a good time on the yacht. He received a call from the headquarters in the middle of the night. Not to mention a scolding, it was also a ten-minute scolding.

"I hope the news of waking up tomorrow has subsided, all are..." The other end of the phone hung up.

The leisure mood disappeared in an instant, He Xun quickly turned on his mobile phone without searching for anything, and a message popped up on Baidu News [Adidas, you owe an apology].

After browsing and learning the seriousness of the matter, He Xun called to notify the executives and held a video conference.

Director Wu of the product department, who also did not know where he was fooling around, only learned of the incident after an impromptu meeting.

In particular, seeing Chu Zhi's endless remarks, Tong Kong was immediately shocked. His three views were no less than being hit by a dump truck.

"How dare Chu Zhi?!" Director Wu asked.

This is not only his problem, but also a common question in the minds of the Adidas executives present.

"Then how to solve it now, we have to discuss a charter immediately." He Xun unknowingly took the blame: "Director Wu, didn't you say that you have negotiated with Chu Zhi's management team? Mr. Max asked me to ask you on his behalf. , why did things get to this point."

"There may be some misunderstanding in communication, I..."

Director Wu wanted to explain something, but was interrupted instantly by He Xu: "The problem cannot be solved by misunderstanding. Director Wu asks you to complete the docking work that should have been done and let Chu Zhifang change his tune."

How could he change his mouth? Chu Zhi said it all in front of the reporter. Director Wu opened his mouth to say something, but he was blocked before he could say it.

"Director Wu. This is your original docking job." He Xu's tone became serious.

Paralyzed, if you hadn't instructed Lao Tzu to say this? Director Wu wanted to scold his mother, but he only dared to think about it.

Next, the ad hoc meeting discussed, and the charter was determined after half an hour.

Thinking about it carefully, from the German headquarters to the high-level executives of Adidas in China, no one thinks that the shooting of the humiliating advertisement itself is wrong, and the mistake is such a big thing.

Brand whitewashing three-piece set: accusation, apology, donation.

First of all, Adidas' official website issued an apology, saying that "due to the problem of communication with the director who shot the advertisement, it caused unnecessary misunderstanding", and now the Summer Bright advertisement has been deleted.

The director who shot the commercial "just happened" and was dug up by an insider to be a racist, and more black materials were dug up.

This move is to divert the object of contradiction, and then the accusers also began to whitewash the brand's comments, such as "it's unlucky to hire such an advertising director", "supervision mistakes can't be cleaned up, but the biggest mistake in this should be the director of the advertising film" and so on.

There is also confusion in the water army, "The three stripes are not endorsed by Chu Zhi, and they want to set up a patriotic character when they pop up?"

The next day, Adidas' official website donated 5 million to the Red Cross to help children in poverty-stricken mountainous areas.

It is reasonable to say that this set of play is a hundred spirits, but it is a pity that Chu Zhi, who is deadly, also misestimated the appeal of acting as an emperor beast.

They can hire the navy, but can the navy's combat power be equal to the female workers on Weibo? What a joke, please don't use your career to challenge other people's hobbies.

It doesn't matter whether you invite the navy or spend money to delete the hot search, the navy is like a man's arm blocking the car, and they are retreating.

If public opinion is still a little resistant, then consumption... Adidas has encountered large-scale returns in its flagship stores on JD.com and Tmall. Not only that, offline stores also encountered door-to-door returns from customers.

Real lost sales.

Not only that, the small fruit with strong combat power has searched and counted more product problems from Adidas before.

Huaxia alone can't stand it, not to mention the foreign losses——

For foreigners, news of insulting China is just eating melons, and there is no position of righteous indignation, but for fans, especially Japanese and Korean fans, they follow the call of idols very much.

On the same day, the South Korean apostles held an event "Go to Adidas Activities", probably because the apostles should not have Adidas things in their homes, and they were extremely boycotting.

The island country is relatively straightforward, and the next day put Adidas on the "GU Network" list of the most hated brands by consumers.

GU.com is an island country website that specializes in selecting brands that need to be avoided in Amazon shopping. Many islanders like to visit this website before shopping.

Because Amazon's product evaluation mechanism is easier to get good reviews, while GU.com is difficult, and I don't know how many puppet fans from island countries can achieve this effect.

Adidas is one of the world's top 500 companies, with global sales of more than 20 billion euros last year, but the Greater China region is Adidas' main revenue region, with sales growing at double digits for 27 consecutive quarters.

Greater China, EMEA, and North America are the core regions that ADI relies on. Can it go on like this?

If it was said that the headquarters ordered He Xu to solve it immediately, then the negative impact brought by Asia the next day made Adidas President Max fly from Munich to the capital city, and he wanted to urge the matter to be solved.

The brokerage team was very busy. Qi Qiu didn't know how many calls he received from Adi.

"Brother Qi, our company is willing to show enough sincerity, please show your hand." He Xu, president of Huaxia District, called.

As for Director Wu of the Product Department, he was fired the day Max came to China.

"Mr. He, I don't think there is anything to talk about in this matter." Qi Qiu was very direct.

Are you not proud? Aren't you crazy? If you have the ability, try to restore your high-spirited fighting spirit.

Seeing that it was not possible to be soft, He Xu had to be tough, saying that he would send a lawyer's letter to ask Chu Zhi to compensate Adidas for the loss.

Unbelievable, Qi Qiu sneered and hung up the phone.

"What is it?" Qi Qiu scolded in a low voice.

He also took this as a joke and told everyone in the studio.

Are people afraid? Of course not afraid, look at the official attitude.

What's more, a lawsuit is a lawsuit, and it is not unprepared.

A week has passed, and Adidas has nothing to do, and its online sales in China have fallen by 48% in the past seven days.

Offline stores are slightly better, with sales decreasing by about 20% and a cliff-like decline.

In Japan and South Korea and other countries, incomplete statistics also reduced sales by 11.7%, and this quarter's financial results were scrapped.

CEO Max didn't expect that there would be such a big problem in his tenure because of a Chinese star.

There is nothing else to do, but to abandon the car to protect the handsome.

The head office issued an announcement that three executives, including CEO He Xu, were fired due to problems in the management of the Huaxia region, resulting in serious problems in decision-making and management.

And the person in charge of the Greater China region has also silently changed one, officially speaking, it is due to change.

In the past ten days or so of the award ceremony in the list, another president of Huaxia District was hired, and then he took the stage to deliver a speech, "We must respect Chinese culture and create sports shoes with Chinese characteristics. The new sports shoes are decided to be the [Red Kunlun] series running shoes. ”, the heart of wanting to restore the Huaxia market is palpable.

but--

The needle of insulting China is not so easy to dissipate, and the little fruit doesn't care about [Red Kunlun] at all, they only care about the idol's opinion.

Miao Tan, who followed the whole process, was shocked: "Can a star's appeal reach such a level? It can smash a top 500 brand~www.readwn.com~ I heard that it is not only He Xu from the Huaxia area, but also directly from the Greater China area. The person in charge has changed."

Miao Tan is a loyal user of a certain call. If he encounters any doubts, he will log in to see the opinions of the great gods.

Knowing the hot search "What do you think of Adidas' replacement at the top? Can star appeal really seriously hurt a Fortune 500 company?"

Ruo’s little Yanzi got more than 80,000 likes: [First of all, I respect Mr. Chu Zhi very much.

Secondly, continue to say, did Chu Zhi personally win? No, it was all the netizens who participated in the resistance that defeated Adidas. In front of millions of netizens, Adidas has only one way to fail.

But Chu Zhi was undoubtedly the whistleblower in this war, and he was also the one who took the lead in rushing to the front, as well as the little fruit behind him.

How strong is the fighting force? In two days, Adidas collected more than 4,000 complaints about quality problems.

Without Chu Zhi charging with his own "money way", Adidas removed the head of the Greater China region, (expiration of office? Who believes) at most will only replace He Xun.

Because not only China, but Chu Zhi's influence throughout Asia also makes Adidas jealous.

Why do I say that I take my own money, not alarmist, think about a bomb like Chu Zhi, which foreign luxury goods will dare to invite him in the future?

Everyone knows the urination of foreign brands, and they like to make small moves at every turn.

Even I think the three existing brands of Armani, Montblanc and Dior will not renew their contracts when they expire.

That's why I call Chu Zhi Mr.

In my eyes, he is no longer an actor. Mr. Chu Zhi turned himself into the sharpest sword, and cut a magnificent sword for our national self-esteem.

This sword, foreign brands, have you seen it clearly? ! ]

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